Privacy Notice

Australia

Data privacy is of high importance for H&M and we want to be open and transparent with our processing of your personal data. We therefore have a policy setting out how your personal data will be processed and protected.

Who is the controller of your personal data?

The Swedish company, H & M Hennes & Mauritz GBC AB (“H&M”), is the controller of the personal data you submit to us and responsible for your personal data under applicable data protection law.

H & M Hennes & Mauritz GBC AB
Mäster Samuelsgatan 46
106 38 Stockholm
Sweden
Telephone +46 (0)8 796 55 00
Fax +46 (0)8 24 80 78
Companies register: Bolagsverket/Swedish Companies Registration Office
Company registration number: 556042-7220
Authorised representative: Karl-Johan Persson
VAT registration number: VAT NO. SE556042722001

Where do we store your data?

The data that we collect from you is stored within the European Economic Area (“EEA”) but may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws. For transfers outside the EEA, H&M will use Standard Contractual Clauses and Privacy Shield as safeguards for countries without adequacy decision from the European Commission.

Who access your data?

Your data may be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com). The local H&M company will only act as the personal data processor and processes the personal data on behalf of the Swedish company. We never pass on, sell or swap your data for marketing purposes to third parties outside the H&M group. Data that is forwarded to third parties, is only used to provide you with our services. You will find what categories of third parties under every specific process below.

What is the legal ground for processing?

For every specific processing of personal data we collect from you we will inform you whether the provision of personal data is statutory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequences if you choose not to.

What are your rights?

Right to access:

You have the right to request information about the personal data we hold on you at any time. You can contact H&M that will provide you with your personal data via e-mail.

Right to portability:

Whenever H&M process your personal data by automated means based on your consent or based on an agreement you have the right to get a copy of your data in a structured, commonly used and machine-readable format transferred to you or to another party. This only includes the personal data you have submitted to us.

Right to rectification:

You have the right to request rectification of your personal data if they are incorrect, including the right to have incomplete personal data completed. If you have a H&M account or Club membership you can edit your personal data under your account and membership pages.

Right to erasure:

You have the right to erase any personal data processed by H&M at any time except for the following situations:

  • you have an ongoing matter with Customer Service.
  • you have an open order which has not yet been shipped or partially shipped
  • you have an unsettled debt with H&M, regardless of the payment method
  • if you are suspected or have misused our services within the last four years
  • your debt has been sold to a third party within the last three years or one year for deceased customers
  • your credit application has been rejected within the last three months
  • if you have made any purchase, we will keep your personal data in connection to your transaction for bookkeeping rules

Your right to object to processing based on legitimate interest:

You have the right to object to processing of your personal data that is based on H&M’s legitimate interest. H&M will not continue to process the personal data unless we can demonstrate a legitimate ground for the process which overrides your interest and rights or due to legal claims.

Your right to object to direct marketing:

You have the right to object to direct marketing, including profiling analysis made for direct marketing purposes. You can opt out from direct marketing by the following means:

  • following the instruction in each marketing mails
  • by editing the settings of your H&M account

Right to restriction:

You have the right to request that H&M restricts the process of your personal data under the following circumstances:

  • if you object to a processing based on H&M’s legitimate interest, H&M shall restrict all processing of such data pending the verification of the legitimate interest.
  • if you claim that your personal data is incorrect, H&M must restrict all processing of such data pending the verification of the accuracy of the personal data.
  • if the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data instead
  • if H&M no longer needs the personal data but it is required for you to make of defending legal claims.

How can you exercise your rights?

We take data protection very seriously and therefore we have dedicated customer service personnel who handles your requests in relation to your rights stated above. You can always reach them at info.au@hm.com.

Data Protection Officer:

We have appointed a Data Protection Officer to ensure that we continuously process your personal data in an open, accurate and legal manner. You can contact our Data Protection Officer at info.au@hm.com and write DPO as subject matter.

Right to complain with a supervisory Authority:

If you consider H&M to process your personal data in a incorrect way you can contact us. You also have the right to turn in a complaint to a supervisory authority.

Updates to our Privacy Notice:

We may need to update our Privacy Notice. The latest version of the Privacy Notice is always available on our website. We will communicate any material changes to the Privacy Notice, for example the purpose of why we use your personal data, the identity of the Controller or your rights.

Online Purchase

Why do we use your personal data?

We will use your personal data to manage your purchase online at H&M by processing your orders and returns via our online services and send you notifications of delivery statuses. We will use your personal data to manage your payments. We will also use your data to handle complaints and warranty matters for products. Your personal data will be used for identification, to validate your legal age for shopping online and to confirm your address with external partners. We want to offer you different payment methods and will carry out an analysis to find out which payment methods are available to you. This analysis includes your payment history and credit checks.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as name, address, email address and telephone number
  • payment information and payment history
  • credit information
  • order information

If you have an H&M account or are an H&M Club member, we will also process your personal data submitted in relation to the account or membership such as:

  • account or membership ID
  • shopping history

Who has access to your personal data?

Your personal data that is forwarded to third parties is only used to provide you with the services mentioned above: companies to validate your address, communication agencies to send you order confirmation, warehouse and distribution suppliers in connection with the delivery of your order, payment service providers for your payment, credit reference agencies for identity and credit checks and debt collection agencies. Please be aware that many of these recipient companies have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for H&M to fulfill the service of managing and delivering the order to you.

How long do we save your data?

We will keep your data as long as you are an active customer.

Automated decision making:

When you apply for credit as a method of payment we will perform an automated decision-making regarding your credit application. You have the right to to express your point of view and to contest the decision with a member of staff.

Direct Marketing

Why do we use your personal data?

We will use your personal data to send you marketing offers, information surveys and invitations through emails, text messages, phone calls and mail. In order to optimize your experience at H&M, we will provide you with relevant information, recommend products, send you reminders of products left in your shopping bag and send you personalized offers. All these great services are based on your previous purchases, what you have clicked on and the information you have submitted to us.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as email address, telephone number and zip code
  • if you want updates for kids (if you choose to provide us with this information)
  • gender (if you choose to provide us with this information)
  • the products and offers you have clicked on

If you have an H&M account or are an H&M Club member, we will also process personal data submitted in relation to your account and membership such as:

  • name
  • address
  • age
  • shopping history
  • how you navigated and clicked on the site

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the service mentioned above: for distribution of physical and digital direct marketing by media agencies and technical suppliers. We never pass on, sell or swap your data for marketing purposes to/with third parties outside the H&M Group.

On what legal basis may we process personal data?

You consent to the processing of your personal data when you agree to receive direct marketing. The exception to this is marketing by mail, including catalogs, for which the processing is necessary for the purpose of our legitimate interests.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time and to opt out from direct marketing. Upon doing so, H&M will not be able to send you any more direct marketing offers or information based on your consent. You can opt out from direct marketing by the following means:

  • following the instructions in each marketing post
  • editing the settings of your H&M account

How long do we save your data?

We will keep your data for direct marketing until you withdraw your consent. For email marketing, we will consider you an inactive customer if you have not opened an email within the past year. After this period of time, your personal data will be deleted.

H&M Account

Why do we use your personal data?

We will use your personal data to create and manage your personal account in order to give you a personalized and relevant experience at H&M. We will provide you with your order history and details related to your orders and enable you to manage your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information, such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag, offer you size recommendations and enable you to rate and review the products you have purchased from us. In order to provide you with relevant product recommendations, H&M will process your navigation and browsing on our digital platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account.

What types of personal data do we collect?

We will always process your email address and password that you submit to us when you sign up for a H&M account. We will process the following categories of personal data if you choose to provide them to us:

  • contact information such as name, address, telephone number
  • date of birth
  • gender
  • country
  • account settings
  • encrypted payment card information

We will process the following categories of personal data if you make a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to your cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: we use website agencies and analysis tools for product rating to optimize the website.

On what legal basis may we process personal data?

You consent to the processing of your personal data from your account when you create your H&M account. The processing of your personal data with the aim of providing you with relevant product information is based on our legitimate interests.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time. Upon doing so, your account will cease to exist and H&M will not be able to provide you with the services mentioned above.

How long do we save your data?

We will keep your data for as long as you have an active H&M account. You have the right to terminate your account at any time. If you choose to do so, your account will cease to exist and you will be considered inactive. We will keep your personal data if required to do so by law and if there is an open dispute. After your account has been terminated, your data will be deleted.

Your right to object to the processing of your data:

You have the right to object to the processing of your personal data that is based on H&M:s’s legitimate interests by contacting info.au@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

H&M Club

Why do we use your personal data?

We will use your personal data to create and manage your Club membership and give you a personalized and relevant experience at H&M Club. We will register and manage your points based on your purchases and send you information regarding your points and rewards such as discounts and Club events. We will also use your personal data for invitations to events and competitions and H&M Club member discounts and additional services. We will provide you with your order history and details related to your orders and enable you to manage your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information, such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag and rate and review the products you have purchased from us. In order to provide you with relevant product recommendations, H&M Club will process your navigation and browsing on our digital platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account. If you have not opted out of direct marketing, we will use your personal data to send you marketing offers, information surveys and invitations through emails, text messages, phone calls and mail.

What types of personal data do we collect?

We will process the following categories of personal data that you submit to us when you sign up for H&M Club:

  • identification data such as email address and password
  • contact information such as name, zip code, email address
  • date of birth
  • gender
  • Club membership ID
  • telephone number (if you choose to provide us with it)
  • address (if you choose to provide us with it)
  • account settings
  • encrypted payment card information

We will process the following categories of personal data if you make a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to your cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: event booking tools for event booking and website agencies to optimize the website, analysis tools and moderating and publishing agencies for product rating, and communication and marketing distribution suppliers to distribute marketing.

On what legal basis may we process personal data?

The processing of your personal data is necessary to fulfill the service of the H&M Club. Collecting your personal data to create and manage your H&M Club membership is a requirement if we are to fulfill our commitments according to the membership agreement. If you do not submit your personal data, we will not be able to provide you with the membership or the services of the H&M Club.

How long do we keep your data?

We will keep your data for as long as you have an active Club membership. You have the right to terminate your membership at any time. If you choose to do so, your membership will cease to exist. After your membership has been terminated, your data will be deleted. We will keep your personal data if required to do so by law and if there is an open dispute.

Your right to object to direct marketing:

You have the right to object to direct marketing, including the profiling analysis made for direct marketing purposes. If you object to direct marketing, we will stop processing your personal data for that purpose and stop sending you marketing material based on the H&M Club membership. If you have signed up for newsletters, you will still receive direct marketing that is based on your consent.

Customer Service

Why do we use your personal data?

We will use your personal data to manage your questions and handle complaints and warranty matters for products and technical support matters through email, our chat function, telephone and social media. We may also contact you if there is a problem with your order.

What types of personal data do we process?

We will process any data you provide us with, including the following categories:

  • contact information such as name, address, email address and telephone number
  • date of birth
  • payment information and payment history
  • credit information
  • order information
  • account or member number
  • all correspondence in a specific matter

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: customer service agencies for the Asian region.

On what legal basis may we process personal data?

The processing of your personal data is based on H&M:s’s legitimate interests.

How long do we keep your data?

We will keep your data for 100 days for telephone and email logs and correspondence and twelve months for case management. For in-store complaints, your personal data will be saved for two years, except for the US where it is saved for five years.

Your right to object to processing based on legitimate interests:

You have the right to object to the processing of your personal data that is based on H&M:s’s legitimate interests. H&M will not continue to process your personal data unless we can demonstrate a legitimate basis for the process which overrides your interests and rights or due to legal claims.

Competition

Why do we use your personal data?

We will process your data when you enter our competitions. Your personal data will be used for H&M to contact contestants regarding the competition before and after an event, identify contestants, verify the age of contestants, contact winners, and deliver and follow up on prize deliveries.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as name, address, email address and telephone number
  • age
  • information submitted in the contest

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: for delivery of prizes by shipping suppliers.

On what legal basis may we process personal data?

You consent to the processing of your personal data when you choose to enter a competition.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time. Upon doing so, H&M will not be able to provide you with the services mentioned above.

How long do we save your data?

We will keep your personal data for 45 days after the competition has ended.

Development and Improvement

Why do we use your personal data?

We will use data to evaluate, develop and improve our services, products and systems for all of our customers. For this purpose we will not analyse your data on an individual level, all processing will be done on pseudonymized data. This includes analysis to make our services more user-friendly, such as modifying the user interface to simplify the flow of information or to highlight features that are commonly used by our customers in our digital channels and to improve IT systems in order to increase the security for our visitors and customers in general. The analysis is also used to develop and constantly improve the logistics flow of goods by forecasting purchases, stocks and deliveries as well as our resource capacity from a sustainability point of view by streamlining purchasing and scheduling of deliveries. In addition we use the data to be able to plan new establishments of stores and warehouses and improve our product range.

What types of personal data do we process?

We will process following categories of personal data if you have chosen to provide it to us:

  • customer number
  • date of birth
  • gender
  • country
  • account settings

We will process the following categories of personal data if you have made a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties, is only used to provide you with the services mentioned above. We use web-analysis companies to analyse our customer online behaviour on a general level.

What is the legal ground to process your personal data?

The processing of your personal data, to develop and improve our services and products, is based on our legitimate interest.

How long do we save your data?

We will keep your data for as long as you have an active H&M account or Club membership. After your account or membership has been terminated your data will be deleted.

Your right to object to processing of your data:

You have the right to object to processing of your personal data that is based on H&M:s legitimate interest by contacting info.au@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

Fullfilment of legal obligations

Why do we use your personal data?

We will use your personal data to comply with obligations in laws, court rulings and decisions from authorites. This includes to use your personal data to collect and verify accounting data to comply with bookeeping rules.

What types of personal data do we process?

We will process following categories of personal data:

  • customer number
  • order number
  • name
  • postal address
  • transaction amount
  • transaction date

Who has access to your personal data?

Your data will be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com). We will share your personal data with IT companies that provides bookeeping system solutions.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for H&M to fulfil its legal obligation.

How long do we save your data?

We will save your data in compliance with the bookkeeping rules in your country.

Prevention of missuse and crime

Why do we use your personal data?

We will use your personal data for loss prevention management by seccuring that terms and conditions are being followed and to detect and prevent misuse of our services. We will also use your personal data by video surveliance, for security reasons to be able to follow up on incidents and to prevent and report criminal offences in our stores. Your personal data will be used to prevent and investigate abuse of our services online, losses and fraud, by analzing online shopping behavior.

What types of personal data do we process?

We will process following categories of personal data:

  • contact information such as name, address, telephone number and e-mail address
  • club membership ID
  • customer number
  • video footage
  • order history
  • delivery information
  • payment history

Who has access to your personal data?

Your personal data that is forwarded to third parties, is only used for purposes mentioned above. We will share your data with companies for exception based reporting. Incidents and fraud may be shared with insurance companies, legal authorities or local and global law enforcements to complete investigations. Please be aware that such recipients will have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

The processing of your personal data to prevent misuse of our services is based on our legitimate interest.

How long do we save your data?

We will keep your data for the time we need to prevent and/or report potentional fraud and other offenses. Video footage will be saved in compliance with local legislation but maximum for 30 days.

Your right to object to processing of your data:

You have the right to object to processing of your personal data that is based on H&M:s legitimate interest by contacting info.au@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

Cookies

A cookie is a small text file that is saved on and, during subsequent visits, retrieved from your computer or mobile device. If you use our services, we will assume that you agree to the use of such cookies.

How do we use cookies?

We use permanent cookies to store your preferred homepage as well as your details if you selected “Remember me” when you logged in. We will use cookies to save your favorite products. We use session cookies, for example when you use the product filtration function, to check whether you are logged in or if you put an item in your shopping bag. We use both first- and third-party cookies to collect statistics and user data in aggregate and individual forms in analysis tools to optimize our site and present you with relevant marketing material. Some third-party cookies are set by services that appear on our pages and are not in our control. They are set by social media providers such as Twitter, Facebook and Vimeo and relate to the ability of users to share content on this site, as indicated by their respective icon. We also use third-party cookies, which perform cross-site tracking in order to offer you marketing in other sites/channels.

What types of personal data do we process?

We will only connect your cookie ID to your personal data submitted and gathered in relation to your account or club membership if you are logged in to your account or H&M Club.

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: analysis tools to collect statistics to optimize our site and present you with relevant material.

On what legal basis may we process personal data?

We will only connect your cookies to your personal data if you are logged in to your H&M account or the H&M Club. If you are logged in to your account, the legal basis is our legitimate interests. If you are logged in to H&M Club, the legal basis is fulfilment of H&M Club terms and conditions.

How long do we save your data?

H&M does not save your personal data. You can easily erase cookies from your computer or mobile device through your browser. For instructions on how to handle and delete cookies, please look under “Help” in your browser. You can choose to disable cookies or receive a notification each time a new cookie is sent to your computer or mobile device. Please note that if you choose to disable cookies, you will not be able to take advantage of all our features.

Bahrain

Data privacy is of high importance for H&M and we want to be open and transparent with our processing of your personal data. We therefore have a policy setting out how your personal data will be processed and protected.

Who is the controller of your personal data?

The Swedish company, H & M Hennes & Mauritz GBC AB (“H&M”), is the controller of the personal data you submit to us and responsible for your personal data under applicable data protection law.

H & M Hennes & Mauritz GBC AB
Mäster Samuelsgatan 46
106 38 Stockholm
Sweden
Telephone +46 (0)8 796 55 00
Fax +46 (0)8 24 80 78

Companies register: Bolagsverket/Swedish Companies Registration Office
Company registration number: 556042-7220
Authorised representative: Karl-Johan Persson
VAT registration number: VAT NO. SE556042722001

Where do we store your data?

The data that we collect from you is stored within the European Economic Area (“EEA”) but may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws. For transfers outside the EEA, H&M will use Standard Contractual Clauses and Privacy Shield as safeguards for countries without adequacy decision from the European Commission.

Who access your data?

Your data may be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com). The local H&M company will only act as the personal data processor and processes the personal data on behalf of the Swedish company. We never pass on, sell or swap your data for marketing purposes to third parties outside the H&M group. Data that is forwarded to third parties, is only used to provide you with our services. You will find what categories of third parties under every specific process below.

What is the legal ground for processing?

For every specific processing of personal data we collect from you we will inform you whether the provision of personal data is statutory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequences if you choose not to.

What are your rights?

Right to access:

You have the right to request information about the personal data we hold on you at any time. You can contact H&M that will provide you with your personal data via e-mail.

Right to portability:

Whenever H&M process your personal data by automated means based on your consent or based on an agreement you have the right to get a copy of your data in a structured, commonly used and machine-readable format transferred to you or to another party. This only includes the personal data you have submitted to us.

Right to rectification:

You have the right to request rectification of your personal data if they are incorrect, including the right to have incomplete personal data completed. If you have a H&M account or Club membership you can edit your personal data under your account and membership pages.

Right to erasure:

You have the right to erase any personal data processed by H&M at any time except for the following situations:

  • you have an ongoing matter with Customer Service.
  • you have an open order which has not yet been shipped or partially shipped
  • you have an unsettled debt with H&M, regardless of the payment method
  • if you are suspected or have misused our services within the last four years
  • your debt has been sold to a third party within the last three years or one year for deceased customers
  • your credit application has been rejected within the last three months
  • if you have made any purchase, we will keep your personal data in connection to your transaction for bookkeeping rules

Your right to object to processing based on legitimate interest:

You have the right to object to processing of your personal data that is based on H&M’s legitimate interest. H&M will not continue to process the personal data unless we can demonstrate a legitimate ground for the process which overrides your interest and rights or due to legal claims.

Your right to object to direct marketing:

You have the right to object to direct marketing, including profiling analysis made for direct marketing purposes. You can opt out from direct marketing by the following means:

  • following the instruction in each marketing mails
  • by editing the settings of your H&M account

Right to restriction:

You have the right to request that H&M restricts the process of your personal data under the following circumstances:

  • if you object to a processing based on H&M’s legitimate interest, H&M shall restrict all processing of such data pending the verification of the legitimate interest.
  • if you claim that your personal data is incorrect, H&M must restrict all processing of such data pending the verification of the accuracy of the personal data.
  • if the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data instead
  • if H&M no longer needs the personal data but it is required for you to make of defending legal claims.

How can you exercise your rights?

We take data protection very seriously and therefore we have dedicated customer service personnel who handles your requests in relation to your rights stated above. You can always reach them at info@hm.com.

Data Protection Officer:

We have appointed a Data Protection Officer to ensure that we continuously process your personal data in an open, accurate and legal manner. You can contact our Data Protection Officer at info@hm.com and write DPO as subject matter.

Right to complain with a supervisory Authority:

If you consider H&M to process your personal data in a incorrect way you can contact us. You also have the right to turn in a complaint to a supervisory authority.

Updates to our Privacy Notice:

We may need to update our Privacy Notice. The latest version of the Privacy Notice is always available on our website. We will communicate any material changes to the Privacy Notice, for example the purpose of why we use your personal data, the identity of the Controller or your rights.

Online Purchase

Why do we use your personal data?

We will use your personal data to manage your purchase online at H&M by processing your orders and returns via our online services and send you notifications of delivery statuses. We will use your personal data to manage your payments. We will also use your data to handle complaints and warranty matters for products. Your personal data will be used for identification, to validate your legal age for shopping online and to confirm your address with external partners. We want to offer you different payment methods and will carry out an analysis to find out which payment methods are available to you. This analysis includes your payment history and credit checks.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as name, address, email address and telephone number
  • payment information and payment history
  • credit information
  • order information

If you have an H&M account or are an H&M Club member, we will also process your personal data submitted in relation to the account or membership such as:

  • account or membership ID
  • shopping history

Who has access to your personal data?

Your personal data that is forwarded to third parties is only used to provide you with the services mentioned above: companies to validate your address, communication agencies to send you order confirmation, warehouse and distribution suppliers in connection with the delivery of your order, payment service providers for your payment, credit reference agencies for identity and credit checks and debt collection agencies. Please be aware that many of these recipient companies have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for H&M to fulfill the service of managing and delivering the order to you.

How long do we save your data?

We will keep your data as long as you are an active customer.

Automated decision making:

When you apply for credit as a method of payment we will perform an automated decision-making regarding your credit application. You have the right to to express your point of view and to contest the decision with a member of staff.

Direct Marketing

Why do we use your personal data?

We will use your personal data to send you marketing offers, information surveys and invitations through emails, text messages, phone calls and mail. In order to optimize your experience at H&M, we will provide you with relevant information, recommend products, send you reminders of products left in your shopping bag and send you personalized offers. All these great services are based on your previous purchases, what you have clicked on and the information you have submitted to us.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as email address, telephone number and zip code
  • if you want updates for kids (if you choose to provide us with this information)
  • gender (if you choose to provide us with this information)
  • the products and offers you have clicked on

If you have an H&M account or are an H&M Club member, we will also process personal data submitted in relation to your account and membership such as:

  • name
  • address
  • age
  • shopping history
  • how you navigated and clicked on the site

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the service mentioned above: for distribution of physical and digital direct marketing by media agencies and technical suppliers. We never pass on, sell or swap your data for marketing purposes to/with third parties outside the H&M Group.

On what legal basis may we process personal data?

You consent to the processing of your personal data when you agree to receive direct marketing. The exception to this is marketing by mail, including catalogs, for which the processing is necessary for the purpose of our legitimate interests.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time and to opt out from direct marketing. Upon doing so, H&M will not be able to send you any more direct marketing offers or information based on your consent. You can opt out from direct marketing by the following means:

  • following the instructions in each marketing post
  • editing the settings of your H&M account

How long do we save your data?

We will keep your data for direct marketing until you withdraw your consent. For email marketing, we will consider you an inactive customer if you have not opened an email within the past year. After this period of time, your personal data will be deleted.

H&M Account

Why do we use your personal data?

We will use your personal data to create and manage your personal account in order to give you a personalized and relevant experience at H&M. We will provide you with your order history and details related to your orders and enable you to manage your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information, such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag, offer you size recommendations and enable you to rate and review the products you have purchased from us. In order to provide you with relevant product recommendations, H&M will process your navigation and browsing on our digital platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account.

What types of personal data do we collect?

We will always process your email address and password that you submit to us when you sign up for a H&M account. We will process the following categories of personal data if you choose to provide them to us:

  • contact information such as name, address, telephone number
  • date of birth
  • gender
  • country
  • account settings
  • encrypted payment card information

We will process the following categories of personal data if you make a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to your cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: we use website agencies and analysis tools for product rating to optimize the website.

On what legal basis may we process personal data?

You consent to the processing of your personal data from your account when you create your H&M account. The processing of your personal data with the aim of providing you with relevant product information is based on our legitimate interests.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time. Upon doing so, your account will cease to exist and H&M will not be able to provide you with the services mentioned above.

How long do we save your data?

We will keep your data for as long as you have an active H&M account. You have the right to terminate your account at any time. If you choose to do so, your account will cease to exist and you will be considered inactive. We will keep your personal data if required to do so by law and if there is an open dispute. After your account has been terminated, your data will be deleted.

Your right to object to the processing of your data:

You have the right to object to the processing of your personal data that is based on H&M:s’s legitimate interests by contacting info@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

H&M Club

Why do we use your personal data?

We will use your personal data to create and manage your Club membership and give you a personalized and relevant experience at H&M Club. We will register and manage your points based on your purchases and send you information regarding your points and rewards such as discounts and Club events. We will also use your personal data for invitations to events and competitions and H&M Club member discounts and additional services. We will provide you with your order history and details related to your orders and enable you to manage your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information, such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag and rate and review the products you have purchased from us. In order to provide you with relevant product recommendations, H&M Club will process your navigation and browsing on our digital platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account. If you have not opted out of direct marketing, we will use your personal data to send you marketing offers, information surveys and invitations through emails, text messages, phone calls and mail.

What types of personal data do we collect?

We will process the following categories of personal data that you submit to us when you sign up for H&M Club:

  • identification data such as email address and password
  • contact information such as name, zip code, email address
  • date of birth
  • gender
  • Club membership ID
  • telephone number (if you choose to provide us with it)
  • address (if you choose to provide us with it)
  • account settings
  • encrypted payment card information

We will process the following categories of personal data if you make a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to your cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: event booking tools for event booking and website agencies to optimize the website, analysis tools and moderating and publishing agencies for product rating, and communication and marketing distribution suppliers to distribute marketing.

On what legal basis may we process personal data?

The processing of your personal data is necessary to fulfill the service of the H&M Club. Collecting your personal data to create and manage your H&M Club membership is a requirement if we are to fulfill our commitments according to the membership agreement. If you do not submit your personal data, we will not be able to provide you with the membership or the services of the H&M Club.

How long do we keep your data?

We will keep your data for as long as you have an active Club membership. You have the right to terminate your membership at any time. If you choose to do so, your membership will cease to exist. After your membership has been terminated, your data will be deleted. We will keep your personal data if required to do so by law and if there is an open dispute.

Your right to object to direct marketing:

You have the right to object to direct marketing, including the profiling analysis made for direct marketing purposes. If you object to direct marketing, we will stop processing your personal data for that purpose and stop sending you marketing material based on the H&M Club membership. If you have signed up for newsletters, you will still receive direct marketing that is based on your consent.

Customer Service

Why do we use your personal data?

We will use your personal data to manage your questions and handle complaints and warranty matters for products and technical support matters through email, our chat function, telephone and social media. We may also contact you if there is a problem with your order.

What types of personal data do we process?

We will process any data you provide us with, including the following categories:

  • contact information such as name, address, email address and telephone number
  • date of birth
  • payment information and payment history
  • credit information
  • order information
  • account or member number
  • all correspondence in a specific matter

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: customer service agencies for the Asian region.

On what legal basis may we process personal data?

The processing of your personal data is based on H&M:s’s legitimate interests.

How long do we keep your data?

We will keep your data for 100 days for telephone and email logs and correspondence and twelve months for case management. For in-store complaints, your personal data will be saved for two years, except for the US where it is saved for five years.

Your right to object to processing based on legitimate interests:

You have the right to object to the processing of your personal data that is based on H&M:s’s legitimate interests. H&M will not continue to process your personal data unless we can demonstrate a legitimate basis for the process which overrides your interests and rights or due to legal claims.

Competition

Why do we use your personal data?

We will process your data when you enter our competitions. Your personal data will be used for H&M to contact contestants regarding the competition before and after an event, identify contestants, verify the age of contestants, contact winners, and deliver and follow up on prize deliveries.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as name, address, email address and telephone number
  • age
  • information submitted in the contest

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: for delivery of prizes by shipping suppliers.

On what legal basis may we process personal data?

You consent to the processing of your personal data when you choose to enter a competition.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time. Upon doing so, H&M will not be able to provide you with the services mentioned above.

How long do we save your data?

We will keep your personal data for 45 days after the competition has ended.

Development and Improvement

Why do we use your personal data?

We will use data to evaluate, develop and improve our services, products and systems for all of our customers. For this purpose we will not analyse your data on an individual level, all processing will be done on pseudonymized data. This includes analysis to make our services more user-friendly, such as modifying the user interface to simplify the flow of information or to highlight features that are commonly used by our customers in our digital channels and to improve IT systems in order to increase the security for our visitors and customers in general. The analysis is also used to develop and constantly improve the logistics flow of goods by forecasting purchases, stocks and deliveries as well as our resource capacity from a sustainability point of view by streamlining purchasing and scheduling of deliveries. In addition we use the data to be able to plan new establishments of stores and warehouses and improve our product range.

What types of personal data do we process?

We will process following categories of personal data if you have chosen to provide it to us:

  • customer number
  • date of birth
  • gender
  • country
  • account settings

We will process the following categories of personal data if you have made a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties, is only used to provide you with the services mentioned above. We use web-analysis companies to analyse our customer online behaviour on a general level.

What is the legal ground to process your personal data?

The processing of your personal data, to develop and improve our services and products, is based on our legitimate interest.

How long do we save your data?

We will keep your data for as long as you have an active H&M account or Club membership. After your account or membership has been terminated your data will be deleted.

Your right to object to processing of your data:

You have the right to object to processing of your personal data that is based on H&M:s legitimate interest by contacting info@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

Fullfilment of legal obligations

Why do we use your personal data?

We will use your personal data to comply with obligations in laws, court rulings and decisions from authorites. This includes to use your personal data to collect and verify accounting data to comply with bookeeping rules.

What types of personal data do we process?

We will process following categories of personal data:

  • customer number
  • order number
  • name
  • postal address
  • transaction amount
  • transaction date

Who has access to your personal data?

Your data will be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com). We will share your personal data with IT companies that provides bookeeping system solutions.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for H&M to fulfil its legal obligation.

How long do we save your data?

We will save your data in compliance with the bookkeeping rules in your country.

Prevention of missuse and crime

Why do we use your personal data?

We will use your personal data for loss prevention management by seccuring that terms and conditions are being followed and to detect and prevent misuse of our services. We will also use your personal data by video surveliance, for security reasons to be able to follow up on incidents and to prevent and report criminal offences in our stores. Your personal data will be used to prevent and investigate abuse of our services online, losses and fraud, by analzing online shopping behavior.

What types of personal data do we process?

We will process following categories of personal data:

  • contact information such as name, address, telephone number and e-mail address
  • club membership ID
  • customer number
  • video footage
  • order history
  • delivery information
  • payment history

Who has access to your personal data?

Your personal data that is forwarded to third parties, is only used for purposes mentioned above. We will share your data with companies for exception based reporting. Incidents and fraud may be shared with insurance companies, legal authorities or local and global law enforcements to complete investigations. Please be aware that such recipients will have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

The processing of your personal data to prevent misuse of our services is based on our legitimate interest.

How long do we save your data?

We will keep your data for the time we need to prevent and/or report potentional fraud and other offenses. Video footage will be saved in compliance with local legislation but maximum for 30 days.

Your right to object to processing of your data:

You have the right to object to processing of your personal data that is based on H&M:s legitimate interest by contacting info@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

Cookies

A cookie is a small text file that is saved on and, during subsequent visits, retrieved from your computer or mobile device. If you use our services, we will assume that you agree to the use of such cookies.

How do we use cookies?

We use permanent cookies to store your preferred homepage as well as your details if you selected “Remember me” when you logged in. We will use cookies to save your favorite products. We use session cookies, for example when you use the product filtration function, to check whether you are logged in or if you put an item in your shopping bag. We use both first- and third-party cookies to collect statistics and user data in aggregate and individual forms in analysis tools to optimize our site and present you with relevant marketing material. Some third-party cookies are set by services that appear on our pages and are not in our control. They are set by social media providers such as Twitter, Facebook and Vimeo and relate to the ability of users to share content on this site, as indicated by their respective icon. We also use third-party cookies, which perform cross-site tracking in order to offer you marketing in other sites/channels.

What types of personal data do we process?

We will only connect your cookie ID to your personal data submitted and gathered in relation to your account or club membership if you are logged in to your account or H&M Club.

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: analysis tools to collect statistics to optimize our site and present you with relevant material.

On what legal basis may we process personal data?

We will only connect your cookies to your personal data if you are logged in to your H&M account or the H&M Club. If you are logged in to your account, the legal basis is our legitimate interests. If you are logged in to H&M Club, the legal basis is fulfilment of H&M Club terms and conditions.

How long do we save your data?

H&M does not save your personal data. You can easily erase cookies from your computer or mobile device through your browser. For instructions on how to handle and delete cookies, please look under “Help” in your browser. You can choose to disable cookies or receive a notification each time a new cookie is sent to your computer or mobile device. Please note that if you choose to disable cookies, you will not be able to take advantage of all our features.

Belarus

ВВЕДЕНИЕ

Общество с ограниченной ответственностью «Эйч энд Эм Хеннес энд Мауриц Бел» ( «мы», «компания H&M») стремится обеспечить защиту вашей конфиденциальности при использовании наших сервисов. Поэтому мы используем определенную политику обработки (в том числе сбор, обработку, хранение, пользование и передачу) и защиты ваших персональных данных. Используя веб-сайт www.hm.com/by («сайт H&M»), вы даете свое согласие на сбор, обработку, хранение, пользование компанией H&M вашими персональными данными и их последующую передачу для аналогичных действий, в частности, ее материнской компании в Швеции – H & M Hennes & Mauritz GBC AB («шведская компания-учредитель») и другим компаниям в рамках группы компаний H&M – в соответствии с условиями данной политики конфиденциальности. Пожалуйста, следите за обновлением данной политики конфиденциальности на сайте H&M.
Данная политика конфиденциальности распространяется только на клиентов компании H&M и пользователей наших онлайн-сервисов. Если вы подаете заявление о приеме на работу в компании H&M, данная политика конфиденциальности не применяется. Политика конфиденциальности, применимая к лицам, подающим заявку о приеме на работу, изложена на сайте H&M, посвященном карьере в нашей компании.

КТО НЕСЕТ ОТВЕТСТВЕННОСТЬ ЗА БЕЗОПАСНОСТЬ ВАШИХ ПЕРСОНАЛЬНЫХ ДАННЫХ?

Общество с ограниченной ответственностью «Эйч энд Эм Хеннес энд Мауриц Бел» несет
ответственность за защиту ваших персональных данных и может осуществлять сбор, обработку, пользование, хранение ваших персональных данных и их передачу, включая шведской компании- учредителю для аналогичных действий, в соответствии с Законом Республики Беларусь «Об информации, информатизации и защите информации» и настоящей политикой конфиденциальности.

КАКИЕ ПЕРСОНАЛЬНЫЕ ДАННЫЕ МЫ СОБИР АЕМ?

Мы собираем персональные данные, которые вы нам предоставляете, например, при размещении заказов, обращении в службу поддержки покупателей или участии в конкурсах. Персональные данные, которые вы предоставляете нам, могут, к примеру, включать в себя контактную информацию, дату рождения и платежные реквизиты. Кроме того, из внешних источников информации мы можем собирать определенные персональные данные, например, информацию о кредитоспособности и актуальных адресных данных.

КАКИМ ОБРАЗОМ МЫ ИСПОЛЬЗУЕМ ВАШИ ПЕРСОНАЛЬНЫЕ ДАННЫЕ?

Мы можем использовать ваши персональные данные в следующих целях:
• Создание вашей учетной записи на сайте H&M и управление ею
• Предоставление ответов на ваши вопросы и информирование вас о новых или измененных услугах
• Отправка маркетинговых предложений в виде новостных рассылок и каталогов
• Уведомление победителей онлайн-конкурсов
• Проведение анализа с целью предоставления вам наиболее уместных маркетинговых предложений и информации
• Рассылка анкет, призванных предоставить вам возможность повлиять на ассортимент и качество наших товаров и услуг
• Тестирование и усовершенствование наших систем, посредством которых предоставляются наши услуги
• Предотвращение неправильного или ненадлежащего использования наших услуг
Мы храним ваши данные только до тех пор, пока это необходимо для достижения вышеуказанных целей, или пока это требуется законом. После этого ваши персональные данные будут удалены.

Персональные данные, переданные третьим сторонам в соответствии с настоящей политикой конфиденциальности, используются ими в порядке, установленном такими третьими сторонами с учетом применимого законодательства.

КАКОВЫ ВАШИ ПРАВА?

У вас есть право в любое время запросить информацию о том, какими персональными данными о вас мы располагаем. Мы не можем удалить ваши данные, если это противоречит законодательно установленному требованию об их хранении, например, для ведения бухгалтерского учета, или в случае, когда существуют иные правовые основания для хранения данных, например, непогашенные задолженности. Вы в любое время можете отозвать свое согласие на использование ваших персональных данных в маркетинговых целях. Вы можете связаться с нами, воспользовавшись формой для контакта на сайте hm.com.

У КОГО ЕСТЬ ДОСТУП К ВАШИМ ПЕРСОНАЛЬНЫМ ДАННЫМ?

Ваши данные могут совместно использоваться (включая сбор, обработку, хранение, пользование и передачу) группой компаний H&M (информация о компаниях, входящих в группу компаний H&M, содержится в нашем годовом отчете, с которым можно ознакомиться на сайте about.hm.com). Мы никогда не осуществляем передачу, продажу или обмен ваших персональных данных в маркетинговых целях для третьих сторон, не входящих в группу компаний H&M. Персональные данные отправляются третьим сторонам только для предоставления вам вышеуказанных сервисов. Такими третьими сторонами, в частности, могут быть транспортные компании, осуществляющие доставку товаров, рекламные агентства, выполняющие распространение новостной рассылки, а также бюро кредитной информации или коллекторные агентства, в которые мы можем обратиться для оценки кредитоспособности, установления личности и взыскания долгов в порядке, предусмотренном законодательством.

КАКИМ ОБРАЗОМ МЫ ОБЕСПЕЧИВАЕМ ЗАЩИТУ ВАШИХ ПЕРСОНАЛЬНЫХ ДАННЫХ?

Мы предприняли правовые, технические и организационные меры по работе с персональными данными, для того, чтобы защитить ваши персональные данные от разглашения, утери, мошеннических действий, несанкционированного доступа и иных неправомерных действий. Мы постоянно следим за тем, чтобы используемые нами меры безопасности соответствовали новейшим технологическим достижениям и разработкам. Для того, чтобы максимально обезопасить покупку
товаров с использованием банковской карты, вся информация пересылается в зашифрованном виде. Это значит, что информация проходит через защищенное соединение, и ваши персональные данные не могут быть считаны посторонними лицами. Для приема оплаты товаров, выполненной банковской картой, мы сотрудничаем с уполномоченной организацией по проверке платежей, которая уточняет непосредственно в вашем банке, является ли используемая вами банковская карта действующей и пригодной для осуществления платежа. Организация по проверке платежей, с которой мы сотрудничаем, обрабатывает реквизиты вашей банковской карты согласно международному стандарту безопасности PCI DSS, разработанному такими компаниями по выпуску платежных карт, как VISA, MasterCard, Diners, American Express и JCB. Это значит, что реквизиты вашей банковской карты обрабатываются при обеспечении защиты высочайшего уровня. Если вы оплачиваете товар банковской картой, мы оставляем за собой право выполнить проверку вашей личности.

COOKIE-ФАЙЛЫ

Cookie-файл — это небольшой текстовый файл, который сохраняется на вашем компьютере или мобильном устройстве, и к которому осуществляется доступ при последующих посещениях сайта H&M. Компания H&M использует cookie-файлы для того, чтобы улучшить и упростить процесс посещения вами сайта H&M. Мы не используем cookie-файлы для хранения персональной информации или раскрытия информации третьим сторонам.
Существует два вида cookie-файлов: перманентные и временные (сессионные cookie-файлы). Перманентные cookie-файлы хранятся на вашем компьютере или мобильном устройстве не более 12 месяцев. Сессионные cookie-файлы хранятся временно и исчезают после того, как вы закрываете браузер. Мы используем перманентные cookie- файлы для того, чтобы сохранить страницу, которую вы выбрали в качестве начальной, а также для того, чтобы сохранить ваши данные в случае, если вы выберете опцию «Запомнить меня» при вводе регистрационных данных на сайте H&M. Мы используем сессионные cookie-файлы в случае, если вы используете функцию фильтрации товаров, и для того, чтобы проверить, ввели ли вы регистрационные данные или перенесли товар в вашу корзину.
При помощи браузера вы без труда можете удалить cookie-файлы с вашего компьютера или мобильного устройства. Инструкции о том, как обращаться с cookie-файлами и удалять их, можно найти в разделе «Справка» в вашем браузере. Вы можете

деактивировать опцию использования cookie-файлов или выбрать возможность получать уведомление о каждой отправке cookie-файлов на ваш компьютер или мобильное устройство. Пожалуйста, примите к сведению, что в случае, если вы деактивируете опцию использования cookie-файлов, вы не сможете пользоваться всеми функциями сайта H&M.

СТОРОННИЕ COOKIE-ФАЙЛЫ

Мы используем сторонние cookie-файлы для сбора и объединения статистических данных в таких средствах проведения анализа, как Google Analytics и Core Metrics. Для этого используются перманентные и временные (сессионные) cookie- файлы. Перманентные cookie-файлы хранятся на вашем компьютере или мобильном устройстве не более 24 месяцев.

ССЫЛКИ

На сайте hm.com и в приложении H&M могут содержаться ссылки на сайты, деятельность которых не подлежит нашему контролю. Мы не несем ответственность за контент этих сайтов и защиту конфиденциальности данных при использовании этих сайтов, но мы предлагаем ссылки на них для того, чтобы посетители нашего сайта могли найти дополнительную информацию на определенные темы.

ЛИЦО, ОСУЩЕСТВЛЯЮЩЕЕ СБОР, ОБРАБОТКУ, ХРАНЕНИЕ, ПОЛЬЗОВАНИЕ И ПЕРЕДАЧУ ПЕРСОНАЛЬНЫХ ДАННЫХ

Общество с ограниченной ответственностью «Эйч энд Эм Хеннес энд Мауриц Бел»
ул. 2-я Шестая линия, д.11, помещение 4, комн.32
г. Минск, 220013
Республика Беларусь
Телефон: +375 17 290 03 62
Факс: (495)789-6422
Эл. почта: info@hm.com
Регистрационный номер компании: 193170842

23.05.2018

Bosnia & Herzegovina

Data privacy is of high importance for H&M and we want to be open and transparent with our processing of your personal data. We therefore have a policy setting out how your personal data will be processed and protected.

Who is the controller of your personal data?

The Swedish company, H & M Hennes & Mauritz GBC AB (“H&M”), is the controller of the personal data you submit to us and responsible for your personal data under applicable data protection law.

H & M Hennes & Mauritz GBC AB
Mäster Samuelsgatan 46
106 38 Stockholm
Sweden
Telephone +46 (0)8 796 55 00
Fax +46 (0)8 24 80 78

Companies register: Bolagsverket/Swedish Companies Registration Office
Company registration number: 556042-7220
Authorised representative: Karl-Johan Persson
VAT registration number: VAT NO. SE556070171501

Where do we store your data?

The data that we collect from you is stored within the European Economic Area (“EEA”) but may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws. For transfers outside the EEA, H&M will use Standard Contractual Clauses and Privacy Shield as safeguards for countries without adequacy decision from the European Commission.

Who access your data?

Your data may be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com). The local H&M company will only act as the personal data processor and processes the personal data on behalf of the Swedish company. We never pass on, sell or swap your data for marketing purposes to third parties outside the H&M group. Data that is forwarded to third parties, is only used to provide you with our services. You will find what categories of third parties under every specific process below.

What is the legal ground for processing?

For every specific processing of personal data we collect from you we will inform you whether the provision of personal data is statutory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequences if you choose not to.

What are your rights?

Right to access:

You have the right to request information about the personal data we hold on you at any time. You can contact H&M that will provide you with your personal data via e-mail.

Right to portability:

Whenever H&M process your personal data by automated means based on your consent or based on an agreement you have the right to get a copy of your data in a structured, commonly used and machine-readable format transferred to you or to another party. This only includes the personal data you have submitted to us.

Right to rectification:

You have the right to request rectification of your personal data if they are incorrect, including the right to have incomplete personal data completed. If you have a H&M account or Club membership you can edit your personal data under your account and membership pages.

Right to erasure:

You have the right to erase any personal data processed by H&M at any time except for the following situations:

  • you have an ongoing matter with Customer Service.
  • you have an open order which has not yet been shipped or partially shipped
  • you have an unsettled debt with H&M, regardless of the payment method
  • if you are suspected or have misused our services within the last four years
  • your debt has been sold to a third party within the last three years or one year for deceased customers
  • your credit application has been rejected within the last three months
  • if you have made any purchase, we will keep your personal data in connection to your transaction for bookkeeping rules

Your right to object to processing based on legitimate interest:

You have the right to object to processing of your personal data that is based on H&M’s legitimate interest. H&M will not continue to process the personal data unless we can demonstrate a legitimate ground for the process which overrides your interest and rights or due to legal claims.

Your right to object to direct marketing:

You have the right to object to direct marketing, including profiling analysis made for direct marketing purposes. You can opt out from direct marketing by the following means:

  • following the instruction in each marketing mails
  • by editing the settings of your H&M account

Right to restriction:

You have the right to request that H&M restricts the process of your personal data under the following circumstances:

  • if you object to a processing based on H&M’s legitimate interest, H&M shall restrict all processing of such data pending the verification of the legitimate interest.
  • if you claim that your personal data is incorrect, H&M must restrict all processing of such data pending the verification of the accuracy of the personal data.
  • if the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data instead
  • if H&M no longer needs the personal data but it is required for you to make of defending legal claims.

How can you exercise your rights?

We take data protection very seriously and therefore we have dedicated customer service personnel who handles your requests in relation to your rights stated above. You can always reach them at info.ge@hm.com.

Data Protection Officer:

We have appointed a Data Protection Officer to ensure that we continuously process your personal data in an open, accurate and legal manner. You can contact our Data Protection Officer at info.ge@hm.com and write DPO as subject matter.

Right to complain with a supervisory Authority:

If you consider H&M to process your personal data in a incorrect way you can contact us. You also have the right to turn in a complaint to a supervisory authority.

Updates to our Privacy Notice:

We may need to update our Privacy Notice. The latest version of the Privacy Notice is always available on our website. We will communicate any material changes to the Privacy Notice, for example the purpose of why we use your personal data, the identity of the Controller or your rights.

Online Purchase

Why do we use your personal data?

We will use your personal data to manage your purchase online at H&M by processing your orders and returns via our online services and send you notifications of delivery statuses. We will use your personal data to manage your payments. We will also use your data to handle complaints and warranty matters for products. Your personal data will be used for identification, to validate your legal age for shopping online and to confirm your address with external partners. We want to offer you different payment methods and will carry out an analysis to find out which payment methods are available to you. This analysis includes your payment history and credit checks.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as name, address, email address and telephone number
  • payment information and payment history
  • credit information
  • order information

If you have an H&M account or are an H&M Club member, we will also process your personal data submitted in relation to the account or membership such as:

  • account or membership ID
  • shopping history

Who has access to your personal data?

Your personal data that is forwarded to third parties is only used to provide you with the services mentioned above: companies to validate your address, communication agencies to send you order confirmation, warehouse and distribution suppliers in connection with the delivery of your order, payment service providers for your payment, credit reference agencies for identity and credit checks and debt collection agencies. Please be aware that many of these recipient companies have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for H&M to fulfill the service of managing and delivering the order to you.

How long do we save your data?

We will keep your data as long as you are an active customer.

Automated decision making:

When you apply for credit as a method of payment we will perform an automated decision-making regarding your credit application. You have the right to to express your point of view and to contest the decision with a member of staff.

Direct Marketing

Why do we use your personal data?

We will use your personal data to send you marketing offers, information surveys and invitations through emails, text messages, phone calls and mail. In order to optimize your experience at H&M, we will provide you with relevant information, recommend products, send you reminders of products left in your shopping bag and send you personalized offers. All these great services are based on your previous purchases, what you have clicked on and the information you have submitted to us.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as email address, telephone number and zip code
  • if you want updates for kids (if you choose to provide us with this information)
  • gender (if you choose to provide us with this information)
  • the products and offers you have clicked on

If you have an H&M account or are an H&M Club member, we will also process personal data submitted in relation to your account and membership such as:

  • name
  • address
  • age
  • shopping history
  • how you navigated and clicked on the site

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the service mentioned above: for distribution of physical and digital direct marketing by media agencies and technical suppliers. We never pass on, sell or swap your data for marketing purposes to/with third parties outside the H&M Group.

On what legal basis may we process personal data?

You consent to the processing of your personal data when you agree to receive direct marketing. The exception to this is marketing by mail, including catalogs, for which the processing is necessary for the purpose of our legitimate interests.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time and to opt out from direct marketing. Upon doing so, H&M will not be able to send you any more direct marketing offers or information based on your consent. You can opt out from direct marketing by the following means:

  • following the instructions in each marketing post
  • editing the settings of your H&M account

How long do we save your data?

We will keep your data for direct marketing until you withdraw your consent. For email marketing, we will consider you an inactive customer if you have not opened an email within the past year. After this period of time, your personal data will be deleted.

H&M Account

Why do we use your personal data?

We will use your personal data to create and manage your personal account in order to give you a personalized and relevant experience at H&M. We will provide you with your order history and details related to your orders and enable you to manage your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information, such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag, offer you size recommendations and enable you to rate and review the products you have purchased from us. In order to provide you with relevant product recommendations, H&M will process your navigation and browsing on our digital platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account.

What types of personal data do we collect?

We will always process your email address and password that you submit to us when you sign up for a H&M account. We will process the following categories of personal data if you choose to provide them to us:

  • contact information such as name, address, telephone number
  • date of birth
  • gender
  • country
  • account settings
  • encrypted payment card information

We will process the following categories of personal data if you make a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to your cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: we use website agencies and analysis tools for product rating to optimize the website.

On what legal basis may we process personal data?

You consent to the processing of your personal data from your account when you create your H&M account. The processing of your personal data with the aim of providing you with relevant product information is based on our legitimate interests.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time. Upon doing so, your account will cease to exist and H&M will not be able to provide you with the services mentioned above.

How long do we save your data?

We will keep your data for as long as you have an active H&M account. You have the right to terminate your account at any time. If you choose to do so, your account will cease to exist and you will be considered inactive. We will keep your personal data if required to do so by law and if there is an open dispute. After your account has been terminated, your data will be deleted.

Your right to object to the processing of your data:

You have the right to object to the processing of your personal data that is based on H&M:s’s legitimate interests by contacting info.ge@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

H&M Club

Why do we use your personal data?

We will use your personal data to create and manage your Club membership and give you a personalized and relevant experience at H&M Club. We will register and manage your points based on your purchases and send you information regarding your points and rewards such as discounts and Club events. We will also use your personal data for invitations to events and competitions and H&M Club member discounts and additional services. We will provide you with your order history and details related to your orders and enable you to manage your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information, such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag and rate and review the products you have purchased from us. In order to provide you with relevant product recommendations, H&M Club will process your navigation and browsing on our digital platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account. If you have not opted out of direct marketing, we will use your personal data to send you marketing offers, information surveys and invitations through emails, text messages, phone calls and mail.

What types of personal data do we collect?

We will process the following categories of personal data that you submit to us when you sign up for H&M Club:

  • identification data such as email address and password
  • contact information such as name, zip code, email address
  • date of birth
  • gender
  • Club membership ID
  • telephone number (if you choose to provide us with it)
  • address (if you choose to provide us with it)
  • account settings
  • encrypted payment card information

We will process the following categories of personal data if you make a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to your cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: event booking tools for event booking and website agencies to optimize the website, analysis tools and moderating and publishing agencies for product rating, and communication and marketing distribution suppliers to distribute marketing.

On what legal basis may we process personal data?

The processing of your personal data is necessary to fulfill the service of the H&M Club. Collecting your personal data to create and manage your H&M Club membership is a requirement if we are to fulfill our commitments according to the membership agreement. If you do not submit your personal data, we will not be able to provide you with the membership or the services of the H&M Club.

How long do we keep your data?

We will keep your data for as long as you have an active Club membership. You have the right to terminate your membership at any time. If you choose to do so, your membership will cease to exist. After your membership has been terminated, your data will be deleted. We will keep your personal data if required to do so by law and if there is an open dispute.

Your right to object to direct marketing:

You have the right to object to direct marketing, including the profiling analysis made for direct marketing purposes. If you object to direct marketing, we will stop processing your personal data for that purpose and stop sending you marketing material based on the H&M Club membership. If you have signed up for newsletters, you will still receive direct marketing that is based on your consent.

Customer Service

Why do we use your personal data?

We will use your personal data to manage your questions and handle complaints and warranty matters for products and technical support matters through email, our chat function, telephone and social media. We may also contact you if there is a problem with your order.

What types of personal data do we process?

We will process any data you provide us with, including the following categories:

  • contact information such as name, address, email address and telephone number
  • date of birth
  • payment information and payment history
  • credit information
  • order information
  • account or member number
  • all correspondence in a specific matter

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: customer service agencies for the Asian region.

On what legal basis may we process personal data?

The processing of your personal data is based on H&M:s’s legitimate interests.

How long do we keep your data?

We will keep your data for 100 days for telephone and email logs and correspondence and twelve months for case management. For in-store complaints, your personal data will be saved for two years, except for the US where it is saved for five years.

Your right to object to processing based on legitimate interests:

You have the right to object to the processing of your personal data that is based on H&M:s’s legitimate interests. H&M will not continue to process your personal data unless we can demonstrate a legitimate basis for the process which overrides your interests and rights or due to legal claims.

Competition

Why do we use your personal data?

We will process your data when you enter our competitions. Your personal data will be used for H&M to contact contestants regarding the competition before and after an event, identify contestants, verify the age of contestants, contact winners, and deliver and follow up on prize deliveries.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as name, address, email address and telephone number
  • age
  • information submitted in the contest

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: for delivery of prizes by shipping suppliers.

On what legal basis may we process personal data?

You consent to the processing of your personal data when you choose to enter a competition.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time. Upon doing so, H&M will not be able to provide you with the services mentioned above.

How long do we save your data?

We will keep your personal data for 45 days after the competition has ended.

Development and Improvement

Why do we use your personal data?

We will use data to evaluate, develop and improve our services, products and systems for all of our customers. For this purpose we will not analyse your data on an individual level, all processing will be done on pseudonymized data. This includes analysis to make our services more user-friendly, such as modifying the user interface to simplify the flow of information or to highlight features that are commonly used by our customers in our digital channels and to improve IT systems in order to increase the security for our visitors and customers in general. The analysis is also used to develop and constantly improve the logistics flow of goods by forecasting purchases, stocks and deliveries as well as our resource capacity from a sustainability point of view by streamlining purchasing and scheduling of deliveries. In addition we use the data to be able to plan new establishments of stores and warehouses and improve our product range.

What types of personal data do we process?

We will process following categories of personal data if you have chosen to provide it to us:

  • customer number
  • date of birth
  • gender
  • country
  • account settings

We will process the following categories of personal data if you have made a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties, is only used to provide you with the services mentioned above. We use web-analysis companies to analyse our customer online behaviour on a general level.

What is the legal ground to process your personal data?

The processing of your personal data, to develop and improve our services and products, is based on our legitimate interest.

How long do we save your data?

We will keep your data for as long as you have an active H&M account or Club membership. After your account or membership has been terminated your data will be deleted.

Your right to object to processing of your data:

You have the right to object to processing of your personal data that is based on H&M:s legitimate interest by contacting info.ge@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

Fullfilment of legal obligations

Why do we use your personal data?

We will use your personal data to comply with obligations in laws, court rulings and decisions from authorites. This includes to use your personal data to collect and verify accounting data to comply with bookeeping rules.

What types of personal data do we process?

We will process following categories of personal data:

  • customer number
  • order number
  • name
  • postal address
  • transaction amount
  • transaction date

Who has access to your personal data?

Your data will be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com). We will share your personal data with IT companies that provides bookeeping system solutions.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for H&M to fulfil its legal obligation.

How long do we save your data?

We will save your data in compliance with the bookkeeping rules in your country.

Prevention of missuse and crime

Why do we use your personal data?

We will use your personal data for loss prevention management by seccuring that terms and conditions are being followed and to detect and prevent misuse of our services. We will also use your personal data by video surveliance, for security reasons to be able to follow up on incidents and to prevent and report criminal offences in our stores. Your personal data will be used to prevent and investigate abuse of our services online, losses and fraud, by analzing online shopping behavior.

What types of personal data do we process?

We will process following categories of personal data:

  • contact information such as name, address, telephone number and e-mail address
  • club membership ID
  • customer number
  • video footage
  • order history
  • delivery information
  • payment history

Who has access to your personal data?

Your personal data that is forwarded to third parties, is only used for purposes mentioned above. We will share your data with companies for exception based reporting. Incidents and fraud may be shared with insurance companies, legal authorities or local and global law enforcements to complete investigations. Please be aware that such recipients will have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

The processing of your personal data to prevent misuse of our services is based on our legitimate interest.

How long do we save your data?

We will keep your data for the time we need to prevent and/or report potentional fraud and other offenses. Video footage will be saved in compliance with local legislation but maximum for 30 days.

Your right to object to processing of your data:

You have the right to object to processing of your personal data that is based on H&M:s legitimate interest by contacting info.ge@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

Cookies

A cookie is a small text file that is saved on and, during subsequent visits, retrieved from your computer or mobile device. If you use our services, we will assume that you agree to the use of such cookies.

How do we use cookies?

We use permanent cookies to store your preferred homepage as well as your details if you selected “Remember me” when you logged in. We will use cookies to save your favorite products. We use session cookies, for example when you use the product filtration function, to check whether you are logged in or if you put an item in your shopping bag. We use both first- and third-party cookies to collect statistics and user data in aggregate and individual forms in analysis tools to optimize our site and present you with relevant marketing material. Some third-party cookies are set by services that appear on our pages and are not in our control. They are set by social media providers such as Twitter, Facebook and Vimeo and relate to the ability of users to share content on this site, as indicated by their respective icon. We also use third-party cookies, which perform cross-site tracking in order to offer you marketing in other sites/channels.

What types of personal data do we process?

We will only connect your cookie ID to your personal data submitted and gathered in relation to your account or club membership if you are logged in to your account or H&M Club.

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: analysis tools to collect statistics to optimize our site and present you with relevant material.

On what legal basis may we process personal data?

We will only connect your cookies to your personal data if you are logged in to your H&M account or the H&M Club. If you are logged in to your account, the legal basis is our legitimate interests. If you are logged in to H&M Club, the legal basis is fulfilment of H&M Club terms and conditions.

How long do we save your data?

H&M does not save your personal data. You can easily erase cookies from your computer or mobile device through your browser. For instructions on how to handle and delete cookies, please look under “Help” in your browser. You can choose to disable cookies or receive a notification each time a new cookie is sent to your computer or mobile device. Please note that if you choose to disable cookies, you will not be able to take advantage of all our features.

23.05.2018

Chile

La privacidad es de gran importancia para H&M y queremos mantener una actitud abierta y transparente al tratar sus datos personales. Por lo tanto, disponemos de una política que establece cómo se tratan y protegen sus datos personales..

¿Quién es el responsable del tratamiento de sus datos personales?

La compañía sueca H & M Hennes & Mauritz GBC AB, es el responsable del tratamiento de los datos personales que usted nos proporciona y se responsabiliza de los referidos datos personales de acuerdo con la normativa aplicable en materia de protección de datos.

H & M Hennes & Mauritz GBC AB
Mäster Samuelsgatan 46
106 38 Estocolmo
Suecia
Teléfono+46 (0)8 796 55 00
Fax +46 (0)8 24 80 78

Registro mercantil: Bolagsverket (Conservador de Sociedades de Suecia)
Número de registro mercantil: 556070-1715
Representante autorizado: Karl-Johan Persson
Número de identificación fiscal: C.I.F.: SE556070171501

¿Dónde almacenamos sus datos?

Los datos que recopilamos sobre usted se almacenan dentro del Espacio Económico Europeo («EEE»), aunque también se pueden transferir y tratar en un país fuera del EEE. Cualquier transferencia de sus datos personales será realizada de conformidad con las leyes aplicables.Para transferencias fuera del EEE, H&M utilizará Cláusulas Contractuales Tipo de protección de datos adoptadas por la Comisión Europea y el Escudo de Privacidad UE – EE.UU. como garantía de aquellas transferencias realizadas a países que no cuentan con una decisión de adecuación de la Comisión Europea.

¿A quién comunicamos sus datos?

Sus datos pueden ser compartidos por el grupo H&M (para más información sobre las compañías integrantes del grupo H&M, consulte el siguiente enlace: about.hm.com). La compañía H&M local será quien trate los datos personales y lo hará en nombre de la compañía sueca: H & M Hennes & Mauritz GBC AB. Nunca pasamos, vendemos ni intercambiamos sus datos personales con terceras partes ajenas al grupo H&M. Los datos que se envíen a terceros, se utilizarán únicamente para ofrecerle a usted nuestros servicios. Le detallaremos las categorías de terceros que acceden a sus datos para cada actividad de tratamiento específica.

¿Cuál es la base legal para el tratamiento de sus datos personales?

En cada tratamiento específico de datos personales recopilados sobre usted, le informaremos si la comunicación de datos personales es un requisito legal o contractual, o un requisito necesario para suscribir un contrato, y si está obligado a facilitar los datos personales, así como de las posibles consecuencias de no facilitar tales datos.

¿Cuáles son sus derechos?

Derecho de acceso:

Cualquier persona tiene derecho a obtener confirmación sobre si en H&M estamos tratando datos personales que les conciernan, o no. Puede contactar a H&M que le remitirá los datos personales que tratamos sobre usted por email.

Derecho de portabilidad:

Siempre que H&M procese sus datos personales a través de medios automatizados en base a su consentimiento o a un acuerdo, usted tiene derecho a obtener una copia de sus datos en un formato estructurado, de uso común y lectura mecánica transferida a su nombre o a un tercero. En ella se incluirán únicamente los datos personales que usted nos haya facilitado.

Derecho de rectificación:

Usted tiene derecho a solicitar la rectificación de sus datos personales si son inexactos, incluyendo el derecho a completar datos que figuren incompletos. Si tiene una cuenta de H&M o una suscripción al Club, puede editar sus datos personales en dicha cuenta y en las páginas de suscripción..

Derecho de supresión:

Usted tiene derecho a obtener sin dilación indebida la supresión de cualquier dato personal suyo tratado por H&M en cualquier momento, excepto en las siguientes situaciones:

  • tiene un asunto pendiente con el Servicio de atención al cliente
  • tiene un pedido pendiente que aún no se ha enviado o cuyo envío no se ha completado,
  • tiene una deuda pendiente con H&M, independientemente del método de pago
  • se sospecha o está confirmado que ha utilizado incorrectamente nuestros servicios en los últimos cuatro años
  • u deuda se ha derivado a un tercero en los últimos tres años, o en el último año en el caso de clientes fallecidos
  • su solicitud de crédito ha sido denegada en los últimos tres meses
  • ha realizado alguna compra por lo que conservaremos sus datos personales en relación con la transacción por normativa contable.

Derecho de oposición al tratamiento de datos en base al interés legítimo:

Usted tiene derecho a oponerse al tratamiento de sus datos personales en base al interés legítimo de H&M. H&M no seguirá tratando los datos personales a menos que podamos acreditar motivos legítimos imperiosos para el tratamiento que prevalezcan sobre sus intereses, derechos y libertades, o bien para la formulación, el ejercicio o la defensa de reclamaciones.

Derecho de oposición al marketing directo:

Usted tiene derecho a oponerse al marketing directo, incluyendo la elaboración de perfiles realizada para dicho marketing directo. Puede desvincularse del marketing directo en cualquier momento de los siguientes modos:

  • siguiendo las indicaciones facilitadas en cada correo de marketing
  • editando los ajustes de su cuenta de H&M

Derecho a presentar una reclamación ante una autoridad de control:

Si usted considera que H&M trata sus datos de un modo incorrecto, puede contactar con nosotros. También tiene derecho a presentar una queja ante la autoridad de protección de datos competente.:

Derecho a la limitación en el tratamiento:

Usted tiene derecho a solicitar que H&M limite el tratamiento de sus datos personales en las siguientes circunstancias:

  • si usted se opone al tratamiento de sus datos en base al interés legítimo de H&M, H&M deberá limitar cualquier tratamiento de dichos datos a la espera de la verificación del interés legítimo.
  • si usted reclama que sus datos personales son incorrectos, H&M debe limitar cualquier tratamiento de dichos datos hasta que se verifique la precisión de los mismos.
  • si el tratamiento es ilegal, usted podrá oponerse a que se eliminen los datos personales y, en su lugar, solicitar la limitación de su uso.
  • si H&M ya no necesita los datos personales, pero usted los necesita para la formulación, el ejercicio o la defensa de reclamaciones.

Ejercicio de derechos:

Nos tomamos muy en serio la protección de datos y, por lo tanto, contamos con personal de servicio al cliente dedicado que se ocupa de sus solicitudes en relación con los derechos antes mencionados. Siempre puede ponerse en contacto con ellos en: info.cl@hm.com.

Delegado de Protección de Datos:

Hemos nombrado a un responsable de la protección de datos para asegurarnos de que tratamos continuamente sus datos personales de forma abierta, exacta y legal. Puede ponerse en contacto con nuestro Delegado de Protección de Datos en: info.cl@hm.com y escribir DPO como asunto.

Derecho a presentar una reclamación ante una autoridad de control:

Si usted considera que H&M trata sus datos de un modo incorrecto, puede contactar con nosotros. También tiene derecho a presentar una queja ante la autoridad de protección de datos competente.

Actualizaciones de nuestro Aviso de Privacidad:

Es posible que tengamos que actualizar nuestro Aviso de Privacidad. La última versión del Aviso de Privacidad está siempre disponible en nuestro sitio web. Comunicaremos cualquier cambio material en el Aviso de Privacidad, por ejemplo, la finalidad del tratamiento de sus datos personales, la identidad del Responsable o sus derechos.

Compras Online

¿Por qué utilizamos sus datos personales?

Utilizaremos sus datos personales para administrar sus compras online en H&M mediante el procesamiento de sus pedidos y devoluciones a través de nuestros servicios online, y para enviarle notificaciones sobre el estado de la entrega o en caso de problemas con el envío de los artículos. Utilizaremos sus datos personales para administrar sus pagos. También utilizaremos sus datos para gestionar cualquier queja o cuestión sobre la garantía de los productos. Sus datos personales se utilizarán para identificarle y validad su edad legal para realizar compras online, confirmando igualmente su dirección con colaboradores externos. Queremos ofrecerle diferentes alternativas de pago y realizaremos un análisis para averiguar qué alternativas tiene a su disposición, incluyendo su historial de pago y las verificaciones de crédito.

¿Qué tipo de datos personales procesamos?

Procesaremos las siguientes categorías de datos personales:

  • información de contacto como: nombre, dirección, correo electrónico y número de teléfono
  • información de pago e historial de pagos
  • información de crédito
  • información del pedido

Si tiene una cuenta de H&M o si es miembro de H&M Club, también procesaremos los datos personales facilitados al crear su cuenta o al suscribirse como miembro:

  • cuenta o Id. de suscripción al Club
  • historial de compras

¿Quién tiene acceso a sus datos personales?

Los datos enviados a terceros, utilizados sólo para ofrecerle los servicios citados previamente, incluirán a compañías que validarán su dirección, empresas de comunicación que enviarán la confirmación de su pedido, así como almacenes y proveedores en relación con la entrega del pedido, proveedores del servicio de pago para la gestión financiera, agencias de referencia crediticia que identificarán y verificarán su crédito, y agencias de cobro de deudas. Recuerde que muchas de estas empresas receptoras tienen derecho u obligación de procesar sus datos personales.

¿Cuál es la base legal para procesar sus datos personales?

El procesamiento de sus datos personales por parte de H&M es necesario para el cumplimiento del servicio de administración y entrega del pedido a su nombre.

¿Durante cuánto tiempo guardamos sus datos?

Conservamos sus datos mientras permanezca como cliente activo.

Toma de decisión automatizada:

Cuando usted solicita la concesión de crédito, como método de pago, nosotros realizamos una toma de decisión automatizada respecto a su solicitud. Usted tiene derecho a expresar su punto de vista y a comentar la decisión con un miembro del personal a través de los canales facilitados con la presente información.

Marketing Directo

¿Para qué utilizamos sus datos personales?

Utilizaremos sus datos personales para enviarle ofertas de marketing, encuestas informativas e invitaciones a través de correos electrónicos, mensajes de texto, llamadas telefónicas y correo postal. A fin de optimizar su experiencia con H&M le ofreceremos información relevante, le recomendaremos productos y le enviaremos recordatorios de artículos que tiene en su cesta de la compra u ofertas personalizadas. Todos estos fantásticos servicios se basarán en compras previas que haya realizado, lo que haya seleccionado e información que nos haya enviado.

¿Qué tipo de datos personales tratamos?

Trataremos las siguientes categorías de datos personales:

  • información de contacto como: dirección de correo electrónico, número de teléfono y código postal
  • si le interesan las novedades para niños/as (si decidió facilitarnos dicha información)
  • género (si decidió facilitarnos dicha información)
  • qué productos y ofertas ha seleccionado

Si tiene una cuenta de H&M o si es miembro de H&M Club, también trataremos los datos personales facilitados al crear su cuenta o al suscribirse como miembro:

  • nombre
  • dirección
  • edad
  • historial de compras
  • qué ha explorado y qué ha seleccionado en el sitio web

¿Quién tiene acceso a sus datos personales?

Los datos se envían a agencias de medios y proveedores técnicos para distribuir un marketing directo físico y digital y son utilizados sólo para ofrecerle los servicios citados previamente. Nunca pasamos, vendemos ni intercambiamos sus datos personales con terceras partes con terceras partes ajenas al grupo H&M con fines comerciales.

Cuál es la base legal para el tratamiento de sus datos personales?

El tratamiento de sus datos personales se basa en su consentimiento al aceptar el marketing directo. Excepto en el marketing por correo postal , que le enviaremos en base a nuestro interés legitimo.

Derecho a retirar su consentimiento:

Usted tiene derecho a retirar su consentimiento al tratamiento de sus datos personales en cualquier momento, e igualmente se puede desvincular del marketing directo. Al hacerlo, H&M no podrá enviarle ninguna oferta ni información de marketing directo en base a su consentimiento. Usted puede retirar su consentimiento al marketing directo de los siguientes modos:

  • siguiendo las indicaciones facilitadas en cada correo de marketing
  • editando los ajustes de su cuenta de H&M

¿Durante cuánto tiempo guardamos sus datos?

Conservaremos sus datos para marketing directo hasta que retire su consentimiento. Para el marketing por correo electrónico le consideraremos como un cliente inactivo si no ha abierto un correo electrónico en el último año. Después de este período de tiempo, se eliminarán sus datos personales

Cuenta de H&M

¿Por qué utilizamos sus datos personales?

Utilizaremos sus datos personales para crear y administrar su cuenta personal a fin de ofrecerle una experiencia personalizada y relevante en H&M. Le ofreceremos su historial de pedidos y detalles sobre los mismos, permitiéndole gestionar los ajustes de su cuenta (incluyendo las preferencias de marketing). También le ofreceremos maneras sencillas de mantener la información precisa y actualizada, como sus datos de contacto o los de pago. Además, le permitiremos guardar artículos en su bolsa de la compra, le ofreceremos recomendaciones sobre tallas y podrá clasificar y revisar los productos que nos ha comprado. Con el objetivo de ofrecerle recomendaciones relevantes sobre productos, H&M procesará su navegación y exploración en nuestras plataformas digitales (incluyendo el sitio web y la app), su historial de compras y las revisiones de productos, así como datos que nos haya enviado a través de su cuenta.

¿Qué tipo de datos personales recopilamos?

Siempre procesaremos su dirección de correo electrónico y la contraseña que nos envió al registrar su cuenta de H&M. Procesaremos las siguientes categorías de datos personales si decide facilitárnoslas:

  • información de contacto como: nombre, dirección y número de teléfono
  • fecha de nacimiento
  • género
  • país
  • ajustes de la cuenta
  • información cifrada de la tarjeta de pago

Procesaremos las siguientes categorías de datos personales si realiza una compra:

  • historial del pedido
  • información de la entrega
  • torial del pago

Procesaremos las siguientes categorías de datos personales en relación con su uso de cookies:

  • historial de clics
  • historial de navegación y exploración

¿Quién tiene acceso a sus datos personales?

Los datos enviados a terceros, utilizados sólo para ofrecerle los servicios citados previamente. Esas terceras partes incluirán a agencias especializadas en sitios web para optimizar nuestra página y herramientas de análisis para la clasificación de los productos.

¿Cuál es la base legal para tratar sus datos personales?

El tratamiento de los datos personales de su cuenta se basa en el consentimiento que usted nos facilita al crear la cuenta de H&M. El tratamiento de sus datos para ofrecerle la información relevante sobre el producto se basa en nuestro interés legítimo.

Derecho a retirar su consentimiento:

Usted tiene derecho a retirar su consentimiento al tratamiento de sus datos personales en cualquier momento. Al hacerlo, su cuenta dejará de existir y H&M no podrá ofrecerle los servicios citados previamente.

¿Durante cuánto tiempo guardamos sus datos?

Conservaremos sus datos durante el tiempo que permanezca activa su cuenta de H&M. Usted tendrá derecho a cesar su cuenta en cualquier momento; si decide hacerlo, su cuenta dejará de existir y usted será considerado como inactivo. Conservaremos sus datos personales por si surgiera algún requerimiento legal o ante un litigio pendiente.

Una vez cerrada la cuenta, se eliminará sus datos.Una vez cerrada la cuenta, se eliminará sus datos.

Derecho de oposición al tratamiento de datos en base al interés legítimo: Usted tiene derecho a oponerse al tratamiento de sus datos personales en base al interés legítimo de H&M:s contactando con:info.cl@hm.com. A continuación, se procederá a eliminar su cuenta y no podremos prestarle nuestros servicios.

H&M Club

¿Para qué utilizamos sus datos personales?

Utilizaremos sus datos personales para crear y administrar su suscripción a H&M Club y para ofrecerle una experiencia personalizada y relevante en H&M Club. Registraremos y administraremos sus puntos en base a las compras realizadas, le enviaremos información sobre los puntos acumulados y los regalos disponibles, ya sean descuentos o eventos del Club. También utilizaremos sus datos personales para invitaciones a eventos y concursos y para descuentos como miembro de H&M Club, así como servicios adicionales. Le ofreceremos su historial de pedidos y detalles sobre los mismos, permitiéndole gestionar los ajustes de su cuenta (incluyendo las preferencias de marketing). También le ofreceremos maneras sencillas de mantener su información exacta y actualizada, como sus datos de contacto o los de pago. Además, le permitiremos guardar artículos en su bolsa de la compra y podrá clasificar y revisar los productos que nos ha comprado. Con el objetivo de ofrecerle recomendaciones relevantes sobre productos, H&M Club recopilará información sobre su navegación y exploración en nuestras plataformas digitales (incluyendo el sitio web y la app), su historial de compras y las revisiones de productos, así como datos que nos haya enviado a través de su cuenta. Si no se ha desvinculado del marketing directo, utilizaremos sus datos personales para enviarle ofertas de marketing, encuestas informativas e invitaciones a través de correos electrónicos, mensajes de texto, llamadas telefónicas y correo postal.

¿Qué tipo de datos personales tratamos?

Trataremos las siguientes categorías de datos personales que nos proporcione al registrarse en H&M Club:

  • datos identificativos como: dirección de correo electrónico y contraseña
  • información de contacto como: nombre, código postal y dirección de correo electrónico
  • fecha de nacimiento
  • género
  • Id. de suscripción al Club
  • número de teléfono (si decidió facilitarnos dicha información)
  • dirección (si decidió facilitarnos dicha información)
  • ajustes de la cuenta
  • información cifrada de la tarjeta de pago

Trataremos las siguientes categorías de datos personales si realiza una compra:

  • historial del pedido
  • información de la entrega
  • historial del pago

Trataremos las siguientes categorías de datos personales en relación con su uso de cookies:

  • historial de clics
  • historial de navegación y exploración.

¿Quién tiene acceso a sus datos personales?

Los datos enviados a terceros serán utilizados sólo para ofrecerle los servicios citados previamente. Utilizamos herramientas de reserva para gestionar la participación en eventos y agencias especializadas en sitios web para optimizar nuestra página. Para la clasificación de los productos utilizamos herramientas de análisis y agencias publicitarias y moderadoras; y para la difusión de marketing delegamos en proveedores de comunicación y publicidad.

¿Cuál es la base legal para el tratamiento de sus datos personales?

La base legal para el tratamento de sus datos personales es el acuerdo de suscripción y su consentimiento. El tratamiento de sus datos personales es necesario para cumplir con el servicio de H&M Club. Recabamos sus datos personales a fin de crear y administrar su suscripción a H&M Club, requisito necesario para cumplir con nuestros compromisos en base al acuerdo de suscripción. Si usted no proporciona sus datos personales, nosotros no podremos ofrecerle la suscripción o los servicios de H&M Club.

¿Durante cuánto tiempo conservamos sus datos?

Conservaremos sus datos durante el tiempo que permanezca activa su suscripción al Club. Usted tiene derecho a dar de baja su suscripción en cualquier momento. Si decide hacerlo, dicha suscripción dejará de existir. Una vez cesada la suscripción al Club, se eliminarán sus datos. Conservaremos sus datos personales por si surgiera algún requerimiento legal o ante un litigio pendiente.

Derecho de oposición al marketing directo:

Usted tiene derecho a oponerse al marketing directo, incluyendo la elaboración de perfiles realizada para dicho marketing directo tal y como se indica en la Política de Privacidad. Si usted se opone al marketing directo, cesaremos en el tratamiento de sus datos personales con este fin, y dejaremos de enviarle material de marketing en base a la suscripción a H&M Club. Si se ha registrado en newsletter y no desea seguir recibiendo nuestras newsletter usted puede desvincularse siguiendo las indicaciones facilitadas en cada correo de marketing. Si usted se opone, cesaremos en el tratamiento de sus datos personales con este fin, y dejaremos de enviarle newsletter.

Atención al cliente

¿Para qué utilizamos sus datos personales?

Utilizaremos sus datos personales para administrar cualquier solicitud, para gestionar quejas o cuestiones sobre la garantía de los productos y temas de asistencia técnica a través del correo electrónico, nuestra función de chat, por teléfono o a través de redes sociales. También podemos contactar con usted si surge algún problema con su pedido.

¿Qué tipo de datos personales tratamos?

Trataremos cualquier dato que nos facilite, incluyendo las siguientes categorías:

  • información de contacto como: dirección, correo electrónico y número de teléfono
  • fecha de nacimiento
  • información de pago e historial de pagos
  • información de crédito
  • información del pedido
  • cuenta o Id. de suscripción al Club
  • correspondencia sobre cualquier asunto

¿Quién tiene acceso a sus datos personales?

Los datos que se envíen a terceros, se utilizarán únicamente para ofrecerle a usted los servicios mencionados. Si usted es un cliente en la región de Asia, sus datos se transferirán a una agencia externa del Servicio de atención al cliente.

¿Cuál es la base legal para procesar sus datos personales?

La base legal para el tratamiento de sus datos personales es el interés legítimo de H&M.

¿Durante cuánto tiempo conservamos sus datos?

Conservaremos sus datos durante 100 días para el caso de archivos telefónicos y de correo electrónico así como correspondencia, y durante 12 meses para la gestión de casos. En el caso quejas realizadas en las tiendas H&M, sus datos personales se guardarán durante 2 años; excepto en EE. UU. donde el período es de 5 años.

Derecho de oposición al tratamiento de datos en base al interés legítimo:

Usted tiene derecho a oponerse al tratamiento de sus datos personales en base al interés legítimo de H&M:s. H&M no seguirá tratando los datos personales a menos que podamos demostrar una razón legítima para dicho tratamiento que invalide su interés y derechos o debido a una demanda legal.

Concursos

¿Para qué utilizamos sus datos personales?

Trataremos sus datos personales cuando participe en nuestros concursos. Sus datos personales serán utilizados por H&M para contactar con los participantes sobre cuestiones del concurso, antes y después de un evento, para identificar a los participantes, comprobar su edad, contactar con los ganadores o entregar y seguir la entrega de premios.

¿Qué tipo de datos personales tratamos?

Trataremos las siguientes categorías de datos personales:

  • información de contacto como: nombre, dirección, correo electrónico y número de teléfono
  • edad
  • información proporcionada en el concurso

¿Quién tiene acceso a sus datos personales?

Enviamos sus datos a las empresas encargadas del envío de los premios, que los utilizan únicamente para ofrecerle los servicios citados previamente.

¿Cuál es la base legal para procesar el tratamiento de sus datos personales?

El procesamiento tratamiento de sus datos personales se basa en su consentimiento cuando decide participar en un concurso.

Derecho a retirar su consentimiento:

Usted tiene derecho a retirar su consentimiento al tratamiento de sus datos personales en cualquier momento. Al hacerlo, H&M no podrá ofrecerle los servicios citados previamente.

¿Durante cuánto tiempo guardamos sus datos?

Conservaremos sus datos personales durante 45 días, desde la finalización del concurso.

Desarrollo y mejora de nuestros productos y servicios

¿Para qué utilizamos sus datos personales?

Utilizaremos sus datos para evaluar, desarrollar y mejorar los servicios, productos y sistemas que ofrecemos a todos nuestros clientes. Partiendo de esta premisa, no analizaremos sus datos a nivel individual, sino que se someterán a un tratamiento de datos bajo seudónimo. Esto incluye el análisis para permitir que nuestros servicios sean más fáciles de utilizar; por ejemplo, la modificación de la interfaz de usuario para simplificar el flujo de información o para resaltar características que son utilizadas con frecuencia por nuestros clientes en nuestros canales digitales, así como la mejora de los sistemas informáticos a fin de aumentar la seguridad de quien nos visita y de nuestros clientes en general. El análisis también nos permitirá desarrollar y mejorar constantemente la logística de mercancías mediante la previsión de compras, almacenaje y entregas así como nuestra capacidad de recursos desde un punto de vista sostenible al dinamizar las compras y la programación de entregas. Además, sus datos se utilizarán para poder planificar la creación de nuevas tiendas y almacenes, y para mejorar nuestra gama de productos.

¿Qué tipo de datos personales tratamos?

Trataremos las siguientes categorías de datos personales si ha decidido facilitárnoslas:

  • número de cliente
  • fecha de nacimiento
  • género
  • país
  • ajustes de la cuenta

Trataremos las siguientes categorías de datos personales si ha realizado alguna compra:

  • historial del pedido
  • información de la entrega
  • historial del pago

También trataremos las siguientes categorías de datos personales en relación con su uso de cookies:

  • historial de clics
  • historial de navegación y exploración

¿Quién tiene acceso a sus datos personales?

Los datos que se envíen a terceros, se utilizarán únicamente para ofrecerle a usted los servicios mencionados. Trabajamos con empresas de análisis web para analizar el comportamiento de nuestros clientes online, a nivel general.

¿Cuál es la base legal para el tratamiento de sus datos personales?

El tratamiento de sus datos personales para desarrollar y mejorar nuestros servicios y productos se basa en nuestro interés legítimo.

¿Durante cuánto tiempo guardamos sus datos?

Conservaremos sus datos durante el tiempo que permanezca activa su cuenta de H&M y la suscripción al Club. Una vez cesada la cuenta o suscripción al Club, se eliminarán sus datos.

Derecho de oposición al tratamiento de datos en base al interés legítimo:

Usted tiene derecho a oponerse al tratamiento de sus datos personales en base al interés legítimo de H&M contactando con: info.cl@hm.com. A continuación, se procederá a eliminar su cuenta y no podremos prestarle nuestros servicios.

Cumplimiento de obligaciones legales

¿Para qué utilizamos sus datos personales?

Utilizaremos sus datos personales para cumplir con obligaciones legales, resoluciones judiciales y otras decisiones estipuladas por las autoridades. Ello incluye el uso de sus datos personales para recopilar y verificar datos de contabilidad para cumplir con la normativa contable.

¿Qué tipo de datos personales tratamos?

Trataremos las siguientes categorías de datos personales:

  • número de cliente
  • número de pedido
  • nombre
  • dirección postal
  • cantidad de la transacción
  • fecha de la transacción

¿Quién tiene acceso a sus datos personales?

Sus datos podrán ser compartidos por el grupo H&M (para más información sobre las compañías integrantes del grupo H&M, consulte el siguiente enlace: about.hm.com). Compartiremos sus datos personales con las empresas informáticas que proporcionan las soluciones del sistema contable.

¿Cuál es la base legal para el tratamiento de sus datos personales?

El tratamiento de sus datos personales es necesario para que H&M cumpla con sus obligaciones legales..

¿Durante cuánto tiempo guardamos sus datos?

Sus datos se guardarán de conformidad con las reglas contables vigentes en su país.

Prevención del uso indebido y la delincuencia

¿Para qué utilizamos sus datos personales?

Utilizaremos sus datos personales para gestionar la previsión de pérdidas asegurándonos de que los términos y las condiciones se han seguido a fin de detectar y prevenir el uso incorrecto de nuestros servicios. También utilizaremos sus datos personales en grabaciones de vídeo, por motivos de seguridad para permitir el seguimiento de incidentes y para prevenir e informar de delitos en nuestras tiendas. Sus datos personales se utilizarán para prevenir e investigar cualquier abuso de nuestros servicios online, así como pérdidas o fraude, mediante el análisis de su comportamiento en las compras online.

¿Qué tipo de datos personales tratamos?

Trataremos las siguientes categorías de datos personales:

  • información de contacto como: nombre, dirección, número de teléfono y dirección de correo electrónico
  • Id. de suscripción al Club
  • número de cliente
  • grabación de vídeo
  • historial del pedido
  • información de la entrega
  • historial del pago

¿Quién tiene acceso a sus datos personales?

Los datos personales que se envíen a terceras partes se utilizará únicamente para los fines citados previamente. Compartiremos sus datos con empresas para informes de carácter excepcional. Cualquier incidente y/o fraude se compartirá con las empresas aseguradoras, las autoridades legales y los organismos de seguridad locales y globales a cargo de las investigaciones. Recuerde que muchas de estas empresas receptoras tienen derecho u obligación de procesar sus datos personales.

¿Cuál es la base legal para el tratamiento de sus datos personales?

El tratamiento de sus datos personales para prevenir el uso incorrecto de nuestros servicios se basa en nuestro interés legítimo.

¿Durante cuánto tiempo guardamos sus datos?

Sus datos se conservarán durante el tiempo necesario para prevenir y/o informar de un posible fraude u otros delitos. La grabación de vídeo se guardará de conformidad con la normativa local, pero un máximo de 30 días.

Derecho de oposición al tratamiento de datos en base al interés legítimo:

Usted tiene derecho a oponerse al tratamiento de sus datos personales en base al interés legítimo de H&M contactando con: info.cl@hm.com. A continuación, se procederá a eliminar su cuenta y no podremos prestarle nuestros servicios.

Cookies

Una cookie es un archivo de texto pequeño que se guarda en su ordenador o dispositivo móvil, de donde se recupera en las visitas sucesivas. Si usted utiliza nuestros servicios, entendemos que acepta el uso de dichas cookies.

¿Cómo utilizamos las cookies?

Utilizamos cookies permanentes para almacenar su elección de la página de inicio y otros detalles; por ejemplo: si seleccionó «Recordarme» al iniciar sesión. Utilizaremos cookies para guardar sus productos favoritos. Utilizamos cookies de sesión por ejemplo cuando usted utiliza la función para filtrar los productos, para comprobar si inició sesión o si añadió un artículo a su bolsa de la compra. Utilizamos tanto cookies propias como de terceros para recopilar datos del usuario y de estadísticas globales o individuales en herramientas de análisis a fin de optimizar nuestro sitio y proporcionarle material de marketing relevante. Algunas cookies de terceros se establecen a través de servicios que aparecen en nuestras páginas y que no están bajo nuestro control. Son instaladas por proveedores de redes sociales como Twitter, Facebook o Vimeo y aluden a la capacidad de los usuarios de compartir contenido en este sitio, según indica su respectivo icono. Asimismo, nosotros utilizamos cookies de terceros que permiten hacer un seguimiento entre sitios web con el objetivo de ofrecerle publicidad en otros sitios web/canales.

¿Qué tipo de datos personales tratamos?

Únicamente conectaremos su Id. de cookie a los datos personales enviados y recopilados en relación con su cuenta o suscripción al Club, siempre que inicie sesión en dicha cuenta o en H&M Club.

¿Quién tiene acceso a sus datos personales?

Los datos enviados a terceros , utilizados sólo para ofrecerle los servicios citados previamente, incluirán herramientas de análisis para recopilar estadísticas y optimizar nuestro sitio ofreciéndole material relevante.

¿Cuál es la base legal para procesar sus datos personales?

Únicamente conectaremos sus cookies a los datos personales siempre que inicie sesión en su cuenta de H&M o en H&M Club. Si ha iniciado sesión en su cuenta, la base legal se centrará en nuestro interés legítimo. Si ha iniciado sesión en H&M Club, la base legal será el cumplimiento de los términos y las condiciones de H&M Club.

¿Durante cuánto tiempo guardamos sus datos?

H&M no guarda sus datos personales. Usted puede eliminar estas cookies del ordenador o dispositivo móvil fácilmente utilizando su navegador. Para más indicaciones sobre cómo gestionar y eliminar cookies, consulte la pestaña «Ayuda» en su navegador. Puede desactivar cookies o bien recibir una notificación cada vez que una cookie nueva se envíe a su ordenador o dispositivo móvil. Si opta por la desactivación de cookies, no podrá beneficiarse de todas las características de nuestra página.

23.05.2018

Colombia

La privacidad es de gran importancia para H&M y queremos mantener una actitud abierta y transparente al tratar sus datos personales. Por lo tanto, disponemos de una política que establece cómo se tratan y protegen sus datos personales..

¿Quién es el responsable del tratamiento de sus datos personales?

La compañía sueca H & M Hennes & Mauritz GBC AB, es el responsable del tratamiento de los datos personales que usted nos proporciona y se responsabiliza de los referidos datos personales de acuerdo con la normativa aplicable en materia de protección de datos.

H & M Hennes & Mauritz GBC AB
Mäster Samuelsgatan 46
106 38 Estocolmo
Suecia
Teléfono+46 (0)8 796 55 00
Fax +46 (0)8 24 80 78

Registro mercantil: Bolagsverket (Conservador de Sociedades de Suecia)
Número de registro mercantil: 556070-1715
Representante autorizado: Karl-Johan Persson
Número de identificación fiscal: C.I.F.: SE556070171501

¿Dónde almacenamos sus datos?

Los datos que recopilamos sobre usted se almacenan dentro del Espacio Económico Europeo («EEE»), aunque también se pueden transferir y tratar en un país fuera del EEE. Cualquier transferencia de sus datos personales será realizada de conformidad con las leyes aplicables.Para transferencias fuera del EEE, H&M utilizará Cláusulas Contractuales Tipo de protección de datos adoptadas por la Comisión Europea y el Escudo de Privacidad UE – EE.UU. como garantía de aquellas transferencias realizadas a países que no cuentan con una decisión de adecuación de la Comisión Europea.

¿A quién comunicamos sus datos?

Sus datos pueden ser compartidos por el grupo H&M (para más información sobre las compañías integrantes del grupo H&M, consulte el siguiente enlace: about.hm.com). La compañía H&M local será quien trate los datos personales y lo hará en nombre de la compañía sueca: H & M Hennes & Mauritz GBC AB. Nunca pasamos, vendemos ni intercambiamos sus datos personales con terceras partes ajenas al grupo H&M. Los datos que se envíen a terceros, se utilizarán únicamente para ofrecerle a usted nuestros servicios. Le detallaremos las categorías de terceros que acceden a sus datos para cada actividad de tratamiento específica.

¿Cuál es la base legal para el tratamiento de sus datos personales?

En cada tratamiento específico de datos personales recopilados sobre usted, le informaremos si la comunicación de datos personales es un requisito legal o contractual, o un requisito necesario para suscribir un contrato, y si está obligado a facilitar los datos personales, así como de las posibles consecuencias de no facilitar tales datos.

¿Cuáles son sus derechos?

Derecho de acceso:

Cualquier persona tiene derecho a obtener confirmación sobre si en H&M estamos tratando datos personales que les conciernan, o no. Puede contactar a H&M que le remitirá los datos personales que tratamos sobre usted por email.

Derecho de portabilidad:

Siempre que H&M procese sus datos personales a través de medios automatizados en base a su consentimiento o a un acuerdo, usted tiene derecho a obtener una copia de sus datos en un formato estructurado, de uso común y lectura mecánica transferida a su nombre o a un tercero. En ella se incluirán únicamente los datos personales que usted nos haya facilitado.

Derecho de rectificación:

Usted tiene derecho a solicitar la rectificación de sus datos personales si son inexactos, incluyendo el derecho a completar datos que figuren incompletos. Si tiene una cuenta de H&M o una suscripción al Club, puede editar sus datos personales en dicha cuenta y en las páginas de suscripción..

Derecho de supresión:

Usted tiene derecho a obtener sin dilación indebida la supresión de cualquier dato personal suyo tratado por H&M en cualquier momento, excepto en las siguientes situaciones:

  • tiene un asunto pendiente con el Servicio de atención al cliente
  • tiene un pedido pendiente que aún no se ha enviado o cuyo envío no se ha completado,
  • tiene una deuda pendiente con H&M, independientemente del método de pago
  • se sospecha o está confirmado que ha utilizado incorrectamente nuestros servicios en los últimos cuatro años
  • u deuda se ha derivado a un tercero en los últimos tres años, o en el último año en el caso de clientes fallecidos
  • su solicitud de crédito ha sido denegada en los últimos tres meses
  • ha realizado alguna compra por lo que conservaremos sus datos personales en relación con la transacción por normativa contable.

Derecho de oposición al tratamiento de datos en base al interés legítimo:

Usted tiene derecho a oponerse al tratamiento de sus datos personales en base al interés legítimo de H&M. H&M no seguirá tratando los datos personales a menos que podamos acreditar motivos legítimos imperiosos para el tratamiento que prevalezcan sobre sus intereses, derechos y libertades, o bien para la formulación, el ejercicio o la defensa de reclamaciones.

Derecho de oposición al marketing directo:

Usted tiene derecho a oponerse al marketing directo, incluyendo la elaboración de perfiles realizada para dicho marketing directo. Puede desvincularse del marketing directo en cualquier momento de los siguientes modos:

  • siguiendo las indicaciones facilitadas en cada correo de marketing
  • editando los ajustes de su cuenta de H&M

Derecho a presentar una reclamación ante una autoridad de control:

Si usted considera que H&M trata sus datos de un modo incorrecto, puede contactar con nosotros. También tiene derecho a presentar una queja ante la autoridad de protección de datos competente.:

Derecho a la limitación en el tratamiento:

Usted tiene derecho a solicitar que H&M limite el tratamiento de sus datos personales en las siguientes circunstancias:

  • si usted se opone al tratamiento de sus datos en base al interés legítimo de H&M, H&M deberá limitar cualquier tratamiento de dichos datos a la espera de la verificación del interés legítimo.
  • si usted reclama que sus datos personales son incorrectos, H&M debe limitar cualquier tratamiento de dichos datos hasta que se verifique la precisión de los mismos.
  • si el tratamiento es ilegal, usted podrá oponerse a que se eliminen los datos personales y, en su lugar, solicitar la limitación de su uso.
  • si H&M ya no necesita los datos personales, pero usted los necesita para la formulación, el ejercicio o la defensa de reclamaciones.

Ejercicio de derechos:

Nos tomamos muy en serio la protección de datos y, por lo tanto, contamos con personal de servicio al cliente dedicado que se ocupa de sus solicitudes en relación con los derechos antes mencionados. Siempre puede ponerse en contacto con ellos en: info.co@hm.com.

Delegado de Protección de Datos:

Hemos nombrado a un responsable de la protección de datos para asegurarnos de que tratamos continuamente sus datos personales de forma abierta, exacta y legal. Puede ponerse en contacto con nuestro Delegado de Protección de Datos en: info.co@hm.com y escribir DPO como asunto.

Derecho a presentar una reclamación ante una autoridad de control:

Si usted considera que H&M trata sus datos de un modo incorrecto, puede contactar con nosotros. También tiene derecho a presentar una queja ante la autoridad de protección de datos competente.

Actualizaciones de nuestro Aviso de Privacidad:

Es posible que tengamos que actualizar nuestro Aviso de Privacidad. La última versión del Aviso de Privacidad está siempre disponible en nuestro sitio web. Comunicaremos cualquier cambio material en el Aviso de Privacidad, por ejemplo, la finalidad del tratamiento de sus datos personales, la identidad del Responsable o sus derechos.

Compras Online

¿Por qué utilizamos sus datos personales?

Utilizaremos sus datos personales para administrar sus compras online en H&M mediante el procesamiento de sus pedidos y devoluciones a través de nuestros servicios online, y para enviarle notificaciones sobre el estado de la entrega o en caso de problemas con el envío de los artículos. Utilizaremos sus datos personales para administrar sus pagos. También utilizaremos sus datos para gestionar cualquier queja o cuestión sobre la garantía de los productos. Sus datos personales se utilizarán para identificarle y validad su edad legal para realizar compras online, confirmando igualmente su dirección con colaboradores externos. Queremos ofrecerle diferentes alternativas de pago y realizaremos un análisis para averiguar qué alternativas tiene a su disposición, incluyendo su historial de pago y las verificaciones de crédito.

¿Qué tipo de datos personales procesamos?

Procesaremos las siguientes categorías de datos personales:

  • información de contacto como: nombre, dirección, correo electrónico y número de teléfono
  • información de pago e historial de pagos
  • información de crédito
  • información del pedido

Si tiene una cuenta de H&M o si es miembro de H&M Club, también procesaremos los datos personales facilitados al crear su cuenta o al suscribirse como miembro:

  • cuenta o Id. de suscripción al Club
  • historial de compras

¿Quién tiene acceso a sus datos personales?

Los datos enviados a terceros, utilizados sólo para ofrecerle los servicios citados previamente, incluirán a compañías que validarán su dirección, empresas de comunicación que enviarán la confirmación de su pedido, así como almacenes y proveedores en relación con la entrega del pedido, proveedores del servicio de pago para la gestión financiera, agencias de referencia crediticia que identificarán y verificarán su crédito, y agencias de cobro de deudas. Recuerde que muchas de estas empresas receptoras tienen derecho u obligación de procesar sus datos personales.

¿Cuál es la base legal para procesar sus datos personales?

El procesamiento de sus datos personales por parte de H&M es necesario para el cumplimiento del servicio de administración y entrega del pedido a su nombre.

¿Durante cuánto tiempo guardamos sus datos?

Conservamos sus datos mientras permanezca como cliente activo.

Toma de decisión automatizada:

Cuando usted solicita la concesión de crédito, como método de pago, nosotros realizamos una toma de decisión automatizada respecto a su solicitud. Usted tiene derecho a expresar su punto de vista y a comentar la decisión con un miembro del personal a través de los canales facilitados con la presente información.

Marketing Directo

¿Para qué utilizamos sus datos personales?

Utilizaremos sus datos personales para enviarle ofertas de marketing, encuestas informativas e invitaciones a través de correos electrónicos, mensajes de texto, llamadas telefónicas y correo postal. A fin de optimizar su experiencia con H&M le ofreceremos información relevante, le recomendaremos productos y le enviaremos recordatorios de artículos que tiene en su cesta de la compra u ofertas personalizadas. Todos estos fantásticos servicios se basarán en compras previas que haya realizado, lo que haya seleccionado e información que nos haya enviado.

¿Qué tipo de datos personales tratamos?

Trataremos las siguientes categorías de datos personales:

  • información de contacto como: dirección de correo electrónico, número de teléfono y código postal
  • si le interesan las novedades para niños/as (si decidió facilitarnos dicha información)
  • género (si decidió facilitarnos dicha información)
  • qué productos y ofertas ha seleccionado

Si tiene una cuenta de H&M o si es miembro de H&M Club, también trataremos los datos personales facilitados al crear su cuenta o al suscribirse como miembro:

  • nombre
  • dirección
  • edad
  • historial de compras
  • qué ha explorado y qué ha seleccionado en el sitio web

¿Quién tiene acceso a sus datos personales?

Los datos se envían a agencias de medios y proveedores técnicos para distribuir un marketing directo físico y digital y son utilizados sólo para ofrecerle los servicios citados previamente. Nunca pasamos, vendemos ni intercambiamos sus datos personales con terceras partes con terceras partes ajenas al grupo H&M con fines comerciales.

Cuál es la base legal para el tratamiento de sus datos personales?

El tratamiento de sus datos personales se basa en su consentimiento al aceptar el marketing directo. Excepto en el marketing por correo postal , que le enviaremos en base a nuestro interés legitimo.

Derecho a retirar su consentimiento:

Usted tiene derecho a retirar su consentimiento al tratamiento de sus datos personales en cualquier momento, e igualmente se puede desvincular del marketing directo. Al hacerlo, H&M no podrá enviarle ninguna oferta ni información de marketing directo en base a su consentimiento. Usted puede retirar su consentimiento al marketing directo de los siguientes modos:

  • siguiendo las indicaciones facilitadas en cada correo de marketing
  • editando los ajustes de su cuenta de H&M

¿Durante cuánto tiempo guardamos sus datos?

Conservaremos sus datos para marketing directo hasta que retire su consentimiento. Para el marketing por correo electrónico le consideraremos como un cliente inactivo si no ha abierto un correo electrónico en el último año. Después de este período de tiempo, se eliminarán sus datos personales.

Cuenta de H&M

¿Por qué utilizamos sus datos personales?

Utilizaremos sus datos personales para crear y administrar su cuenta personal a fin de ofrecerle una experiencia personalizada y relevante en H&M. Le ofreceremos su historial de pedidos y detalles sobre los mismos, permitiéndole gestionar los ajustes de su cuenta (incluyendo las preferencias de marketing). También le ofreceremos maneras sencillas de mantener la información precisa y actualizada, como sus datos de contacto o los de pago. Además, le permitiremos guardar artículos en su bolsa de la compra, le ofreceremos recomendaciones sobre tallas y podrá clasificar y revisar los productos que nos ha comprado. Con el objetivo de ofrecerle recomendaciones relevantes sobre productos, H&M procesará su navegación y exploración en nuestras plataformas digitales (incluyendo el sitio web y la app), su historial de compras y las revisiones de productos, así como datos que nos haya enviado a través de su cuenta.

¿Qué tipo de datos personales recopilamos?

Siempre procesaremos su dirección de correo electrónico y la contraseña que nos envió al registrar su cuenta de H&M. Procesaremos las siguientes categorías de datos personales si decide facilitárnoslas:

  • información de contacto como: nombre, dirección y número de teléfono
  • fecha de nacimiento
  • género
  • país
  • ajustes de la cuenta
  • información cifrada de la tarjeta de pago

Procesaremos las siguientes categorías de datos personales si realiza una compra:

  • historial del pedido
  • información de la entrega
  • torial del pago

Procesaremos las siguientes categorías de datos personales en relación con su uso de cookies:

  • historial de clics
  • historial de navegación y exploración

¿Quién tiene acceso a sus datos personales?

Los datos enviados a terceros, utilizados sólo para ofrecerle los servicios citados previamente. Esas terceras partes incluirán a agencias especializadas en sitios web para optimizar nuestra página y herramientas de análisis para la clasificación de los productos.

¿Cuál es la base legal para tratar sus datos personales?

El tratamiento de los datos personales de su cuenta se basa en el consentimiento que usted nos facilita al crear la cuenta de H&M. El tratamiento de sus datos para ofrecerle la información relevante sobre el producto se basa en nuestro interés legítimo.

Derecho a retirar su consentimiento:

Usted tiene derecho a retirar su consentimiento al tratamiento de sus datos personales en cualquier momento. Al hacerlo, su cuenta dejará de existir y H&M no podrá ofrecerle los servicios citados previamente.

¿Durante cuánto tiempo guardamos sus datos?

Conservaremos sus datos durante el tiempo que permanezca activa su cuenta de H&M. Usted tendrá derecho a cesar su cuenta en cualquier momento; si decide hacerlo, su cuenta dejará de existir y usted será considerado como inactivo. Conservaremos sus datos personales por si surgiera algún requerimiento legal o ante un litigio pendiente.

Una vez cerrada la cuenta, se eliminará sus datos.Una vez cerrada la cuenta, se eliminará sus datos.

Derecho de oposición al tratamiento de datos en base al interés legítimo: Usted tiene derecho a oponerse al tratamiento de sus datos personales en base al interés legítimo de H&M:s contactando con:info.co@hm.com. A continuación, se procederá a eliminar su cuenta y no podremos prestarle nuestros servicios.

H&M Club

¿Para qué utilizamos sus datos personales?

Utilizaremos sus datos personales para crear y administrar su suscripción a H&M Club y para ofrecerle una experiencia personalizada y relevante en H&M Club. Registraremos y administraremos sus puntos en base a las compras realizadas, le enviaremos información sobre los puntos acumulados y los regalos disponibles, ya sean descuentos o eventos del Club. También utilizaremos sus datos personales para invitaciones a eventos y concursos y para descuentos como miembro de H&M Club, así como servicios adicionales. Le ofreceremos su historial de pedidos y detalles sobre los mismos, permitiéndole gestionar los ajustes de su cuenta (incluyendo las preferencias de marketing). También le ofreceremos maneras sencillas de mantener su información exacta y actualizada, como sus datos de contacto o los de pago. Además, le permitiremos guardar artículos en su bolsa de la compra y podrá clasificar y revisar los productos que nos ha comprado. Con el objetivo de ofrecerle recomendaciones relevantes sobre productos, H&M Club recopilará información sobre su navegación y exploración en nuestras plataformas digitales (incluyendo el sitio web y la app), su historial de compras y las revisiones de productos, así como datos que nos haya enviado a través de su cuenta. Si no se ha desvinculado del marketing directo, utilizaremos sus datos personales para enviarle ofertas de marketing, encuestas informativas e invitaciones a través de correos electrónicos, mensajes de texto, llamadas telefónicas y correo postal.

¿Qué tipo de datos personales tratamos?

Trataremos las siguientes categorías de datos personales que nos proporcione al registrarse en H&M Club:

  • datos identificativos como: dirección de correo electrónico y contraseña
  • información de contacto como: nombre, código postal y dirección de correo electrónico
  • fecha de nacimiento
  • género
  • Id. de suscripción al Club
  • número de teléfono (si decidió facilitarnos dicha información)
  • dirección (si decidió facilitarnos dicha información)
  • ajustes de la cuenta
  • información cifrada de la tarjeta de pago

Trataremos las siguientes categorías de datos personales si realiza una compra:

  • historial del pedido
  • información de la entrega
  • historial del pago

Trataremos las siguientes categorías de datos personales en relación con su uso de cookies:

  • historial de clics
  • historial de navegación y exploración.

¿Quién tiene acceso a sus datos personales?

Los datos enviados a terceros serán utilizados sólo para ofrecerle los servicios citados previamente. Utilizamos herramientas de reserva para gestionar la participación en eventos y agencias especializadas en sitios web para optimizar nuestra página. Para la clasificación de los productos utilizamos herramientas de análisis y agencias publicitarias y moderadoras; y para la difusión de marketing delegamos en proveedores de comunicación y publicidad.

¿Cuál es la base legal para el tratamiento de sus datos personales?

La base legal para el tratamento de sus datos personales es el acuerdo de suscripción y su consentimiento. El tratamiento de sus datos personales es necesario para cumplir con el servicio de H&M Club. Recabamos sus datos personales a fin de crear y administrar su suscripción a H&M Club, requisito necesario para cumplir con nuestros compromisos en base al acuerdo de suscripción. Si usted no proporciona sus datos personales, nosotros no podremos ofrecerle la suscripción o los servicios de H&M Club.

¿Durante cuánto tiempo conservamos sus datos?

Conservaremos sus datos durante el tiempo que permanezca activa su suscripción al Club. Usted tiene derecho a dar de baja su suscripción en cualquier momento. Si decide hacerlo, dicha suscripción dejará de existir. Una vez cesada la suscripción al Club, se eliminarán sus datos. Conservaremos sus datos personales por si surgiera algún requerimiento legal o ante un litigio pendiente.

Derecho de oposición al marketing directo:

Usted tiene derecho a oponerse al marketing directo, incluyendo la elaboración de perfiles realizada para dicho marketing directo tal y como se indica en la Política de Privacidad. Si usted se opone al marketing directo, cesaremos en el tratamiento de sus datos personales con este fin, y dejaremos de enviarle material de marketing en base a la suscripción a H&M Club. Si se ha registrado en newsletter y no desea seguir recibiendo nuestras newsletter usted puede desvincularse siguiendo las indicaciones facilitadas en cada correo de marketing. Si usted se opone, cesaremos en el tratamiento de sus datos personales con este fin, y dejaremos de enviarle newsletter.

Atención al cliente

¿Para qué utilizamos sus datos personales?

Utilizaremos sus datos personales para administrar cualquier solicitud, para gestionar quejas o cuestiones sobre la garantía de los productos y temas de asistencia técnica a través del correo electrónico, nuestra función de chat, por teléfono o a través de redes sociales. También podemos contactar con usted si surge algún problema con su pedido.

¿Qué tipo de datos personales tratamos?

Trataremos cualquier dato que nos facilite, incluyendo las siguientes categorías:

  • información de contacto como: dirección, correo electrónico y número de teléfono
  • fecha de nacimiento
  • información de pago e historial de pagos
  • información de crédito
  • información del pedido
  • cuenta o Id. de suscripción al Club
  • correspondencia sobre cualquier asunto

¿Quién tiene acceso a sus datos personales?

Los datos que se envíen a terceros, se utilizarán únicamente para ofrecerle a usted los servicios mencionados. Si usted es un cliente en la región de Asia, sus datos se transferirán a una agencia externa del Servicio de atención al cliente.

¿Cuál es la base legal para procesar sus datos personales?

La base legal para el tratamiento de sus datos personales es el interés legítimo de H&M.

¿Durante cuánto tiempo conservamos sus datos?

Conservaremos sus datos durante 100 días para el caso de archivos telefónicos y de correo electrónico así como correspondencia, y durante 12 meses para la gestión de casos. En el caso quejas realizadas en las tiendas H&M, sus datos personales se guardarán durante 2 años; excepto en EE. UU. donde el período es de 5 años.

Derecho de oposición al tratamiento de datos en base al interés legítimo:

Usted tiene derecho a oponerse al tratamiento de sus datos personales en base al interés legítimo de H&M:s. H&M no seguirá tratando los datos personales a menos que podamos demostrar una razón legítima para dicho tratamiento que invalide su interés y derechos o debido a una demanda legal.

Concursos

¿Para qué utilizamos sus datos personales?

Trataremos sus datos personales cuando participe en nuestros concursos. Sus datos personales serán utilizados por H&M para contactar con los participantes sobre cuestiones del concurso, antes y después de un evento, para identificar a los participantes, comprobar su edad, contactar con los ganadores o entregar y seguir la entrega de premios.

¿Qué tipo de datos personales tratamos?

Trataremos las siguientes categorías de datos personales:

  • información de contacto como: nombre, dirección, correo electrónico y número de teléfono
  • edad
  • información proporcionada en el concurso

¿Quién tiene acceso a sus datos personales?

Enviamos sus datos a las empresas encargadas del envío de los premios, que los utilizan únicamente para ofrecerle los servicios citados previamente.

¿Cuál es la base legal para procesar el tratamiento de sus datos personales?

El procesamiento tratamiento de sus datos personales se basa en su consentimiento cuando decide participar en un concurso.

Derecho a retirar su consentimiento:

Usted tiene derecho a retirar su consentimiento al tratamiento de sus datos personales en cualquier momento. Al hacerlo, H&M no podrá ofrecerle los servicios citados previamente.

¿Durante cuánto tiempo guardamos sus datos?

Conservaremos sus datos personales durante 45 días, desde la finalización del concurso.

Desarrollo y mejora de nuestros productos y servicios

¿Para qué utilizamos sus datos personales?

Utilizaremos sus datos para evaluar, desarrollar y mejorar los servicios, productos y sistemas que ofrecemos a todos nuestros clientes. Partiendo de esta premisa, no analizaremos sus datos a nivel individual, sino que se someterán a un tratamiento de datos bajo seudónimo. Esto incluye el análisis para permitir que nuestros servicios sean más fáciles de utilizar; por ejemplo, la modificación de la interfaz de usuario para simplificar el flujo de información o para resaltar características que son utilizadas con frecuencia por nuestros clientes en nuestros canales digitales, así como la mejora de los sistemas informáticos a fin de aumentar la seguridad de quien nos visita y de nuestros clientes en general. El análisis también nos permitirá desarrollar y mejorar constantemente la logística de mercancías mediante la previsión de compras, almacenaje y entregas así como nuestra capacidad de recursos desde un punto de vista sostenible al dinamizar las compras y la programación de entregas. Además, sus datos se utilizarán para poder planificar la creación de nuevas tiendas y almacenes, y para mejorar nuestra gama de productos.

¿Qué tipo de datos personales tratamos?

Trataremos las siguientes categorías de datos personales si ha decidido facilitárnoslas:

  • número de cliente
  • fecha de nacimiento
  • género
  • país
  • ajustes de la cuenta

Trataremos las siguientes categorías de datos personales si ha realizado alguna compra:

  • historial del pedido
  • información de la entrega
  • historial del pago

También trataremos las siguientes categorías de datos personales en relación con su uso de cookies:

  • historial de clics
  • historial de navegación y exploración

¿Quién tiene acceso a sus datos personales?

Los datos que se envíen a terceros, se utilizarán únicamente para ofrecerle a usted los servicios mencionados. Trabajamos con empresas de análisis web para analizar el comportamiento de nuestros clientes online, a nivel general.

¿Cuál es la base legal para el tratamiento de sus datos personales?

El tratamiento de sus datos personales para desarrollar y mejorar nuestros servicios y productos se basa en nuestro interés legítimo.

¿Durante cuánto tiempo guardamos sus datos?

Conservaremos sus datos durante el tiempo que permanezca activa su cuenta de H&M y la suscripción al Club. Una vez cesada la cuenta o suscripción al Club, se eliminarán sus datos.

Derecho de oposición al tratamiento de datos en base al interés legítimo:

Usted tiene derecho a oponerse al tratamiento de sus datos personales en base al interés legítimo de H&M contactando con: info.co@hm.com. A continuación, se procederá a eliminar su cuenta y no podremos prestarle nuestros servicios.

Cumplimiento de obligaciones legales

¿Para qué utilizamos sus datos personales?

Utilizaremos sus datos personales para cumplir con obligaciones legales, resoluciones judiciales y otras decisiones estipuladas por las autoridades. Ello incluye el uso de sus datos personales para recopilar y verificar datos de contabilidad para cumplir con la normativa contable.

¿Qué tipo de datos personales tratamos?

Trataremos las siguientes categorías de datos personales:

  • número de cliente
  • número de pedido
  • nombre
  • dirección postal
  • cantidad de la transacción
  • fecha de la transacción

¿Quién tiene acceso a sus datos personales?

Sus datos podrán ser compartidos por el grupo H&M (para más información sobre las compañías integrantes del grupo H&M, consulte el siguiente enlace: about.hm.com). Compartiremos sus datos personales con las empresas informáticas que proporcionan las soluciones del sistema contable.

¿Cuál es la base legal para el tratamiento de sus datos personales?

El tratamiento de sus datos personales es necesario para que H&M cumpla con sus obligaciones legales..

¿Durante cuánto tiempo guardamos sus datos?

Sus datos se guardarán de conformidad con las reglas contables vigentes en su país.

Prevención del uso indebido y la delincuencia

¿Para qué utilizamos sus datos personales?

Utilizaremos sus datos personales para gestionar la previsión de pérdidas asegurándonos de que los términos y las condiciones se han seguido a fin de detectar y prevenir el uso incorrecto de nuestros servicios. También utilizaremos sus datos personales en grabaciones de vídeo, por motivos de seguridad para permitir el seguimiento de incidentes y para prevenir e informar de delitos en nuestras tiendas. Sus datos personales se utilizarán para prevenir e investigar cualquier abuso de nuestros servicios online, así como pérdidas o fraude, mediante el análisis de su comportamiento en las compras online.

¿Qué tipo de datos personales tratamos?

Trataremos las siguientes categorías de datos personales:

  • información de contacto como: nombre, dirección, número de teléfono y dirección de correo electrónico
  • Id. de suscripción al Club
  • número de cliente
  • grabación de vídeo
  • historial del pedido
  • información de la entrega
  • historial del pago

¿Quién tiene acceso a sus datos personales?

Los datos personales que se envíen a terceras partes se utilizará únicamente para los fines citados previamente. Compartiremos sus datos con empresas para informes de carácter excepcional. Cualquier incidente y/o fraude se compartirá con las empresas aseguradoras, las autoridades legales y los organismos de seguridad locales y globales a cargo de las investigaciones. Recuerde que muchas de estas empresas receptoras tienen derecho u obligación de procesar sus datos personales.

¿Cuál es la base legal para el tratamiento de sus datos personales?

El tratamiento de sus datos personales para prevenir el uso incorrecto de nuestros servicios se basa en nuestro interés legítimo.

¿Durante cuánto tiempo guardamos sus datos?

Sus datos se conservarán durante el tiempo necesario para prevenir y/o informar de un posible fraude u otros delitos. La grabación de vídeo se guardará de conformidad con la normativa local, pero un máximo de 30 días.

Derecho de oposición al tratamiento de datos en base al interés legítimo:

Usted tiene derecho a oponerse al tratamiento de sus datos personales en base al interés legítimo de H&M contactando con: info.co@hm.com. A continuación, se procederá a eliminar su cuenta y no podremos prestarle nuestros servicios.

Cookies

Una cookie es un archivo de texto pequeño que se guarda en su ordenador o dispositivo móvil, de donde se recupera en las visitas sucesivas. Si usted utiliza nuestros servicios, entendemos que acepta el uso de dichas cookies.

¿Cómo utilizamos las cookies?

Utilizamos cookies permanentes para almacenar su elección de la página de inicio y otros detalles; por ejemplo: si seleccionó «Recordarme» al iniciar sesión. Utilizaremos cookies para guardar sus productos favoritos. Utilizamos cookies de sesión por ejemplo cuando usted utiliza la función para filtrar los productos, para comprobar si inició sesión o si añadió un artículo a su bolsa de la compra. Utilizamos tanto cookies propias como de terceros para recopilar datos del usuario y de estadísticas globales o individuales en herramientas de análisis a fin de optimizar nuestro sitio y proporcionarle material de marketing relevante. Algunas cookies de terceros se establecen a través de servicios que aparecen en nuestras páginas y que no están bajo nuestro control. Son instaladas por proveedores de redes sociales como Twitter, Facebook o Vimeo y aluden a la capacidad de los usuarios de compartir contenido en este sitio, según indica su respectivo icono. Asimismo, nosotros utilizamos cookies de terceros que permiten hacer un seguimiento entre sitios web con el objetivo de ofrecerle publicidad en otros sitios web/canales.

¿Qué tipo de datos personales tratamos?

Únicamente conectaremos su Id. de cookie a los datos personales enviados y recopilados en relación con su cuenta o suscripción al Club, siempre que inicie sesión en dicha cuenta o en H&M Club.

¿Quién tiene acceso a sus datos personales?

Los datos enviados a terceros , utilizados sólo para ofrecerle los servicios citados previamente, incluirán herramientas de análisis para recopilar estadísticas y optimizar nuestro sitio ofreciéndole material relevante.

¿Cuál es la base legal para procesar sus datos personales?

Únicamente conectaremos sus cookies a los datos personales siempre que inicie sesión en su cuenta de H&M o en H&M Club. Si ha iniciado sesión en su cuenta, la base legal se centrará en nuestro interés legítimo. Si ha iniciado sesión en H&M Club, la base legal será el cumplimiento de los términos y las condiciones de H&M Club.

¿Durante cuánto tiempo guardamos sus datos?

H&M no guarda sus datos personales. Usted puede eliminar estas cookies del ordenador o dispositivo móvil fácilmente utilizando su navegador. Para más indicaciones sobre cómo gestionar y eliminar cookies, consulte la pestaña «Ayuda» en su navegador. Puede desactivar cookies o bien recibir una notificación cada vez que una cookie nueva se envíe a su ordenador o dispositivo móvil. Si opta por la desactivación de cookies, no podrá beneficiarse de todas las características de nuestra página.

23.05.2018

Egypt

Data privacy is of high importance for H&M and we want to be open and transparent with our processing of your personal data. We therefore have a policy setting out how your personal data will be processed and protected.

Who is the controller of your personal data?

The Swedish company, H & M Hennes & Mauritz GBC AB (“H&M”), is the controller of the personal data you submit to us and responsible for your personal data under applicable data protection law.

H & M Hennes & Mauritz GBC AB
Mäster Samuelsgatan 46
106 38 Stockholm
Sweden
Telephone +46 (0)8 796 55 00
Fax +46 (0)8 24 80 78

Companies register: Bolagsverket/Swedish Companies Registration Office
Company registration number: 556042-7220
Authorised representative: Karl-Johan Persson
VAT registration number: VAT NO. SE556042722001

Where do we store your data?

The data that we collect from you is stored within the European Economic Area (“EEA”) but may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws. For transfers outside the EEA, H&M will use Standard Contractual Clauses and Privacy Shield as safeguards for countries without adequacy decision from the European Commission.

Who access your data?

Your data may be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com). The local H&M company will only act as the personal data processor and processes the personal data on behalf of the Swedish company. We never pass on, sell or swap your data for marketing purposes to third parties outside the H&M group. Data that is forwarded to third parties, is only used to provide you with our services. You will find what categories of third parties under every specific process below.

What is the legal ground for processing?

For every specific processing of personal data we collect from you we will inform you whether the provision of personal data is statutory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequences if you choose not to.

What are your rights?

Right to access:

You have the right to request information about the personal data we hold on you at any time. You can contact H&M that will provide you with your personal data via e-mail.

Right to portability:

Whenever H&M process your personal data by automated means based on your consent or based on an agreement you have the right to get a copy of your data in a structured, commonly used and machine-readable format transferred to you or to another party. This only includes the personal data you have submitted to us.

Right to rectification:

You have the right to request rectification of your personal data if they are incorrect, including the right to have incomplete personal data completed. If you have a H&M account or Club membership you can edit your personal data under your account and membership pages.

Right to erasure:

You have the right to erase any personal data processed by H&M at any time except for the following situations:

  • you have an ongoing matter with Customer Service.
  • you have an open order which has not yet been shipped or partially shipped
  • you have an unsettled debt with H&M, regardless of the payment method
  • if you are suspected or have misused our services within the last four years
  • your debt has been sold to a third party within the last three years or one year for deceased customers
  • your credit application has been rejected within the last three months
  • if you have made any purchase, we will keep your personal data in connection to your transaction for bookkeeping rules

Your right to object to processing based on legitimate interest:

You have the right to object to processing of your personal data that is based on H&M’s legitimate interest. H&M will not continue to process the personal data unless we can demonstrate a legitimate ground for the process which overrides your interest and rights or due to legal claims.

Your right to object to direct marketing:

You have the right to object to direct marketing, including profiling analysis made for direct marketing purposes. You can opt out from direct marketing by the following means:

  • following the instruction in each marketing mails
  • by editing the settings of your H&M account

Right to restriction:

You have the right to request that H&M restricts the process of your personal data under the following circumstances:

  • if you object to a processing based on H&M’s legitimate interest, H&M shall restrict all processing of such data pending the verification of the legitimate interest.
  • if you claim that your personal data is incorrect, H&M must restrict all processing of such data pending the verification of the accuracy of the personal data.
  • if the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data instead
  • if H&M no longer needs the personal data but it is required for you to make of defending legal claims.

How can you exercise your rights?

We take data protection very seriously and therefore we have dedicated customer service personnel who handles your requests in relation to your rights stated above. You can always reach them at info@hm.com.

Data Protection Officer:

We have appointed a Data Protection Officer to ensure that we continuously process your personal data in an open, accurate and legal manner. You can contact our Data Protection Officer at info@hm.com and write DPO as subject matter.

Right to complain with a supervisory Authority:

If you consider H&M to process your personal data in a incorrect way you can contact us. You also have the right to turn in a complaint to a supervisory authority.

Updates to our Privacy Notice:

We may need to update our Privacy Notice. The latest version of the Privacy Notice is always available on our website. We will communicate any material changes to the Privacy Notice, for example the purpose of why we use your personal data, the identity of the Controller or your rights.

Online Purchase

Why do we use your personal data?

We will use your personal data to manage your purchase online at H&M by processing your orders and returns via our online services and send you notifications of delivery statuses. We will use your personal data to manage your payments. We will also use your data to handle complaints and warranty matters for products. Your personal data will be used for identification, to validate your legal age for shopping online and to confirm your address with external partners. We want to offer you different payment methods and will carry out an analysis to find out which payment methods are available to you. This analysis includes your payment history and credit checks.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as name, address, email address and telephone number
  • payment information and payment history
  • credit information
  • order information

If you have an H&M account or are an H&M Club member, we will also process your personal data submitted in relation to the account or membership such as:

  • account or membership ID
  • shopping history

Who has access to your personal data?

Your personal data that is forwarded to third parties is only used to provide you with the services mentioned above: companies to validate your address, communication agencies to send you order confirmation, warehouse and distribution suppliers in connection with the delivery of your order, payment service providers for your payment, credit reference agencies for identity and credit checks and debt collection agencies. Please be aware that many of these recipient companies have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for H&M to fulfill the service of managing and delivering the order to you.

How long do we save your data?

We will keep your data as long as you are an active customer.

Automated decision making:

When you apply for credit as a method of payment we will perform an automated decision-making regarding your credit application. You have the right to to express your point of view and to contest the decision with a member of staff.

Direct Marketing

Why do we use your personal data?

We will use your personal data to send you marketing offers, information surveys and invitations through emails, text messages, phone calls and mail. In order to optimize your experience at H&M, we will provide you with relevant information, recommend products, send you reminders of products left in your shopping bag and send you personalized offers. All these great services are based on your previous purchases, what you have clicked on and the information you have submitted to us.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as email address, telephone number and zip code
  • if you want updates for kids (if you choose to provide us with this information)
  • gender (if you choose to provide us with this information)
  • the products and offers you have clicked on

If you have an H&M account or are an H&M Club member, we will also process personal data submitted in relation to your account and membership such as:

  • name
  • address
  • age
  • shopping history
  • how you navigated and clicked on the site

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the service mentioned above: for distribution of physical and digital direct marketing by media agencies and technical suppliers. We never pass on, sell or swap your data for marketing purposes to/with third parties outside the H&M Group.

On what legal basis may we process personal data?

You consent to the processing of your personal data when you agree to receive direct marketing. The exception to this is marketing by mail, including catalogs, for which the processing is necessary for the purpose of our legitimate interests.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time and to opt out from direct marketing. Upon doing so, H&M will not be able to send you any more direct marketing offers or information based on your consent. You can opt out from direct marketing by the following means:

  • following the instructions in each marketing post
  • editing the settings of your H&M account

How long do we save your data?

We will keep your data for direct marketing until you withdraw your consent. For email marketing, we will consider you an inactive customer if you have not opened an email within the past year. After this period of time, your personal data will be deleted.

H&M Account

Why do we use your personal data?

We will use your personal data to create and manage your personal account in order to give you a personalized and relevant experience at H&M. We will provide you with your order history and details related to your orders and enable you to manage your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information, such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag, offer you size recommendations and enable you to rate and review the products you have purchased from us. In order to provide you with relevant product recommendations, H&M will process your navigation and browsing on our digital platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account.

What types of personal data do we collect?

We will always process your email address and password that you submit to us when you sign up for a H&M account. We will process the following categories of personal data if you choose to provide them to us:

  • contact information such as name, address, telephone number
  • date of birth
  • gender
  • country
  • account settings
  • encrypted payment card information

We will process the following categories of personal data if you make a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to your cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: we use website agencies and analysis tools for product rating to optimize the website.

On what legal basis may we process personal data?

You consent to the processing of your personal data from your account when you create your H&M account. The processing of your personal data with the aim of providing you with relevant product information is based on our legitimate interests.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time. Upon doing so, your account will cease to exist and H&M will not be able to provide you with the services mentioned above.

How long do we save your data?

We will keep your data for as long as you have an active H&M account. You have the right to terminate your account at any time. If you choose to do so, your account will cease to exist and you will be considered inactive. We will keep your personal data if required to do so by law and if there is an open dispute. After your account has been terminated, your data will be deleted.

Your right to object to the processing of your data:

You have the right to object to the processing of your personal data that is based on H&M:s’s legitimate interests by contacting info@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

H&M Club

Why do we use your personal data?

We will use your personal data to create and manage your Club membership and give you a personalized and relevant experience at H&M Club. We will register and manage your points based on your purchases and send you information regarding your points and rewards such as discounts and Club events. We will also use your personal data for invitations to events and competitions and H&M Club member discounts and additional services. We will provide you with your order history and details related to your orders and enable you to manage your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information, such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag and rate and review the products you have purchased from us. In order to provide you with relevant product recommendations, H&M Club will process your navigation and browsing on our digital platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account. If you have not opted out of direct marketing, we will use your personal data to send you marketing offers, information surveys and invitations through emails, text messages, phone calls and mail.

What types of personal data do we collect?

We will process the following categories of personal data that you submit to us when you sign up for H&M Club:

  • identification data such as email address and password
  • contact information such as name, zip code, email address
  • date of birth
  • gender
  • Club membership ID
  • telephone number (if you choose to provide us with it)
  • address (if you choose to provide us with it)
  • account settings
  • encrypted payment card information

We will process the following categories of personal data if you make a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to your cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: event booking tools for event booking and website agencies to optimize the website, analysis tools and moderating and publishing agencies for product rating, and communication and marketing distribution suppliers to distribute marketing.

On what legal basis may we process personal data?

The processing of your personal data is necessary to fulfill the service of the H&M Club. Collecting your personal data to create and manage your H&M Club membership is a requirement if we are to fulfill our commitments according to the membership agreement. If you do not submit your personal data, we will not be able to provide you with the membership or the services of the H&M Club.

How long do we keep your data?

We will keep your data for as long as you have an active Club membership. You have the right to terminate your membership at any time. If you choose to do so, your membership will cease to exist. After your membership has been terminated, your data will be deleted. We will keep your personal data if required to do so by law and if there is an open dispute.

Your right to object to direct marketing:

You have the right to object to direct marketing, including the profiling analysis made for direct marketing purposes. If you object to direct marketing, we will stop processing your personal data for that purpose and stop sending you marketing material based on the H&M Club membership. If you have signed up for newsletters, you will still receive direct marketing that is based on your consent.

Customer Service

Why do we use your personal data?

We will use your personal data to manage your questions and handle complaints and warranty matters for products and technical support matters through email, our chat function, telephone and social media. We may also contact you if there is a problem with your order.

What types of personal data do we process?

We will process any data you provide us with, including the following categories:

  • contact information such as name, address, email address and telephone number
  • date of birth
  • payment information and payment history
  • credit information
  • order information
  • account or member number
  • all correspondence in a specific matter

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: customer service agencies for the Asian region.

On what legal basis may we process personal data?

The processing of your personal data is based on H&M:s’s legitimate interests.

How long do we keep your data?

We will keep your data for 100 days for telephone and email logs and correspondence and twelve months for case management. For in-store complaints, your personal data will be saved for two years, except for the US where it is saved for five years.

Your right to object to processing based on legitimate interests:

You have the right to object to the processing of your personal data that is based on H&M:s’s legitimate interests. H&M will not continue to process your personal data unless we can demonstrate a legitimate basis for the process which overrides your interests and rights or due to legal claims.

Competition

Why do we use your personal data?

We will process your data when you enter our competitions. Your personal data will be used for H&M to contact contestants regarding the competition before and after an event, identify contestants, verify the age of contestants, contact winners, and deliver and follow up on prize deliveries.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as name, address, email address and telephone number
  • age
  • information submitted in the contest

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: for delivery of prizes by shipping suppliers.

On what legal basis may we process personal data?

You consent to the processing of your personal data when you choose to enter a competition.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time. Upon doing so, H&M will not be able to provide you with the services mentioned above.

How long do we save your data?

We will keep your personal data for 45 days after the competition has ended.

Development and Improvement

Why do we use your personal data?

We will use data to evaluate, develop and improve our services, products and systems for all of our customers. For this purpose we will not analyse your data on an individual level, all processing will be done on pseudonymized data. This includes analysis to make our services more user-friendly, such as modifying the user interface to simplify the flow of information or to highlight features that are commonly used by our customers in our digital channels and to improve IT systems in order to increase the security for our visitors and customers in general. The analysis is also used to develop and constantly improve the logistics flow of goods by forecasting purchases, stocks and deliveries as well as our resource capacity from a sustainability point of view by streamlining purchasing and scheduling of deliveries. In addition we use the data to be able to plan new establishments of stores and warehouses and improve our product range.

What types of personal data do we process?

We will process following categories of personal data if you have chosen to provide it to us:

  • customer number
  • date of birth
  • gender
  • country
  • account settings

We will process the following categories of personal data if you have made a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties, is only used to provide you with the services mentioned above. We use web-analysis companies to analyse our customer online behaviour on a general level.

What is the legal ground to process your personal data?

The processing of your personal data, to develop and improve our services and products, is based on our legitimate interest.

How long do we save your data?

We will keep your data for as long as you have an active H&M account or Club membership. After your account or membership has been terminated your data will be deleted.

Your right to object to processing of your data:

You have the right to object to processing of your personal data that is based on H&M:s legitimate interest by contacting info@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

Fullfilment of legal obligations

Why do we use your personal data?

We will use your personal data to comply with obligations in laws, court rulings and decisions from authorites. This includes to use your personal data to collect and verify accounting data to comply with bookeeping rules.

What types of personal data do we process?

We will process following categories of personal data:

  • customer number
  • order number
  • name
  • postal address
  • transaction amount
  • transaction date

Who has access to your personal data?

Your data will be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com). We will share your personal data with IT companies that provides bookeeping system solutions.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for H&M to fulfil its legal obligation.

How long do we save your data?

We will save your data in compliance with the bookkeeping rules in your country.

Prevention of missuse and crime

Why do we use your personal data?

We will use your personal data for loss prevention management by seccuring that terms and conditions are being followed and to detect and prevent misuse of our services. We will also use your personal data by video surveliance, for security reasons to be able to follow up on incidents and to prevent and report criminal offences in our stores. Your personal data will be used to prevent and investigate abuse of our services online, losses and fraud, by analzing online shopping behavior.

What types of personal data do we process?

We will process following categories of personal data:

  • contact information such as name, address, telephone number and e-mail address
  • club membership ID
  • customer number
  • video footage
  • order history
  • delivery information
  • payment history

Who has access to your personal data?

Your personal data that is forwarded to third parties, is only used for purposes mentioned above. We will share your data with companies for exception based reporting. Incidents and fraud may be shared with insurance companies, legal authorities or local and global law enforcements to complete investigations. Please be aware that such recipients will have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

The processing of your personal data to prevent misuse of our services is based on our legitimate interest.

How long do we save your data?

We will keep your data for the time we need to prevent and/or report potentional fraud and other offenses. Video footage will be saved in compliance with local legislation but maximum for 30 days.

Your right to object to processing of your data:

You have the right to object to processing of your personal data that is based on H&M:s legitimate interest by contacting info@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

Cookies

A cookie is a small text file that is saved on and, during subsequent visits, retrieved from your computer or mobile device. If you use our services, we will assume that you agree to the use of such cookies.

How do we use cookies?

We use permanent cookies to store your preferred homepage as well as your details if you selected “Remember me” when you logged in. We will use cookies to save your favorite products. We use session cookies, for example when you use the product filtration function, to check whether you are logged in or if you put an item in your shopping bag. We use both first- and third-party cookies to collect statistics and user data in aggregate and individual forms in analysis tools to optimize our site and present you with relevant marketing material. Some third-party cookies are set by services that appear on our pages and are not in our control. They are set by social media providers such as Twitter, Facebook and Vimeo and relate to the ability of users to share content on this site, as indicated by their respective icon. We also use third-party cookies, which perform cross-site tracking in order to offer you marketing in other sites/channels.

What types of personal data do we process?

We will only connect your cookie ID to your personal data submitted and gathered in relation to your account or club membership if you are logged in to your account or H&M Club.

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: analysis tools to collect statistics to optimize our site and present you with relevant material.

On what legal basis may we process personal data?

We will only connect your cookies to your personal data if you are logged in to your H&M account or the H&M Club. If you are logged in to your account, the legal basis is our legitimate interests. If you are logged in to H&M Club, the legal basis is fulfilment of H&M Club terms and conditions.

How long do we save your data?

H&M does not save your personal data. You can easily erase cookies from your computer or mobile device through your browser. For instructions on how to handle and delete cookies, please look under “Help” in your browser. You can choose to disable cookies or receive a notification each time a new cookie is sent to your computer or mobile device. Please note that if you choose to disable cookies, you will not be able to take advantage of all our features.

23.05.2018

Georgia

Data privacy is of high importance for H&M and we want to be open and transparent with our processing of your personal data. We therefore have a policy setting out how your personal data will be processed and protected.

Who is the controller of your personal data?

The Swedish company, H & M Hennes & Mauritz GBC AB (“H&M”), is the controller of the personal data you submit to us and responsible for your personal data under applicable data protection law.

H & M Hennes & Mauritz GBC AB
Mäster Samuelsgatan 46
106 38 Stockholm
Sweden
Telephone +46 (0)8 796 55 00
Fax +46 (0)8 24 80 78

Companies register: Bolagsverket/Swedish Companies Registration Office
Company registration number: 556042-7220
Authorised representative: Karl-Johan Persson
VAT registration number: VAT NO. SE556070171501

Where do we store your data?

The data that we collect from you is stored within the European Economic Area (“EEA”) but may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws. For transfers outside the EEA, H&M will use Standard Contractual Clauses and Privacy Shield as safeguards for countries without adequacy decision from the European Commission.

Who access your data?

Your data may be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com). The local H&M company will only act as the personal data processor and processes the personal data on behalf of the Swedish company. We never pass on, sell or swap your data for marketing purposes to third parties outside the H&M group. Data that is forwarded to third parties, is only used to provide you with our services. You will find what categories of third parties under every specific process below.

What is the legal ground for processing?

For every specific processing of personal data we collect from you we will inform you whether the provision of personal data is statutory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequences if you choose not to.

What are your rights?

Right to access:

You have the right to request information about the personal data we hold on you at any time. You can contact H&M that will provide you with your personal data via e-mail.

Right to portability:

Whenever H&M process your personal data by automated means based on your consent or based on an agreement you have the right to get a copy of your data in a structured, commonly used and machine-readable format transferred to you or to another party. This only includes the personal data you have submitted to us.

Right to rectification:

You have the right to request rectification of your personal data if they are incorrect, including the right to have incomplete personal data completed. If you have a H&M account or Club membership you can edit your personal data under your account and membership pages.

Right to erasure:

You have the right to erase any personal data processed by H&M at any time except for the following situations:

  • you have an ongoing matter with Customer Service.
  • you have an open order which has not yet been shipped or partially shipped
  • you have an unsettled debt with H&M, regardless of the payment method
  • if you are suspected or have misused our services within the last four years
  • your debt has been sold to a third party within the last three years or one year for deceased customers
  • your credit application has been rejected within the last three months
  • if you have made any purchase, we will keep your personal data in connection to your transaction for bookkeeping rules

Your right to object to processing based on legitimate interest:

You have the right to object to processing of your personal data that is based on H&M’s legitimate interest. H&M will not continue to process the personal data unless we can demonstrate a legitimate ground for the process which overrides your interest and rights or due to legal claims.

Your right to object to direct marketing:

You have the right to object to direct marketing, including profiling analysis made for direct marketing purposes. You can opt out from direct marketing by the following means:

  • following the instruction in each marketing mails
  • by editing the settings of your H&M account

Right to restriction:

You have the right to request that H&M restricts the process of your personal data under the following circumstances:

  • if you object to a processing based on H&M’s legitimate interest, H&M shall restrict all processing of such data pending the verification of the legitimate interest.
  • if you claim that your personal data is incorrect, H&M must restrict all processing of such data pending the verification of the accuracy of the personal data.
  • if the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data instead
  • if H&M no longer needs the personal data but it is required for you to make of defending legal claims.

How can you exercise your rights?

We take data protection very seriously and therefore we have dedicated customer service personnel who handles your requests in relation to your rights stated above. You can always reach them at info.ge@hm.com.

Data Protection Officer:

We have appointed a Data Protection Officer to ensure that we continuously process your personal data in an open, accurate and legal manner. You can contact our Data Protection Officer at info.ge@hm.com and write DPO as subject matter.

Right to complain with a supervisory Authority:

If you consider H&M to process your personal data in a incorrect way you can contact us. You also have the right to turn in a complaint to a supervisory authority.

Updates to our Privacy Notice:

We may need to update our Privacy Notice. The latest version of the Privacy Notice is always available on our website. We will communicate any material changes to the Privacy Notice, for example the purpose of why we use your personal data, the identity of the Controller or your rights.

Online Purchase

Why do we use your personal data?

We will use your personal data to manage your purchase online at H&M by processing your orders and returns via our online services and send you notifications of delivery statuses. We will use your personal data to manage your payments. We will also use your data to handle complaints and warranty matters for products. Your personal data will be used for identification, to validate your legal age for shopping online and to confirm your address with external partners. We want to offer you different payment methods and will carry out an analysis to find out which payment methods are available to you. This analysis includes your payment history and credit checks.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as name, address, email address and telephone number
  • payment information and payment history
  • credit information
  • order information

If you have an H&M account or are an H&M Club member, we will also process your personal data submitted in relation to the account or membership such as:

  • account or membership ID
  • shopping history

Who has access to your personal data?

Your personal data that is forwarded to third parties is only used to provide you with the services mentioned above: companies to validate your address, communication agencies to send you order confirmation, warehouse and distribution suppliers in connection with the delivery of your order, payment service providers for your payment, credit reference agencies for identity and credit checks and debt collection agencies. Please be aware that many of these recipient companies have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for H&M to fulfill the service of managing and delivering the order to you.

How long do we save your data?

We will keep your data as long as you are an active customer.

Automated decision making:

When you apply for credit as a method of payment we will perform an automated decision-making regarding your credit application. You have the right to to express your point of view and to contest the decision with a member of staff.

Direct Marketing

Why do we use your personal data?

We will use your personal data to send you marketing offers, information surveys and invitations through emails, text messages, phone calls and mail. In order to optimize your experience at H&M, we will provide you with relevant information, recommend products, send you reminders of products left in your shopping bag and send you personalized offers. All these great services are based on your previous purchases, what you have clicked on and the information you have submitted to us.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as email address, telephone number and zip code
  • if you want updates for kids (if you choose to provide us with this information)
  • gender (if you choose to provide us with this information)
  • the products and offers you have clicked on

If you have an H&M account or are an H&M Club member, we will also process personal data submitted in relation to your account and membership such as:

  • name
  • address
  • age
  • shopping history
  • how you navigated and clicked on the site

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the service mentioned above: for distribution of physical and digital direct marketing by media agencies and technical suppliers. We never pass on, sell or swap your data for marketing purposes to/with third parties outside the H&M Group.

On what legal basis may we process personal data?

You consent to the processing of your personal data when you agree to receive direct marketing. The exception to this is marketing by mail, including catalogs, for which the processing is necessary for the purpose of our legitimate interests.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time and to opt out from direct marketing. Upon doing so, H&M will not be able to send you any more direct marketing offers or information based on your consent. You can opt out from direct marketing by the following means:

  • following the instructions in each marketing post
  • editing the settings of your H&M account

How long do we save your data?

We will keep your data for direct marketing until you withdraw your consent. For email marketing, we will consider you an inactive customer if you have not opened an email within the past year. After this period of time, your personal data will be deleted.

H&M Account

Why do we use your personal data?

We will use your personal data to create and manage your personal account in order to give you a personalized and relevant experience at H&M. We will provide you with your order history and details related to your orders and enable you to manage your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information, such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag, offer you size recommendations and enable you to rate and review the products you have purchased from us. In order to provide you with relevant product recommendations, H&M will process your navigation and browsing on our digital platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account.

What types of personal data do we collect?

We will always process your email address and password that you submit to us when you sign up for a H&M account. We will process the following categories of personal data if you choose to provide them to us:

  • contact information such as name, address, telephone number
  • date of birth
  • gender
  • country
  • account settings
  • encrypted payment card information

We will process the following categories of personal data if you make a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to your cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: we use website agencies and analysis tools for product rating to optimize the website.

On what legal basis may we process personal data?

You consent to the processing of your personal data from your account when you create your H&M account. The processing of your personal data with the aim of providing you with relevant product information is based on our legitimate interests.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time. Upon doing so, your account will cease to exist and H&M will not be able to provide you with the services mentioned above.

How long do we save your data?

We will keep your data for as long as you have an active H&M account. You have the right to terminate your account at any time. If you choose to do so, your account will cease to exist and you will be considered inactive. We will keep your personal data if required to do so by law and if there is an open dispute. After your account has been terminated, your data will be deleted.

Your right to object to the processing of your data:

You have the right to object to the processing of your personal data that is based on H&M:s’s legitimate interests by contacting info.ge@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

H&M Club

Why do we use your personal data?

We will use your personal data to create and manage your Club membership and give you a personalized and relevant experience at H&M Club. We will register and manage your points based on your purchases and send you information regarding your points and rewards such as discounts and Club events. We will also use your personal data for invitations to events and competitions and H&M Club member discounts and additional services. We will provide you with your order history and details related to your orders and enable you to manage your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information, such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag and rate and review the products you have purchased from us. In order to provide you with relevant product recommendations, H&M Club will process your navigation and browsing on our digital platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account. If you have not opted out of direct marketing, we will use your personal data to send you marketing offers, information surveys and invitations through emails, text messages, phone calls and mail.

What types of personal data do we collect?

We will process the following categories of personal data that you submit to us when you sign up for H&M Club:

  • identification data such as email address and password
  • contact information such as name, zip code, email address
  • date of birth
  • gender
  • Club membership ID
  • telephone number (if you choose to provide us with it)
  • address (if you choose to provide us with it)
  • account settings
  • encrypted payment card information

We will process the following categories of personal data if you make a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to your cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: event booking tools for event booking and website agencies to optimize the website, analysis tools and moderating and publishing agencies for product rating, and communication and marketing distribution suppliers to distribute marketing.

On what legal basis may we process personal data?

The processing of your personal data is necessary to fulfill the service of the H&M Club. Collecting your personal data to create and manage your H&M Club membership is a requirement if we are to fulfill our commitments according to the membership agreement. If you do not submit your personal data, we will not be able to provide you with the membership or the services of the H&M Club.

How long do we keep your data?

We will keep your data for as long as you have an active Club membership. You have the right to terminate your membership at any time. If you choose to do so, your membership will cease to exist. After your membership has been terminated, your data will be deleted. We will keep your personal data if required to do so by law and if there is an open dispute.

Your right to object to direct marketing:

You have the right to object to direct marketing, including the profiling analysis made for direct marketing purposes. If you object to direct marketing, we will stop processing your personal data for that purpose and stop sending you marketing material based on the H&M Club membership. If you have signed up for newsletters, you will still receive direct marketing that is based on your consent.

Customer Service

Why do we use your personal data?

We will use your personal data to manage your questions and handle complaints and warranty matters for products and technical support matters through email, our chat function, telephone and social media. We may also contact you if there is a problem with your order.

What types of personal data do we process?

We will process any data you provide us with, including the following categories:

  • contact information such as name, address, email address and telephone number
  • date of birth
  • payment information and payment history
  • credit information
  • order information
  • account or member number
  • all correspondence in a specific matter

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: customer service agencies for the Asian region.

On what legal basis may we process personal data?

The processing of your personal data is based on H&M:s’s legitimate interests.

How long do we keep your data?

We will keep your data for 100 days for telephone and email logs and correspondence and twelve months for case management. For in-store complaints, your personal data will be saved for two years, except for the US where it is saved for five years.

Your right to object to processing based on legitimate interests:

You have the right to object to the processing of your personal data that is based on H&M:s’s legitimate interests. H&M will not continue to process your personal data unless we can demonstrate a legitimate basis for the process which overrides your interests and rights or due to legal claims.

Competition

Why do we use your personal data?

We will process your data when you enter our competitions. Your personal data will be used for H&M to contact contestants regarding the competition before and after an event, identify contestants, verify the age of contestants, contact winners, and deliver and follow up on prize deliveries.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as name, address, email address and telephone number
  • age
  • information submitted in the contest

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: for delivery of prizes by shipping suppliers.

On what legal basis may we process personal data?

You consent to the processing of your personal data when you choose to enter a competition.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time. Upon doing so, H&M will not be able to provide you with the services mentioned above.

How long do we save your data?

We will keep your personal data for 45 days after the competition has ended.

Development and Improvement

Why do we use your personal data?

We will use data to evaluate, develop and improve our services, products and systems for all of our customers. For this purpose we will not analyse your data on an individual level, all processing will be done on pseudonymized data. This includes analysis to make our services more user-friendly, such as modifying the user interface to simplify the flow of information or to highlight features that are commonly used by our customers in our digital channels and to improve IT systems in order to increase the security for our visitors and customers in general. The analysis is also used to develop and constantly improve the logistics flow of goods by forecasting purchases, stocks and deliveries as well as our resource capacity from a sustainability point of view by streamlining purchasing and scheduling of deliveries. In addition we use the data to be able to plan new establishments of stores and warehouses and improve our product range.

What types of personal data do we process?

We will process following categories of personal data if you have chosen to provide it to us:

  • customer number
  • date of birth
  • gender
  • country
  • account settings

We will process the following categories of personal data if you have made a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties, is only used to provide you with the services mentioned above. We use web-analysis companies to analyse our customer online behaviour on a general level.

What is the legal ground to process your personal data?

The processing of your personal data, to develop and improve our services and products, is based on our legitimate interest.

How long do we save your data?

We will keep your data for as long as you have an active H&M account or Club membership. After your account or membership has been terminated your data will be deleted.

Your right to object to processing of your data:

You have the right to object to processing of your personal data that is based on H&M:s legitimate interest by contacting info.ge@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

Fullfilment of legal obligations

Why do we use your personal data?

We will use your personal data to comply with obligations in laws, court rulings and decisions from authorites. This includes to use your personal data to collect and verify accounting data to comply with bookeeping rules.

What types of personal data do we process?

We will process following categories of personal data:

  • customer number
  • order number
  • name
  • postal address
  • transaction amount
  • transaction date

Who has access to your personal data?

Your data will be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com). We will share your personal data with IT companies that provides bookeeping system solutions.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for H&M to fulfil its legal obligation.

How long do we save your data?

We will save your data in compliance with the bookkeeping rules in your country.

Prevention of missuse and crime

Why do we use your personal data?

We will use your personal data for loss prevention management by seccuring that terms and conditions are being followed and to detect and prevent misuse of our services. We will also use your personal data by video surveliance, for security reasons to be able to follow up on incidents and to prevent and report criminal offences in our stores. Your personal data will be used to prevent and investigate abuse of our services online, losses and fraud, by analzing online shopping behavior.

What types of personal data do we process?

We will process following categories of personal data:

  • contact information such as name, address, telephone number and e-mail address
  • club membership ID
  • customer number
  • video footage
  • order history
  • delivery information
  • payment history

Who has access to your personal data?

Your personal data that is forwarded to third parties, is only used for purposes mentioned above. We will share your data with companies for exception based reporting. Incidents and fraud may be shared with insurance companies, legal authorities or local and global law enforcements to complete investigations. Please be aware that such recipients will have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

The processing of your personal data to prevent misuse of our services is based on our legitimate interest.

How long do we save your data?

We will keep your data for the time we need to prevent and/or report potentional fraud and other offenses. Video footage will be saved in compliance with local legislation but maximum for 30 days.

Your right to object to processing of your data:

You have the right to object to processing of your personal data that is based on H&M:s legitimate interest by contacting info.ge@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

Cookies

A cookie is a small text file that is saved on and, during subsequent visits, retrieved from your computer or mobile device. If you use our services, we will assume that you agree to the use of such cookies.

How do we use cookies?

We use permanent cookies to store your preferred homepage as well as your details if you selected “Remember me” when you logged in. We will use cookies to save your favorite products. We use session cookies, for example when you use the product filtration function, to check whether you are logged in or if you put an item in your shopping bag. We use both first- and third-party cookies to collect statistics and user data in aggregate and individual forms in analysis tools to optimize our site and present you with relevant marketing material. Some third-party cookies are set by services that appear on our pages and are not in our control. They are set by social media providers such as Twitter, Facebook and Vimeo and relate to the ability of users to share content on this site, as indicated by their respective icon. We also use third-party cookies, which perform cross-site tracking in order to offer you marketing in other sites/channels.

What types of personal data do we process?

We will only connect your cookie ID to your personal data submitted and gathered in relation to your account or club membership if you are logged in to your account or H&M Club.

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: analysis tools to collect statistics to optimize our site and present you with relevant material.

On what legal basis may we process personal data?

We will only connect your cookies to your personal data if you are logged in to your H&M account or the H&M Club. If you are logged in to your account, the legal basis is our legitimate interests. If you are logged in to H&M Club, the legal basis is fulfilment of H&M Club terms and conditions.

How long do we save your data?

H&M does not save your personal data. You can easily erase cookies from your computer or mobile device through your browser. For instructions on how to handle and delete cookies, please look under “Help” in your browser. You can choose to disable cookies or receive a notification each time a new cookie is sent to your computer or mobile device. Please note that if you choose to disable cookies, you will not be able to take advantage of all our features.

23.05.2018

Iceland

Data privacy is of high importance for H&M and we want to be open and transparent with our processing of your personal data. We therefore have a policy setting out how your personal data will be processed and protected.

Who is the controller of your personal data?

The Swedish company, H & M Hennes & Mauritz GBC AB (“H&M”), is the controller of the personal data you submit to us and responsible for your personal data under applicable data protection law.

H & M Hennes & Mauritz GBC AB
Mäster Samuelsgatan 46
106 38 Stockholm
Sweden
Telephone +46 (0)8 796 55 00
Fax +46 (0)8 24 80 78

Companies register: Bolagsverket/Swedish Companies Registration Office
Company registration number: 556042-7220
Authorised representative: Karl-Johan Persson
VAT registration number: VAT NO. SE556042722001

Where do we store your data?

The data that we collect from you is stored within the European Economic Area (“EEA”) but may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws. For transfers outside the EEA, H&M will use Standard Contractual Clauses and Privacy Shield as safeguards for countries without adequacy decision from the European Commission.

Who access your data?

Your data may be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com). The local H&M company will only act as the personal data processor and processes the personal data on behalf of the Swedish company. We never pass on, sell or swap your data for marketing purposes to third parties outside the H&M group. Data that is forwarded to third parties, is only used to provide you with our services. You will find what categories of third parties under every specific process below.

What is the legal ground for processing?

For every specific processing of personal data we collect from you we will inform you whether the provision of personal data is statutory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequences if you choose not to.

What are your rights?

Right to access:

You have the right to request information about the personal data we hold on you at any time. You can contact H&M that will provide you with your personal data via e-mail.

Right to portability:

Whenever H&M process your personal data by automated means based on your consent or based on an agreement you have the right to get a copy of your data in a structured, commonly used and machine-readable format transferred to you or to another party. This only includes the personal data you have submitted to us.

Right to rectification:

You have the right to request rectification of your personal data if they are incorrect, including the right to have incomplete personal data completed. If you have a H&M account or Club membership you can edit your personal data under your account and membership pages.

Right to erasure:

You have the right to erase any personal data processed by H&M at any time except for the following situations:

  • you have an ongoing matter with Customer Service.
  • you have an open order which has not yet been shipped or partially shipped
  • you have an unsettled debt with H&M, regardless of the payment method
  • if you are suspected or have misused our services within the last four years
  • your debt has been sold to a third party within the last three years or one year for deceased customers
  • your credit application has been rejected within the last three months
  • if you have made any purchase, we will keep your personal data in connection to your transaction for bookkeeping rules

Your right to object to processing based on legitimate interest:

You have the right to object to processing of your personal data that is based on H&M’s legitimate interest. H&M will not continue to process the personal data unless we can demonstrate a legitimate ground for the process which overrides your interest and rights or due to legal claims.

Your right to object to direct marketing:

You have the right to object to direct marketing, including profiling analysis made for direct marketing purposes. You can opt out from direct marketing by the following means:

  • following the instruction in each marketing mails
  • by editing the settings of your H&M account

Right to restriction:

You have the right to request that H&M restricts the process of your personal data under the following circumstances:

  • if you object to a processing based on H&M’s legitimate interest, H&M shall restrict all processing of such data pending the verification of the legitimate interest.
  • if you claim that your personal data is incorrect, H&M must restrict all processing of such data pending the verification of the accuracy of the personal data.
  • if the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data instead
  • if H&M no longer needs the personal data but it is required for you to make of defending legal claims.

How can you exercise your rights?

We take data protection very seriously and therefore we have dedicated customer service personnel who handles your requests in relation to your rights stated above. You can always reach them at info.is@hm.com.

Data Protection Officer:

We have appointed a Data Protection Officer to ensure that we continuously process your personal data in an open, accurate and legal manner. You can contact our Data Protection Officer at info.is@hm.com and write DPO as subject matter.

Right to complain with a supervisory Authority:

If you consider H&M to process your personal data in a incorrect way you can contact us. You also have the right to turn in a complaint to a supervisory authority.

Updates to our Privacy Notice:

We may need to update our Privacy Notice. The latest version of the Privacy Notice is always available on our website. We will communicate any material changes to the Privacy Notice, for example the purpose of why we use your personal data, the identity of the Controller or your rights.

Online Purchase

Why do we use your personal data?

We will use your personal data to manage your purchase online at H&M by processing your orders and returns via our online services and send you notifications of delivery statuses. We will use your personal data to manage your payments. We will also use your data to handle complaints and warranty matters for products. Your personal data will be used for identification, to validate your legal age for shopping online and to confirm your address with external partners. We want to offer you different payment methods and will carry out an analysis to find out which payment methods are available to you. This analysis includes your payment history and credit checks.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as name, address, email address and telephone number
  • payment information and payment history
  • credit information
  • order information

If you have an H&M account or are an H&M Club member, we will also process your personal data submitted in relation to the account or membership such as:

  • account or membership ID
  • shopping history

Who has access to your personal data?

Your personal data that is forwarded to third parties is only used to provide you with the services mentioned above: companies to validate your address, communication agencies to send you order confirmation, warehouse and distribution suppliers in connection with the delivery of your order, payment service providers for your payment, credit reference agencies for identity and credit checks and debt collection agencies. Please be aware that many of these recipient companies have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for H&M to fulfill the service of managing and delivering the order to you.

How long do we save your data?

We will keep your data as long as you are an active customer.

Automated decision making:

When you apply for credit as a method of payment we will perform an automated decision-making regarding your credit application. You have the right to to express your point of view and to contest the decision with a member of staff.

Direct Marketing

Why do we use your personal data?

We will use your personal data to send you marketing offers, information surveys and invitations through emails, text messages, phone calls and mail. In order to optimize your experience at H&M, we will provide you with relevant information, recommend products, send you reminders of products left in your shopping bag and send you personalized offers. All these great services are based on your previous purchases, what you have clicked on and the information you have submitted to us.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as email address, telephone number and zip code
  • if you want updates for kids (if you choose to provide us with this information)
  • gender (if you choose to provide us with this information)
  • the products and offers you have clicked on

If you have an H&M account or are an H&M Club member, we will also process personal data submitted in relation to your account and membership such as:

  • name
  • address
  • age
  • shopping history
  • how you navigated and clicked on the site

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the service mentioned above: for distribution of physical and digital direct marketing by media agencies and technical suppliers. We never pass on, sell or swap your data for marketing purposes to/with third parties outside the H&M Group.

On what legal basis may we process personal data?

You consent to the processing of your personal data when you agree to receive direct marketing. The exception to this is marketing by mail, including catalogs, for which the processing is necessary for the purpose of our legitimate interests.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time and to opt out from direct marketing. Upon doing so, H&M will not be able to send you any more direct marketing offers or information based on your consent. You can opt out from direct marketing by the following means:

  • following the instructions in each marketing post
  • editing the settings of your H&M account

How long do we save your data?

We will keep your data for direct marketing until you withdraw your consent. For email marketing, we will consider you an inactive customer if you have not opened an email within the past year. After this period of time, your personal data will be deleted.

H&M Account

Why do we use your personal data?

We will use your personal data to create and manage your personal account in order to give you a personalized and relevant experience at H&M. We will provide you with your order history and details related to your orders and enable you to manage your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information, such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag, offer you size recommendations and enable you to rate and review the products you have purchased from us. In order to provide you with relevant product recommendations, H&M will process your navigation and browsing on our digital platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account.

What types of personal data do we collect?

We will always process your email address and password that you submit to us when you sign up for a H&M account. We will process the following categories of personal data if you choose to provide them to us:

  • contact information such as name, address, telephone number
  • date of birth
  • gender
  • country
  • account settings
  • encrypted payment card information

We will process the following categories of personal data if you make a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to your cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: we use website agencies and analysis tools for product rating to optimize the website.

On what legal basis may we process personal data?

You consent to the processing of your personal data from your account when you create your H&M account. The processing of your personal data with the aim of providing you with relevant product information is based on our legitimate interests.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time. Upon doing so, your account will cease to exist and H&M will not be able to provide you with the services mentioned above.

How long do we save your data?

We will keep your data for as long as you have an active H&M account. You have the right to terminate your account at any time. If you choose to do so, your account will cease to exist and you will be considered inactive. We will keep your personal data if required to do so by law and if there is an open dispute. After your account has been terminated, your data will be deleted.

Your right to object to the processing of your data:

You have the right to object to the processing of your personal data that is based on H&M:s’s legitimate interests by contacting info.is@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

H&M Club

Why do we use your personal data?

We will use your personal data to create and manage your Club membership and give you a personalized and relevant experience at H&M Club. We will register and manage your points based on your purchases and send you information regarding your points and rewards such as discounts and Club events. We will also use your personal data for invitations to events and competitions and H&M Club member discounts and additional services. We will provide you with your order history and details related to your orders and enable you to manage your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information, such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag and rate and review the products you have purchased from us. In order to provide you with relevant product recommendations, H&M Club will process your navigation and browsing on our digital platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account. If you have not opted out of direct marketing, we will use your personal data to send you marketing offers, information surveys and invitations through emails, text messages, phone calls and mail.

What types of personal data do we collect?

We will process the following categories of personal data that you submit to us when you sign up for H&M Club:

  • identification data such as email address and password
  • contact information such as name, zip code, email address
  • date of birth
  • gender
  • Club membership ID
  • telephone number (if you choose to provide us with it)
  • address (if you choose to provide us with it)
  • account settings
  • encrypted payment card information

We will process the following categories of personal data if you make a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to your cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: event booking tools for event booking and website agencies to optimize the website, analysis tools and moderating and publishing agencies for product rating, and communication and marketing distribution suppliers to distribute marketing.

On what legal basis may we process personal data?

The processing of your personal data is necessary to fulfill the service of the H&M Club. Collecting your personal data to create and manage your H&M Club membership is a requirement if we are to fulfill our commitments according to the membership agreement. If you do not submit your personal data, we will not be able to provide you with the membership or the services of the H&M Club.

How long do we keep your data?

We will keep your data for as long as you have an active Club membership. You have the right to terminate your membership at any time. If you choose to do so, your membership will cease to exist. After your membership has been terminated, your data will be deleted. We will keep your personal data if required to do so by law and if there is an open dispute.

Your right to object to direct marketing:

You have the right to object to direct marketing, including the profiling analysis made for direct marketing purposes. If you object to direct marketing, we will stop processing your personal data for that purpose and stop sending you marketing material based on the H&M Club membership. If you have signed up for newsletters, you will still receive direct marketing that is based on your consent.

Customer Service

Why do we use your personal data?

We will use your personal data to manage your questions and handle complaints and warranty matters for products and technical support matters through email, our chat function, telephone and social media. We may also contact you if there is a problem with your order.

What types of personal data do we process?

We will process any data you provide us with, including the following categories:

  • contact information such as name, address, email address and telephone number
  • date of birth
  • payment information and payment history
  • credit information
  • order information
  • account or member number
  • all correspondence in a specific matter

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: customer service agencies for the Asian region.

On what legal basis may we process personal data?

The processing of your personal data is based on H&M:s’s legitimate interests.

How long do we keep your data?

We will keep your data for 100 days for telephone and email logs and correspondence and twelve months for case management. For in-store complaints, your personal data will be saved for two years, except for the US where it is saved for five years.

Your right to object to processing based on legitimate interests:

You have the right to object to the processing of your personal data that is based on H&M:s’s legitimate interests. H&M will not continue to process your personal data unless we can demonstrate a legitimate basis for the process which overrides your interests and rights or due to legal claims.

Competition

Why do we use your personal data?

We will process your data when you enter our competitions. Your personal data will be used for H&M to contact contestants regarding the competition before and after an event, identify contestants, verify the age of contestants, contact winners, and deliver and follow up on prize deliveries.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as name, address, email address and telephone number
  • age
  • information submitted in the contest

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: for delivery of prizes by shipping suppliers.

On what legal basis may we process personal data?

You consent to the processing of your personal data when you choose to enter a competition.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time. Upon doing so, H&M will not be able to provide you with the services mentioned above.

How long do we save your data?

We will keep your personal data for 45 days after the competition has ended.

Development and Improvement

Why do we use your personal data?

We will use data to evaluate, develop and improve our services, products and systems for all of our customers. For this purpose we will not analyse your data on an individual level, all processing will be done on pseudonymized data. This includes analysis to make our services more user-friendly, such as modifying the user interface to simplify the flow of information or to highlight features that are commonly used by our customers in our digital channels and to improve IT systems in order to increase the security for our visitors and customers in general. The analysis is also used to develop and constantly improve the logistics flow of goods by forecasting purchases, stocks and deliveries as well as our resource capacity from a sustainability point of view by streamlining purchasing and scheduling of deliveries. In addition we use the data to be able to plan new establishments of stores and warehouses and improve our product range.

What types of personal data do we process?

We will process following categories of personal data if you have chosen to provide it to us:

  • customer number
  • date of birth
  • gender
  • country
  • account settings

We will process the following categories of personal data if you have made a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties, is only used to provide you with the services mentioned above. We use web-analysis companies to analyse our customer online behaviour on a general level.

What is the legal ground to process your personal data?

The processing of your personal data, to develop and improve our services and products, is based on our legitimate interest.

How long do we save your data?

We will keep your data for as long as you have an active H&M account or Club membership. After your account or membership has been terminated your data will be deleted.

Your right to object to processing of your data:

You have the right to object to processing of your personal data that is based on H&M:s legitimate interest by contacting info.is@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

Fullfilment of legal obligations

Why do we use your personal data?

We will use your personal data to comply with obligations in laws, court rulings and decisions from authorites. This includes to use your personal data to collect and verify accounting data to comply with bookeeping rules.

What types of personal data do we process?

We will process following categories of personal data:

  • customer number
  • order number
  • name
  • postal address
  • transaction amount
  • transaction date

Who has access to your personal data?

Your data will be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com). We will share your personal data with IT companies that provides bookeeping system solutions.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for H&M to fulfil its legal obligation.

How long do we save your data?

We will save your data in compliance with the bookkeeping rules in your country.

Prevention of missuse and crime

Why do we use your personal data?

We will use your personal data for loss prevention management by seccuring that terms and conditions are being followed and to detect and prevent misuse of our services. We will also use your personal data by video surveliance, for security reasons to be able to follow up on incidents and to prevent and report criminal offences in our stores. Your personal data will be used to prevent and investigate abuse of our services online, losses and fraud, by analzing online shopping behavior.

What types of personal data do we process?

We will process following categories of personal data:

  • contact information such as name, address, telephone number and e-mail address
  • club membership ID
  • customer number
  • video footage
  • order history
  • delivery information
  • payment history

Who has access to your personal data?

Your personal data that is forwarded to third parties, is only used for purposes mentioned above. We will share your data with companies for exception based reporting. Incidents and fraud may be shared with insurance companies, legal authorities or local and global law enforcements to complete investigations. Please be aware that such recipients will have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

The processing of your personal data to prevent misuse of our services is based on our legitimate interest.

How long do we save your data?

We will keep your data for the time we need to prevent and/or report potentional fraud and other offenses. Video footage will be saved in compliance with local legislation but maximum for 30 days.

Your right to object to processing of your data:

You have the right to object to processing of your personal data that is based on H&M:s legitimate interest by contacting info.is@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

Cookies

A cookie is a small text file that is saved on and, during subsequent visits, retrieved from your computer or mobile device. If you use our services, we will assume that you agree to the use of such cookies.

How do we use cookies?

We use permanent cookies to store your preferred homepage as well as your details if you selected “Remember me” when you logged in. We will use cookies to save your favorite products. We use session cookies, for example when you use the product filtration function, to check whether you are logged in or if you put an item in your shopping bag. We use both first- and third-party cookies to collect statistics and user data in aggregate and individual forms in analysis tools to optimize our site and present you with relevant marketing material. Some third-party cookies are set by services that appear on our pages and are not in our control. They are set by social media providers such as Twitter, Facebook and Vimeo and relate to the ability of users to share content on this site, as indicated by their respective icon. We also use third-party cookies, which perform cross-site tracking in order to offer you marketing in other sites/channels.

What types of personal data do we process?

We will only connect your cookie ID to your personal data submitted and gathered in relation to your account or club membership if you are logged in to your account or H&M Club.

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: analysis tools to collect statistics to optimize our site and present you with relevant material.

On what legal basis may we process personal data?

We will only connect your cookies to your personal data if you are logged in to your H&M account or the H&M Club. If you are logged in to your account, the legal basis is our legitimate interests. If you are logged in to H&M Club, the legal basis is fulfilment of H&M Club terms and conditions.

How long do we save your data?

H&M does not save your personal data. You can easily erase cookies from your computer or mobile device through your browser. For instructions on how to handle and delete cookies, please look under “Help” in your browser. You can choose to disable cookies or receive a notification each time a new cookie is sent to your computer or mobile device. Please note that if you choose to disable cookies, you will not be able to take advantage of all our features.

23.05.2018

Israel

Data privacy is of high importance for H&M and we want to be open and transparent with our processing of your personal data. We therefore have a policy setting out how your personal data will be processed and protected.

Who is the controller of your personal data?

The Swedish company, H & M Hennes & Mauritz GBC AB (“H&M”), is the controller of the personal data you submit to us and responsible for your personal data under applicable data protection law.

H & M Hennes & Mauritz GBC AB
Mäster Samuelsgatan 46
106 38 Stockholm
Sweden
Telephone +46 (0)8 796 55 00
Fax +46 (0)8 24 80 78

Companies register: Bolagsverket/Swedish Companies Registration Office
Company registration number: 556042-7220
Authorised representative: Karl-Johan Persson
VAT registration number: VAT NO. SE556042722001

Where do we store your data?

The data that we collect from you is stored within the European Economic Area (“EEA”) but may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws. For transfers outside the EEA, H&M will use Standard Contractual Clauses and Privacy Shield as safeguards for countries without adequacy decision from the European Commission.

Who access your data?

Your data may be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com). The local H&M company will only act as the personal data processor and processes the personal data on behalf of the Swedish company. We never pass on, sell or swap your data for marketing purposes to third parties outside the H&M group. Data that is forwarded to third parties, is only used to provide you with our services. You will find what categories of third parties under every specific process below.

What is the legal ground for processing?

For every specific processing of personal data we collect from you we will inform you whether the provision of personal data is statutory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequences if you choose not to.

What are your rights?

Right to access:

You have the right to request information about the personal data we hold on you at any time. You can contact H&M that will provide you with your personal data via e-mail.

Right to portability:

Whenever H&M process your personal data by automated means based on your consent or based on an agreement you have the right to get a copy of your data in a structured, commonly used and machine-readable format transferred to you or to another party. This only includes the personal data you have submitted to us.

Right to rectification:

You have the right to request rectification of your personal data if they are incorrect, including the right to have incomplete personal data completed. If you have a H&M account or Club membership you can edit your personal data under your account and membership pages.

Right to erasure:

You have the right to erase any personal data processed by H&M at any time except for the following situations:

  • you have an ongoing matter with Customer Service.
  • you have an open order which has not yet been shipped or partially shipped
  • you have an unsettled debt with H&M, regardless of the payment method
  • if you are suspected or have misused our services within the last four years
  • your debt has been sold to a third party within the last three years or one year for deceased customers
  • your credit application has been rejected within the last three months
  • if you have made any purchase, we will keep your personal data in connection to your transaction for bookkeeping rules

Your right to object to processing based on legitimate interest:

You have the right to object to processing of your personal data that is based on H&M’s legitimate interest. H&M will not continue to process the personal data unless we can demonstrate a legitimate ground for the process which overrides your interest and rights or due to legal claims.

Your right to object to direct marketing:

You have the right to object to direct marketing, including profiling analysis made for direct marketing purposes. You can opt out from direct marketing by the following means:

  • following the instruction in each marketing mails
  • by editing the settings of your H&M account

Right to restriction:

You have the right to request that H&M restricts the process of your personal data under the following circumstances:

  • if you object to a processing based on H&M’s legitimate interest, H&M shall restrict all processing of such data pending the verification of the legitimate interest.
  • if you claim that your personal data is incorrect, H&M must restrict all processing of such data pending the verification of the accuracy of the personal data.
  • if the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data instead
  • if H&M no longer needs the personal data but it is required for you to make of defending legal claims.

How can you exercise your rights?

We take data protection very seriously and therefore we have dedicated customer service personnel who handles your requests in relation to your rights stated above. You can always reach them at info@hm.com.

Data Protection Officer:

We have appointed a Data Protection Officer to ensure that we continuously process your personal data in an open, accurate and legal manner. You can contact our Data Protection Officer at info@hm.com and write DPO as subject matter.

Right to complain with a supervisory Authority:

If you consider H&M to process your personal data in a incorrect way you can contact us. You also have the right to turn in a complaint to a supervisory authority.

Updates to our Privacy Notice:

We may need to update our Privacy Notice. The latest version of the Privacy Notice is always available on our website. We will communicate any material changes to the Privacy Notice, for example the purpose of why we use your personal data, the identity of the Controller or your rights.

Online Purchase

Why do we use your personal data?

We will use your personal data to manage your purchase online at H&M by processing your orders and returns via our online services and send you notifications of delivery statuses. We will use your personal data to manage your payments. We will also use your data to handle complaints and warranty matters for products. Your personal data will be used for identification, to validate your legal age for shopping online and to confirm your address with external partners. We want to offer you different payment methods and will carry out an analysis to find out which payment methods are available to you. This analysis includes your payment history and credit checks.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as name, address, email address and telephone number
  • payment information and payment history
  • credit information
  • order information

If you have an H&M account or are an H&M Club member, we will also process your personal data submitted in relation to the account or membership such as:

  • account or membership ID
  • shopping history

Who has access to your personal data?

Your personal data that is forwarded to third parties is only used to provide you with the services mentioned above: companies to validate your address, communication agencies to send you order confirmation, warehouse and distribution suppliers in connection with the delivery of your order, payment service providers for your payment, credit reference agencies for identity and credit checks and debt collection agencies. Please be aware that many of these recipient companies have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for H&M to fulfill the service of managing and delivering the order to you.

How long do we save your data?

We will keep your data as long as you are an active customer.

Automated decision making:

When you apply for credit as a method of payment we will perform an automated decision-making regarding your credit application. You have the right to to express your point of view and to contest the decision with a member of staff.

Direct Marketing

Why do we use your personal data?

We will use your personal data to send you marketing offers, information surveys and invitations through emails, text messages, phone calls and mail. In order to optimize your experience at H&M, we will provide you with relevant information, recommend products, send you reminders of products left in your shopping bag and send you personalized offers. All these great services are based on your previous purchases, what you have clicked on and the information you have submitted to us.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as email address, telephone number and zip code
  • if you want updates for kids (if you choose to provide us with this information)
  • gender (if you choose to provide us with this information)
  • the products and offers you have clicked on

If you have an H&M account or are an H&M Club member, we will also process personal data submitted in relation to your account and membership such as:

  • name
  • address
  • age
  • shopping history
  • how you navigated and clicked on the site

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the service mentioned above: for distribution of physical and digital direct marketing by media agencies and technical suppliers. We never pass on, sell or swap your data for marketing purposes to/with third parties outside the H&M Group.

On what legal basis may we process personal data?

You consent to the processing of your personal data when you agree to receive direct marketing. The exception to this is marketing by mail, including catalogs, for which the processing is necessary for the purpose of our legitimate interests.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time and to opt out from direct marketing. Upon doing so, H&M will not be able to send you any more direct marketing offers or information based on your consent. You can opt out from direct marketing by the following means:

  • following the instructions in each marketing post
  • editing the settings of your H&M account

How long do we save your data?

We will keep your data for direct marketing until you withdraw your consent. For email marketing, we will consider you an inactive customer if you have not opened an email within the past year. After this period of time, your personal data will be deleted.

H&M Account

Why do we use your personal data?

We will use your personal data to create and manage your personal account in order to give you a personalized and relevant experience at H&M. We will provide you with your order history and details related to your orders and enable you to manage your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information, such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag, offer you size recommendations and enable you to rate and review the products you have purchased from us. In order to provide you with relevant product recommendations, H&M will process your navigation and browsing on our digital platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account.

What types of personal data do we collect?

We will always process your email address and password that you submit to us when you sign up for a H&M account. We will process the following categories of personal data if you choose to provide them to us:

  • contact information such as name, address, telephone number
  • date of birth
  • gender
  • country
  • account settings
  • encrypted payment card information

We will process the following categories of personal data if you make a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to your cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: we use website agencies and analysis tools for product rating to optimize the website.

On what legal basis may we process personal data?

You consent to the processing of your personal data from your account when you create your H&M account. The processing of your personal data with the aim of providing you with relevant product information is based on our legitimate interests.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time. Upon doing so, your account will cease to exist and H&M will not be able to provide you with the services mentioned above.

How long do we save your data?

We will keep your data for as long as you have an active H&M account. You have the right to terminate your account at any time. If you choose to do so, your account will cease to exist and you will be considered inactive. We will keep your personal data if required to do so by law and if there is an open dispute. After your account has been terminated, your data will be deleted.

Your right to object to the processing of your data:

You have the right to object to the processing of your personal data that is based on H&M:s’s legitimate interests by contacting info@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

H&M Club

Why do we use your personal data?

We will use your personal data to create and manage your Club membership and give you a personalized and relevant experience at H&M Club. We will register and manage your points based on your purchases and send you information regarding your points and rewards such as discounts and Club events. We will also use your personal data for invitations to events and competitions and H&M Club member discounts and additional services. We will provide you with your order history and details related to your orders and enable you to manage your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information, such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag and rate and review the products you have purchased from us. In order to provide you with relevant product recommendations, H&M Club will process your navigation and browsing on our digital platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account. If you have not opted out of direct marketing, we will use your personal data to send you marketing offers, information surveys and invitations through emails, text messages, phone calls and mail.

What types of personal data do we collect?

We will process the following categories of personal data that you submit to us when you sign up for H&M Club:

  • identification data such as email address and password
  • contact information such as name, zip code, email address
  • date of birth
  • gender
  • Club membership ID
  • telephone number (if you choose to provide us with it)
  • address (if you choose to provide us with it)
  • account settings
  • encrypted payment card information

We will process the following categories of personal data if you make a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to your cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: event booking tools for event booking and website agencies to optimize the website, analysis tools and moderating and publishing agencies for product rating, and communication and marketing distribution suppliers to distribute marketing.

On what legal basis may we process personal data?

The processing of your personal data is necessary to fulfill the service of the H&M Club. Collecting your personal data to create and manage your H&M Club membership is a requirement if we are to fulfill our commitments according to the membership agreement. If you do not submit your personal data, we will not be able to provide you with the membership or the services of the H&M Club.

How long do we keep your data?

We will keep your data for as long as you have an active Club membership. You have the right to terminate your membership at any time. If you choose to do so, your membership will cease to exist. After your membership has been terminated, your data will be deleted. We will keep your personal data if required to do so by law and if there is an open dispute.

Your right to object to direct marketing:

You have the right to object to direct marketing, including the profiling analysis made for direct marketing purposes. If you object to direct marketing, we will stop processing your personal data for that purpose and stop sending you marketing material based on the H&M Club membership. If you have signed up for newsletters, you will still receive direct marketing that is based on your consent.

Customer Service

Why do we use your personal data?

We will use your personal data to manage your questions and handle complaints and warranty matters for products and technical support matters through email, our chat function, telephone and social media. We may also contact you if there is a problem with your order.

What types of personal data do we process?

We will process any data you provide us with, including the following categories:

  • contact information such as name, address, email address and telephone number
  • date of birth
  • payment information and payment history
  • credit information
  • order information
  • account or member number
  • all correspondence in a specific matter

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: customer service agencies for the Asian region.

On what legal basis may we process personal data?

The processing of your personal data is based on H&M:s’s legitimate interests.

How long do we keep your data?

We will keep your data for 100 days for telephone and email logs and correspondence and twelve months for case management. For in-store complaints, your personal data will be saved for two years, except for the US where it is saved for five years.

Your right to object to processing based on legitimate interests:

You have the right to object to the processing of your personal data that is based on H&M:s’s legitimate interests. H&M will not continue to process your personal data unless we can demonstrate a legitimate basis for the process which overrides your interests and rights or due to legal claims.

Competition

Why do we use your personal data?

We will process your data when you enter our competitions. Your personal data will be used for H&M to contact contestants regarding the competition before and after an event, identify contestants, verify the age of contestants, contact winners, and deliver and follow up on prize deliveries.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as name, address, email address and telephone number
  • age
  • information submitted in the contest

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: for delivery of prizes by shipping suppliers.

On what legal basis may we process personal data?

You consent to the processing of your personal data when you choose to enter a competition.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time. Upon doing so, H&M will not be able to provide you with the services mentioned above.

How long do we save your data?

We will keep your personal data for 45 days after the competition has ended.

Development and Improvement

Why do we use your personal data?

We will use data to evaluate, develop and improve our services, products and systems for all of our customers. For this purpose we will not analyse your data on an individual level, all processing will be done on pseudonymized data. This includes analysis to make our services more user-friendly, such as modifying the user interface to simplify the flow of information or to highlight features that are commonly used by our customers in our digital channels and to improve IT systems in order to increase the security for our visitors and customers in general. The analysis is also used to develop and constantly improve the logistics flow of goods by forecasting purchases, stocks and deliveries as well as our resource capacity from a sustainability point of view by streamlining purchasing and scheduling of deliveries. In addition we use the data to be able to plan new establishments of stores and warehouses and improve our product range.

What types of personal data do we process?

We will process following categories of personal data if you have chosen to provide it to us:

  • customer number
  • date of birth
  • gender
  • country
  • account settings

We will process the following categories of personal data if you have made a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties, is only used to provide you with the services mentioned above. We use web-analysis companies to analyse our customer online behaviour on a general level.

What is the legal ground to process your personal data?

The processing of your personal data, to develop and improve our services and products, is based on our legitimate interest.

How long do we save your data?

We will keep your data for as long as you have an active H&M account or Club membership. After your account or membership has been terminated your data will be deleted.

Your right to object to processing of your data:

You have the right to object to processing of your personal data that is based on H&M:s legitimate interest by contacting info@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

Fullfilment of legal obligations

Why do we use your personal data?

We will use your personal data to comply with obligations in laws, court rulings and decisions from authorites. This includes to use your personal data to collect and verify accounting data to comply with bookeeping rules.

What types of personal data do we process?

We will process following categories of personal data:

  • customer number
  • order number
  • name
  • postal address
  • transaction amount
  • transaction date

Who has access to your personal data?

Your data will be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com). We will share your personal data with IT companies that provides bookeeping system solutions.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for H&M to fulfil its legal obligation.

How long do we save your data?

We will save your data in compliance with the bookkeeping rules in your country.

Prevention of missuse and crime

Why do we use your personal data?

We will use your personal data for loss prevention management by seccuring that terms and conditions are being followed and to detect and prevent misuse of our services. We will also use your personal data by video surveliance, for security reasons to be able to follow up on incidents and to prevent and report criminal offences in our stores. Your personal data will be used to prevent and investigate abuse of our services online, losses and fraud, by analzing online shopping behavior.

What types of personal data do we process?

We will process following categories of personal data:

  • contact information such as name, address, telephone number and e-mail address
  • club membership ID
  • customer number
  • video footage
  • order history
  • delivery information
  • payment history

Who has access to your personal data?

Your personal data that is forwarded to third parties, is only used for purposes mentioned above. We will share your data with companies for exception based reporting. Incidents and fraud may be shared with insurance companies, legal authorities or local and global law enforcements to complete investigations. Please be aware that such recipients will have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

The processing of your personal data to prevent misuse of our services is based on our legitimate interest.

How long do we save your data?

We will keep your data for the time we need to prevent and/or report potentional fraud and other offenses. Video footage will be saved in compliance with local legislation but maximum for 30 days.

Your right to object to processing of your data:

You have the right to object to processing of your personal data that is based on H&M:s legitimate interest by contacting info@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

Cookies

A cookie is a small text file that is saved on and, during subsequent visits, retrieved from your computer or mobile device. If you use our services, we will assume that you agree to the use of such cookies.

How do we use cookies?

We use permanent cookies to store your preferred homepage as well as your details if you selected “Remember me” when you logged in. We will use cookies to save your favorite products. We use session cookies, for example when you use the product filtration function, to check whether you are logged in or if you put an item in your shopping bag. We use both first- and third-party cookies to collect statistics and user data in aggregate and individual forms in analysis tools to optimize our site and present you with relevant marketing material. Some third-party cookies are set by services that appear on our pages and are not in our control. They are set by social media providers such as Twitter, Facebook and Vimeo and relate to the ability of users to share content on this site, as indicated by their respective icon. We also use third-party cookies, which perform cross-site tracking in order to offer you marketing in other sites/channels.

What types of personal data do we process?

We will only connect your cookie ID to your personal data submitted and gathered in relation to your account or club membership if you are logged in to your account or H&M Club.

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: analysis tools to collect statistics to optimize our site and present you with relevant material.

On what legal basis may we process personal data?

We will only connect your cookies to your personal data if you are logged in to your H&M account or the H&M Club. If you are logged in to your account, the legal basis is our legitimate interests. If you are logged in to H&M Club, the legal basis is fulfilment of H&M Club terms and conditions.

How long do we save your data?

H&M does not save your personal data. You can easily erase cookies from your computer or mobile device through your browser. For instructions on how to handle and delete cookies, please look under “Help” in your browser. You can choose to disable cookies or receive a notification each time a new cookie is sent to your computer or mobile device. Please note that if you choose to disable cookies, you will not be able to take advantage of all our features.

23.05.2018

Jordan

Data privacy is of high importance for H&M and we want to be open and transparent with our processing of your personal data. We therefore have a policy setting out how your personal data will be processed and protected.

Who is the controller of your personal data?

The Swedish company, H & M Hennes & Mauritz GBC AB (“H&M”), is the controller of the personal data you submit to us and responsible for your personal data under applicable data protection law.

H & M Hennes & Mauritz GBC AB
Mäster Samuelsgatan 46
106 38 Stockholm
Sweden
Telephone +46 (0)8 796 55 00
Fax +46 (0)8 24 80 78

Companies register: Bolagsverket/Swedish Companies Registration Office
Company registration number: 556042-7220
Authorised representative: Karl-Johan Persson
VAT registration number: VAT NO. SE556042722001

Where do we store your data?

The data that we collect from you is stored within the European Economic Area (“EEA”) but may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws. For transfers outside the EEA, H&M will use Standard Contractual Clauses and Privacy Shield as safeguards for countries without adequacy decision from the European Commission.

Who access your data?

Your data may be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com). The local H&M company will only act as the personal data processor and processes the personal data on behalf of the Swedish company. We never pass on, sell or swap your data for marketing purposes to third parties outside the H&M group. Data that is forwarded to third parties, is only used to provide you with our services. You will find what categories of third parties under every specific process below.

What is the legal ground for processing?

For every specific processing of personal data we collect from you we will inform you whether the provision of personal data is statutory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequences if you choose not to.

What are your rights?

Right to access:

You have the right to request information about the personal data we hold on you at any time. You can contact H&M that will provide you with your personal data via e-mail.

Right to portability:

Whenever H&M process your personal data by automated means based on your consent or based on an agreement you have the right to get a copy of your data in a structured, commonly used and machine-readable format transferred to you or to another party. This only includes the personal data you have submitted to us.

Right to rectification:

You have the right to request rectification of your personal data if they are incorrect, including the right to have incomplete personal data completed. If you have a H&M account or Club membership you can edit your personal data under your account and membership pages.

Right to erasure:

You have the right to erase any personal data processed by H&M at any time except for the following situations:

  • you have an ongoing matter with Customer Service.
  • you have an open order which has not yet been shipped or partially shipped
  • you have an unsettled debt with H&M, regardless of the payment method
  • if you are suspected or have misused our services within the last four years
  • your debt has been sold to a third party within the last three years or one year for deceased customers
  • your credit application has been rejected within the last three months
  • if you have made any purchase, we will keep your personal data in connection to your transaction for bookkeeping rules

Your right to object to processing based on legitimate interest:

You have the right to object to processing of your personal data that is based on H&M’s legitimate interest. H&M will not continue to process the personal data unless we can demonstrate a legitimate ground for the process which overrides your interest and rights or due to legal claims.

Your right to object to direct marketing:

You have the right to object to direct marketing, including profiling analysis made for direct marketing purposes. You can opt out from direct marketing by the following means:

  • following the instruction in each marketing mails
  • by editing the settings of your H&M account

Right to restriction:

You have the right to request that H&M restricts the process of your personal data under the following circumstances:

  • if you object to a processing based on H&M’s legitimate interest, H&M shall restrict all processing of such data pending the verification of the legitimate interest.
  • if you claim that your personal data is incorrect, H&M must restrict all processing of such data pending the verification of the accuracy of the personal data.
  • if the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data instead
  • if H&M no longer needs the personal data but it is required for you to make of defending legal claims.

How can you exercise your rights?

We take data protection very seriously and therefore we have dedicated customer service personnel who handles your requests in relation to your rights stated above. You can always reach them at info@hm.com.

Data Protection Officer:

We have appointed a Data Protection Officer to ensure that we continuously process your personal data in an open, accurate and legal manner. You can contact our Data Protection Officer at info@hm.com and write DPO as subject matter.

Right to complain with a supervisory Authority:

If you consider H&M to process your personal data in a incorrect way you can contact us. You also have the right to turn in a complaint to a supervisory authority.

Updates to our Privacy Notice:

We may need to update our Privacy Notice. The latest version of the Privacy Notice is always available on our website. We will communicate any material changes to the Privacy Notice, for example the purpose of why we use your personal data, the identity of the Controller or your rights.

Online Purchase

Why do we use your personal data?

We will use your personal data to manage your purchase online at H&M by processing your orders and returns via our online services and send you notifications of delivery statuses. We will use your personal data to manage your payments. We will also use your data to handle complaints and warranty matters for products. Your personal data will be used for identification, to validate your legal age for shopping online and to confirm your address with external partners. We want to offer you different payment methods and will carry out an analysis to find out which payment methods are available to you. This analysis includes your payment history and credit checks.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as name, address, email address and telephone number
  • payment information and payment history
  • credit information
  • order information

If you have an H&M account or are an H&M Club member, we will also process your personal data submitted in relation to the account or membership such as:

  • account or membership ID
  • shopping history

Who has access to your personal data?

Your personal data that is forwarded to third parties is only used to provide you with the services mentioned above: companies to validate your address, communication agencies to send you order confirmation, warehouse and distribution suppliers in connection with the delivery of your order, payment service providers for your payment, credit reference agencies for identity and credit checks and debt collection agencies. Please be aware that many of these recipient companies have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for H&M to fulfill the service of managing and delivering the order to you.

How long do we save your data?

We will keep your data as long as you are an active customer.

Automated decision making:

When you apply for credit as a method of payment we will perform an automated decision-making regarding your credit application. You have the right to to express your point of view and to contest the decision with a member of staff.

Direct Marketing

Why do we use your personal data?

We will use your personal data to send you marketing offers, information surveys and invitations through emails, text messages, phone calls and mail. In order to optimize your experience at H&M, we will provide you with relevant information, recommend products, send you reminders of products left in your shopping bag and send you personalized offers. All these great services are based on your previous purchases, what you have clicked on and the information you have submitted to us.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as email address, telephone number and zip code
  • if you want updates for kids (if you choose to provide us with this information)
  • gender (if you choose to provide us with this information)
  • the products and offers you have clicked on

If you have an H&M account or are an H&M Club member, we will also process personal data submitted in relation to your account and membership such as:

  • name
  • address
  • age
  • shopping history
  • how you navigated and clicked on the site

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the service mentioned above: for distribution of physical and digital direct marketing by media agencies and technical suppliers. We never pass on, sell or swap your data for marketing purposes to/with third parties outside the H&M Group.

On what legal basis may we process personal data?

You consent to the processing of your personal data when you agree to receive direct marketing. The exception to this is marketing by mail, including catalogs, for which the processing is necessary for the purpose of our legitimate interests.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time and to opt out from direct marketing. Upon doing so, H&M will not be able to send you any more direct marketing offers or information based on your consent. You can opt out from direct marketing by the following means:

  • following the instructions in each marketing post
  • editing the settings of your H&M account

How long do we save your data?

We will keep your data for direct marketing until you withdraw your consent. For email marketing, we will consider you an inactive customer if you have not opened an email within the past year. After this period of time, your personal data will be deleted.

H&M Account

Why do we use your personal data?

We will use your personal data to create and manage your personal account in order to give you a personalized and relevant experience at H&M. We will provide you with your order history and details related to your orders and enable you to manage your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information, such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag, offer you size recommendations and enable you to rate and review the products you have purchased from us. In order to provide you with relevant product recommendations, H&M will process your navigation and browsing on our digital platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account.

What types of personal data do we collect?

We will always process your email address and password that you submit to us when you sign up for a H&M account. We will process the following categories of personal data if you choose to provide them to us:

  • contact information such as name, address, telephone number
  • date of birth
  • gender
  • country
  • account settings
  • encrypted payment card information

We will process the following categories of personal data if you make a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to your cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: we use website agencies and analysis tools for product rating to optimize the website.

On what legal basis may we process personal data?

You consent to the processing of your personal data from your account when you create your H&M account. The processing of your personal data with the aim of providing you with relevant product information is based on our legitimate interests.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time. Upon doing so, your account will cease to exist and H&M will not be able to provide you with the services mentioned above.

How long do we save your data?

We will keep your data for as long as you have an active H&M account. You have the right to terminate your account at any time. If you choose to do so, your account will cease to exist and you will be considered inactive. We will keep your personal data if required to do so by law and if there is an open dispute. After your account has been terminated, your data will be deleted.

Your right to object to the processing of your data:

You have the right to object to the processing of your personal data that is based on H&M:s’s legitimate interests by contacting info@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

H&M Club

Why do we use your personal data?

We will use your personal data to create and manage your Club membership and give you a personalized and relevant experience at H&M Club. We will register and manage your points based on your purchases and send you information regarding your points and rewards such as discounts and Club events. We will also use your personal data for invitations to events and competitions and H&M Club member discounts and additional services. We will provide you with your order history and details related to your orders and enable you to manage your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information, such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag and rate and review the products you have purchased from us. In order to provide you with relevant product recommendations, H&M Club will process your navigation and browsing on our digital platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account. If you have not opted out of direct marketing, we will use your personal data to send you marketing offers, information surveys and invitations through emails, text messages, phone calls and mail.

What types of personal data do we collect?

We will process the following categories of personal data that you submit to us when you sign up for H&M Club:

  • identification data such as email address and password
  • contact information such as name, zip code, email address
  • date of birth
  • gender
  • Club membership ID
  • telephone number (if you choose to provide us with it)
  • address (if you choose to provide us with it)
  • account settings
  • encrypted payment card information

We will process the following categories of personal data if you make a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to your cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: event booking tools for event booking and website agencies to optimize the website, analysis tools and moderating and publishing agencies for product rating, and communication and marketing distribution suppliers to distribute marketing.

On what legal basis may we process personal data?

The processing of your personal data is necessary to fulfill the service of the H&M Club. Collecting your personal data to create and manage your H&M Club membership is a requirement if we are to fulfill our commitments according to the membership agreement. If you do not submit your personal data, we will not be able to provide you with the membership or the services of the H&M Club.

How long do we keep your data?

We will keep your data for as long as you have an active Club membership. You have the right to terminate your membership at any time. If you choose to do so, your membership will cease to exist. After your membership has been terminated, your data will be deleted. We will keep your personal data if required to do so by law and if there is an open dispute.

Your right to object to direct marketing:

You have the right to object to direct marketing, including the profiling analysis made for direct marketing purposes. If you object to direct marketing, we will stop processing your personal data for that purpose and stop sending you marketing material based on the H&M Club membership. If you have signed up for newsletters, you will still receive direct marketing that is based on your consent.

Customer Service

Why do we use your personal data?

We will use your personal data to manage your questions and handle complaints and warranty matters for products and technical support matters through email, our chat function, telephone and social media. We may also contact you if there is a problem with your order.

What types of personal data do we process?

We will process any data you provide us with, including the following categories:

  • contact information such as name, address, email address and telephone number
  • date of birth
  • payment information and payment history
  • credit information
  • order information
  • account or member number
  • all correspondence in a specific matter

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: customer service agencies for the Asian region.

On what legal basis may we process personal data?

The processing of your personal data is based on H&M:s’s legitimate interests.

How long do we keep your data?

We will keep your data for 100 days for telephone and email logs and correspondence and twelve months for case management. For in-store complaints, your personal data will be saved for two years, except for the US where it is saved for five years.

Your right to object to processing based on legitimate interests:

You have the right to object to the processing of your personal data that is based on H&M:s’s legitimate interests. H&M will not continue to process your personal data unless we can demonstrate a legitimate basis for the process which overrides your interests and rights or due to legal claims.

Competition

Why do we use your personal data?

We will process your data when you enter our competitions. Your personal data will be used for H&M to contact contestants regarding the competition before and after an event, identify contestants, verify the age of contestants, contact winners, and deliver and follow up on prize deliveries.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as name, address, email address and telephone number
  • age
  • information submitted in the contest

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: for delivery of prizes by shipping suppliers.

On what legal basis may we process personal data?

You consent to the processing of your personal data when you choose to enter a competition.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time. Upon doing so, H&M will not be able to provide you with the services mentioned above.

How long do we save your data?

We will keep your personal data for 45 days after the competition has ended.

Development and Improvement

Why do we use your personal data?

We will use data to evaluate, develop and improve our services, products and systems for all of our customers. For this purpose we will not analyse your data on an individual level, all processing will be done on pseudonymized data. This includes analysis to make our services more user-friendly, such as modifying the user interface to simplify the flow of information or to highlight features that are commonly used by our customers in our digital channels and to improve IT systems in order to increase the security for our visitors and customers in general. The analysis is also used to develop and constantly improve the logistics flow of goods by forecasting purchases, stocks and deliveries as well as our resource capacity from a sustainability point of view by streamlining purchasing and scheduling of deliveries. In addition we use the data to be able to plan new establishments of stores and warehouses and improve our product range.

What types of personal data do we process?

We will process following categories of personal data if you have chosen to provide it to us:

  • customer number
  • date of birth
  • gender
  • country
  • account settings

We will process the following categories of personal data if you have made a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties, is only used to provide you with the services mentioned above. We use web-analysis companies to analyse our customer online behaviour on a general level.

What is the legal ground to process your personal data?

The processing of your personal data, to develop and improve our services and products, is based on our legitimate interest.

How long do we save your data?

We will keep your data for as long as you have an active H&M account or Club membership. After your account or membership has been terminated your data will be deleted.

Your right to object to processing of your data:

You have the right to object to processing of your personal data that is based on H&M:s legitimate interest by contacting info@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

Fullfilment of legal obligations

Why do we use your personal data?

We will use your personal data to comply with obligations in laws, court rulings and decisions from authorites. This includes to use your personal data to collect and verify accounting data to comply with bookeeping rules.

What types of personal data do we process?

We will process following categories of personal data:

  • customer number
  • order number
  • name
  • postal address
  • transaction amount
  • transaction date

Who has access to your personal data?

Your data will be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com). We will share your personal data with IT companies that provides bookeeping system solutions.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for H&M to fulfil its legal obligation.

How long do we save your data?

We will save your data in compliance with the bookkeeping rules in your country.

Prevention of missuse and crime

Why do we use your personal data?

We will use your personal data for loss prevention management by seccuring that terms and conditions are being followed and to detect and prevent misuse of our services. We will also use your personal data by video surveliance, for security reasons to be able to follow up on incidents and to prevent and report criminal offences in our stores. Your personal data will be used to prevent and investigate abuse of our services online, losses and fraud, by analzing online shopping behavior.

What types of personal data do we process?

We will process following categories of personal data:

  • contact information such as name, address, telephone number and e-mail address
  • club membership ID
  • customer number
  • video footage
  • order history
  • delivery information
  • payment history

Who has access to your personal data?

Your personal data that is forwarded to third parties, is only used for purposes mentioned above. We will share your data with companies for exception based reporting. Incidents and fraud may be shared with insurance companies, legal authorities or local and global law enforcements to complete investigations. Please be aware that such recipients will have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

The processing of your personal data to prevent misuse of our services is based on our legitimate interest.

How long do we save your data?

We will keep your data for the time we need to prevent and/or report potentional fraud and other offenses. Video footage will be saved in compliance with local legislation but maximum for 30 days.

Your right to object to processing of your data:

You have the right to object to processing of your personal data that is based on H&M:s legitimate interest by contacting info@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

Cookies

A cookie is a small text file that is saved on and, during subsequent visits, retrieved from your computer or mobile device. If you use our services, we will assume that you agree to the use of such cookies.

How do we use cookies?

We use permanent cookies to store your preferred homepage as well as your details if you selected “Remember me” when you logged in. We will use cookies to save your favorite products. We use session cookies, for example when you use the product filtration function, to check whether you are logged in or if you put an item in your shopping bag. We use both first- and third-party cookies to collect statistics and user data in aggregate and individual forms in analysis tools to optimize our site and present you with relevant marketing material. Some third-party cookies are set by services that appear on our pages and are not in our control. They are set by social media providers such as Twitter, Facebook and Vimeo and relate to the ability of users to share content on this site, as indicated by their respective icon. We also use third-party cookies, which perform cross-site tracking in order to offer you marketing in other sites/channels.

What types of personal data do we process?

We will only connect your cookie ID to your personal data submitted and gathered in relation to your account or club membership if you are logged in to your account or H&M Club.

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: analysis tools to collect statistics to optimize our site and present you with relevant material.

On what legal basis may we process personal data?

We will only connect your cookies to your personal data if you are logged in to your H&M account or the H&M Club. If you are logged in to your account, the legal basis is our legitimate interests. If you are logged in to H&M Club, the legal basis is fulfilment of H&M Club terms and conditions.

How long do we save your data?

H&M does not save your personal data. You can easily erase cookies from your computer or mobile device through your browser. For instructions on how to handle and delete cookies, please look under “Help” in your browser. You can choose to disable cookies or receive a notification each time a new cookie is sent to your computer or mobile device. Please note that if you choose to disable cookies, you will not be able to take advantage of all our features.

23.05.2018

Kazakhstan

Введение

Компания H&M стремится обеспечить защиту вашей конфиденциальности при использовании наших услуг. Поэтому мы используем определенную политику обработки и защиты ваших персональных данных. Пожалуйста, следите за обновлением данной политики конфиденциальности на нашем веб-сайте.

Данная политика конфиденциальности распространяется только на клиентов компании H&M и пользователей наших онлайн-услуг. Если вы подаете заявление о приеме на работу в компании H&M, данная политика конфиденциальности не применяется. Политика конфиденциальности, применимая к лицам, подающим заявку о приеме на работу, изложена на нашем веб-сайте, посвященном карьере в нашей компании.

Кто несет ответственность за безопасность ваших персональных данных?

Шведская компания-учредитель H & M Hennes & Mauritz GBC AB («H&M») является контролером персональных данных, которые вы предоставляете нам, а также несет ответственность за обработку и хранение ваших персональных данных согласно закону Республики Казахстан о персональных данных и их защите, а также согласно закону Швеции о защите информации (1998:204), в рамках которого реализованы положения Директивы ЕС о защите данных (95/46/EC). Дочерняя компания Товарищество с ограниченной ответственностью «Эйч энд Эм Хеннес энд Мауриц Казахстан» обрабатывает персональные данные по поручению шведской компании-учредителя.

Какие персональные данные мы собираем?

Мы собираем персональные данные, которые вы нам предоставляете, например, при размещении заказов, обращении в службу поддержки покупателей или участии в конкурсах. Персональные данные, которые вы предоставляете нам, могут, к примеру, включать в себя контактную информацию, дату рождения и платежные реквизиты. Кроме того, из внешних источников информации мы можем собирать определенные персональные данные, например, информацию о кредитоспособности и актуальных адресных данных.

Каким образом мы используем ваши персональные данные?

Мы можем использовать ваши персональные данные в следующих целях:

  • Создание вашей учетной записи на сайте H&M и управление ею
  • Предоставление ответов на ваши вопросы и информирование вас о новых или измененных услугах
  • Отправка маркетинговых предложений в виде новостных рассылок и каталогов
  • Уведомление победителей онлайн-конкурсов
  • Проведение анализа с целью предоставления вам наиболее уместных маркетинговых предложений и информации
  • Рассылка анкет, призванных предоставить вам возможность повлиять на ассортимент и качество наших товаров и услуг
  • Тестирование и усовершенствование наших систем, посредством которых предоставляются наши услуги
  • Предотвращение неправильного или ненадлежащего использования наших услуг

Мы храним ваши данные только до тех пор, пока это необходимо для достижения вышеуказанных целей, или пока это требуется законом. После этого ваши персональные данные будут удалены.

Каковы ваши права?

У вас есть право в любое время запросить информацию о том, какими персональными данными о вас мы располагаем (бесплатно один раз в год). Если ваши данные указаны неправильно, не полностью или несоответствующим образом, вы можете подать запрос об исправлении или удалении этой информации. Мы не можем удалить ваши данные, если это противоречит законодательно установленному требованию об их хранении, например, для ведения бухгалтерского учета, или в случае, когда существуют иные правовые основания для хранения данных, например, непогашенные задолженности. Вы в любое время можете отозвать свое согласие на использование ваших персональных данных в маркетинговых целях. Вы можете связаться с нами, воспользовавшись формой для контакта на сайте hm.com.

У кого есть доступ к вашим персональным данным?

Ваши данные могут совместно использоваться группой компаний H&M (информация о компаниях, входящих в группу компаний H&M, содержится в нашем годовом отчете, с которым можно ознакомиться на сайте about.hm.com). Мы никогда не осуществляем передачу, продажу или обмен ваших персональных данных в маркетинговых целях для третьих сторон, не входящих в группу компаний H&M. Персональные данные отправляются третьим сторонам только для предоставления вам вышеуказанных услуг. Такими третьими сторонами могут быть транспортные компании, осуществляющие доставку товаров, рекламные агентства, выполняющие распространение новостной рассылки, а также бюро кредитной информации или коллекторные агентства, в которые мы можем обратиться для оценки кредитоспособности, установления личности и взыскания долгов..

Каким образом мы обеспечиваем защиту ваших персональных данных?

Мы предприняли технические и организационные меры для того, чтобы защитить ваши персональные данные от утери, мошеннических действий и несанкционированного доступа. Мы постоянно следим за тем, чтобы используемые нами меры безопасности соответствовали новейшим технологическим достижениям и разработкам. Для того, чтобы максимально обезопасить покупку товаров с использованием банковской карты, вся информация пересылается в зашифрованном виде. Это значит, что информация проходит через защищенное соединение, и ваши персональные данные не могут быть считаны посторонними лицами. Для приема оплаты товаров, выполненной банковской картой, мы сотрудничаем с уполномоченной организацией по проверке платежей, которая уточняет непосредственно в вашем банке, является ли используемая вами банковская карта действующей и пригодной для осуществления платежа. Организация по проверке платежей, с которой мы сотрудничаем, обрабатывает реквизиты вашей банковской карты согласно международному стандарту безопасности PCI DSS, разработанному такими компаниями по выпуску платежных карт, как VISA, MasterCard, Diners, American Express и JCB. Это значит, что реквизиты вашей банковской карты обрабатываются при обеспечении защиты высочайшего уровня. Если вы оплачиваете товар банковской картой, мы оставляем за собой право выполнить проверку вашей личности.

Cookie-файлы

Cookie-файл — это небольшой текстовый файл, который сохраняется на вашем компьютере или мобильном устройстве, и к которому осуществляется доступ при последующих посещениях сайта. Компания H&M использует cookie-файлы для того, чтобы улучшить и упростить процесс посещения вами нашего сайта. Мы не используем cookie-файлы для хранения персональной информации или раскрытия информации третьим сторонам.

Существует два вида cookie-файлов: перманентные и временные (сессионные cookie-файлы). Перманентные cookie-файлы хранятся на вашем компьютере или мобильном устройстве не более 12 месяцев. Сессионные cookie-файлы хранятся временно и исчезают после того, как вы закрываете браузер. Мы используем перманентные cookie-файлы для того, чтобы сохранить страницу, которую вы выбрали в качестве начальной, а также для того, чтобы сохранить ваши данные в случае, если вы выберете опцию «Запомнить меня» при вводе регистрационных данных на сайте. Мы используем сессионные cookie-файлы в случае, если вы используете функцию фильтрации товаров, и для того, чтобы проверить, ввели ли вы регистрационные данные или перенесли товар в вашу корзину.

При помощи браузера вы без труда можете удалить cookie-файлы с вашего компьютера или мобильного устройства. Инструкции о том, как обращаться с cookie-файлами и удалять их, можно найти в разделе «Справка» в вашем браузере. Вы можете деактивировать опцию использования cookie-файлов или выбрать возможность получать уведомление о каждой отправке cookie-файлов на ваш компьютер или мобильное устройство. Пожалуйста, примите к сведению, что в случае, если вы деактивируете опцию использования cookie-файлов, вы не сможете пользоваться всеми функциями нашего сайта.

Сторонние cookie-файлы

Мы используем сторонние cookie-файлы для сбора и объединения статистических данных в таких средствах проведения анализа, как Google Analytics и Core Metrics. Для этого используются перманентные и временные (сессионные) cookie-файлы. Перманентные cookie-файлы хранятся на вашем компьютере или мобильном устройстве не более 24 месяцев.

Ссылки

На сайте hm.com и в приложении H&M могут содержаться ссылки на сайты, деятельность которых не подлежит нашему контролю. Мы не несем ответственность за контент этих сайтов и защиту конфиденциальности данных при использовании этих сайтов, но мы предлагаем ссылки на них для того, чтобы посетители нашего сайта могли найти дополнительную информацию на определенные темы.

Контролер персональных данных

H & M Hennes & Mauritz GBC AB
Mäster Samuelsgatan 46
106 38 Stockholm
Sweden

Телефон: +46 (0)8 796 55 00
Факс: +46 (0)8 24 80 78
Эл. почта: info@hm.com

Реестр компаний: Bolagsverket/Swedish Companies Registration Office
Регистрационный номер компании: 556070-1715
Уполномоченный представитель: Карл-Йохан Перссон
Идентификационный налоговый номер: Регистрационный номер плательщика НДС SE556070171501

Lebanon

Data privacy is of high importance for H&M and we want to be open and transparent with our processing of your personal data. We therefore have a policy setting out how your personal data will be processed and protected.

Who is the controller of your personal data?

The Swedish company, H & M Hennes & Mauritz GBC AB (“H&M”), is the controller of the personal data you submit to us and responsible for your personal data under applicable data protection law.

H & M Hennes & Mauritz GBC AB
Mäster Samuelsgatan 46
106 38 Stockholm
Sweden
Telephone +46 (0)8 796 55 00
Fax +46 (0)8 24 80 78

Companies register: Bolagsverket/Swedish Companies Registration Office
Company registration number: 556042-7220
Authorised representative: Karl-Johan Persson
VAT registration number: VAT NO. SE556042722001

Where do we store your data?

The data that we collect from you is stored within the European Economic Area (“EEA”) but may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws. For transfers outside the EEA, H&M will use Standard Contractual Clauses and Privacy Shield as safeguards for countries without adequacy decision from the European Commission.

Who access your data?

Your data may be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com). The local H&M company will only act as the personal data processor and processes the personal data on behalf of the Swedish company. We never pass on, sell or swap your data for marketing purposes to third parties outside the H&M group. Data that is forwarded to third parties, is only used to provide you with our services. You will find what categories of third parties under every specific process below.

What is the legal ground for processing?

For every specific processing of personal data we collect from you we will inform you whether the provision of personal data is statutory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequences if you choose not to.

What are your rights?

Right to access:

You have the right to request information about the personal data we hold on you at any time. You can contact H&M that will provide you with your personal data via e-mail.

Right to portability:

Whenever H&M process your personal data by automated means based on your consent or based on an agreement you have the right to get a copy of your data in a structured, commonly used and machine-readable format transferred to you or to another party. This only includes the personal data you have submitted to us.

Right to rectification:

You have the right to request rectification of your personal data if they are incorrect, including the right to have incomplete personal data completed. If you have a H&M account or Club membership you can edit your personal data under your account and membership pages.

Right to erasure:

You have the right to erase any personal data processed by H&M at any time except for the following situations:

  • you have an ongoing matter with Customer Service.
  • you have an open order which has not yet been shipped or partially shipped
  • you have an unsettled debt with H&M, regardless of the payment method
  • if you are suspected or have misused our services within the last four years
  • your debt has been sold to a third party within the last three years or one year for deceased customers
  • your credit application has been rejected within the last three months
  • if you have made any purchase, we will keep your personal data in connection to your transaction for bookkeeping rules

Your right to object to processing based on legitimate interest:

You have the right to object to processing of your personal data that is based on H&M’s legitimate interest. H&M will not continue to process the personal data unless we can demonstrate a legitimate ground for the process which overrides your interest and rights or due to legal claims.

Your right to object to direct marketing:

You have the right to object to direct marketing, including profiling analysis made for direct marketing purposes. You can opt out from direct marketing by the following means:

  • following the instruction in each marketing mails
  • by editing the settings of your H&M account

Right to restriction:

You have the right to request that H&M restricts the process of your personal data under the following circumstances:

  • if you object to a processing based on H&M’s legitimate interest, H&M shall restrict all processing of such data pending the verification of the legitimate interest.
  • if you claim that your personal data is incorrect, H&M must restrict all processing of such data pending the verification of the accuracy of the personal data.
  • if the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data instead
  • if H&M no longer needs the personal data but it is required for you to make of defending legal claims.

How can you exercise your rights?

We take data protection very seriously and therefore we have dedicated customer service personnel who handles your requests in relation to your rights stated above. You can always reach them at info@hm.com.

Data Protection Officer:

We have appointed a Data Protection Officer to ensure that we continuously process your personal data in an open, accurate and legal manner. You can contact our Data Protection Officer at info@hm.com and write DPO as subject matter.

Right to complain with a supervisory Authority:

If you consider H&M to process your personal data in a incorrect way you can contact us. You also have the right to turn in a complaint to a supervisory authority.

Updates to our Privacy Notice:

We may need to update our Privacy Notice. The latest version of the Privacy Notice is always available on our website. We will communicate any material changes to the Privacy Notice, for example the purpose of why we use your personal data, the identity of the Controller or your rights.

Online Purchase

Why do we use your personal data?

We will use your personal data to manage your purchase online at H&M by processing your orders and returns via our online services and send you notifications of delivery statuses. We will use your personal data to manage your payments. We will also use your data to handle complaints and warranty matters for products. Your personal data will be used for identification, to validate your legal age for shopping online and to confirm your address with external partners. We want to offer you different payment methods and will carry out an analysis to find out which payment methods are available to you. This analysis includes your payment history and credit checks.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as name, address, email address and telephone number
  • payment information and payment history
  • credit information
  • order information

If you have an H&M account or are an H&M Club member, we will also process your personal data submitted in relation to the account or membership such as:

  • account or membership ID
  • shopping history

Who has access to your personal data?

Your personal data that is forwarded to third parties is only used to provide you with the services mentioned above: companies to validate your address, communication agencies to send you order confirmation, warehouse and distribution suppliers in connection with the delivery of your order, payment service providers for your payment, credit reference agencies for identity and credit checks and debt collection agencies. Please be aware that many of these recipient companies have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for H&M to fulfill the service of managing and delivering the order to you.

How long do we save your data?

We will keep your data as long as you are an active customer.

Automated decision making:

When you apply for credit as a method of payment we will perform an automated decision-making regarding your credit application. You have the right to to express your point of view and to contest the decision with a member of staff.

Direct Marketing

Why do we use your personal data?

We will use your personal data to send you marketing offers, information surveys and invitations through emails, text messages, phone calls and mail. In order to optimize your experience at H&M, we will provide you with relevant information, recommend products, send you reminders of products left in your shopping bag and send you personalized offers. All these great services are based on your previous purchases, what you have clicked on and the information you have submitted to us.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as email address, telephone number and zip code
  • if you want updates for kids (if you choose to provide us with this information)
  • gender (if you choose to provide us with this information)
  • the products and offers you have clicked on

If you have an H&M account or are an H&M Club member, we will also process personal data submitted in relation to your account and membership such as:

  • name
  • address
  • age
  • shopping history
  • how you navigated and clicked on the site

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the service mentioned above: for distribution of physical and digital direct marketing by media agencies and technical suppliers. We never pass on, sell or swap your data for marketing purposes to/with third parties outside the H&M Group.

On what legal basis may we process personal data?

You consent to the processing of your personal data when you agree to receive direct marketing. The exception to this is marketing by mail, including catalogs, for which the processing is necessary for the purpose of our legitimate interests.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time and to opt out from direct marketing. Upon doing so, H&M will not be able to send you any more direct marketing offers or information based on your consent. You can opt out from direct marketing by the following means:

  • following the instructions in each marketing post
  • editing the settings of your H&M account

How long do we save your data?

We will keep your data for direct marketing until you withdraw your consent. For email marketing, we will consider you an inactive customer if you have not opened an email within the past year. After this period of time, your personal data will be deleted.

H&M Account

Why do we use your personal data?

We will use your personal data to create and manage your personal account in order to give you a personalized and relevant experience at H&M. We will provide you with your order history and details related to your orders and enable you to manage your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information, such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag, offer you size recommendations and enable you to rate and review the products you have purchased from us. In order to provide you with relevant product recommendations, H&M will process your navigation and browsing on our digital platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account.

What types of personal data do we collect?

We will always process your email address and password that you submit to us when you sign up for a H&M account. We will process the following categories of personal data if you choose to provide them to us:

  • contact information such as name, address, telephone number
  • date of birth
  • gender
  • country
  • account settings
  • encrypted payment card information

We will process the following categories of personal data if you make a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to your cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: we use website agencies and analysis tools for product rating to optimize the website.

On what legal basis may we process personal data?

You consent to the processing of your personal data from your account when you create your H&M account. The processing of your personal data with the aim of providing you with relevant product information is based on our legitimate interests.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time. Upon doing so, your account will cease to exist and H&M will not be able to provide you with the services mentioned above.

How long do we save your data?

We will keep your data for as long as you have an active H&M account. You have the right to terminate your account at any time. If you choose to do so, your account will cease to exist and you will be considered inactive. We will keep your personal data if required to do so by law and if there is an open dispute. After your account has been terminated, your data will be deleted.

Your right to object to the processing of your data:

You have the right to object to the processing of your personal data that is based on H&M:s’s legitimate interests by contacting info@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

H&M Club

Why do we use your personal data?

We will use your personal data to create and manage your Club membership and give you a personalized and relevant experience at H&M Club. We will register and manage your points based on your purchases and send you information regarding your points and rewards such as discounts and Club events. We will also use your personal data for invitations to events and competitions and H&M Club member discounts and additional services. We will provide you with your order history and details related to your orders and enable you to manage your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information, such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag and rate and review the products you have purchased from us. In order to provide you with relevant product recommendations, H&M Club will process your navigation and browsing on our digital platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account. If you have not opted out of direct marketing, we will use your personal data to send you marketing offers, information surveys and invitations through emails, text messages, phone calls and mail.

What types of personal data do we collect?

We will process the following categories of personal data that you submit to us when you sign up for H&M Club:

  • identification data such as email address and password
  • contact information such as name, zip code, email address
  • date of birth
  • gender
  • Club membership ID
  • telephone number (if you choose to provide us with it)
  • address (if you choose to provide us with it)
  • account settings
  • encrypted payment card information

We will process the following categories of personal data if you make a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to your cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: event booking tools for event booking and website agencies to optimize the website, analysis tools and moderating and publishing agencies for product rating, and communication and marketing distribution suppliers to distribute marketing.

On what legal basis may we process personal data?

The processing of your personal data is necessary to fulfill the service of the H&M Club. Collecting your personal data to create and manage your H&M Club membership is a requirement if we are to fulfill our commitments according to the membership agreement. If you do not submit your personal data, we will not be able to provide you with the membership or the services of the H&M Club.

How long do we keep your data?

We will keep your data for as long as you have an active Club membership. You have the right to terminate your membership at any time. If you choose to do so, your membership will cease to exist. After your membership has been terminated, your data will be deleted. We will keep your personal data if required to do so by law and if there is an open dispute.

Your right to object to direct marketing:

You have the right to object to direct marketing, including the profiling analysis made for direct marketing purposes. If you object to direct marketing, we will stop processing your personal data for that purpose and stop sending you marketing material based on the H&M Club membership. If you have signed up for newsletters, you will still receive direct marketing that is based on your consent.

Customer Service

Why do we use your personal data?

We will use your personal data to manage your questions and handle complaints and warranty matters for products and technical support matters through email, our chat function, telephone and social media. We may also contact you if there is a problem with your order.

What types of personal data do we process?

We will process any data you provide us with, including the following categories:

  • contact information such as name, address, email address and telephone number
  • date of birth
  • payment information and payment history
  • credit information
  • order information
  • account or member number
  • all correspondence in a specific matter

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: customer service agencies for the Asian region.

On what legal basis may we process personal data?

The processing of your personal data is based on H&M:s’s legitimate interests.

How long do we keep your data?

We will keep your data for 100 days for telephone and email logs and correspondence and twelve months for case management. For in-store complaints, your personal data will be saved for two years, except for the US where it is saved for five years.

Your right to object to processing based on legitimate interests:

You have the right to object to the processing of your personal data that is based on H&M:s’s legitimate interests. H&M will not continue to process your personal data unless we can demonstrate a legitimate basis for the process which overrides your interests and rights or due to legal claims.

Competition

Why do we use your personal data?

We will process your data when you enter our competitions. Your personal data will be used for H&M to contact contestants regarding the competition before and after an event, identify contestants, verify the age of contestants, contact winners, and deliver and follow up on prize deliveries.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as name, address, email address and telephone number
  • age
  • information submitted in the contest

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: for delivery of prizes by shipping suppliers.

On what legal basis may we process personal data?

You consent to the processing of your personal data when you choose to enter a competition.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time. Upon doing so, H&M will not be able to provide you with the services mentioned above.

How long do we save your data?

We will keep your personal data for 45 days after the competition has ended.

Development and Improvement

Why do we use your personal data?

We will use data to evaluate, develop and improve our services, products and systems for all of our customers. For this purpose we will not analyse your data on an individual level, all processing will be done on pseudonymized data. This includes analysis to make our services more user-friendly, such as modifying the user interface to simplify the flow of information or to highlight features that are commonly used by our customers in our digital channels and to improve IT systems in order to increase the security for our visitors and customers in general. The analysis is also used to develop and constantly improve the logistics flow of goods by forecasting purchases, stocks and deliveries as well as our resource capacity from a sustainability point of view by streamlining purchasing and scheduling of deliveries. In addition we use the data to be able to plan new establishments of stores and warehouses and improve our product range.

What types of personal data do we process?

We will process following categories of personal data if you have chosen to provide it to us:

  • customer number
  • date of birth
  • gender
  • country
  • account settings

We will process the following categories of personal data if you have made a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties, is only used to provide you with the services mentioned above. We use web-analysis companies to analyse our customer online behaviour on a general level.

What is the legal ground to process your personal data?

The processing of your personal data, to develop and improve our services and products, is based on our legitimate interest.

How long do we save your data?

We will keep your data for as long as you have an active H&M account or Club membership. After your account or membership has been terminated your data will be deleted.

Your right to object to processing of your data:

You have the right to object to processing of your personal data that is based on H&M:s legitimate interest by contacting info@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

Fullfilment of legal obligations

Why do we use your personal data?

We will use your personal data to comply with obligations in laws, court rulings and decisions from authorites. This includes to use your personal data to collect and verify accounting data to comply with bookeeping rules.

What types of personal data do we process?

We will process following categories of personal data:

  • customer number
  • order number
  • name
  • postal address
  • transaction amount
  • transaction date

Who has access to your personal data?

Your data will be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com). We will share your personal data with IT companies that provides bookeeping system solutions.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for H&M to fulfil its legal obligation.

How long do we save your data?

We will save your data in compliance with the bookkeeping rules in your country.

Prevention of missuse and crime

Why do we use your personal data?

We will use your personal data for loss prevention management by seccuring that terms and conditions are being followed and to detect and prevent misuse of our services. We will also use your personal data by video surveliance, for security reasons to be able to follow up on incidents and to prevent and report criminal offences in our stores. Your personal data will be used to prevent and investigate abuse of our services online, losses and fraud, by analzing online shopping behavior.

What types of personal data do we process?

We will process following categories of personal data:

  • contact information such as name, address, telephone number and e-mail address
  • club membership ID
  • customer number
  • video footage
  • order history
  • delivery information
  • payment history

Who has access to your personal data?

Your personal data that is forwarded to third parties, is only used for purposes mentioned above. We will share your data with companies for exception based reporting. Incidents and fraud may be shared with insurance companies, legal authorities or local and global law enforcements to complete investigations. Please be aware that such recipients will have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

The processing of your personal data to prevent misuse of our services is based on our legitimate interest.

How long do we save your data?

We will keep your data for the time we need to prevent and/or report potentional fraud and other offenses. Video footage will be saved in compliance with local legislation but maximum for 30 days.

Your right to object to processing of your data:

You have the right to object to processing of your personal data that is based on H&M:s legitimate interest by contacting info@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

Cookies

A cookie is a small text file that is saved on and, during subsequent visits, retrieved from your computer or mobile device. If you use our services, we will assume that you agree to the use of such cookies.

How do we use cookies?

We use permanent cookies to store your preferred homepage as well as your details if you selected “Remember me” when you logged in. We will use cookies to save your favorite products. We use session cookies, for example when you use the product filtration function, to check whether you are logged in or if you put an item in your shopping bag. We use both first- and third-party cookies to collect statistics and user data in aggregate and individual forms in analysis tools to optimize our site and present you with relevant marketing material. Some third-party cookies are set by services that appear on our pages and are not in our control. They are set by social media providers such as Twitter, Facebook and Vimeo and relate to the ability of users to share content on this site, as indicated by their respective icon. We also use third-party cookies, which perform cross-site tracking in order to offer you marketing in other sites/channels.

What types of personal data do we process?

We will only connect your cookie ID to your personal data submitted and gathered in relation to your account or club membership if you are logged in to your account or H&M Club.

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: analysis tools to collect statistics to optimize our site and present you with relevant material.

On what legal basis may we process personal data?

We will only connect your cookies to your personal data if you are logged in to your H&M account or the H&M Club. If you are logged in to your account, the legal basis is our legitimate interests. If you are logged in to H&M Club, the legal basis is fulfilment of H&M Club terms and conditions.

How long do we save your data?

H&M does not save your personal data. You can easily erase cookies from your computer or mobile device through your browser. For instructions on how to handle and delete cookies, please look under “Help” in your browser. You can choose to disable cookies or receive a notification each time a new cookie is sent to your computer or mobile device. Please note that if you choose to disable cookies, you will not be able to take advantage of all our features.

23.05.2018

Morocco

Data privacy is of high importance for H&M and we want to be open and transparent with our processing of your personal data. We therefore have a policy setting out how your personal data will be processed and protected.

Who is the controller of your personal data?

The Swedish company, H & M Hennes & Mauritz GBC AB (“H&M”), is the controller of the personal data you submit to us and responsible for your personal data under applicable data protection law.

H & M Hennes & Mauritz GBC AB
Mäster Samuelsgatan 46
106 38 Stockholm
Sweden
Telephone +46 (0)8 796 55 00
Fax +46 (0)8 24 80 78

Companies register: Bolagsverket/Swedish Companies Registration Office
Company registration number: 556042-7220
Authorised representative: Karl-Johan Persson
VAT registration number: VAT NO. SE556042722001

Where do we store your data?

The data that we collect from you is stored within the European Economic Area (“EEA”) but may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws. For transfers outside the EEA, H&M will use Standard Contractual Clauses and Privacy Shield as safeguards for countries without adequacy decision from the European Commission.

Who access your data?

Your data may be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com). The local H&M company will only act as the personal data processor and processes the personal data on behalf of the Swedish company. We never pass on, sell or swap your data for marketing purposes to third parties outside the H&M group. Data that is forwarded to third parties, is only used to provide you with our services. You will find what categories of third parties under every specific process below.

What is the legal ground for processing?

For every specific processing of personal data we collect from you we will inform you whether the provision of personal data is statutory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequences if you choose not to.

What are your rights?

Right to access:

You have the right to request information about the personal data we hold on you at any time. You can contact H&M that will provide you with your personal data via e-mail.

Right to portability:

Whenever H&M process your personal data by automated means based on your consent or based on an agreement you have the right to get a copy of your data in a structured, commonly used and machine-readable format transferred to you or to another party. This only includes the personal data you have submitted to us.

Right to rectification:

You have the right to request rectification of your personal data if they are incorrect, including the right to have incomplete personal data completed. If you have a H&M account or Club membership you can edit your personal data under your account and membership pages.

Right to erasure:

You have the right to erase any personal data processed by H&M at any time except for the following situations:

  • you have an ongoing matter with Customer Service.
  • you have an open order which has not yet been shipped or partially shipped
  • you have an unsettled debt with H&M, regardless of the payment method
  • if you are suspected or have misused our services within the last four years
  • your debt has been sold to a third party within the last three years or one year for deceased customers
  • your credit application has been rejected within the last three months
  • if you have made any purchase, we will keep your personal data in connection to your transaction for bookkeeping rules

Your right to object to processing based on legitimate interest:

You have the right to object to processing of your personal data that is based on H&M’s legitimate interest. H&M will not continue to process the personal data unless we can demonstrate a legitimate ground for the process which overrides your interest and rights or due to legal claims.

Your right to object to direct marketing:

You have the right to object to direct marketing, including profiling analysis made for direct marketing purposes. You can opt out from direct marketing by the following means:

  • following the instruction in each marketing mails
  • by editing the settings of your H&M account

Right to restriction:

You have the right to request that H&M restricts the process of your personal data under the following circumstances:

  • if you object to a processing based on H&M’s legitimate interest, H&M shall restrict all processing of such data pending the verification of the legitimate interest.
  • if you claim that your personal data is incorrect, H&M must restrict all processing of such data pending the verification of the accuracy of the personal data.
  • if the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data instead
  • if H&M no longer needs the personal data but it is required for you to make of defending legal claims.

How can you exercise your rights?

We take data protection very seriously and therefore we have dedicated customer service personnel who handles your requests in relation to your rights stated above. You can always reach them at info@hm.com.

Data Protection Officer:

We have appointed a Data Protection Officer to ensure that we continuously process your personal data in an open, accurate and legal manner. You can contact our Data Protection Officer at info@hm.com and write DPO as subject matter.

Right to complain with a supervisory Authority:

If you consider H&M to process your personal data in a incorrect way you can contact us. You also have the right to turn in a complaint to a supervisory authority.

Updates to our Privacy Notice:

We may need to update our Privacy Notice. The latest version of the Privacy Notice is always available on our website. We will communicate any material changes to the Privacy Notice, for example the purpose of why we use your personal data, the identity of the Controller or your rights.

Online Purchase

Why do we use your personal data?

We will use your personal data to manage your purchase online at H&M by processing your orders and returns via our online services and send you notifications of delivery statuses. We will use your personal data to manage your payments. We will also use your data to handle complaints and warranty matters for products. Your personal data will be used for identification, to validate your legal age for shopping online and to confirm your address with external partners. We want to offer you different payment methods and will carry out an analysis to find out which payment methods are available to you. This analysis includes your payment history and credit checks.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as name, address, email address and telephone number
  • payment information and payment history
  • credit information
  • order information

If you have an H&M account or are an H&M Club member, we will also process your personal data submitted in relation to the account or membership such as:

  • account or membership ID
  • shopping history

Who has access to your personal data?

Your personal data that is forwarded to third parties is only used to provide you with the services mentioned above: companies to validate your address, communication agencies to send you order confirmation, warehouse and distribution suppliers in connection with the delivery of your order, payment service providers for your payment, credit reference agencies for identity and credit checks and debt collection agencies. Please be aware that many of these recipient companies have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for H&M to fulfill the service of managing and delivering the order to you.

How long do we save your data?

We will keep your data as long as you are an active customer.

Automated decision making:

When you apply for credit as a method of payment we will perform an automated decision-making regarding your credit application. You have the right to to express your point of view and to contest the decision with a member of staff.

Direct Marketing

Why do we use your personal data?

We will use your personal data to send you marketing offers, information surveys and invitations through emails, text messages, phone calls and mail. In order to optimize your experience at H&M, we will provide you with relevant information, recommend products, send you reminders of products left in your shopping bag and send you personalized offers. All these great services are based on your previous purchases, what you have clicked on and the information you have submitted to us.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as email address, telephone number and zip code
  • if you want updates for kids (if you choose to provide us with this information)
  • gender (if you choose to provide us with this information)
  • the products and offers you have clicked on

If you have an H&M account or are an H&M Club member, we will also process personal data submitted in relation to your account and membership such as:

  • name
  • address
  • age
  • shopping history
  • how you navigated and clicked on the site

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the service mentioned above: for distribution of physical and digital direct marketing by media agencies and technical suppliers. We never pass on, sell or swap your data for marketing purposes to/with third parties outside the H&M Group.

On what legal basis may we process personal data?

You consent to the processing of your personal data when you agree to receive direct marketing. The exception to this is marketing by mail, including catalogs, for which the processing is necessary for the purpose of our legitimate interests.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time and to opt out from direct marketing. Upon doing so, H&M will not be able to send you any more direct marketing offers or information based on your consent. You can opt out from direct marketing by the following means:

  • following the instructions in each marketing post
  • editing the settings of your H&M account

How long do we save your data?

We will keep your data for direct marketing until you withdraw your consent. For email marketing, we will consider you an inactive customer if you have not opened an email within the past year. After this period of time, your personal data will be deleted.

H&M Account

Why do we use your personal data?

We will use your personal data to create and manage your personal account in order to give you a personalized and relevant experience at H&M. We will provide you with your order history and details related to your orders and enable you to manage your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information, such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag, offer you size recommendations and enable you to rate and review the products you have purchased from us. In order to provide you with relevant product recommendations, H&M will process your navigation and browsing on our digital platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account.

What types of personal data do we collect?

We will always process your email address and password that you submit to us when you sign up for a H&M account. We will process the following categories of personal data if you choose to provide them to us:

  • contact information such as name, address, telephone number
  • date of birth
  • gender
  • country
  • account settings
  • encrypted payment card information

We will process the following categories of personal data if you make a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to your cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: we use website agencies and analysis tools for product rating to optimize the website.

On what legal basis may we process personal data?

You consent to the processing of your personal data from your account when you create your H&M account. The processing of your personal data with the aim of providing you with relevant product information is based on our legitimate interests.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time. Upon doing so, your account will cease to exist and H&M will not be able to provide you with the services mentioned above.

How long do we save your data?

We will keep your data for as long as you have an active H&M account. You have the right to terminate your account at any time. If you choose to do so, your account will cease to exist and you will be considered inactive. We will keep your personal data if required to do so by law and if there is an open dispute. After your account has been terminated, your data will be deleted.

Your right to object to the processing of your data:

You have the right to object to the processing of your personal data that is based on H&M:s’s legitimate interests by contacting info@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

H&M Club

Why do we use your personal data?

We will use your personal data to create and manage your Club membership and give you a personalized and relevant experience at H&M Club. We will register and manage your points based on your purchases and send you information regarding your points and rewards such as discounts and Club events. We will also use your personal data for invitations to events and competitions and H&M Club member discounts and additional services. We will provide you with your order history and details related to your orders and enable you to manage your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information, such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag and rate and review the products you have purchased from us. In order to provide you with relevant product recommendations, H&M Club will process your navigation and browsing on our digital platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account. If you have not opted out of direct marketing, we will use your personal data to send you marketing offers, information surveys and invitations through emails, text messages, phone calls and mail.

What types of personal data do we collect?

We will process the following categories of personal data that you submit to us when you sign up for H&M Club:

  • identification data such as email address and password
  • contact information such as name, zip code, email address
  • date of birth
  • gender
  • Club membership ID
  • telephone number (if you choose to provide us with it)
  • address (if you choose to provide us with it)
  • account settings
  • encrypted payment card information

We will process the following categories of personal data if you make a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to your cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: event booking tools for event booking and website agencies to optimize the website, analysis tools and moderating and publishing agencies for product rating, and communication and marketing distribution suppliers to distribute marketing.

On what legal basis may we process personal data?

The processing of your personal data is necessary to fulfill the service of the H&M Club. Collecting your personal data to create and manage your H&M Club membership is a requirement if we are to fulfill our commitments according to the membership agreement. If you do not submit your personal data, we will not be able to provide you with the membership or the services of the H&M Club.

How long do we keep your data?

We will keep your data for as long as you have an active Club membership. You have the right to terminate your membership at any time. If you choose to do so, your membership will cease to exist. After your membership has been terminated, your data will be deleted. We will keep your personal data if required to do so by law and if there is an open dispute.

Your right to object to direct marketing:

You have the right to object to direct marketing, including the profiling analysis made for direct marketing purposes. If you object to direct marketing, we will stop processing your personal data for that purpose and stop sending you marketing material based on the H&M Club membership. If you have signed up for newsletters, you will still receive direct marketing that is based on your consent.

Customer Service

Why do we use your personal data?

We will use your personal data to manage your questions and handle complaints and warranty matters for products and technical support matters through email, our chat function, telephone and social media. We may also contact you if there is a problem with your order.

What types of personal data do we process?

We will process any data you provide us with, including the following categories:

  • contact information such as name, address, email address and telephone number
  • date of birth
  • payment information and payment history
  • credit information
  • order information
  • account or member number
  • all correspondence in a specific matter

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: customer service agencies for the Asian region.

On what legal basis may we process personal data?

The processing of your personal data is based on H&M:s’s legitimate interests.

How long do we keep your data?

We will keep your data for 100 days for telephone and email logs and correspondence and twelve months for case management. For in-store complaints, your personal data will be saved for two years, except for the US where it is saved for five years.

Your right to object to processing based on legitimate interests:

You have the right to object to the processing of your personal data that is based on H&M:s’s legitimate interests. H&M will not continue to process your personal data unless we can demonstrate a legitimate basis for the process which overrides your interests and rights or due to legal claims.

Competition

Why do we use your personal data?

We will process your data when you enter our competitions. Your personal data will be used for H&M to contact contestants regarding the competition before and after an event, identify contestants, verify the age of contestants, contact winners, and deliver and follow up on prize deliveries.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as name, address, email address and telephone number
  • age
  • information submitted in the contest

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: for delivery of prizes by shipping suppliers.

On what legal basis may we process personal data?

You consent to the processing of your personal data when you choose to enter a competition.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time. Upon doing so, H&M will not be able to provide you with the services mentioned above.

How long do we save your data?

We will keep your personal data for 45 days after the competition has ended.

Development and Improvement

Why do we use your personal data?

We will use data to evaluate, develop and improve our services, products and systems for all of our customers. For this purpose we will not analyse your data on an individual level, all processing will be done on pseudonymized data. This includes analysis to make our services more user-friendly, such as modifying the user interface to simplify the flow of information or to highlight features that are commonly used by our customers in our digital channels and to improve IT systems in order to increase the security for our visitors and customers in general. The analysis is also used to develop and constantly improve the logistics flow of goods by forecasting purchases, stocks and deliveries as well as our resource capacity from a sustainability point of view by streamlining purchasing and scheduling of deliveries. In addition we use the data to be able to plan new establishments of stores and warehouses and improve our product range.

What types of personal data do we process?

We will process following categories of personal data if you have chosen to provide it to us:

  • customer number
  • date of birth
  • gender
  • country
  • account settings

We will process the following categories of personal data if you have made a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties, is only used to provide you with the services mentioned above. We use web-analysis companies to analyse our customer online behaviour on a general level.

What is the legal ground to process your personal data?

The processing of your personal data, to develop and improve our services and products, is based on our legitimate interest.

How long do we save your data?

We will keep your data for as long as you have an active H&M account or Club membership. After your account or membership has been terminated your data will be deleted.

Your right to object to processing of your data:

You have the right to object to processing of your personal data that is based on H&M:s legitimate interest by contacting info@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

Fullfilment of legal obligations

Why do we use your personal data?

We will use your personal data to comply with obligations in laws, court rulings and decisions from authorites. This includes to use your personal data to collect and verify accounting data to comply with bookeeping rules.

What types of personal data do we process?

We will process following categories of personal data:

  • customer number
  • order number
  • name
  • postal address
  • transaction amount
  • transaction date

Who has access to your personal data?

Your data will be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com). We will share your personal data with IT companies that provides bookeeping system solutions.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for H&M to fulfil its legal obligation.

How long do we save your data?

We will save your data in compliance with the bookkeeping rules in your country.

Prevention of missuse and crime

Why do we use your personal data?

We will use your personal data for loss prevention management by seccuring that terms and conditions are being followed and to detect and prevent misuse of our services. We will also use your personal data by video surveliance, for security reasons to be able to follow up on incidents and to prevent and report criminal offences in our stores. Your personal data will be used to prevent and investigate abuse of our services online, losses and fraud, by analzing online shopping behavior.

What types of personal data do we process?

We will process following categories of personal data:

  • contact information such as name, address, telephone number and e-mail address
  • club membership ID
  • customer number
  • video footage
  • order history
  • delivery information
  • payment history

Who has access to your personal data?

Your personal data that is forwarded to third parties, is only used for purposes mentioned above. We will share your data with companies for exception based reporting. Incidents and fraud may be shared with insurance companies, legal authorities or local and global law enforcements to complete investigations. Please be aware that such recipients will have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

The processing of your personal data to prevent misuse of our services is based on our legitimate interest.

How long do we save your data?

We will keep your data for the time we need to prevent and/or report potentional fraud and other offenses. Video footage will be saved in compliance with local legislation but maximum for 30 days.

Your right to object to processing of your data:

You have the right to object to processing of your personal data that is based on H&M:s legitimate interest by contacting info@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

Cookies

A cookie is a small text file that is saved on and, during subsequent visits, retrieved from your computer or mobile device. If you use our services, we will assume that you agree to the use of such cookies.

How do we use cookies?

We use permanent cookies to store your preferred homepage as well as your details if you selected “Remember me” when you logged in. We will use cookies to save your favorite products. We use session cookies, for example when you use the product filtration function, to check whether you are logged in or if you put an item in your shopping bag. We use both first- and third-party cookies to collect statistics and user data in aggregate and individual forms in analysis tools to optimize our site and present you with relevant marketing material. Some third-party cookies are set by services that appear on our pages and are not in our control. They are set by social media providers such as Twitter, Facebook and Vimeo and relate to the ability of users to share content on this site, as indicated by their respective icon. We also use third-party cookies, which perform cross-site tracking in order to offer you marketing in other sites/channels.

What types of personal data do we process?

We will only connect your cookie ID to your personal data submitted and gathered in relation to your account or club membership if you are logged in to your account or H&M Club.

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: analysis tools to collect statistics to optimize our site and present you with relevant material.

On what legal basis may we process personal data?

We will only connect your cookies to your personal data if you are logged in to your H&M account or the H&M Club. If you are logged in to your account, the legal basis is our legitimate interests. If you are logged in to H&M Club, the legal basis is fulfilment of H&M Club terms and conditions.

How long do we save your data?

H&M does not save your personal data. You can easily erase cookies from your computer or mobile device through your browser. For instructions on how to handle and delete cookies, please look under “Help” in your browser. You can choose to disable cookies or receive a notification each time a new cookie is sent to your computer or mobile device. Please note that if you choose to disable cookies, you will not be able to take advantage of all our features.

23.05.2018

New Zealand

Data privacy is of high importance for H&M and we want to be open and transparent with our processing of your personal data. We therefore have a policy setting out how your personal data will be processed and protected.

Who is the controller of your personal data?

The Swedish company, H & M Hennes & Mauritz GBC AB (“H&M”), is the controller of the personal data you submit to us and responsible for your personal data under applicable data protection law.

H & M Hennes & Mauritz GBC AB
Mäster Samuelsgatan 46
106 38 Stockholm
Sweden
Telephone +46 (0)8 796 55 00
Fax +46 (0)8 24 80 78

Companies register: Bolagsverket/Swedish Companies Registration Office
Company registration number: 556042-7220
Authorised representative: Karl-Johan Persson
VAT registration number: VAT NO. SE556070171501

Local company details
H & M Hennes & Mauritz New Zealand Limited
Bell Gully, Level 22, Vero Centre, 48 Shortland Street, Auckland, 1010, NZ
Company registration number: 5764110

Where do we store your data?

The data that we collect from you is stored within the European Economic Area (“EEA”) but may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws. For transfers outside the EEA, H&M will use Standard Contractual Clauses and Privacy Shield as safeguards for countries without adequacy decision from the European Commission.

Who access your data?

Your data may be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com). The local H&M company will only act as the personal data processor and processes the personal data on behalf of the Swedish company. We never pass on, sell or swap your data for marketing purposes to third parties outside the H&M group. Data that is forwarded to third parties, is only used to provide you with our services. You will find what categories of third parties under every specific process below.

What is the legal ground for processing?

For every specific processing of personal data we collect from you we will inform you whether the provision of personal data is statutory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequences if you choose not to.

What are your rights?

Right to access:

You have the right to request information about the personal data we hold on you at any time. You can contact H&M that will provide you with your personal data via e-mail.

Right to portability:

Whenever H&M process your personal data by automated means based on your consent or based on an agreement you have the right to get a copy of your data in a structured, commonly used and machine-readable format transferred to you or to another party. This only includes the personal data you have submitted to us.

Right to rectification:

You have the right to request rectification of your personal data if they are incorrect, including the right to have incomplete personal data completed. If you have a H&M account or Club membership you can edit your personal data under your account and membership pages.

Right to erasure:

You have the right to erase any personal data processed by H&M at any time except for the following situations:

  • you have an ongoing matter with Customer Service.
  • you have an open order which has not yet been shipped or partially shipped
  • you have an unsettled debt with H&M, regardless of the payment method
  • if you are suspected or have misused our services within the last four years
  • your debt has been sold to a third party within the last three years or one year for deceased customers
  • your credit application has been rejected within the last three months
  • if you have made any purchase, we will keep your personal data in connection to your transaction for bookkeeping rules

Your right to object to processing based on legitimate interest:

You have the right to object to processing of your personal data that is based on H&M’s legitimate interest. H&M will not continue to process the personal data unless we can demonstrate a legitimate ground for the process which overrides your interest and rights or due to legal claims.

Your right to object to direct marketing:

You have the right to object to direct marketing, including profiling analysis made for direct marketing purposes. You can opt out from direct marketing by the following means:

  • following the instruction in each marketing mails
  • by editing the settings of your H&M account

Right to restriction:

You have the right to request that H&M restricts the process of your personal data under the following circumstances:

  • if you object to a processing based on H&M’s legitimate interest, H&M shall restrict all processing of such data pending the verification of the legitimate interest.
  • if you claim that your personal data is incorrect, H&M must restrict all processing of such data pending the verification of the accuracy of the personal data.
  • if the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data instead
  • if H&M no longer needs the personal data but it is required for you to make of defending legal claims.

How can you exercise your rights?

We take data protection very seriously and therefore we have dedicated customer service personnel who handles your requests in relation to your rights stated above. You can always reach them at info.nz@hm.com.

Data Protection Officer:

We have appointed a Data Protection Officer to ensure that we continuously process your personal data in an open, accurate and legal manner. You can contact our Data Protection Officer at info.nz@hm.com and write DPO as subject matter.

Right to complain with a supervisory Authority:

If you consider H&M to process your personal data in a incorrect way you can contact us. You also have the right to turn in a complaint to a supervisory authority.

Updates to our Privacy Notice:

We may need to update our Privacy Notice. The latest version of the Privacy Notice is always available on our website. We will communicate any material changes to the Privacy Notice, for example the purpose of why we use your personal data, the identity of the Controller or your rights.

Online Purchase

Why do we use your personal data?

We will use your personal data to manage your purchase online at H&M by processing your orders and returns via our online services and send you notifications of delivery statuses. We will use your personal data to manage your payments. We will also use your data to handle complaints and warranty matters for products. Your personal data will be used for identification, to validate your legal age for shopping online and to confirm your address with external partners. We want to offer you different payment methods and will carry out an analysis to find out which payment methods are available to you. This analysis includes your payment history and credit checks.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as name, address, email address and telephone number
  • payment information and payment history
  • credit information
  • order information

If you have an H&M account or are an H&M Club member, we will also process your personal data submitted in relation to the account or membership such as:

  • account or membership ID
  • shopping history

Who has access to your personal data?

Your personal data that is forwarded to third parties is only used to provide you with the services mentioned above: companies to validate your address, communication agencies to send you order confirmation, warehouse and distribution suppliers in connection with the delivery of your order, payment service providers for your payment, credit reference agencies for identity and credit checks and debt collection agencies. Please be aware that many of these recipient companies have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for H&M to fulfill the service of managing and delivering the order to you.

How long do we save your data?

We will keep your data as long as you are an active customer.

Automated decision making:

When you apply for credit as a method of payment we will perform an automated decision-making regarding your credit application. You have the right to to express your point of view and to contest the decision with a member of staff.

Direct Marketing

Why do we use your personal data?

We will use your personal data to send you marketing offers, information surveys and invitations through emails, text messages, phone calls and mail. In order to optimize your experience at H&M, we will provide you with relevant information, recommend products, send you reminders of products left in your shopping bag and send you personalized offers. All these great services are based on your previous purchases, what you have clicked on and the information you have submitted to us.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as email address, telephone number and zip code
  • if you want updates for kids (if you choose to provide us with this information)
  • gender (if you choose to provide us with this information)
  • the products and offers you have clicked on

If you have an H&M account or are an H&M Club member, we will also process personal data submitted in relation to your account and membership such as:

  • name
  • address
  • age
  • shopping history
  • how you navigated and clicked on the site

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the service mentioned above: for distribution of physical and digital direct marketing by media agencies and technical suppliers. We never pass on, sell or swap your data for marketing purposes to/with third parties outside the H&M Group.

On what legal basis may we process personal data?

You consent to the processing of your personal data when you agree to receive direct marketing. The exception to this is marketing by mail, including catalogs, for which the processing is necessary for the purpose of our legitimate interests.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time and to opt out from direct marketing. Upon doing so, H&M will not be able to send you any more direct marketing offers or information based on your consent. You can opt out from direct marketing by the following means:

  • following the instructions in each marketing post
  • editing the settings of your H&M account

How long do we save your data?

We will keep your data for direct marketing until you withdraw your consent. For email marketing, we will consider you an inactive customer if you have not opened an email within the past year. After this period of time, your personal data will be deleted.

H&M Account

Why do we use your personal data?

We will use your personal data to create and manage your personal account in order to give you a personalized and relevant experience at H&M. We will provide you with your order history and details related to your orders and enable you to manage your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information, such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag, offer you size recommendations and enable you to rate and review the products you have purchased from us. In order to provide you with relevant product recommendations, H&M will process your navigation and browsing on our digital platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account.

What types of personal data do we collect?

We will always process your email address and password that you submit to us when you sign up for a H&M account. We will process the following categories of personal data if you choose to provide them to us:

  • contact information such as name, address, telephone number
  • date of birth
  • gender
  • country
  • account settings
  • encrypted payment card information

We will process the following categories of personal data if you make a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to your cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: we use website agencies and analysis tools for product rating to optimize the website.

On what legal basis may we process personal data?

You consent to the processing of your personal data from your account when you create your H&M account. The processing of your personal data with the aim of providing you with relevant product information is based on our legitimate interests.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time. Upon doing so, your account will cease to exist and H&M will not be able to provide you with the services mentioned above.

How long do we save your data?

We will keep your data for as long as you have an active H&M account. You have the right to terminate your account at any time. If you choose to do so, your account will cease to exist and you will be considered inactive. We will keep your personal data if required to do so by law and if there is an open dispute. After your account has been terminated, your data will be deleted.

Your right to object to the processing of your data:

You have the right to object to the processing of your personal data that is based on H&M:s’s legitimate interests by contacting info.nz@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

H&M Club

Why do we use your personal data?

We will use your personal data to create and manage your Club membership and give you a personalized and relevant experience at H&M Club. We will register and manage your points based on your purchases and send you information regarding your points and rewards such as discounts and Club events. We will also use your personal data for invitations to events and competitions and H&M Club member discounts and additional services. We will provide you with your order history and details related to your orders and enable you to manage your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information, such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag and rate and review the products you have purchased from us. In order to provide you with relevant product recommendations, H&M Club will process your navigation and browsing on our digital platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account. If you have not opted out of direct marketing, we will use your personal data to send you marketing offers, information surveys and invitations through emails, text messages, phone calls and mail.

What types of personal data do we collect?

We will process the following categories of personal data that you submit to us when you sign up for H&M Club:

  • identification data such as email address and password
  • contact information such as name, zip code, email address
  • date of birth
  • gender
  • Club membership ID
  • telephone number (if you choose to provide us with it)
  • address (if you choose to provide us with it)
  • account settings
  • encrypted payment card information

We will process the following categories of personal data if you make a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to your cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: event booking tools for event booking and website agencies to optimize the website, analysis tools and moderating and publishing agencies for product rating, and communication and marketing distribution suppliers to distribute marketing.

On what legal basis may we process personal data?

The processing of your personal data is necessary to fulfill the service of the H&M Club. Collecting your personal data to create and manage your H&M Club membership is a requirement if we are to fulfill our commitments according to the membership agreement. If you do not submit your personal data, we will not be able to provide you with the membership or the services of the H&M Club.

How long do we keep your data?

We will keep your data for as long as you have an active Club membership. You have the right to terminate your membership at any time. If you choose to do so, your membership will cease to exist. After your membership has been terminated, your data will be deleted. We will keep your personal data if required to do so by law and if there is an open dispute.

Your right to object to direct marketing:

You have the right to object to direct marketing, including the profiling analysis made for direct marketing purposes. If you object to direct marketing, we will stop processing your personal data for that purpose and stop sending you marketing material based on the H&M Club membership. If you have signed up for newsletters, you will still receive direct marketing that is based on your consent.

Customer Service

Why do we use your personal data?

We will use your personal data to manage your questions and handle complaints and warranty matters for products and technical support matters through email, our chat function, telephone and social media. We may also contact you if there is a problem with your order.

What types of personal data do we process?

We will process any data you provide us with, including the following categories:

  • contact information such as name, address, email address and telephone number
  • date of birth
  • payment information and payment history
  • credit information
  • order information
  • account or member number
  • all correspondence in a specific matter

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: customer service agencies for the Asian region.

On what legal basis may we process personal data?

The processing of your personal data is based on H&M:s’s legitimate interests.

How long do we keep your data?

We will keep your data for 100 days for telephone and email logs and correspondence and twelve months for case management. For in-store complaints, your personal data will be saved for two years, except for the US where it is saved for five years.

Your right to object to processing based on legitimate interests:

You have the right to object to the processing of your personal data that is based on H&M:s’s legitimate interests. H&M will not continue to process your personal data unless we can demonstrate a legitimate basis for the process which overrides your interests and rights or due to legal claims.

Competition

Why do we use your personal data?

We will process your data when you enter our competitions. Your personal data will be used for H&M to contact contestants regarding the competition before and after an event, identify contestants, verify the age of contestants, contact winners, and deliver and follow up on prize deliveries.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as name, address, email address and telephone number
  • age
  • information submitted in the contest

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: for delivery of prizes by shipping suppliers.

On what legal basis may we process personal data?

You consent to the processing of your personal data when you choose to enter a competition.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time. Upon doing so, H&M will not be able to provide you with the services mentioned above.

How long do we save your data?

We will keep your personal data for 45 days after the competition has ended.

Development and Improvement

Why do we use your personal data?

We will use data to evaluate, develop and improve our services, products and systems for all of our customers. For this purpose we will not analyse your data on an individual level, all processing will be done on pseudonymized data. This includes analysis to make our services more user-friendly, such as modifying the user interface to simplify the flow of information or to highlight features that are commonly used by our customers in our digital channels and to improve IT systems in order to increase the security for our visitors and customers in general. The analysis is also used to develop and constantly improve the logistics flow of goods by forecasting purchases, stocks and deliveries as well as our resource capacity from a sustainability point of view by streamlining purchasing and scheduling of deliveries. In addition we use the data to be able to plan new establishments of stores and warehouses and improve our product range.

What types of personal data do we process?

We will process following categories of personal data if you have chosen to provide it to us:

  • customer number
  • date of birth
  • gender
  • country
  • account settings

We will process the following categories of personal data if you have made a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties, is only used to provide you with the services mentioned above. We use web-analysis companies to analyse our customer online behaviour on a general level.

What is the legal ground to process your personal data?

The processing of your personal data, to develop and improve our services and products, is based on our legitimate interest.

How long do we save your data?

We will keep your data for as long as you have an active H&M account or Club membership. After your account or membership has been terminated your data will be deleted.

Your right to object to processing of your data:

You have the right to object to processing of your personal data that is based on H&M:s legitimate interest by contacting info.nz@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

Fullfilment of legal obligations

Why do we use your personal data?

We will use your personal data to comply with obligations in laws, court rulings and decisions from authorites. This includes to use your personal data to collect and verify accounting data to comply with bookeeping rules.

What types of personal data do we process?

We will process following categories of personal data:

  • customer number
  • order number
  • name
  • postal address
  • transaction amount
  • transaction date

Who has access to your personal data?

Your data will be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com). We will share your personal data with IT companies that provides bookeeping system solutions.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for H&M to fulfil its legal obligation.

How long do we save your data?

We will save your data in compliance with the bookkeeping rules in your country.

Prevention of missuse and crime

Why do we use your personal data?

We will use your personal data for loss prevention management by seccuring that terms and conditions are being followed and to detect and prevent misuse of our services. We will also use your personal data by video surveliance, for security reasons to be able to follow up on incidents and to prevent and report criminal offences in our stores. Your personal data will be used to prevent and investigate abuse of our services online, losses and fraud, by analzing online shopping behavior.

What types of personal data do we process?

We will process following categories of personal data:

  • contact information such as name, address, telephone number and e-mail address
  • club membership ID
  • customer number
  • video footage
  • order history
  • delivery information
  • payment history

Who has access to your personal data?

Your personal data that is forwarded to third parties, is only used for purposes mentioned above. We will share your data with companies for exception based reporting. Incidents and fraud may be shared with insurance companies, legal authorities or local and global law enforcements to complete investigations. Please be aware that such recipients will have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

The processing of your personal data to prevent misuse of our services is based on our legitimate interest.

How long do we save your data?

We will keep your data for the time we need to prevent and/or report potentional fraud and other offenses. Video footage will be saved in compliance with local legislation but maximum for 30 days.

Your right to object to processing of your data:

You have the right to object to processing of your personal data that is based on H&M:s legitimate interest by contacting info.nz@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

Cookies

A cookie is a small text file that is saved on and, during subsequent visits, retrieved from your computer or mobile device. If you use our services, we will assume that you agree to the use of such cookies.

How do we use cookies?

We use permanent cookies to store your preferred homepage as well as your details if you selected “Remember me” when you logged in. We will use cookies to save your favorite products. We use session cookies, for example when you use the product filtration function, to check whether you are logged in or if you put an item in your shopping bag. We use both first- and third-party cookies to collect statistics and user data in aggregate and individual forms in analysis tools to optimize our site and present you with relevant marketing material. Some third-party cookies are set by services that appear on our pages and are not in our control. They are set by social media providers such as Twitter, Facebook and Vimeo and relate to the ability of users to share content on this site, as indicated by their respective icon. We also use third-party cookies, which perform cross-site tracking in order to offer you marketing in other sites/channels.

What types of personal data do we process?

We will only connect your cookie ID to your personal data submitted and gathered in relation to your account or club membership if you are logged in to your account or H&M Club.

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: analysis tools to collect statistics to optimize our site and present you with relevant material.

On what legal basis may we process personal data?

We will only connect your cookies to your personal data if you are logged in to your H&M account or the H&M Club. If you are logged in to your account, the legal basis is our legitimate interests. If you are logged in to H&M Club, the legal basis is fulfilment of H&M Club terms and conditions.

How long do we save your data?

H&M does not save your personal data. You can easily erase cookies from your computer or mobile device through your browser. For instructions on how to handle and delete cookies, please look under “Help” in your browser. You can choose to disable cookies or receive a notification each time a new cookie is sent to your computer or mobile device. Please note that if you choose to disable cookies, you will not be able to take advantage of all our features.

23.05.2018

Oman

Data privacy is of high importance for H&M and we want to be open and transparent with our processing of your personal data. We therefore have a policy setting out how your personal data will be processed and protected.

Who is the controller of your personal data?

The Swedish company, H & M Hennes & Mauritz GBC AB (“H&M”), is the controller of the personal data you submit to us and responsible for your personal data under applicable data protection law.

H & M Hennes & Mauritz GBC AB
Mäster Samuelsgatan 46
106 38 Stockholm
Sweden
Telephone +46 (0)8 796 55 00
Fax +46 (0)8 24 80 78

Companies register: Bolagsverket/Swedish Companies Registration Office
Company registration number: 556042-7220
Authorised representative: Karl-Johan Persson
VAT registration number: VAT NO. SE556042722001

Where do we store your data?

The data that we collect from you is stored within the European Economic Area (“EEA”) but may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws. For transfers outside the EEA, H&M will use Standard Contractual Clauses and Privacy Shield as safeguards for countries without adequacy decision from the European Commission.

Who access your data?

Your data may be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com). The local H&M company will only act as the personal data processor and processes the personal data on behalf of the Swedish company. We never pass on, sell or swap your data for marketing purposes to third parties outside the H&M group. Data that is forwarded to third parties, is only used to provide you with our services. You will find what categories of third parties under every specific process below.

What is the legal ground for processing?

For every specific processing of personal data we collect from you we will inform you whether the provision of personal data is statutory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequences if you choose not to.

What are your rights?

Right to access:

You have the right to request information about the personal data we hold on you at any time. You can contact H&M that will provide you with your personal data via e-mail.

Right to portability:

Whenever H&M process your personal data by automated means based on your consent or based on an agreement you have the right to get a copy of your data in a structured, commonly used and machine-readable format transferred to you or to another party. This only includes the personal data you have submitted to us.

Right to rectification:

You have the right to request rectification of your personal data if they are incorrect, including the right to have incomplete personal data completed. If you have a H&M account or Club membership you can edit your personal data under your account and membership pages.

Right to erasure:

You have the right to erase any personal data processed by H&M at any time except for the following situations:

  • you have an ongoing matter with Customer Service.
  • you have an open order which has not yet been shipped or partially shipped
  • you have an unsettled debt with H&M, regardless of the payment method
  • if you are suspected or have misused our services within the last four years
  • your debt has been sold to a third party within the last three years or one year for deceased customers
  • your credit application has been rejected within the last three months
  • if you have made any purchase, we will keep your personal data in connection to your transaction for bookkeeping rules

Your right to object to processing based on legitimate interest:

You have the right to object to processing of your personal data that is based on H&M’s legitimate interest. H&M will not continue to process the personal data unless we can demonstrate a legitimate ground for the process which overrides your interest and rights or due to legal claims.

Your right to object to direct marketing:

You have the right to object to direct marketing, including profiling analysis made for direct marketing purposes. You can opt out from direct marketing by the following means:

  • following the instruction in each marketing mails
  • by editing the settings of your H&M account

Right to restriction:

You have the right to request that H&M restricts the process of your personal data under the following circumstances:

  • if you object to a processing based on H&M’s legitimate interest, H&M shall restrict all processing of such data pending the verification of the legitimate interest.
  • if you claim that your personal data is incorrect, H&M must restrict all processing of such data pending the verification of the accuracy of the personal data.
  • if the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data instead
  • if H&M no longer needs the personal data but it is required for you to make of defending legal claims.

How can you exercise your rights?

We take data protection very seriously and therefore we have dedicated customer service personnel who handles your requests in relation to your rights stated above. You can always reach them at info@hm.com.

Data Protection Officer:

We have appointed a Data Protection Officer to ensure that we continuously process your personal data in an open, accurate and legal manner. You can contact our Data Protection Officer at info@hm.com and write DPO as subject matter.

Right to complain with a supervisory Authority:

If you consider H&M to process your personal data in a incorrect way you can contact us. You also have the right to turn in a complaint to a supervisory authority.

Updates to our Privacy Notice:

We may need to update our Privacy Notice. The latest version of the Privacy Notice is always available on our website. We will communicate any material changes to the Privacy Notice, for example the purpose of why we use your personal data, the identity of the Controller or your rights.

Online Purchase

Why do we use your personal data?

We will use your personal data to manage your purchase online at H&M by processing your orders and returns via our online services and send you notifications of delivery statuses. We will use your personal data to manage your payments. We will also use your data to handle complaints and warranty matters for products. Your personal data will be used for identification, to validate your legal age for shopping online and to confirm your address with external partners. We want to offer you different payment methods and will carry out an analysis to find out which payment methods are available to you. This analysis includes your payment history and credit checks.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as name, address, email address and telephone number
  • payment information and payment history
  • credit information
  • order information

If you have an H&M account or are an H&M Club member, we will also process your personal data submitted in relation to the account or membership such as:

  • account or membership ID
  • shopping history

Who has access to your personal data?

Your personal data that is forwarded to third parties is only used to provide you with the services mentioned above: companies to validate your address, communication agencies to send you order confirmation, warehouse and distribution suppliers in connection with the delivery of your order, payment service providers for your payment, credit reference agencies for identity and credit checks and debt collection agencies. Please be aware that many of these recipient companies have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for H&M to fulfill the service of managing and delivering the order to you.

How long do we save your data?

We will keep your data as long as you are an active customer.

Automated decision making:

When you apply for credit as a method of payment we will perform an automated decision-making regarding your credit application. You have the right to to express your point of view and to contest the decision with a member of staff.

Direct Marketing

Why do we use your personal data?

We will use your personal data to send you marketing offers, information surveys and invitations through emails, text messages, phone calls and mail. In order to optimize your experience at H&M, we will provide you with relevant information, recommend products, send you reminders of products left in your shopping bag and send you personalized offers. All these great services are based on your previous purchases, what you have clicked on and the information you have submitted to us.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as email address, telephone number and zip code
  • if you want updates for kids (if you choose to provide us with this information)
  • gender (if you choose to provide us with this information)
  • the products and offers you have clicked on

If you have an H&M account or are an H&M Club member, we will also process personal data submitted in relation to your account and membership such as:

  • name
  • address
  • age
  • shopping history
  • how you navigated and clicked on the site

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the service mentioned above: for distribution of physical and digital direct marketing by media agencies and technical suppliers. We never pass on, sell or swap your data for marketing purposes to/with third parties outside the H&M Group.

On what legal basis may we process personal data?

You consent to the processing of your personal data when you agree to receive direct marketing. The exception to this is marketing by mail, including catalogs, for which the processing is necessary for the purpose of our legitimate interests.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time and to opt out from direct marketing. Upon doing so, H&M will not be able to send you any more direct marketing offers or information based on your consent. You can opt out from direct marketing by the following means:

  • following the instructions in each marketing post
  • editing the settings of your H&M account

How long do we save your data?

We will keep your data for direct marketing until you withdraw your consent. For email marketing, we will consider you an inactive customer if you have not opened an email within the past year. After this period of time, your personal data will be deleted.

H&M Account

Why do we use your personal data?

We will use your personal data to create and manage your personal account in order to give you a personalized and relevant experience at H&M. We will provide you with your order history and details related to your orders and enable you to manage your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information, such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag, offer you size recommendations and enable you to rate and review the products you have purchased from us. In order to provide you with relevant product recommendations, H&M will process your navigation and browsing on our digital platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account.

What types of personal data do we collect?

We will always process your email address and password that you submit to us when you sign up for a H&M account. We will process the following categories of personal data if you choose to provide them to us:

  • contact information such as name, address, telephone number
  • date of birth
  • gender
  • country
  • account settings
  • encrypted payment card information

We will process the following categories of personal data if you make a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to your cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: we use website agencies and analysis tools for product rating to optimize the website.

On what legal basis may we process personal data?

You consent to the processing of your personal data from your account when you create your H&M account. The processing of your personal data with the aim of providing you with relevant product information is based on our legitimate interests.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time. Upon doing so, your account will cease to exist and H&M will not be able to provide you with the services mentioned above.

How long do we save your data?

We will keep your data for as long as you have an active H&M account. You have the right to terminate your account at any time. If you choose to do so, your account will cease to exist and you will be considered inactive. We will keep your personal data if required to do so by law and if there is an open dispute. After your account has been terminated, your data will be deleted.

Your right to object to the processing of your data:

You have the right to object to the processing of your personal data that is based on H&M:s’s legitimate interests by contacting info@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

H&M Club

Why do we use your personal data?

We will use your personal data to create and manage your Club membership and give you a personalized and relevant experience at H&M Club. We will register and manage your points based on your purchases and send you information regarding your points and rewards such as discounts and Club events. We will also use your personal data for invitations to events and competitions and H&M Club member discounts and additional services. We will provide you with your order history and details related to your orders and enable you to manage your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information, such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag and rate and review the products you have purchased from us. In order to provide you with relevant product recommendations, H&M Club will process your navigation and browsing on our digital platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account. If you have not opted out of direct marketing, we will use your personal data to send you marketing offers, information surveys and invitations through emails, text messages, phone calls and mail.

What types of personal data do we collect?

We will process the following categories of personal data that you submit to us when you sign up for H&M Club:

  • identification data such as email address and password
  • contact information such as name, zip code, email address
  • date of birth
  • gender
  • Club membership ID
  • telephone number (if you choose to provide us with it)
  • address (if you choose to provide us with it)
  • account settings
  • encrypted payment card information

We will process the following categories of personal data if you make a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to your cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: event booking tools for event booking and website agencies to optimize the website, analysis tools and moderating and publishing agencies for product rating, and communication and marketing distribution suppliers to distribute marketing.

On what legal basis may we process personal data?

The processing of your personal data is necessary to fulfill the service of the H&M Club. Collecting your personal data to create and manage your H&M Club membership is a requirement if we are to fulfill our commitments according to the membership agreement. If you do not submit your personal data, we will not be able to provide you with the membership or the services of the H&M Club.

How long do we keep your data?

We will keep your data for as long as you have an active Club membership. You have the right to terminate your membership at any time. If you choose to do so, your membership will cease to exist. After your membership has been terminated, your data will be deleted. We will keep your personal data if required to do so by law and if there is an open dispute.

Your right to object to direct marketing:

You have the right to object to direct marketing, including the profiling analysis made for direct marketing purposes. If you object to direct marketing, we will stop processing your personal data for that purpose and stop sending you marketing material based on the H&M Club membership. If you have signed up for newsletters, you will still receive direct marketing that is based on your consent.

Customer Service

Why do we use your personal data?

We will use your personal data to manage your questions and handle complaints and warranty matters for products and technical support matters through email, our chat function, telephone and social media. We may also contact you if there is a problem with your order.

What types of personal data do we process?

We will process any data you provide us with, including the following categories:

  • contact information such as name, address, email address and telephone number
  • date of birth
  • payment information and payment history
  • credit information
  • order information
  • account or member number
  • all correspondence in a specific matter

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: customer service agencies for the Asian region.

On what legal basis may we process personal data?

The processing of your personal data is based on H&M:s’s legitimate interests.

How long do we keep your data?

We will keep your data for 100 days for telephone and email logs and correspondence and twelve months for case management. For in-store complaints, your personal data will be saved for two years, except for the US where it is saved for five years.

Your right to object to processing based on legitimate interests:

You have the right to object to the processing of your personal data that is based on H&M:s’s legitimate interests. H&M will not continue to process your personal data unless we can demonstrate a legitimate basis for the process which overrides your interests and rights or due to legal claims.

Competition

Why do we use your personal data?

We will process your data when you enter our competitions. Your personal data will be used for H&M to contact contestants regarding the competition before and after an event, identify contestants, verify the age of contestants, contact winners, and deliver and follow up on prize deliveries.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as name, address, email address and telephone number
  • age
  • information submitted in the contest

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: for delivery of prizes by shipping suppliers.

On what legal basis may we process personal data?

You consent to the processing of your personal data when you choose to enter a competition.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time. Upon doing so, H&M will not be able to provide you with the services mentioned above.

How long do we save your data?

We will keep your personal data for 45 days after the competition has ended.

Development and Improvement

Why do we use your personal data?

We will use data to evaluate, develop and improve our services, products and systems for all of our customers. For this purpose we will not analyse your data on an individual level, all processing will be done on pseudonymized data. This includes analysis to make our services more user-friendly, such as modifying the user interface to simplify the flow of information or to highlight features that are commonly used by our customers in our digital channels and to improve IT systems in order to increase the security for our visitors and customers in general. The analysis is also used to develop and constantly improve the logistics flow of goods by forecasting purchases, stocks and deliveries as well as our resource capacity from a sustainability point of view by streamlining purchasing and scheduling of deliveries. In addition we use the data to be able to plan new establishments of stores and warehouses and improve our product range.

What types of personal data do we process?

We will process following categories of personal data if you have chosen to provide it to us:

  • customer number
  • date of birth
  • gender
  • country
  • account settings

We will process the following categories of personal data if you have made a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties, is only used to provide you with the services mentioned above. We use web-analysis companies to analyse our customer online behaviour on a general level.

What is the legal ground to process your personal data?

The processing of your personal data, to develop and improve our services and products, is based on our legitimate interest.

How long do we save your data?

We will keep your data for as long as you have an active H&M account or Club membership. After your account or membership has been terminated your data will be deleted.

Your right to object to processing of your data:

You have the right to object to processing of your personal data that is based on H&M:s legitimate interest by contacting info@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

Fullfilment of legal obligations

Why do we use your personal data?

We will use your personal data to comply with obligations in laws, court rulings and decisions from authorites. This includes to use your personal data to collect and verify accounting data to comply with bookeeping rules.

What types of personal data do we process?

We will process following categories of personal data:

  • customer number
  • order number
  • name
  • postal address
  • transaction amount
  • transaction date

Who has access to your personal data?

Your data will be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com). We will share your personal data with IT companies that provides bookeeping system solutions.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for H&M to fulfil its legal obligation.

How long do we save your data?

We will save your data in compliance with the bookkeeping rules in your country.

Prevention of missuse and crime

Why do we use your personal data?

We will use your personal data for loss prevention management by seccuring that terms and conditions are being followed and to detect and prevent misuse of our services. We will also use your personal data by video surveliance, for security reasons to be able to follow up on incidents and to prevent and report criminal offences in our stores. Your personal data will be used to prevent and investigate abuse of our services online, losses and fraud, by analzing online shopping behavior.

What types of personal data do we process?

We will process following categories of personal data:

  • contact information such as name, address, telephone number and e-mail address
  • club membership ID
  • customer number
  • video footage
  • order history
  • delivery information
  • payment history

Who has access to your personal data?

Your personal data that is forwarded to third parties, is only used for purposes mentioned above. We will share your data with companies for exception based reporting. Incidents and fraud may be shared with insurance companies, legal authorities or local and global law enforcements to complete investigations. Please be aware that such recipients will have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

The processing of your personal data to prevent misuse of our services is based on our legitimate interest.

How long do we save your data?

We will keep your data for the time we need to prevent and/or report potentional fraud and other offenses. Video footage will be saved in compliance with local legislation but maximum for 30 days.

Your right to object to processing of your data:

You have the right to object to processing of your personal data that is based on H&M:s legitimate interest by contacting info@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

Cookies

A cookie is a small text file that is saved on and, during subsequent visits, retrieved from your computer or mobile device. If you use our services, we will assume that you agree to the use of such cookies.

How do we use cookies?

We use permanent cookies to store your preferred homepage as well as your details if you selected “Remember me” when you logged in. We will use cookies to save your favorite products. We use session cookies, for example when you use the product filtration function, to check whether you are logged in or if you put an item in your shopping bag. We use both first- and third-party cookies to collect statistics and user data in aggregate and individual forms in analysis tools to optimize our site and present you with relevant marketing material. Some third-party cookies are set by services that appear on our pages and are not in our control. They are set by social media providers such as Twitter, Facebook and Vimeo and relate to the ability of users to share content on this site, as indicated by their respective icon. We also use third-party cookies, which perform cross-site tracking in order to offer you marketing in other sites/channels.

What types of personal data do we process?

We will only connect your cookie ID to your personal data submitted and gathered in relation to your account or club membership if you are logged in to your account or H&M Club.

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: analysis tools to collect statistics to optimize our site and present you with relevant material.

On what legal basis may we process personal data?

We will only connect your cookies to your personal data if you are logged in to your H&M account or the H&M Club. If you are logged in to your account, the legal basis is our legitimate interests. If you are logged in to H&M Club, the legal basis is fulfilment of H&M Club terms and conditions.

How long do we save your data?

H&M does not save your personal data. You can easily erase cookies from your computer or mobile device through your browser. For instructions on how to handle and delete cookies, please look under “Help” in your browser. You can choose to disable cookies or receive a notification each time a new cookie is sent to your computer or mobile device. Please note that if you choose to disable cookies, you will not be able to take advantage of all our features.

23.05.2018

Peru

La privacidad es de gran importancia para H&M y queremos mantener una actitud abierta y transparente al tratar sus datos personales. Por lo tanto, disponemos de una política que establece cómo se tratan y protegen sus datos personales..

¿Quién es el responsable del tratamiento de sus datos personales?

La compañía sueca H & M Hennes & Mauritz GBC AB, es el responsable del tratamiento de los datos personales que usted nos proporciona y se responsabiliza de los referidos datos personales de acuerdo con la normativa aplicable en materia de protección de datos.

H & M Hennes & Mauritz GBC AB
Mäster Samuelsgatan 46
106 38 Estocolmo
Suecia
Teléfono+46 (0)8 796 55 00
Fax +46 (0)8 24 80 78

Registro de compañías: Bolagsverket (Oficina de registro de compañías)
Número de registro mercantil: 556070-1715
Representante autorizado: Karl-Johan Persson
Número de registro VAT: VAT NO. SE556042722001

¿Dónde almacenamos sus datos?

Los datos que recopilamos sobre usted se almacenan dentro del Espacio Económico Europeo («EEE»), aunque también se pueden transferir y tratar en un país fuera del EEE. Cualquier transferencia de sus datos personales será realizada de conformidad con las leyes aplicables.Para transferencias fuera del EEE, H&M utilizará Cláusulas Contractuales Tipo de protección de datos adoptadas por la Comisión Europea y el Escudo de Privacidad UE – EE.UU. como garantía de aquellas transferencias realizadas a países que no cuentan con una decisión de adecuación de la Comisión Europea.

¿A quién comunicamos sus datos?

Sus datos pueden ser compartidos por el grupo H&M (para más información sobre las compañías integrantes del grupo H&M, consulte el siguiente enlace: about.hm.com). La compañía H&M local será quien trate los datos personales y lo hará en nombre de la compañía sueca: H & M Hennes & Mauritz GBC AB. Nunca pasamos, vendemos ni intercambiamos sus datos personales con terceras partes ajenas al grupo H&M. Los datos que se envíen a terceros, se utilizarán únicamente para ofrecerle a usted nuestros servicios. Le detallaremos las categorías de terceros que acceden a sus datos para cada actividad de tratamiento específica.

¿Cuál es la base legal para el tratamiento de sus datos personales?

En cada tratamiento específico de datos personales recopilados sobre usted, le informaremos si la comunicación de datos personales es un requisito legal o contractual, o un requisito necesario para suscribir un contrato, y si está obligado a facilitar los datos personales, así como de las posibles consecuencias de no facilitar tales datos.

¿Cuáles son sus derechos?

Derecho de acceso:

Cualquier persona tiene derecho a obtener confirmación sobre si en H&M estamos tratando datos personales que les conciernan, o no. Puede contactar a H&M que le remitirá los datos personales que tratamos sobre usted por email.

Derecho de portabilidad:

Siempre que H&M procese sus datos personales a través de medios automatizados en base a su consentimiento o a un acuerdo, usted tiene derecho a obtener una copia de sus datos en un formato estructurado, de uso común y lectura mecánica transferida a su nombre o a un tercero. En ella se incluirán únicamente los datos personales que usted nos haya facilitado.

Derecho de rectificación:

Usted tiene derecho a solicitar la rectificación de sus datos personales si son inexactos, incluyendo el derecho a completar datos que figuren incompletos. Si tiene una cuenta de H&M o una suscripción al Club, puede editar sus datos personales en dicha cuenta y en las páginas de suscripción..

Derecho de supresión:

Usted tiene derecho a obtener sin dilación indebida la supresión de cualquier dato personal suyo tratado por H&M en cualquier momento, excepto en las siguientes situaciones:

  • tiene un asunto pendiente con el Servicio de atención al cliente
  • tiene un pedido pendiente que aún no se ha enviado o cuyo envío no se ha completado,
  • tiene una deuda pendiente con H&M, independientemente del método de pago
  • se sospecha o está confirmado que ha utilizado incorrectamente nuestros servicios en los últimos cuatro años
  • u deuda se ha derivado a un tercero en los últimos tres años, o en el último año en el caso de clientes fallecidos
  • su solicitud de crédito ha sido denegada en los últimos tres meses
  • ha realizado alguna compra por lo que conservaremos sus datos personales en relación con la transacción por normativa contable.

Derecho de oposición al tratamiento de datos en base al interés legítimo:

Usted tiene derecho a oponerse al tratamiento de sus datos personales en base al interés legítimo de H&M. H&M no seguirá tratando los datos personales a menos que podamos acreditar motivos legítimos imperiosos para el tratamiento que prevalezcan sobre sus intereses, derechos y libertades, o bien para la formulación, el ejercicio o la defensa de reclamaciones.

Derecho de oposición al marketing directo:

Usted tiene derecho a oponerse al marketing directo, incluyendo la elaboración de perfiles realizada para dicho marketing directo. Puede desvincularse del marketing directo en cualquier momento de los siguientes modos:

  • siguiendo las indicaciones facilitadas en cada correo de marketing
  • editando los ajustes de su cuenta de H&M

Derecho a presentar una reclamación ante una autoridad de control:

Si usted considera que H&M trata sus datos de un modo incorrecto, puede contactar con nosotros. También tiene derecho a presentar una queja ante la autoridad de protección de datos competente.:

Derecho a la limitación en el tratamiento:

Usted tiene derecho a solicitar que H&M limite el tratamiento de sus datos personales en las siguientes circunstancias:

  • si usted se opone al tratamiento de sus datos en base al interés legítimo de H&M, H&M deberá limitar cualquier tratamiento de dichos datos a la espera de la verificación del interés legítimo.
  • si usted reclama que sus datos personales son incorrectos, H&M debe limitar cualquier tratamiento de dichos datos hasta que se verifique la precisión de los mismos.
  • si el tratamiento es ilegal, usted podrá oponerse a que se eliminen los datos personales y, en su lugar, solicitar la limitación de su uso.
  • si H&M ya no necesita los datos personales, pero usted los necesita para la formulación, el ejercicio o la defensa de reclamaciones.

Ejercicio de derechos:

Nos tomamos muy en serio la protección de datos y, por lo tanto, contamos con personal de servicio al cliente dedicado que se ocupa de sus solicitudes en relación con los derechos antes mencionados. Siempre puede ponerse en contacto con ellos en: info.pe@hm.com.

Delegado de Protección de Datos:

Hemos nombrado a un responsable de la protección de datos para asegurarnos de que tratamos continuamente sus datos personales de forma abierta, exacta y legal. Puede ponerse en contacto con nuestro Delegado de Protección de Datos en: info.pe@hm.com y escribir DPO como asunto.

Derecho a presentar una reclamación ante una autoridad de control:

Si usted considera que H&M trata sus datos de un modo incorrecto, puede contactar con nosotros. También tiene derecho a presentar una queja ante la autoridad de protección de datos competente.

Actualizaciones de nuestro Aviso de Privacidad:

Es posible que tengamos que actualizar nuestro Aviso de Privacidad. La última versión del Aviso de Privacidad está siempre disponible en nuestro sitio web. Comunicaremos cualquier cambio material en el Aviso de Privacidad, por ejemplo, la finalidad del tratamiento de sus datos personales, la identidad del Responsable o sus derechos.

Compras Online

¿Por qué utilizamos sus datos personales?

Utilizaremos sus datos personales para administrar sus compras online en H&M mediante el procesamiento de sus pedidos y devoluciones a través de nuestros servicios online, y para enviarle notificaciones sobre el estado de la entrega o en caso de problemas con el envío de los artículos. Utilizaremos sus datos personales para administrar sus pagos. También utilizaremos sus datos para gestionar cualquier queja o cuestión sobre la garantía de los productos. Sus datos personales se utilizarán para identificarle y validad su edad legal para realizar compras online, confirmando igualmente su dirección con colaboradores externos. Queremos ofrecerle diferentes alternativas de pago y realizaremos un análisis para averiguar qué alternativas tiene a su disposición, incluyendo su historial de pago y las verificaciones de crédito.

¿Qué tipo de datos personales procesamos?

Procesaremos las siguientes categorías de datos personales:

  • información de contacto como: nombre, dirección, correo electrónico y número de teléfono
  • información de pago e historial de pagos
  • información de crédito
  • información del pedido

Si tiene una cuenta de H&M o si es miembro de H&M Club, también procesaremos los datos personales facilitados al crear su cuenta o al suscribirse como miembro:

  • cuenta o Id. de suscripción al Club
  • historial de compras

¿Quién tiene acceso a sus datos personales?

Los datos enviados a terceros, utilizados sólo para ofrecerle los servicios citados previamente, incluirán a compañías que validarán su dirección, empresas de comunicación que enviarán la confirmación de su pedido, así como almacenes y proveedores en relación con la entrega del pedido, proveedores del servicio de pago para la gestión financiera, agencias de referencia crediticia que identificarán y verificarán su crédito, y agencias de cobro de deudas. Recuerde que muchas de estas empresas receptoras tienen derecho u obligación de procesar sus datos personales.

¿Cuál es la base legal para procesar sus datos personales?

El procesamiento de sus datos personales por parte de H&M es necesario para el cumplimiento del servicio de administración y entrega del pedido a su nombre.

¿Durante cuánto tiempo guardamos sus datos?

Conservamos sus datos mientras permanezca como cliente activo.

Toma de decisión automatizada:

Cuando usted solicita la concesión de crédito, como método de pago, nosotros realizamos una toma de decisión automatizada respecto a su solicitud. Usted tiene derecho a expresar su punto de vista y a comentar la decisión con un miembro del personal a través de los canales facilitados con la presente información.

Marketing Directo

¿Para qué utilizamos sus datos personales?

Utilizaremos sus datos personales para enviarle ofertas de marketing, encuestas informativas e invitaciones a través de correos electrónicos, mensajes de texto, llamadas telefónicas y correo postal. A fin de optimizar su experiencia con H&M le ofreceremos información relevante, le recomendaremos productos y le enviaremos recordatorios de artículos que tiene en su cesta de la compra u ofertas personalizadas. Todos estos fantásticos servicios se basarán en compras previas que haya realizado, lo que haya seleccionado e información que nos haya enviado.

¿Qué tipo de datos personales tratamos?

Trataremos las siguientes categorías de datos personales:

  • información de contacto como: dirección de correo electrónico, número de teléfono y código postal
  • si le interesan las novedades para niños/as (si decidió facilitarnos dicha información)
  • género (si decidió facilitarnos dicha información)
  • qué productos y ofertas ha seleccionado

Si tiene una cuenta de H&M o si es miembro de H&M Club, también trataremos los datos personales facilitados al crear su cuenta o al suscribirse como miembro:

  • nombre
  • dirección
  • edad
  • historial de compras
  • qué ha explorado y qué ha seleccionado en el sitio web

¿Quién tiene acceso a sus datos personales?

Los datos se envían a agencias de medios y proveedores técnicos para distribuir un marketing directo físico y digital y son utilizados sólo para ofrecerle los servicios citados previamente. Nunca pasamos, vendemos ni intercambiamos sus datos personales con terceras partes con terceras partes ajenas al grupo H&M con fines comerciales.

Cuál es la base legal para el tratamiento de sus datos personales?

El tratamiento de sus datos personales se basa en su consentimiento al aceptar el marketing directo. Excepto en el marketing por correo postal , que le enviaremos en base a nuestro interés legitimo.

Derecho a retirar su consentimiento:

Usted tiene derecho a retirar su consentimiento al tratamiento de sus datos personales en cualquier momento, e igualmente se puede desvincular del marketing directo. Al hacerlo, H&M no podrá enviarle ninguna oferta ni información de marketing directo en base a su consentimiento. Usted puede retirar su consentimiento al marketing directo de los siguientes modos:

  • siguiendo las indicaciones facilitadas en cada correo de marketing
  • editando los ajustes de su cuenta de H&M

¿Durante cuánto tiempo guardamos sus datos?

Conservaremos sus datos para marketing directo hasta que retire su consentimiento. Para el marketing por correo electrónico le consideraremos como un cliente inactivo si no ha abierto un correo electrónico en el último año. Después de este período de tiempo, se eliminarán sus datos personales.

Cuenta de H&M

¿Por qué utilizamos sus datos personales?

Utilizaremos sus datos personales para crear y administrar su cuenta personal a fin de ofrecerle una experiencia personalizada y relevante en H&M. Le ofreceremos su historial de pedidos y detalles sobre los mismos, permitiéndole gestionar los ajustes de su cuenta (incluyendo las preferencias de marketing). También le ofreceremos maneras sencillas de mantener la información precisa y actualizada, como sus datos de contacto o los de pago. Además, le permitiremos guardar artículos en su bolsa de la compra, le ofreceremos recomendaciones sobre tallas y podrá clasificar y revisar los productos que nos ha comprado. Con el objetivo de ofrecerle recomendaciones relevantes sobre productos, H&M procesará su navegación y exploración en nuestras plataformas digitales (incluyendo el sitio web y la app), su historial de compras y las revisiones de productos, así como datos que nos haya enviado a través de su cuenta.

¿Qué tipo de datos personales recopilamos?

Siempre procesaremos su dirección de correo electrónico y la contraseña que nos envió al registrar su cuenta de H&M. Procesaremos las siguientes categorías de datos personales si decide facilitárnoslas:

  • información de contacto como: nombre, dirección y número de teléfono
  • fecha de nacimiento
  • género
  • país
  • ajustes de la cuenta
  • información cifrada de la tarjeta de pago

Procesaremos las siguientes categorías de datos personales si realiza una compra:

  • historial del pedido
  • información de la entrega
  • torial del pago

Procesaremos las siguientes categorías de datos personales en relación con su uso de cookies:

  • historial de clics
  • historial de navegación y exploración

¿Quién tiene acceso a sus datos personales?

Los datos enviados a terceros, utilizados sólo para ofrecerle los servicios citados previamente. Esas terceras partes incluirán a agencias especializadas en sitios web para optimizar nuestra página y herramientas de análisis para la clasificación de los productos.

¿Cuál es la base legal para tratar sus datos personales?

El tratamiento de los datos personales de su cuenta se basa en el consentimiento que usted nos facilita al crear la cuenta de H&M. El tratamiento de sus datos para ofrecerle la información relevante sobre el producto se basa en nuestro interés legítimo.

Derecho a retirar su consentimiento:

Usted tiene derecho a retirar su consentimiento al tratamiento de sus datos personales en cualquier momento. Al hacerlo, su cuenta dejará de existir y H&M no podrá ofrecerle los servicios citados previamente.

¿Durante cuánto tiempo guardamos sus datos?

Conservaremos sus datos durante el tiempo que permanezca activa su cuenta de H&M. Usted tendrá derecho a cesar su cuenta en cualquier momento; si decide hacerlo, su cuenta dejará de existir y usted será considerado como inactivo. Conservaremos sus datos personales por si surgiera algún requerimiento legal o ante un litigio pendiente.

Una vez cerrada la cuenta, se eliminará sus datos.Una vez cerrada la cuenta, se eliminará sus datos.

Derecho de oposición al tratamiento de datos en base al interés legítimo: Usted tiene derecho a oponerse al tratamiento de sus datos personales en base al interés legítimo de H&M:s contactando con:info.pe@hm.com. A continuación, se procederá a eliminar su cuenta y no podremos prestarle nuestros servicios.

H&M Club

¿Para qué utilizamos sus datos personales?

Utilizaremos sus datos personales para crear y administrar su suscripción a H&M Club y para ofrecerle una experiencia personalizada y relevante en H&M Club. Registraremos y administraremos sus puntos en base a las compras realizadas, le enviaremos información sobre los puntos acumulados y los regalos disponibles, ya sean descuentos o eventos del Club. También utilizaremos sus datos personales para invitaciones a eventos y concursos y para descuentos como miembro de H&M Club, así como servicios adicionales. Le ofreceremos su historial de pedidos y detalles sobre los mismos, permitiéndole gestionar los ajustes de su cuenta (incluyendo las preferencias de marketing). También le ofreceremos maneras sencillas de mantener su información exacta y actualizada, como sus datos de contacto o los de pago. Además, le permitiremos guardar artículos en su bolsa de la compra y podrá clasificar y revisar los productos que nos ha comprado. Con el objetivo de ofrecerle recomendaciones relevantes sobre productos, H&M Club recopilará información sobre su navegación y exploración en nuestras plataformas digitales (incluyendo el sitio web y la app), su historial de compras y las revisiones de productos, así como datos que nos haya enviado a través de su cuenta. Si no se ha desvinculado del marketing directo, utilizaremos sus datos personales para enviarle ofertas de marketing, encuestas informativas e invitaciones a través de correos electrónicos, mensajes de texto, llamadas telefónicas y correo postal.

¿Qué tipo de datos personales tratamos?

Trataremos las siguientes categorías de datos personales que nos proporcione al registrarse en H&M Club:

  • datos identificativos como: dirección de correo electrónico y contraseña
  • información de contacto como: nombre, código postal y dirección de correo electrónico
  • fecha de nacimiento
  • género
  • Id. de suscripción al Club
  • número de teléfono (si decidió facilitarnos dicha información)
  • dirección (si decidió facilitarnos dicha información)
  • ajustes de la cuenta
  • información cifrada de la tarjeta de pago

Trataremos las siguientes categorías de datos personales si realiza una compra:

  • historial del pedido
  • información de la entrega
  • historial del pago

Trataremos las siguientes categorías de datos personales en relación con su uso de cookies:

  • historial de clics
  • historial de navegación y exploración.

¿Quién tiene acceso a sus datos personales?

Los datos enviados a terceros serán utilizados sólo para ofrecerle los servicios citados previamente. Utilizamos herramientas de reserva para gestionar la participación en eventos y agencias especializadas en sitios web para optimizar nuestra página. Para la clasificación de los productos utilizamos herramientas de análisis y agencias publicitarias y moderadoras; y para la difusión de marketing delegamos en proveedores de comunicación y publicidad.

¿Cuál es la base legal para el tratamiento de sus datos personales?

La base legal para el tratamento de sus datos personales es el acuerdo de suscripción y su consentimiento. El tratamiento de sus datos personales es necesario para cumplir con el servicio de H&M Club. Recabamos sus datos personales a fin de crear y administrar su suscripción a H&M Club, requisito necesario para cumplir con nuestros compromisos en base al acuerdo de suscripción. Si usted no proporciona sus datos personales, nosotros no podremos ofrecerle la suscripción o los servicios de H&M Club.

¿Durante cuánto tiempo conservamos sus datos?

Conservaremos sus datos durante el tiempo que permanezca activa su suscripción al Club. Usted tiene derecho a dar de baja su suscripción en cualquier momento. Si decide hacerlo, dicha suscripción dejará de existir. Una vez cesada la suscripción al Club, se eliminarán sus datos. Conservaremos sus datos personales por si surgiera algún requerimiento legal o ante un litigio pendiente.

Derecho de oposición al marketing directo:

Usted tiene derecho a oponerse al marketing directo, incluyendo la elaboración de perfiles realizada para dicho marketing directo tal y como se indica en la Política de Privacidad. Si usted se opone al marketing directo, cesaremos en el tratamiento de sus datos personales con este fin, y dejaremos de enviarle material de marketing en base a la suscripción a H&M Club. Si se ha registrado en newsletter y no desea seguir recibiendo nuestras newsletter usted puede desvincularse siguiendo las indicaciones facilitadas en cada correo de marketing. Si usted se opone, cesaremos en el tratamiento de sus datos personales con este fin, y dejaremos de enviarle newsletter.

Atención al cliente

¿Para qué utilizamos sus datos personales?

Utilizaremos sus datos personales para administrar cualquier solicitud, para gestionar quejas o cuestiones sobre la garantía de los productos y temas de asistencia técnica a través del correo electrónico, nuestra función de chat, por teléfono o a través de redes sociales. También podemos contactar con usted si surge algún problema con su pedido.

¿Qué tipo de datos personales tratamos?

Trataremos cualquier dato que nos facilite, incluyendo las siguientes categorías:

  • información de contacto como: dirección, correo electrónico y número de teléfono
  • fecha de nacimiento
  • información de pago e historial de pagos
  • información de crédito
  • información del pedido
  • cuenta o Id. de suscripción al Club
  • correspondencia sobre cualquier asunto

¿Quién tiene acceso a sus datos personales?

Los datos que se envíen a terceros, se utilizarán únicamente para ofrecerle a usted los servicios mencionados. Si usted es un cliente en la región de Asia, sus datos se transferirán a una agencia externa del Servicio de atención al cliente.

¿Cuál es la base legal para procesar sus datos personales?

La base legal para el tratamiento de sus datos personales es el interés legítimo de H&M.

¿Durante cuánto tiempo conservamos sus datos?

Conservaremos sus datos durante 100 días para el caso de archivos telefónicos y de correo electrónico así como correspondencia, y durante 12 meses para la gestión de casos. En el caso quejas realizadas en las tiendas H&M, sus datos personales se guardarán durante 2 años; excepto en EE. UU. donde el período es de 5 años.

Derecho de oposición al tratamiento de datos en base al interés legítimo:

Usted tiene derecho a oponerse al tratamiento de sus datos personales en base al interés legítimo de H&M:s. H&M no seguirá tratando los datos personales a menos que podamos demostrar una razón legítima para dicho tratamiento que invalide su interés y derechos o debido a una demanda legal.

Concursos

¿Para qué utilizamos sus datos personales?

Trataremos sus datos personales cuando participe en nuestros concursos. Sus datos personales serán utilizados por H&M para contactar con los participantes sobre cuestiones del concurso, antes y después de un evento, para identificar a los participantes, comprobar su edad, contactar con los ganadores o entregar y seguir la entrega de premios.

¿Qué tipo de datos personales tratamos?

Trataremos las siguientes categorías de datos personales:

  • información de contacto como: nombre, dirección, correo electrónico y número de teléfono
  • edad
  • información proporcionada en el concurso

¿Quién tiene acceso a sus datos personales?

Enviamos sus datos a las empresas encargadas del envío de los premios, que los utilizan únicamente para ofrecerle los servicios citados previamente.

¿Cuál es la base legal para procesar el tratamiento de sus datos personales?

El procesamiento tratamiento de sus datos personales se basa en su consentimiento cuando decide participar en un concurso.

Derecho a retirar su consentimiento:

Usted tiene derecho a retirar su consentimiento al tratamiento de sus datos personales en cualquier momento. Al hacerlo, H&M no podrá ofrecerle los servicios citados previamente.

¿Durante cuánto tiempo guardamos sus datos?

Conservaremos sus datos personales durante 45 días, desde la finalización del concurso.

Desarrollo y mejora de nuestros productos y servicios

¿Para qué utilizamos sus datos personales?

Utilizaremos sus datos para evaluar, desarrollar y mejorar los servicios, productos y sistemas que ofrecemos a todos nuestros clientes. Partiendo de esta premisa, no analizaremos sus datos a nivel individual, sino que se someterán a un tratamiento de datos bajo seudónimo. Esto incluye el análisis para permitir que nuestros servicios sean más fáciles de utilizar; por ejemplo, la modificación de la interfaz de usuario para simplificar el flujo de información o para resaltar características que son utilizadas con frecuencia por nuestros clientes en nuestros canales digitales, así como la mejora de los sistemas informáticos a fin de aumentar la seguridad de quien nos visita y de nuestros clientes en general. El análisis también nos permitirá desarrollar y mejorar constantemente la logística de mercancías mediante la previsión de compras, almacenaje y entregas así como nuestra capacidad de recursos desde un punto de vista sostenible al dinamizar las compras y la programación de entregas. Además, sus datos se utilizarán para poder planificar la creación de nuevas tiendas y almacenes, y para mejorar nuestra gama de productos.

¿Qué tipo de datos personales tratamos?

Trataremos las siguientes categorías de datos personales si ha decidido facilitárnoslas:

  • número de cliente
  • fecha de nacimiento
  • género
  • país
  • ajustes de la cuenta

Trataremos las siguientes categorías de datos personales si ha realizado alguna compra:

  • historial del pedido
  • información de la entrega
  • historial del pago

También trataremos las siguientes categorías de datos personales en relación con su uso de cookies:

  • historial de clics
  • historial de navegación y exploración

¿Quién tiene acceso a sus datos personales?

Los datos que se envíen a terceros, se utilizarán únicamente para ofrecerle a usted los servicios mencionados. Trabajamos con empresas de análisis web para analizar el comportamiento de nuestros clientes online, a nivel general.

¿Cuál es la base legal para el tratamiento de sus datos personales?

El tratamiento de sus datos personales para desarrollar y mejorar nuestros servicios y productos se basa en nuestro interés legítimo.

¿Durante cuánto tiempo guardamos sus datos?

Conservaremos sus datos durante el tiempo que permanezca activa su cuenta de H&M y la suscripción al Club. Una vez cesada la cuenta o suscripción al Club, se eliminarán sus datos.

Derecho de oposición al tratamiento de datos en base al interés legítimo:

Usted tiene derecho a oponerse al tratamiento de sus datos personales en base al interés legítimo de H&M contactando con: info.pe@hm.com. A continuación, se procederá a eliminar su cuenta y no podremos prestarle nuestros servicios.

Cumplimiento de obligaciones legales

¿Para qué utilizamos sus datos personales?

Utilizaremos sus datos personales para cumplir con obligaciones legales, resoluciones judiciales y otras decisiones estipuladas por las autoridades. Ello incluye el uso de sus datos personales para recopilar y verificar datos de contabilidad para cumplir con la normativa contable.

¿Qué tipo de datos personales tratamos?

Trataremos las siguientes categorías de datos personales:

  • número de cliente
  • número de pedido
  • nombre
  • dirección postal
  • cantidad de la transacción
  • fecha de la transacción

¿Quién tiene acceso a sus datos personales?

Sus datos podrán ser compartidos por el grupo H&M (para más información sobre las compañías integrantes del grupo H&M, consulte el siguiente enlace: about.hm.com). Compartiremos sus datos personales con las empresas informáticas que proporcionan las soluciones del sistema contable.

¿Cuál es la base legal para el tratamiento de sus datos personales?

El tratamiento de sus datos personales es necesario para que H&M cumpla con sus obligaciones legales..

¿Durante cuánto tiempo guardamos sus datos?

Sus datos se guardarán de conformidad con las reglas contables vigentes en su país.

Prevención del uso indebido y la delincuencia

¿Para qué utilizamos sus datos personales?

Utilizaremos sus datos personales para gestionar la previsión de pérdidas asegurándonos de que los términos y las condiciones se han seguido a fin de detectar y prevenir el uso incorrecto de nuestros servicios. También utilizaremos sus datos personales en grabaciones de vídeo, por motivos de seguridad para permitir el seguimiento de incidentes y para prevenir e informar de delitos en nuestras tiendas. Sus datos personales se utilizarán para prevenir e investigar cualquier abuso de nuestros servicios online, así como pérdidas o fraude, mediante el análisis de su comportamiento en las compras online.

¿Qué tipo de datos personales tratamos?

Trataremos las siguientes categorías de datos personales:

  • información de contacto como: nombre, dirección, número de teléfono y dirección de correo electrónico
  • Id. de suscripción al Club
  • número de cliente
  • grabación de vídeo
  • historial del pedido
  • información de la entrega
  • historial del pago

¿Quién tiene acceso a sus datos personales?

Los datos personales que se envíen a terceras partes se utilizará únicamente para los fines citados previamente. Compartiremos sus datos con empresas para informes de carácter excepcional. Cualquier incidente y/o fraude se compartirá con las empresas aseguradoras, las autoridades legales y los organismos de seguridad locales y globales a cargo de las investigaciones. Recuerde que muchas de estas empresas receptoras tienen derecho u obligación de procesar sus datos personales.

¿Cuál es la base legal para el tratamiento de sus datos personales?

El tratamiento de sus datos personales para prevenir el uso incorrecto de nuestros servicios se basa en nuestro interés legítimo.

¿Durante cuánto tiempo guardamos sus datos?

Sus datos se conservarán durante el tiempo necesario para prevenir y/o informar de un posible fraude u otros delitos. La grabación de vídeo se guardará de conformidad con la normativa local, pero un máximo de 30 días.

Derecho de oposición al tratamiento de datos en base al interés legítimo:

Usted tiene derecho a oponerse al tratamiento de sus datos personales en base al interés legítimo de H&M contactando con: info.pe@hm.com. A continuación, se procederá a eliminar su cuenta y no podremos prestarle nuestros servicios.

Cookies

Una cookie es un archivo de texto pequeño que se guarda en su ordenador o dispositivo móvil, de donde se recupera en las visitas sucesivas. Si usted utiliza nuestros servicios, entendemos que acepta el uso de dichas cookies.

¿Cómo utilizamos las cookies?

Utilizamos cookies permanentes para almacenar su elección de la página de inicio y otros detalles; por ejemplo: si seleccionó «Recordarme» al iniciar sesión. Utilizaremos cookies para guardar sus productos favoritos. Utilizamos cookies de sesión por ejemplo cuando usted utiliza la función para filtrar los productos, para comprobar si inició sesión o si añadió un artículo a su bolsa de la compra. Utilizamos tanto cookies propias como de terceros para recopilar datos del usuario y de estadísticas globales o individuales en herramientas de análisis a fin de optimizar nuestro sitio y proporcionarle material de marketing relevante. Algunas cookies de terceros se establecen a través de servicios que aparecen en nuestras páginas y que no están bajo nuestro control. Son instaladas por proveedores de redes sociales como Twitter, Facebook o Vimeo y aluden a la capacidad de los usuarios de compartir contenido en este sitio, según indica su respectivo icono. Asimismo, nosotros utilizamos cookies de terceros que permiten hacer un seguimiento entre sitios web con el objetivo de ofrecerle publicidad en otros sitios web/canales.

¿Qué tipo de datos personales tratamos?

Únicamente conectaremos su Id. de cookie a los datos personales enviados y recopilados en relación con su cuenta o suscripción al Club, siempre que inicie sesión en dicha cuenta o en H&M Club.

¿Quién tiene acceso a sus datos personales?

Los datos enviados a terceros , utilizados sólo para ofrecerle los servicios citados previamente, incluirán herramientas de análisis para recopilar estadísticas y optimizar nuestro sitio ofreciéndole material relevante.

¿Cuál es la base legal para procesar sus datos personales?

Únicamente conectaremos sus cookies a los datos personales siempre que inicie sesión en su cuenta de H&M o en H&M Club. Si ha iniciado sesión en su cuenta, la base legal se centrará en nuestro interés legítimo. Si ha iniciado sesión en H&M Club, la base legal será el cumplimiento de los términos y las condiciones de H&M Club.

¿Durante cuánto tiempo guardamos sus datos?

H&M no guarda sus datos personales. Usted puede eliminar estas cookies del ordenador o dispositivo móvil fácilmente utilizando su navegador. Para más indicaciones sobre cómo gestionar y eliminar cookies, consulte la pestaña «Ayuda» en su navegador. Puede desactivar cookies o bien recibir una notificación cada vez que una cookie nueva se envíe a su ordenador o dispositivo móvil. Si opta por la desactivación de cookies, no podrá beneficiarse de todas las características de nuestra página.

23.05.2018

Qatar

Data privacy is of high importance for H&M and we want to be open and transparent with our processing of your personal data. We therefore have a policy setting out how your personal data will be processed and protected.

Who is the controller of your personal data?

The Swedish company, H & M Hennes & Mauritz GBC AB (“H&M”), is the controller of the personal data you submit to us and responsible for your personal data under applicable data protection law.

H & M Hennes & Mauritz GBC AB
Mäster Samuelsgatan 46
106 38 Stockholm
Sweden
Telephone +46 (0)8 796 55 00
Fax +46 (0)8 24 80 78

Companies register: Bolagsverket/Swedish Companies Registration Office
Company registration number: 556042-7220
Authorised representative: Karl-Johan Persson
VAT registration number: VAT NO. SE556042722001

Where do we store your data?

The data that we collect from you is stored within the European Economic Area (“EEA”) but may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws. For transfers outside the EEA, H&M will use Standard Contractual Clauses and Privacy Shield as safeguards for countries without adequacy decision from the European Commission.

Who access your data?

Your data may be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com). The local H&M company will only act as the personal data processor and processes the personal data on behalf of the Swedish company. We never pass on, sell or swap your data for marketing purposes to third parties outside the H&M group. Data that is forwarded to third parties, is only used to provide you with our services. You will find what categories of third parties under every specific process below.

What is the legal ground for processing?

For every specific processing of personal data we collect from you we will inform you whether the provision of personal data is statutory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequences if you choose not to.

What are your rights?

Right to access:

You have the right to request information about the personal data we hold on you at any time. You can contact H&M that will provide you with your personal data via e-mail.

Right to portability:

Whenever H&M process your personal data by automated means based on your consent or based on an agreement you have the right to get a copy of your data in a structured, commonly used and machine-readable format transferred to you or to another party. This only includes the personal data you have submitted to us.

Right to rectification:

You have the right to request rectification of your personal data if they are incorrect, including the right to have incomplete personal data completed. If you have a H&M account or Club membership you can edit your personal data under your account and membership pages.

Right to erasure:

You have the right to erase any personal data processed by H&M at any time except for the following situations:

  • you have an ongoing matter with Customer Service.
  • you have an open order which has not yet been shipped or partially shipped
  • you have an unsettled debt with H&M, regardless of the payment method
  • if you are suspected or have misused our services within the last four years
  • your debt has been sold to a third party within the last three years or one year for deceased customers
  • your credit application has been rejected within the last three months
  • if you have made any purchase, we will keep your personal data in connection to your transaction for bookkeeping rules

Your right to object to processing based on legitimate interest:

You have the right to object to processing of your personal data that is based on H&M’s legitimate interest. H&M will not continue to process the personal data unless we can demonstrate a legitimate ground for the process which overrides your interest and rights or due to legal claims.

Your right to object to direct marketing:

You have the right to object to direct marketing, including profiling analysis made for direct marketing purposes. You can opt out from direct marketing by the following means:

  • following the instruction in each marketing mails
  • by editing the settings of your H&M account

Right to restriction:

You have the right to request that H&M restricts the process of your personal data under the following circumstances:

  • if you object to a processing based on H&M’s legitimate interest, H&M shall restrict all processing of such data pending the verification of the legitimate interest.
  • if you claim that your personal data is incorrect, H&M must restrict all processing of such data pending the verification of the accuracy of the personal data.
  • if the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data instead
  • if H&M no longer needs the personal data but it is required for you to make of defending legal claims.

How can you exercise your rights?

We take data protection very seriously and therefore we have dedicated customer service personnel who handles your requests in relation to your rights stated above. You can always reach them at info@hm.com.

Data Protection Officer:

We have appointed a Data Protection Officer to ensure that we continuously process your personal data in an open, accurate and legal manner. You can contact our Data Protection Officer at info@hm.com and write DPO as subject matter.

Right to complain with a supervisory Authority:

If you consider H&M to process your personal data in a incorrect way you can contact us. You also have the right to turn in a complaint to a supervisory authority.

Updates to our Privacy Notice:

We may need to update our Privacy Notice. The latest version of the Privacy Notice is always available on our website. We will communicate any material changes to the Privacy Notice, for example the purpose of why we use your personal data, the identity of the Controller or your rights.

Online Purchase

Why do we use your personal data?

We will use your personal data to manage your purchase online at H&M by processing your orders and returns via our online services and send you notifications of delivery statuses. We will use your personal data to manage your payments. We will also use your data to handle complaints and warranty matters for products. Your personal data will be used for identification, to validate your legal age for shopping online and to confirm your address with external partners. We want to offer you different payment methods and will carry out an analysis to find out which payment methods are available to you. This analysis includes your payment history and credit checks.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as name, address, email address and telephone number
  • payment information and payment history
  • credit information
  • order information

If you have an H&M account or are an H&M Club member, we will also process your personal data submitted in relation to the account or membership such as:

  • account or membership ID
  • shopping history

Who has access to your personal data?

Your personal data that is forwarded to third parties is only used to provide you with the services mentioned above: companies to validate your address, communication agencies to send you order confirmation, warehouse and distribution suppliers in connection with the delivery of your order, payment service providers for your payment, credit reference agencies for identity and credit checks and debt collection agencies. Please be aware that many of these recipient companies have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for H&M to fulfill the service of managing and delivering the order to you.

How long do we save your data?

We will keep your data as long as you are an active customer.

Automated decision making:

When you apply for credit as a method of payment we will perform an automated decision-making regarding your credit application. You have the right to to express your point of view and to contest the decision with a member of staff.

Direct Marketing

Why do we use your personal data?

We will use your personal data to send you marketing offers, information surveys and invitations through emails, text messages, phone calls and mail. In order to optimize your experience at H&M, we will provide you with relevant information, recommend products, send you reminders of products left in your shopping bag and send you personalized offers. All these great services are based on your previous purchases, what you have clicked on and the information you have submitted to us.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as email address, telephone number and zip code
  • if you want updates for kids (if you choose to provide us with this information)
  • gender (if you choose to provide us with this information)
  • the products and offers you have clicked on

If you have an H&M account or are an H&M Club member, we will also process personal data submitted in relation to your account and membership such as:

  • name
  • address
  • age
  • shopping history
  • how you navigated and clicked on the site

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the service mentioned above: for distribution of physical and digital direct marketing by media agencies and technical suppliers. We never pass on, sell or swap your data for marketing purposes to/with third parties outside the H&M Group.

On what legal basis may we process personal data?

You consent to the processing of your personal data when you agree to receive direct marketing. The exception to this is marketing by mail, including catalogs, for which the processing is necessary for the purpose of our legitimate interests.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time and to opt out from direct marketing. Upon doing so, H&M will not be able to send you any more direct marketing offers or information based on your consent. You can opt out from direct marketing by the following means:

  • following the instructions in each marketing post
  • editing the settings of your H&M account

How long do we save your data?

We will keep your data for direct marketing until you withdraw your consent. For email marketing, we will consider you an inactive customer if you have not opened an email within the past year. After this period of time, your personal data will be deleted.

H&M Account

Why do we use your personal data?

We will use your personal data to create and manage your personal account in order to give you a personalized and relevant experience at H&M. We will provide you with your order history and details related to your orders and enable you to manage your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information, such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag, offer you size recommendations and enable you to rate and review the products you have purchased from us. In order to provide you with relevant product recommendations, H&M will process your navigation and browsing on our digital platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account.

What types of personal data do we collect?

We will always process your email address and password that you submit to us when you sign up for a H&M account. We will process the following categories of personal data if you choose to provide them to us:

  • contact information such as name, address, telephone number
  • date of birth
  • gender
  • country
  • account settings
  • encrypted payment card information

We will process the following categories of personal data if you make a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to your cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: we use website agencies and analysis tools for product rating to optimize the website.

On what legal basis may we process personal data?

You consent to the processing of your personal data from your account when you create your H&M account. The processing of your personal data with the aim of providing you with relevant product information is based on our legitimate interests.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time. Upon doing so, your account will cease to exist and H&M will not be able to provide you with the services mentioned above.

How long do we save your data?

We will keep your data for as long as you have an active H&M account. You have the right to terminate your account at any time. If you choose to do so, your account will cease to exist and you will be considered inactive. We will keep your personal data if required to do so by law and if there is an open dispute. After your account has been terminated, your data will be deleted.

Your right to object to the processing of your data:

You have the right to object to the processing of your personal data that is based on H&M:s’s legitimate interests by contacting info@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

H&M Club

Why do we use your personal data?

We will use your personal data to create and manage your Club membership and give you a personalized and relevant experience at H&M Club. We will register and manage your points based on your purchases and send you information regarding your points and rewards such as discounts and Club events. We will also use your personal data for invitations to events and competitions and H&M Club member discounts and additional services. We will provide you with your order history and details related to your orders and enable you to manage your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information, such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag and rate and review the products you have purchased from us. In order to provide you with relevant product recommendations, H&M Club will process your navigation and browsing on our digital platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account. If you have not opted out of direct marketing, we will use your personal data to send you marketing offers, information surveys and invitations through emails, text messages, phone calls and mail.

What types of personal data do we collect?

We will process the following categories of personal data that you submit to us when you sign up for H&M Club:

  • identification data such as email address and password
  • contact information such as name, zip code, email address
  • date of birth
  • gender
  • Club membership ID
  • telephone number (if you choose to provide us with it)
  • address (if you choose to provide us with it)
  • account settings
  • encrypted payment card information

We will process the following categories of personal data if you make a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to your cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: event booking tools for event booking and website agencies to optimize the website, analysis tools and moderating and publishing agencies for product rating, and communication and marketing distribution suppliers to distribute marketing.

On what legal basis may we process personal data?

The processing of your personal data is necessary to fulfill the service of the H&M Club. Collecting your personal data to create and manage your H&M Club membership is a requirement if we are to fulfill our commitments according to the membership agreement. If you do not submit your personal data, we will not be able to provide you with the membership or the services of the H&M Club.

How long do we keep your data?

We will keep your data for as long as you have an active Club membership. You have the right to terminate your membership at any time. If you choose to do so, your membership will cease to exist. After your membership has been terminated, your data will be deleted. We will keep your personal data if required to do so by law and if there is an open dispute.

Your right to object to direct marketing:

You have the right to object to direct marketing, including the profiling analysis made for direct marketing purposes. If you object to direct marketing, we will stop processing your personal data for that purpose and stop sending you marketing material based on the H&M Club membership. If you have signed up for newsletters, you will still receive direct marketing that is based on your consent.

Customer Service

Why do we use your personal data?

We will use your personal data to manage your questions and handle complaints and warranty matters for products and technical support matters through email, our chat function, telephone and social media. We may also contact you if there is a problem with your order.

What types of personal data do we process?

We will process any data you provide us with, including the following categories:

  • contact information such as name, address, email address and telephone number
  • date of birth
  • payment information and payment history
  • credit information
  • order information
  • account or member number
  • all correspondence in a specific matter

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: customer service agencies for the Asian region.

On what legal basis may we process personal data?

The processing of your personal data is based on H&M:s’s legitimate interests.

How long do we keep your data?

We will keep your data for 100 days for telephone and email logs and correspondence and twelve months for case management. For in-store complaints, your personal data will be saved for two years, except for the US where it is saved for five years.

Your right to object to processing based on legitimate interests:

You have the right to object to the processing of your personal data that is based on H&M:s’s legitimate interests. H&M will not continue to process your personal data unless we can demonstrate a legitimate basis for the process which overrides your interests and rights or due to legal claims.

Competition

Why do we use your personal data?

We will process your data when you enter our competitions. Your personal data will be used for H&M to contact contestants regarding the competition before and after an event, identify contestants, verify the age of contestants, contact winners, and deliver and follow up on prize deliveries.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as name, address, email address and telephone number
  • age
  • information submitted in the contest

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: for delivery of prizes by shipping suppliers.

On what legal basis may we process personal data?

You consent to the processing of your personal data when you choose to enter a competition.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time. Upon doing so, H&M will not be able to provide you with the services mentioned above.

How long do we save your data?

We will keep your personal data for 45 days after the competition has ended.

Development and Improvement

Why do we use your personal data?

We will use data to evaluate, develop and improve our services, products and systems for all of our customers. For this purpose we will not analyse your data on an individual level, all processing will be done on pseudonymized data. This includes analysis to make our services more user-friendly, such as modifying the user interface to simplify the flow of information or to highlight features that are commonly used by our customers in our digital channels and to improve IT systems in order to increase the security for our visitors and customers in general. The analysis is also used to develop and constantly improve the logistics flow of goods by forecasting purchases, stocks and deliveries as well as our resource capacity from a sustainability point of view by streamlining purchasing and scheduling of deliveries. In addition we use the data to be able to plan new establishments of stores and warehouses and improve our product range.

What types of personal data do we process?

We will process following categories of personal data if you have chosen to provide it to us:

  • customer number
  • date of birth
  • gender
  • country
  • account settings

We will process the following categories of personal data if you have made a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties, is only used to provide you with the services mentioned above. We use web-analysis companies to analyse our customer online behaviour on a general level.

What is the legal ground to process your personal data?

The processing of your personal data, to develop and improve our services and products, is based on our legitimate interest.

How long do we save your data?

We will keep your data for as long as you have an active H&M account or Club membership. After your account or membership has been terminated your data will be deleted.

Your right to object to processing of your data:

You have the right to object to processing of your personal data that is based on H&M:s legitimate interest by contacting info@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

Fullfilment of legal obligations

Why do we use your personal data?

We will use your personal data to comply with obligations in laws, court rulings and decisions from authorites. This includes to use your personal data to collect and verify accounting data to comply with bookeeping rules.

What types of personal data do we process?

We will process following categories of personal data:

  • customer number
  • order number
  • name
  • postal address
  • transaction amount
  • transaction date

Who has access to your personal data?

Your data will be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com). We will share your personal data with IT companies that provides bookeeping system solutions.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for H&M to fulfil its legal obligation.

How long do we save your data?

We will save your data in compliance with the bookkeeping rules in your country.

Prevention of missuse and crime

Why do we use your personal data?

We will use your personal data for loss prevention management by seccuring that terms and conditions are being followed and to detect and prevent misuse of our services. We will also use your personal data by video surveliance, for security reasons to be able to follow up on incidents and to prevent and report criminal offences in our stores. Your personal data will be used to prevent and investigate abuse of our services online, losses and fraud, by analzing online shopping behavior.

What types of personal data do we process?

We will process following categories of personal data:

  • contact information such as name, address, telephone number and e-mail address
  • club membership ID
  • customer number
  • video footage
  • order history
  • delivery information
  • payment history

Who has access to your personal data?

Your personal data that is forwarded to third parties, is only used for purposes mentioned above. We will share your data with companies for exception based reporting. Incidents and fraud may be shared with insurance companies, legal authorities or local and global law enforcements to complete investigations. Please be aware that such recipients will have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

The processing of your personal data to prevent misuse of our services is based on our legitimate interest.

How long do we save your data?

We will keep your data for the time we need to prevent and/or report potentional fraud and other offenses. Video footage will be saved in compliance with local legislation but maximum for 30 days.

Your right to object to processing of your data:

You have the right to object to processing of your personal data that is based on H&M:s legitimate interest by contacting info@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

Cookies

A cookie is a small text file that is saved on and, during subsequent visits, retrieved from your computer or mobile device. If you use our services, we will assume that you agree to the use of such cookies.

How do we use cookies?

We use permanent cookies to store your preferred homepage as well as your details if you selected “Remember me” when you logged in. We will use cookies to save your favorite products. We use session cookies, for example when you use the product filtration function, to check whether you are logged in or if you put an item in your shopping bag. We use both first- and third-party cookies to collect statistics and user data in aggregate and individual forms in analysis tools to optimize our site and present you with relevant marketing material. Some third-party cookies are set by services that appear on our pages and are not in our control. They are set by social media providers such as Twitter, Facebook and Vimeo and relate to the ability of users to share content on this site, as indicated by their respective icon. We also use third-party cookies, which perform cross-site tracking in order to offer you marketing in other sites/channels.

What types of personal data do we process?

We will only connect your cookie ID to your personal data submitted and gathered in relation to your account or club membership if you are logged in to your account or H&M Club.

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: analysis tools to collect statistics to optimize our site and present you with relevant material.

On what legal basis may we process personal data?

We will only connect your cookies to your personal data if you are logged in to your H&M account or the H&M Club. If you are logged in to your account, the legal basis is our legitimate interests. If you are logged in to H&M Club, the legal basis is fulfilment of H&M Club terms and conditions.

How long do we save your data?

H&M does not save your personal data. You can easily erase cookies from your computer or mobile device through your browser. For instructions on how to handle and delete cookies, please look under “Help” in your browser. You can choose to disable cookies or receive a notification each time a new cookie is sent to your computer or mobile device. Please note that if you choose to disable cookies, you will not be able to take advantage of all our features.

23.05.2018

Serbia

Uvod

Ove smernice o zaštiti privatnosti se odnose samo na H&M kupce i korisnike naših usluga na Internetu. Ukoliko se prijavljujete za radno mesto u H&M-u, ove smernice se ne primenjuju. Smernice o privatnosti za podnosioce prijava se mogu naći na našoj stranici o karijeri u H&M-u.

H & M nastoji da obezbedi zaštitu vaše privatnosti dok koristite naše usluge. Zbog toga smo ovim smernicama odredili kako će vaši lični podaci biti obrađeni i zaštičeni. Sve izmene smernica o zaštiti podataka mogu se naći na našoj veb-stranici.

Matična kompanija u Švedskoj – H & M Hennes&Mauritz AB (u daljem tekstu „H&M“) j je Kontrolor ličnih podataka koje nam otkrivate i zato je odgovorna za vaše lične podatke po švedskom Zakonu o zaštiti podataka (1998:204) i Direktivi Evropske unije 95/46/EC. Podružnica u Srbiji H&M Hennes&Mauritz d.o.o. Beograd-Novi Beograd je obrađivač koji obrađuje lične podatke u ime matične kompanije. Vaši lični podaci se čuvaju u EU i mogu biti obelodanjeni našim podređenim društvima u okviru grupe H&M. To znači da se vaši podaci, u nekoliko slučajeva, mogu obrađivati i van Evropskog ekonomskog prostora (EEP). U svakom slučaju prenosa vaših ličnih podataka u zemlju van prostora EEP, podružnica H&M-a koja ga obavlja će garantovati primenu standardnih ugovornih klauzula u postupku zaštite privatnosti podataka koji je odobrila EU.

Kako koristimo vaše lične podatke?

Prilikom davanja svojih ličnih podataka dajete pristanak da informacije koje prikupljamo koristimo za ispunjavanje svojih obaveza prema Vama i pružanje usluge koju očekujete. Vaši podaci su nam potrebni za sledeće svrhe:

  • Za kreiranje vašeg ličnog naloga na strani „ H&M“ (npr. vaše ime i adresa e-pošte)
  • Za obradu vaših porudžbina putem naših Internet usluga (npr. vaše ime, adresa, datum rođenja i bankarski podaci)
  • Za slanje tekstualnih poruka i obaveštenja o stanju isporuke (npr. vaš broj mobilnog telefona)
  • Za slanje ponuda u marketinške svrhe kao što su bilteni i katalozi (npr. vaša adresa e-pošte, ime i poštanska adresa)
  • Da bismo vas kontaktirali u slučaju bilo kakvih problema sa isporukom vaših artikala (npr. broj telefona, adresa)
  • Da bismo odgovarali na vaša pitanja i obaveštavali vas o novim ili izmenjenim uslugama (npr. vaša adresa e-pošte)
  • Za obaveštavanje pobednika takmičenja koja se organizuju na internetu (npr. vaša adresa e-pošte, ime, kućna adresa i broj telefona)
  • Za upravljanje vašim nalogom pomoću provere kredibiliteta (npr. ime, adresa i datum rođenja)
  • Za analizu vaših ličnih podataka radi slanja odgovarajućih ponuda i informacija u markentiške svrhe (npr. ime, kupovne navike)
  • Za utvrđivanje da li ste punoletni za kupovinu preko Interneta ( npr. datum rođenja)

Vaše podatke ćemo čuvati samo onoliko dugo koliko je potrebno da izvršimo svoju uslugu u okviru propisanih zakona. Posle toga će vaši lični podaci biti izbrisani. Ne možemo ukloniti podatke kada postoji zakonska obaveza za njihovo čuvanje, kao što su knjigovodstveni propisi ili kada postoji drugi zakonski osnov za čuvanje podataka, kao što je ugovorni odnos.

Koja su vaša prava?

Imate pravo da nas pitate koje vaše lične podatke čuvamo. Ako su vaši podaci netačni, nepotpuni ili nebitni, možete da tražite da se isprave ili obrišu. Jednom godišnje imate pravo da tražite pisanu dokumentaciju o svojim ličnim podacima koje čuvamo u našim arhivama. Da biste zatražili ovaj dokument pisati nadataprivacy@hm.com.Pristanak koji ste nam dali za korišćenje tih podataka u markentiške svrhe (npr. slanje biltena ili ponuda na vašu addresu e-pošte) možete povući bilo kada. Biltene otkazati putem veze za odjavu koja je navedena na dnu svake poruke sa biltenom.

Ko ima pristup podacima?

Vaše podatke nikada ne prosleđujemo, prodajemo niti trampimo sa trećim stranama u marketinške svrhe van grupe H&M. Podaci koji se prosleđuju trećim stranama, na primer špediterima u vezi sa isporukom robe, koriste se samo da bi H&M ispunila obaveza prema vama. H&M takođe može da daje vaše lične podatke organizacijama u vezi kredita ili agencijama za naplatu potraživanja u cilju provere kreditne sposobnosti, provere identiteta i naplate potraživanja.

Kako štitimo vaše podatke?

Preduzeli smo sve tehničke i organizacione mere za zaštitu podataka od gubitka, zloupotrebe, neovlašćenog pristupa itd. Svoje bezbednosne mere stalno usklađujemo sa tehnološkim napretkom i razvojem. U H&M-u svoje podatke štitimo pomoću šifrovanja. Sloj bezbednih utičnica (SSL) je funkcija koja šifruje sve podatke koje kupac i prodavac razmenjuju.

Kolačići (Cookies)

Kolačić (cookie) je mala tekstualna datoteka koja se prilikom posete memoriše na vaš računar ili mobilni uređaj i povlači iz njega prilikom narednih poseta. H&M koristi kolačiće radi poboljšanja i pojednostavljivanja vaših poseta. Kolačiće ne koristimo za čuvanje ličnih podataka ili za obelodanjivanje podataka trećim stranama.

Postoje dva tipa kolačića: trajni i privremeni (kolačići sesije). Trajni kolačići se čuvaju kao datoteka na vašem računaru ili mobilnom uređaju najduže 12 meseci. Kolačići sesije se čuvaju privremeno i nestaju kada završite sesiju u pregledaču. Trajne kolačiće koristimo za čuvanje vašeg izbora početne strane i vaših podataka ako prilikom prijavljivanja izaberete opciju „Zapamti me“. Kolačiće sesije koristimo kada koristite funkciju filtriranja proizvoda i za proveru da li ste prijavljeni.

Kolačiće možete lako da izbrišete sa računara ili mobilnog uređaja koristeći svoj pregledač. Uputstva o rukovanju i brisanju kolačića potražite u odeljku „Pomoć“ (Help) u svom pretraživaču. Možete da izaberete da onemogućite kolačiće ili da dobijete obaveštenje svaki put kada u vaš računar ili mobilni uređaj bude poslat novi kolačić. Imajte u vidu da, ako odlučite da onemogućite kolačiće, nećete moći u potpunosti da koristite sve funkcije.

Kolačići treće strane

Kolačiće treće strane koristimo za prikupljanje statističkih podataka u zbirnom obliku u analitičkim alatkama kao što su Google Analytics i Coremetrics. Koriste se i trajni i privremeni kolačići (kolačići sesije). Trajni kolačići se čuvaju na vašem računaru ili mobilnom uređaju najduže 24 meseci.

Veze

Hm.com i H&M aplikacija mogu da sadrže veze prema drugim veb-stranicama koji nisu pod našim punim nadzorom. Ne možemo da prihvatimo nikakvu odgovornost za zaštitu privatnosti ili sadržaj tih veb-stranica, ali nudimo veze prema njima da bismo svojim posetiocima olakšali pronalaženje više informacija o određenim temama.

Autorsko pravo

Sadržaj ove veb-stranice je zaštićen autorskim pravom i vlasništvo je kompanije H & M Hennes&Mauritz AB.

Kontrolor ličnih podataka

H & M Hennes&Mauritz AB
Mäster Samuelsgatan 46
106 38 Stockholm
Švedska

Telefon: +46 (0)8 796 55 00
Faks: +46 (0)8 24 80 78
E.adresa:info@hm.com

Privredni registar: Bolagsverket/Švedski privredni registar
Broj registracije kompanije: 556042-7220
Ovlašćeni predstavnik: Karl-Johan Person
PDV: PDV br. SE556042722001

South Africa

Data privacy is of high importance for H&M and we want to be open and transparent with our processing of your personal data. We therefore have a policy setting out how your personal data will be processed and protected.

Who is the controller of your personal data?

The Swedish company, H & M Hennes & Mauritz GBC AB (“H&M”), is the controller of the personal data you submit to us and responsible for your personal data under applicable data protection law.

H & M Hennes & Mauritz GBC AB
Mäster Samuelsgatan 46
106 38 Stockholm
Sweden
Telephone +46 (0)8 796 55 00
Fax +46 (0)8 24 80 78

Companies register: Bolagsverket/Swedish Companies Registration Office
Company registration number: 556042-7220
Authorised representative: Karl-Johan Persson
VAT registration number: VAT NO. SE556070171501

Where do we store your data?

The data that we collect from you is stored within the European Economic Area (“EEA”) but may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws. For transfers outside the EEA, H&M will use Standard Contractual Clauses and Privacy Shield as safeguards for countries without adequacy decision from the European Commission.

Who access your data?

Your data may be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com). The local H&M company will only act as the personal data processor and processes the personal data on behalf of the Swedish company. We never pass on, sell or swap your data for marketing purposes to third parties outside the H&M group. Data that is forwarded to third parties, is only used to provide you with our services. You will find what categories of third parties under every specific process below.

What is the legal ground for processing?

For every specific processing of personal data we collect from you we will inform you whether the provision of personal data is statutory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequences if you choose not to.

What are your rights?

Right to access:

You have the right to request information about the personal data we hold on you at any time. You can contact H&M that will provide you with your personal data via e-mail.

Right to portability:

Whenever H&M process your personal data by automated means based on your consent or based on an agreement you have the right to get a copy of your data in a structured, commonly used and machine-readable format transferred to you or to another party. This only includes the personal data you have submitted to us.

Right to rectification:

You have the right to request rectification of your personal data if they are incorrect, including the right to have incomplete personal data completed. If you have a H&M account or Club membership you can edit your personal data under your account and membership pages.

Right to erasure:

You have the right to erase any personal data processed by H&M at any time except for the following situations:

  • you have an ongoing matter with Customer Service.
  • you have an open order which has not yet been shipped or partially shipped
  • you have an unsettled debt with H&M, regardless of the payment method
  • if you are suspected or have misused our services within the last four years
  • your debt has been sold to a third party within the last three years or one year for deceased customers
  • your credit application has been rejected within the last three months
  • if you have made any purchase, we will keep your personal data in connection to your transaction for bookkeeping rules

Your right to object to processing based on legitimate interest:

You have the right to object to processing of your personal data that is based on H&M’s legitimate interest. H&M will not continue to process the personal data unless we can demonstrate a legitimate ground for the process which overrides your interest and rights or due to legal claims.

Your right to object to direct marketing:

You have the right to object to direct marketing, including profiling analysis made for direct marketing purposes. You can opt out from direct marketing by the following means:

  • following the instruction in each marketing mails
  • by editing the settings of your H&M account

Right to restriction:

You have the right to request that H&M restricts the process of your personal data under the following circumstances:

  • if you object to a processing based on H&M’s legitimate interest, H&M shall restrict all processing of such data pending the verification of the legitimate interest.
  • if you claim that your personal data is incorrect, H&M must restrict all processing of such data pending the verification of the accuracy of the personal data.
  • if the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data instead
  • if H&M no longer needs the personal data but it is required for you to make of defending legal claims.

How can you exercise your rights?

We take data protection very seriously and therefore we have dedicated customer service personnel who handles your requests in relation to your rights stated above. You can always reach them at info.sa@hm.com.

Data Protection Officer:

We have appointed a Data Protection Officer to ensure that we continuously process your personal data in an open, accurate and legal manner. You can contact our Data Protection Officer at info.sa@hm.com and write DPO as subject matter.

Right to complain with a supervisory Authority:

If you consider H&M to process your personal data in a incorrect way you can contact us. You also have the right to turn in a complaint to a supervisory authority.

Updates to our Privacy Notice:

We may need to update our Privacy Notice. The latest version of the Privacy Notice is always available on our website. We will communicate any material changes to the Privacy Notice, for example the purpose of why we use your personal data, the identity of the Controller or your rights.

Online Purchase

Why do we use your personal data?

We will use your personal data to manage your purchase online at H&M by processing your orders and returns via our online services and send you notifications of delivery statuses. We will use your personal data to manage your payments. We will also use your data to handle complaints and warranty matters for products. Your personal data will be used for identification, to validate your legal age for shopping online and to confirm your address with external partners. We want to offer you different payment methods and will carry out an analysis to find out which payment methods are available to you. This analysis includes your payment history and credit checks.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as name, address, email address and telephone number
  • payment information and payment history
  • credit information
  • order information

If you have an H&M account or are an H&M Club member, we will also process your personal data submitted in relation to the account or membership such as:

  • account or membership ID
  • shopping history

Who has access to your personal data?

Your personal data that is forwarded to third parties is only used to provide you with the services mentioned above: companies to validate your address, communication agencies to send you order confirmation, warehouse and distribution suppliers in connection with the delivery of your order, payment service providers for your payment, credit reference agencies for identity and credit checks and debt collection agencies. Please be aware that many of these recipient companies have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for H&M to fulfill the service of managing and delivering the order to you.

How long do we save your data?

We will keep your data as long as you are an active customer.

Automated decision making:

When you apply for credit as a method of payment we will perform an automated decision-making regarding your credit application. You have the right to to express your point of view and to contest the decision with a member of staff.

Direct Marketing

Why do we use your personal data?

We will use your personal data to send you marketing offers, information surveys and invitations through emails, text messages, phone calls and mail. In order to optimize your experience at H&M, we will provide you with relevant information, recommend products, send you reminders of products left in your shopping bag and send you personalized offers. All these great services are based on your previous purchases, what you have clicked on and the information you have submitted to us.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as email address, telephone number and zip code
  • if you want updates for kids (if you choose to provide us with this information)
  • gender (if you choose to provide us with this information)
  • the products and offers you have clicked on

If you have an H&M account or are an H&M Club member, we will also process personal data submitted in relation to your account and membership such as:

  • name
  • address
  • age
  • shopping history
  • how you navigated and clicked on the site

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the service mentioned above: for distribution of physical and digital direct marketing by media agencies and technical suppliers. We never pass on, sell or swap your data for marketing purposes to/with third parties outside the H&M Group.

On what legal basis may we process personal data?

You consent to the processing of your personal data when you agree to receive direct marketing. The exception to this is marketing by mail, including catalogs, for which the processing is necessary for the purpose of our legitimate interests.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time and to opt out from direct marketing. Upon doing so, H&M will not be able to send you any more direct marketing offers or information based on your consent. You can opt out from direct marketing by the following means:

  • following the instructions in each marketing post
  • editing the settings of your H&M account

How long do we save your data?

We will keep your data for direct marketing until you withdraw your consent. For email marketing, we will consider you an inactive customer if you have not opened an email within the past year. After this period of time, your personal data will be deleted.

H&M Account

Why do we use your personal data?

We will use your personal data to create and manage your personal account in order to give you a personalized and relevant experience at H&M. We will provide you with your order history and details related to your orders and enable you to manage your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information, such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag, offer you size recommendations and enable you to rate and review the products you have purchased from us. In order to provide you with relevant product recommendations, H&M will process your navigation and browsing on our digital platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account.

What types of personal data do we collect?

We will always process your email address and password that you submit to us when you sign up for a H&M account. We will process the following categories of personal data if you choose to provide them to us:

  • contact information such as name, address, telephone number
  • date of birth
  • gender
  • country
  • account settings
  • encrypted payment card information

We will process the following categories of personal data if you make a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to your cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: we use website agencies and analysis tools for product rating to optimize the website.

On what legal basis may we process personal data?

You consent to the processing of your personal data from your account when you create your H&M account. The processing of your personal data with the aim of providing you with relevant product information is based on our legitimate interests.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time. Upon doing so, your account will cease to exist and H&M will not be able to provide you with the services mentioned above.

How long do we save your data?

We will keep your data for as long as you have an active H&M account. You have the right to terminate your account at any time. If you choose to do so, your account will cease to exist and you will be considered inactive. We will keep your personal data if required to do so by law and if there is an open dispute. After your account has been terminated, your data will be deleted.

Your right to object to the processing of your data:

You have the right to object to the processing of your personal data that is based on H&M:s’s legitimate interests by contacting info.sa@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

H&M Club

Why do we use your personal data?

We will use your personal data to create and manage your Club membership and give you a personalized and relevant experience at H&M Club. We will register and manage your points based on your purchases and send you information regarding your points and rewards such as discounts and Club events. We will also use your personal data for invitations to events and competitions and H&M Club member discounts and additional services. We will provide you with your order history and details related to your orders and enable you to manage your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information, such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag and rate and review the products you have purchased from us. In order to provide you with relevant product recommendations, H&M Club will process your navigation and browsing on our digital platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account. If you have not opted out of direct marketing, we will use your personal data to send you marketing offers, information surveys and invitations through emails, text messages, phone calls and mail.

What types of personal data do we collect?

We will process the following categories of personal data that you submit to us when you sign up for H&M Club:

  • identification data such as email address and password
  • contact information such as name, zip code, email address
  • date of birth
  • gender
  • Club membership ID
  • telephone number (if you choose to provide us with it)
  • address (if you choose to provide us with it)
  • account settings
  • encrypted payment card information

We will process the following categories of personal data if you make a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to your cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: event booking tools for event booking and website agencies to optimize the website, analysis tools and moderating and publishing agencies for product rating, and communication and marketing distribution suppliers to distribute marketing.

On what legal basis may we process personal data?

The processing of your personal data is necessary to fulfill the service of the H&M Club. Collecting your personal data to create and manage your H&M Club membership is a requirement if we are to fulfill our commitments according to the membership agreement. If you do not submit your personal data, we will not be able to provide you with the membership or the services of the H&M Club.

How long do we keep your data?

We will keep your data for as long as you have an active Club membership. You have the right to terminate your membership at any time. If you choose to do so, your membership will cease to exist. After your membership has been terminated, your data will be deleted. We will keep your personal data if required to do so by law and if there is an open dispute.

Your right to object to direct marketing:

You have the right to object to direct marketing, including the profiling analysis made for direct marketing purposes. If you object to direct marketing, we will stop processing your personal data for that purpose and stop sending you marketing material based on the H&M Club membership. If you have signed up for newsletters, you will still receive direct marketing that is based on your consent.

Customer Service

Why do we use your personal data?

We will use your personal data to manage your questions and handle complaints and warranty matters for products and technical support matters through email, our chat function, telephone and social media. We may also contact you if there is a problem with your order.

What types of personal data do we process?

We will process any data you provide us with, including the following categories:

  • contact information such as name, address, email address and telephone number
  • date of birth
  • payment information and payment history
  • credit information
  • order information
  • account or member number
  • all correspondence in a specific matter

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: customer service agencies for the Asian region.

On what legal basis may we process personal data?

The processing of your personal data is based on H&M:s’s legitimate interests.

How long do we keep your data?

We will keep your data for 100 days for telephone and email logs and correspondence and twelve months for case management. For in-store complaints, your personal data will be saved for two years, except for the US where it is saved for five years.

Your right to object to processing based on legitimate interests:

You have the right to object to the processing of your personal data that is based on H&M:s’s legitimate interests. H&M will not continue to process your personal data unless we can demonstrate a legitimate basis for the process which overrides your interests and rights or due to legal claims.

Competition

Why do we use your personal data?

We will process your data when you enter our competitions. Your personal data will be used for H&M to contact contestants regarding the competition before and after an event, identify contestants, verify the age of contestants, contact winners, and deliver and follow up on prize deliveries.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as name, address, email address and telephone number
  • age
  • information submitted in the contest

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: for delivery of prizes by shipping suppliers.

On what legal basis may we process personal data?

You consent to the processing of your personal data when you choose to enter a competition.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time. Upon doing so, H&M will not be able to provide you with the services mentioned above.

How long do we save your data?

We will keep your personal data for 45 days after the competition has ended.

Development and Improvement

Why do we use your personal data?

We will use data to evaluate, develop and improve our services, products and systems for all of our customers. For this purpose we will not analyse your data on an individual level, all processing will be done on pseudonymized data. This includes analysis to make our services more user-friendly, such as modifying the user interface to simplify the flow of information or to highlight features that are commonly used by our customers in our digital channels and to improve IT systems in order to increase the security for our visitors and customers in general. The analysis is also used to develop and constantly improve the logistics flow of goods by forecasting purchases, stocks and deliveries as well as our resource capacity from a sustainability point of view by streamlining purchasing and scheduling of deliveries. In addition we use the data to be able to plan new establishments of stores and warehouses and improve our product range.

What types of personal data do we process?

We will process following categories of personal data if you have chosen to provide it to us:

  • customer number
  • date of birth
  • gender
  • country
  • account settings

We will process the following categories of personal data if you have made a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties, is only used to provide you with the services mentioned above. We use web-analysis companies to analyse our customer online behaviour on a general level.

What is the legal ground to process your personal data?

The processing of your personal data, to develop and improve our services and products, is based on our legitimate interest.

How long do we save your data?

We will keep your data for as long as you have an active H&M account or Club membership. After your account or membership has been terminated your data will be deleted.

Your right to object to processing of your data:

You have the right to object to processing of your personal data that is based on H&M:s legitimate interest by contacting info.sa@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

Fullfilment of legal obligations

Why do we use your personal data?

We will use your personal data to comply with obligations in laws, court rulings and decisions from authorites. This includes to use your personal data to collect and verify accounting data to comply with bookeeping rules.

What types of personal data do we process?

We will process following categories of personal data:

  • customer number
  • order number
  • name
  • postal address
  • transaction amount
  • transaction date

Who has access to your personal data?

Your data will be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com). We will share your personal data with IT companies that provides bookeeping system solutions.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for H&M to fulfil its legal obligation.

How long do we save your data?

We will save your data in compliance with the bookkeeping rules in your country.

Prevention of missuse and crime

Why do we use your personal data?

We will use your personal data for loss prevention management by seccuring that terms and conditions are being followed and to detect and prevent misuse of our services. We will also use your personal data by video surveliance, for security reasons to be able to follow up on incidents and to prevent and report criminal offences in our stores. Your personal data will be used to prevent and investigate abuse of our services online, losses and fraud, by analzing online shopping behavior.

What types of personal data do we process?

We will process following categories of personal data:

  • contact information such as name, address, telephone number and e-mail address
  • club membership ID
  • customer number
  • video footage
  • order history
  • delivery information
  • payment history

Who has access to your personal data?

Your personal data that is forwarded to third parties, is only used for purposes mentioned above. We will share your data with companies for exception based reporting. Incidents and fraud may be shared with insurance companies, legal authorities or local and global law enforcements to complete investigations. Please be aware that such recipients will have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

The processing of your personal data to prevent misuse of our services is based on our legitimate interest.

How long do we save your data?

We will keep your data for the time we need to prevent and/or report potentional fraud and other offenses. Video footage will be saved in compliance with local legislation but maximum for 30 days.

Your right to object to processing of your data:

You have the right to object to processing of your personal data that is based on H&M:s legitimate interest by contacting info.sa@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

Cookies

A cookie is a small text file that is saved on and, during subsequent visits, retrieved from your computer or mobile device. If you use our services, we will assume that you agree to the use of such cookies.

How do we use cookies?

We use permanent cookies to store your preferred homepage as well as your details if you selected “Remember me” when you logged in. We will use cookies to save your favorite products. We use session cookies, for example when you use the product filtration function, to check whether you are logged in or if you put an item in your shopping bag. We use both first- and third-party cookies to collect statistics and user data in aggregate and individual forms in analysis tools to optimize our site and present you with relevant marketing material. Some third-party cookies are set by services that appear on our pages and are not in our control. They are set by social media providers such as Twitter, Facebook and Vimeo and relate to the ability of users to share content on this site, as indicated by their respective icon. We also use third-party cookies, which perform cross-site tracking in order to offer you marketing in other sites/channels.

What types of personal data do we process?

We will only connect your cookie ID to your personal data submitted and gathered in relation to your account or club membership if you are logged in to your account or H&M Club.

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: analysis tools to collect statistics to optimize our site and present you with relevant material.

On what legal basis may we process personal data?

We will only connect your cookies to your personal data if you are logged in to your H&M account or the H&M Club. If you are logged in to your account, the legal basis is our legitimate interests. If you are logged in to H&M Club, the legal basis is fulfilment of H&M Club terms and conditions.

How long do we save your data?

H&M does not save your personal data. You can easily erase cookies from your computer or mobile device through your browser. For instructions on how to handle and delete cookies, please look under “Help” in your browser. You can choose to disable cookies or receive a notification each time a new cookie is sent to your computer or mobile device. Please note that if you choose to disable cookies, you will not be able to take advantage of all our features.

23.05.2018

Ukraine

Data privacy is of high importance for H&M and we want to be open and transparent with our processing of your personal data. We therefore have a policy setting out how your personal data will be processed and protected.

Who is the controller of your personal data?

The Swedish company, H & M Hennes & Mauritz GBC AB (“H&M”), is the controller of the personal data you submit to us and responsible for your personal data under applicable data protection law.

H & M Hennes & Mauritz GBC AB
Mäster Samuelsgatan 46
106 38 Stockholm
Sweden
Telephone +46 (0)8 796 55 00
Fax +46 (0)8 24 80 78

Companies register: Bolagsverket/Swedish Companies Registration Office
Company registration number: 556042-7220
Authorised representative: Karl-Johan Persson
VAT registration number: VAT NO. SE556042722001

Where do we store your data?

The data that we collect from you is stored within the European Economic Area (“EEA”) but may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws. For transfers outside the EEA, H&M will use Standard Contractual Clauses and Privacy Shield as safeguards for countries without adequacy decision from the European Commission.

Who access your data?

Your data may be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com). The local H&M company will only act as the personal data processor and processes the personal data on behalf of the Swedish company. We never pass on, sell or swap your data for marketing purposes to third parties outside the H&M group. Data that is forwarded to third parties, is only used to provide you with our services. You will find what categories of third parties under every specific process below.

What is the legal ground for processing?

For every specific processing of personal data we collect from you we will inform you whether the provision of personal data is statutory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequences if you choose not to.

What are your rights?

Right to access:

You have the right to request information about the personal data we hold on you at any time. You can contact H&M that will provide you with your personal data via e-mail.

Right to portability:

Whenever H&M process your personal data by automated means based on your consent or based on an agreement you have the right to get a copy of your data in a structured, commonly used and machine-readable format transferred to you or to another party. This only includes the personal data you have submitted to us.

Right to rectification:

You have the right to request rectification of your personal data if they are incorrect, including the right to have incomplete personal data completed. If you have a H&M account or Club membership you can edit your personal data under your account and membership pages.

Right to erasure:

You have the right to erase any personal data processed by H&M at any time except for the following situations:

  • you have an ongoing matter with Customer Service.
  • you have an open order which has not yet been shipped or partially shipped
  • you have an unsettled debt with H&M, regardless of the payment method
  • if you are suspected or have misused our services within the last four years
  • your debt has been sold to a third party within the last three years or one year for deceased customers
  • your credit application has been rejected within the last three months
  • if you have made any purchase, we will keep your personal data in connection to your transaction for bookkeeping rules

Your right to object to processing based on legitimate interest:

You have the right to object to processing of your personal data that is based on H&M’s legitimate interest. H&M will not continue to process the personal data unless we can demonstrate a legitimate ground for the process which overrides your interest and rights or due to legal claims.

Your right to object to direct marketing:

You have the right to object to direct marketing, including profiling analysis made for direct marketing purposes. You can opt out from direct marketing by the following means:

  • following the instruction in each marketing mails
  • by editing the settings of your H&M account

Right to restriction:

You have the right to request that H&M restricts the process of your personal data under the following circumstances:

  • if you object to a processing based on H&M’s legitimate interest, H&M shall restrict all processing of such data pending the verification of the legitimate interest.
  • if you claim that your personal data is incorrect, H&M must restrict all processing of such data pending the verification of the accuracy of the personal data.
  • if the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data instead
  • if H&M no longer needs the personal data but it is required for you to make of defending legal claims.

How can you exercise your rights?

We take data protection very seriously and therefore we have dedicated customer service personnel who handles your requests in relation to your rights stated above. You can always reach them at info@hm.com.

Data Protection Officer:

We have appointed a Data Protection Officer to ensure that we continuously process your personal data in an open, accurate and legal manner. You can contact our Data Protection Officer at info@hm.com and write DPO as subject matter.

Right to complain with a supervisory Authority:

If you consider H&M to process your personal data in a incorrect way you can contact us. You also have the right to turn in a complaint to a supervisory authority.

Updates to our Privacy Notice:

We may need to update our Privacy Notice. The latest version of the Privacy Notice is always available on our website. We will communicate any material changes to the Privacy Notice, for example the purpose of why we use your personal data, the identity of the Controller or your rights.

Online Purchase

Why do we use your personal data?

We will use your personal data to manage your purchase online at H&M by processing your orders and returns via our online services and send you notifications of delivery statuses. We will use your personal data to manage your payments. We will also use your data to handle complaints and warranty matters for products. Your personal data will be used for identification, to validate your legal age for shopping online and to confirm your address with external partners. We want to offer you different payment methods and will carry out an analysis to find out which payment methods are available to you. This analysis includes your payment history and credit checks.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as name, address, email address and telephone number
  • payment information and payment history
  • credit information
  • order information

If you have an H&M account or are an H&M Club member, we will also process your personal data submitted in relation to the account or membership such as:

  • account or membership ID
  • shopping history

Who has access to your personal data?

Your personal data that is forwarded to third parties is only used to provide you with the services mentioned above: companies to validate your address, communication agencies to send you order confirmation, warehouse and distribution suppliers in connection with the delivery of your order, payment service providers for your payment, credit reference agencies for identity and credit checks and debt collection agencies. Please be aware that many of these recipient companies have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for H&M to fulfill the service of managing and delivering the order to you.

How long do we save your data?

We will keep your data as long as you are an active customer.

Automated decision making:

When you apply for credit as a method of payment we will perform an automated decision-making regarding your credit application. You have the right to to express your point of view and to contest the decision with a member of staff.

Direct Marketing

Why do we use your personal data?

We will use your personal data to send you marketing offers, information surveys and invitations through emails, text messages, phone calls and mail. In order to optimize your experience at H&M, we will provide you with relevant information, recommend products, send you reminders of products left in your shopping bag and send you personalized offers. All these great services are based on your previous purchases, what you have clicked on and the information you have submitted to us.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as email address, telephone number and zip code
  • if you want updates for kids (if you choose to provide us with this information)
  • gender (if you choose to provide us with this information)
  • the products and offers you have clicked on

If you have an H&M account or are an H&M Club member, we will also process personal data submitted in relation to your account and membership such as:

  • name
  • address
  • age
  • shopping history
  • how you navigated and clicked on the site

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the service mentioned above: for distribution of physical and digital direct marketing by media agencies and technical suppliers. We never pass on, sell or swap your data for marketing purposes to/with third parties outside the H&M Group.

On what legal basis may we process personal data?

You consent to the processing of your personal data when you agree to receive direct marketing. The exception to this is marketing by mail, including catalogs, for which the processing is necessary for the purpose of our legitimate interests.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time and to opt out from direct marketing. Upon doing so, H&M will not be able to send you any more direct marketing offers or information based on your consent. You can opt out from direct marketing by the following means:

  • following the instructions in each marketing post
  • editing the settings of your H&M account

How long do we save your data?

We will keep your data for direct marketing until you withdraw your consent. For email marketing, we will consider you an inactive customer if you have not opened an email within the past year. After this period of time, your personal data will be deleted.

H&M Account

Why do we use your personal data?

We will use your personal data to create and manage your personal account in order to give you a personalized and relevant experience at H&M. We will provide you with your order history and details related to your orders and enable you to manage your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information, such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag, offer you size recommendations and enable you to rate and review the products you have purchased from us. In order to provide you with relevant product recommendations, H&M will process your navigation and browsing on our digital platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account.

What types of personal data do we collect?

We will always process your email address and password that you submit to us when you sign up for a H&M account. We will process the following categories of personal data if you choose to provide them to us:

  • contact information such as name, address, telephone number
  • date of birth
  • gender
  • country
  • account settings
  • encrypted payment card information

We will process the following categories of personal data if you make a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to your cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: we use website agencies and analysis tools for product rating to optimize the website.

On what legal basis may we process personal data?

You consent to the processing of your personal data from your account when you create your H&M account. The processing of your personal data with the aim of providing you with relevant product information is based on our legitimate interests.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time. Upon doing so, your account will cease to exist and H&M will not be able to provide you with the services mentioned above.

How long do we save your data?

We will keep your data for as long as you have an active H&M account. You have the right to terminate your account at any time. If you choose to do so, your account will cease to exist and you will be considered inactive. We will keep your personal data if required to do so by law and if there is an open dispute. After your account has been terminated, your data will be deleted.

Your right to object to the processing of your data:

You have the right to object to the processing of your personal data that is based on H&M:s’s legitimate interests by contacting info@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

H&M Club

Why do we use your personal data?

We will use your personal data to create and manage your Club membership and give you a personalized and relevant experience at H&M Club. We will register and manage your points based on your purchases and send you information regarding your points and rewards such as discounts and Club events. We will also use your personal data for invitations to events and competitions and H&M Club member discounts and additional services. We will provide you with your order history and details related to your orders and enable you to manage your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information, such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag and rate and review the products you have purchased from us. In order to provide you with relevant product recommendations, H&M Club will process your navigation and browsing on our digital platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account. If you have not opted out of direct marketing, we will use your personal data to send you marketing offers, information surveys and invitations through emails, text messages, phone calls and mail.

What types of personal data do we collect?

We will process the following categories of personal data that you submit to us when you sign up for H&M Club:

  • identification data such as email address and password
  • contact information such as name, zip code, email address
  • date of birth
  • gender
  • Club membership ID
  • telephone number (if you choose to provide us with it)
  • address (if you choose to provide us with it)
  • account settings
  • encrypted payment card information

We will process the following categories of personal data if you make a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to your cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: event booking tools for event booking and website agencies to optimize the website, analysis tools and moderating and publishing agencies for product rating, and communication and marketing distribution suppliers to distribute marketing.

On what legal basis may we process personal data?

The processing of your personal data is necessary to fulfill the service of the H&M Club. Collecting your personal data to create and manage your H&M Club membership is a requirement if we are to fulfill our commitments according to the membership agreement. If you do not submit your personal data, we will not be able to provide you with the membership or the services of the H&M Club.

How long do we keep your data?

We will keep your data for as long as you have an active Club membership. You have the right to terminate your membership at any time. If you choose to do so, your membership will cease to exist. After your membership has been terminated, your data will be deleted. We will keep your personal data if required to do so by law and if there is an open dispute.

Your right to object to direct marketing:

You have the right to object to direct marketing, including the profiling analysis made for direct marketing purposes. If you object to direct marketing, we will stop processing your personal data for that purpose and stop sending you marketing material based on the H&M Club membership. If you have signed up for newsletters, you will still receive direct marketing that is based on your consent.

Customer Service

Why do we use your personal data?

We will use your personal data to manage your questions and handle complaints and warranty matters for products and technical support matters through email, our chat function, telephone and social media. We may also contact you if there is a problem with your order.

What types of personal data do we process?

We will process any data you provide us with, including the following categories:

  • contact information such as name, address, email address and telephone number
  • date of birth
  • payment information and payment history
  • credit information
  • order information
  • account or member number
  • all correspondence in a specific matter

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: customer service agencies for the Asian region.

On what legal basis may we process personal data?

The processing of your personal data is based on H&M:s’s legitimate interests.

How long do we keep your data?

We will keep your data for 100 days for telephone and email logs and correspondence and twelve months for case management. For in-store complaints, your personal data will be saved for two years, except for the US where it is saved for five years.

Your right to object to processing based on legitimate interests:

You have the right to object to the processing of your personal data that is based on H&M:s’s legitimate interests. H&M will not continue to process your personal data unless we can demonstrate a legitimate basis for the process which overrides your interests and rights or due to legal claims.

Competition

Why do we use your personal data?

We will process your data when you enter our competitions. Your personal data will be used for H&M to contact contestants regarding the competition before and after an event, identify contestants, verify the age of contestants, contact winners, and deliver and follow up on prize deliveries.

What types of personal data do we process?

We will process the following categories of personal data:

  • contact information such as name, address, email address and telephone number
  • age
  • information submitted in the contest

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: for delivery of prizes by shipping suppliers.

On what legal basis may we process personal data?

You consent to the processing of your personal data when you choose to enter a competition.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time. Upon doing so, H&M will not be able to provide you with the services mentioned above.

How long do we save your data?

We will keep your personal data for 45 days after the competition has ended.

Development and Improvement

Why do we use your personal data?

We will use data to evaluate, develop and improve our services, products and systems for all of our customers. For this purpose we will not analyse your data on an individual level, all processing will be done on pseudonymized data. This includes analysis to make our services more user-friendly, such as modifying the user interface to simplify the flow of information or to highlight features that are commonly used by our customers in our digital channels and to improve IT systems in order to increase the security for our visitors and customers in general. The analysis is also used to develop and constantly improve the logistics flow of goods by forecasting purchases, stocks and deliveries as well as our resource capacity from a sustainability point of view by streamlining purchasing and scheduling of deliveries. In addition we use the data to be able to plan new establishments of stores and warehouses and improve our product range.

What types of personal data do we process?

We will process following categories of personal data if you have chosen to provide it to us:

  • customer number
  • date of birth
  • gender
  • country
  • account settings

We will process the following categories of personal data if you have made a purchase:

  • order history
  • delivery information
  • payment history

We will also process the following categories of personal data connected to cookies:

  • click history
  • navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties, is only used to provide you with the services mentioned above. We use web-analysis companies to analyse our customer online behaviour on a general level.

What is the legal ground to process your personal data?

The processing of your personal data, to develop and improve our services and products, is based on our legitimate interest.

How long do we save your data?

We will keep your data for as long as you have an active H&M account or Club membership. After your account or membership has been terminated your data will be deleted.

Your right to object to processing of your data:

You have the right to object to processing of your personal data that is based on H&M:s legitimate interest by contacting info@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

Fullfilment of legal obligations

Why do we use your personal data?

We will use your personal data to comply with obligations in laws, court rulings and decisions from authorites. This includes to use your personal data to collect and verify accounting data to comply with bookeeping rules.

What types of personal data do we process?

We will process following categories of personal data:

  • customer number
  • order number
  • name
  • postal address
  • transaction amount
  • transaction date

Who has access to your personal data?

Your data will be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com). We will share your personal data with IT companies that provides bookeeping system solutions.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for H&M to fulfil its legal obligation.

How long do we save your data?

We will save your data in compliance with the bookkeeping rules in your country.

Prevention of missuse and crime

Why do we use your personal data?

We will use your personal data for loss prevention management by seccuring that terms and conditions are being followed and to detect and prevent misuse of our services. We will also use your personal data by video surveliance, for security reasons to be able to follow up on incidents and to prevent and report criminal offences in our stores. Your personal data will be used to prevent and investigate abuse of our services online, losses and fraud, by analzing online shopping behavior.

What types of personal data do we process?

We will process following categories of personal data:

  • contact information such as name, address, telephone number and e-mail address
  • club membership ID
  • customer number
  • video footage
  • order history
  • delivery information
  • payment history

Who has access to your personal data?

Your personal data that is forwarded to third parties, is only used for purposes mentioned above. We will share your data with companies for exception based reporting. Incidents and fraud may be shared with insurance companies, legal authorities or local and global law enforcements to complete investigations. Please be aware that such recipients will have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

The processing of your personal data to prevent misuse of our services is based on our legitimate interest.

How long do we save your data?

We will keep your data for the time we need to prevent and/or report potentional fraud and other offenses. Video footage will be saved in compliance with local legislation but maximum for 30 days.

Your right to object to processing of your data:

You have the right to object to processing of your personal data that is based on H&M:s legitimate interest by contacting info@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

Cookies

A cookie is a small text file that is saved on and, during subsequent visits, retrieved from your computer or mobile device. If you use our services, we will assume that you agree to the use of such cookies.

How do we use cookies?

We use permanent cookies to store your preferred homepage as well as your details if you selected “Remember me” when you logged in. We will use cookies to save your favorite products. We use session cookies, for example when you use the product filtration function, to check whether you are logged in or if you put an item in your shopping bag. We use both first- and third-party cookies to collect statistics and user data in aggregate and individual forms in analysis tools to optimize our site and present you with relevant marketing material. Some third-party cookies are set by services that appear on our pages and are not in our control. They are set by social media providers such as Twitter, Facebook and Vimeo and relate to the ability of users to share content on this site, as indicated by their respective icon. We also use third-party cookies, which perform cross-site tracking in order to offer you marketing in other sites/channels.

What types of personal data do we process?

We will only connect your cookie ID to your personal data submitted and gathered in relation to your account or club membership if you are logged in to your account or H&M Club.

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above: analysis tools to collect statistics to optimize our site and present you with relevant material.

On what legal basis may we process personal data?

We will only connect your cookies to your personal data if you are logged in to your H&M account or the H&M Club. If you are logged in to your account, the legal basis is our legitimate interests. If you are logged in to H&M Club, the legal basis is fulfilment of H&M Club terms and conditions.

How long do we save your data?

H&M does not save your personal data. You can easily erase cookies from your computer or mobile device through your browser. For instructions on how to handle and delete cookies, please look under “Help” in your browser. You can choose to disable cookies or receive a notification each time a new cookie is sent to your computer or mobile device. Please note that if you choose to disable cookies, you will not be able to take advantage of all our features.

23.05.2018

Uruguay

La privacidad es de gran importancia para H&M y queremos mantener una actitud abierta y transparente al tratar sus datos personales. Por lo tanto, disponemos de una política que establece cómo se tratan y protegen sus datos personales..

¿Quién es el responsable del tratamiento de sus datos personales?

La compañía sueca H & M Hennes & Mauritz GBC AB, es el responsable del tratamiento de los datos personales que usted nos proporciona y se responsabiliza de los referidos datos personales de acuerdo con la normativa aplicable en materia de protección de datos.

H & M Hennes & Mauritz GBC AB
Mäster Samuelsgatan 46
106 38 Estocolmo
Suecia
Teléfono+46 (0)8 796 55 00
Fax +46 (0)8 24 80 78

Registro mercantil: Bolagsverket (Conservador de Sociedades de Suecia)
Número de registro mercantil: 556070-1715
Representante autorizado: Karl-Johan Persson
Número de identificación fiscal: C.I.F.: SE556070171501

¿Dónde almacenamos sus datos?

Los datos que recopilamos sobre usted se almacenan dentro del Espacio Económico Europeo («EEE»), aunque también se pueden transferir y tratar en un país fuera del EEE. Cualquier transferencia de sus datos personales será realizada de conformidad con las leyes aplicables.Para transferencias fuera del EEE, H&M utilizará Cláusulas Contractuales Tipo de protección de datos adoptadas por la Comisión Europea y el Escudo de Privacidad UE – EE.UU. como garantía de aquellas transferencias realizadas a países que no cuentan con una decisión de adecuación de la Comisión Europea.

¿A quién comunicamos sus datos?

Sus datos pueden ser compartidos por el grupo H&M (para más información sobre las compañías integrantes del grupo H&M, consulte el siguiente enlace: about.hm.com). La compañía H&M local será quien trate los datos personales y lo hará en nombre de la compañía sueca: H & M Hennes & Mauritz GBC AB. Nunca pasamos, vendemos ni intercambiamos sus datos personales con terceras partes ajenas al grupo H&M. Los datos que se envíen a terceros, se utilizarán únicamente para ofrecerle a usted nuestros servicios. Le detallaremos las categorías de terceros que acceden a sus datos para cada actividad de tratamiento específica.

¿Cuál es la base legal para el tratamiento de sus datos personales?

En cada tratamiento específico de datos personales recopilados sobre usted, le informaremos si la comunicación de datos personales es un requisito legal o contractual, o un requisito necesario para suscribir un contrato, y si está obligado a facilitar los datos personales, así como de las posibles consecuencias de no facilitar tales datos.

¿Cuáles son sus derechos?

Derecho de acceso:

Cualquier persona tiene derecho a obtener confirmación sobre si en H&M estamos tratando datos personales que les conciernan, o no. Puede contactar a H&M que le remitirá los datos personales que tratamos sobre usted por email.

Derecho de portabilidad:

Siempre que H&M procese sus datos personales a través de medios automatizados en base a su consentimiento o a un acuerdo, usted tiene derecho a obtener una copia de sus datos en un formato estructurado, de uso común y lectura mecánica transferida a su nombre o a un tercero. En ella se incluirán únicamente los datos personales que usted nos haya facilitado.

Derecho de rectificación:

Usted tiene derecho a solicitar la rectificación de sus datos personales si son inexactos, incluyendo el derecho a completar datos que figuren incompletos. Si tiene una cuenta de H&M o una suscripción al Club, puede editar sus datos personales en dicha cuenta y en las páginas de suscripción..

Derecho de supresión:

Usted tiene derecho a obtener sin dilación indebida la supresión de cualquier dato personal suyo tratado por H&M en cualquier momento, excepto en las siguientes situaciones:

  • tiene un asunto pendiente con el Servicio de atención al cliente
  • tiene un pedido pendiente que aún no se ha enviado o cuyo envío no se ha completado,
  • tiene una deuda pendiente con H&M, independientemente del método de pago
  • se sospecha o está confirmado que ha utilizado incorrectamente nuestros servicios en los últimos cuatro años
  • u deuda se ha derivado a un tercero en los últimos tres años, o en el último año en el caso de clientes fallecidos
  • su solicitud de crédito ha sido denegada en los últimos tres meses
  • ha realizado alguna compra por lo que conservaremos sus datos personales en relación con la transacción por normativa contable.

Derecho de oposición al tratamiento de datos en base al interés legítimo:

Usted tiene derecho a oponerse al tratamiento de sus datos personales en base al interés legítimo de H&M. H&M no seguirá tratando los datos personales a menos que podamos acreditar motivos legítimos imperiosos para el tratamiento que prevalezcan sobre sus intereses, derechos y libertades, o bien para la formulación, el ejercicio o la defensa de reclamaciones.

Derecho de oposición al marketing directo:

Usted tiene derecho a oponerse al marketing directo, incluyendo la elaboración de perfiles realizada para dicho marketing directo. Puede desvincularse del marketing directo en cualquier momento de los siguientes modos:

  • siguiendo las indicaciones facilitadas en cada correo de marketing
  • editando los ajustes de su cuenta de H&M

Derecho a presentar una reclamación ante una autoridad de control:

Si usted considera que H&M trata sus datos de un modo incorrecto, puede contactar con nosotros. También tiene derecho a presentar una queja ante la autoridad de protección de datos competente.:

Derecho a la limitación en el tratamiento:

Usted tiene derecho a solicitar que H&M limite el tratamiento de sus datos personales en las siguientes circunstancias:

  • si usted se opone al tratamiento de sus datos en base al interés legítimo de H&M, H&M deberá limitar cualquier tratamiento de dichos datos a la espera de la verificación del interés legítimo.
  • si usted reclama que sus datos personales son incorrectos, H&M debe limitar cualquier tratamiento de dichos datos hasta que se verifique la precisión de los mismos.
  • si el tratamiento es ilegal, usted podrá oponerse a que se eliminen los datos personales y, en su lugar, solicitar la limitación de su uso.
  • si H&M ya no necesita los datos personales, pero usted los necesita para la formulación, el ejercicio o la defensa de reclamaciones.

Ejercicio de derechos:

Nos tomamos muy en serio la protección de datos y, por lo tanto, contamos con personal de servicio al cliente dedicado que se ocupa de sus solicitudes en relación con los derechos antes mencionados. Siempre puede ponerse en contacto con ellos en: info.co@hm.com.

Delegado de Protección de Datos:

Hemos nombrado a un responsable de la protección de datos para asegurarnos de que tratamos continuamente sus datos personales de forma abierta, exacta y legal. Puede ponerse en contacto con nuestro Delegado de Protección de Datos en: info.co@hm.com y escribir DPO como asunto.

Derecho a presentar una reclamación ante una autoridad de control:

Si usted considera que H&M trata sus datos de un modo incorrecto, puede contactar con nosotros. También tiene derecho a presentar una queja ante la autoridad de protección de datos competente.

Actualizaciones de nuestro Aviso de Privacidad:

Es posible que tengamos que actualizar nuestro Aviso de Privacidad. La última versión del Aviso de Privacidad está siempre disponible en nuestro sitio web. Comunicaremos cualquier cambio material en el Aviso de Privacidad, por ejemplo, la finalidad del tratamiento de sus datos personales, la identidad del Responsable o sus derechos.

Compras Online

¿Por qué utilizamos sus datos personales?

Utilizaremos sus datos personales para administrar sus compras online en H&M mediante el procesamiento de sus pedidos y devoluciones a través de nuestros servicios online, y para enviarle notificaciones sobre el estado de la entrega o en caso de problemas con el envío de los artículos. Utilizaremos sus datos personales para administrar sus pagos. También utilizaremos sus datos para gestionar cualquier queja o cuestión sobre la garantía de los productos. Sus datos personales se utilizarán para identificarle y validad su edad legal para realizar compras online, confirmando igualmente su dirección con colaboradores externos. Queremos ofrecerle diferentes alternativas de pago y realizaremos un análisis para averiguar qué alternativas tiene a su disposición, incluyendo su historial de pago y las verificaciones de crédito.

¿Qué tipo de datos personales procesamos?

Procesaremos las siguientes categorías de datos personales:

  • información de contacto como: nombre, dirección, correo electrónico y número de teléfono
  • información de pago e historial de pagos
  • información de crédito
  • información del pedido

Si tiene una cuenta de H&M o si es miembro de H&M Club, también procesaremos los datos personales facilitados al crear su cuenta o al suscribirse como miembro:

  • cuenta o Id. de suscripción al Club
  • historial de compras

¿Quién tiene acceso a sus datos personales?

Los datos enviados a terceros, utilizados sólo para ofrecerle los servicios citados previamente, incluirán a compañías que validarán su dirección, empresas de comunicación que enviarán la confirmación de su pedido, así como almacenes y proveedores en relación con la entrega del pedido, proveedores del servicio de pago para la gestión financiera, agencias de referencia crediticia que identificarán y verificarán su crédito, y agencias de cobro de deudas. Recuerde que muchas de estas empresas receptoras tienen derecho u obligación de procesar sus datos personales.

¿Cuál es la base legal para procesar sus datos personales?

El procesamiento de sus datos personales por parte de H&M es necesario para el cumplimiento del servicio de administración y entrega del pedido a su nombre.

¿Durante cuánto tiempo guardamos sus datos?

Conservamos sus datos mientras permanezca como cliente activo.

Toma de decisión automatizada:

Cuando usted solicita la concesión de crédito, como método de pago, nosotros realizamos una toma de decisión automatizada respecto a su solicitud. Usted tiene derecho a expresar su punto de vista y a comentar la decisión con un miembro del personal a través de los canales facilitados con la presente información.

Marketing Directo

¿Para qué utilizamos sus datos personales?

Utilizaremos sus datos personales para enviarle ofertas de marketing, encuestas informativas e invitaciones a través de correos electrónicos, mensajes de texto, llamadas telefónicas y correo postal. A fin de optimizar su experiencia con H&M le ofreceremos información relevante, le recomendaremos productos y le enviaremos recordatorios de artículos que tiene en su cesta de la compra u ofertas personalizadas. Todos estos fantásticos servicios se basarán en compras previas que haya realizado, lo que haya seleccionado e información que nos haya enviado.

¿Qué tipo de datos personales tratamos?

Trataremos las siguientes categorías de datos personales:

  • información de contacto como: dirección de correo electrónico, número de teléfono y código postal
  • si le interesan las novedades para niños/as (si decidió facilitarnos dicha información)
  • género (si decidió facilitarnos dicha información)
  • qué productos y ofertas ha seleccionado

Si tiene una cuenta de H&M o si es miembro de H&M Club, también trataremos los datos personales facilitados al crear su cuenta o al suscribirse como miembro:

  • nombre
  • dirección
  • edad
  • historial de compras
  • qué ha explorado y qué ha seleccionado en el sitio web

¿Quién tiene acceso a sus datos personales?

Los datos se envían a agencias de medios y proveedores técnicos para distribuir un marketing directo físico y digital y son utilizados sólo para ofrecerle los servicios citados previamente. Nunca pasamos, vendemos ni intercambiamos sus datos personales con terceras partes con terceras partes ajenas al grupo H&M con fines comerciales.

Cuál es la base legal para el tratamiento de sus datos personales?

El tratamiento de sus datos personales se basa en su consentimiento al aceptar el marketing directo. Excepto en el marketing por correo postal , que le enviaremos en base a nuestro interés legitimo.

Derecho a retirar su consentimiento:

Usted tiene derecho a retirar su consentimiento al tratamiento de sus datos personales en cualquier momento, e igualmente se puede desvincular del marketing directo. Al hacerlo, H&M no podrá enviarle ninguna oferta ni información de marketing directo en base a su consentimiento. Usted puede retirar su consentimiento al marketing directo de los siguientes modos:

  • siguiendo las indicaciones facilitadas en cada correo de marketing
  • editando los ajustes de su cuenta de H&M

¿Durante cuánto tiempo guardamos sus datos?

Conservaremos sus datos para marketing directo hasta que retire su consentimiento. Para el marketing por correo electrónico le consideraremos como un cliente inactivo si no ha abierto un correo electrónico en el último año. Después de este período de tiempo, se eliminarán sus datos personales.

Cuenta de H&M

¿Por qué utilizamos sus datos personales?

Utilizaremos sus datos personales para crear y administrar su cuenta personal a fin de ofrecerle una experiencia personalizada y relevante en H&M. Le ofreceremos su historial de pedidos y detalles sobre los mismos, permitiéndole gestionar los ajustes de su cuenta (incluyendo las preferencias de marketing). También le ofreceremos maneras sencillas de mantener la información precisa y actualizada, como sus datos de contacto o los de pago. Además, le permitiremos guardar artículos en su bolsa de la compra, le ofreceremos recomendaciones sobre tallas y podrá clasificar y revisar los productos que nos ha comprado. Con el objetivo de ofrecerle recomendaciones relevantes sobre productos, H&M procesará su navegación y exploración en nuestras plataformas digitales (incluyendo el sitio web y la app), su historial de compras y las revisiones de productos, así como datos que nos haya enviado a través de su cuenta.

¿Qué tipo de datos personales recopilamos?

Siempre procesaremos su dirección de correo electrónico y la contraseña que nos envió al registrar su cuenta de H&M. Procesaremos las siguientes categorías de datos personales si decide facilitárnoslas:

  • información de contacto como: nombre, dirección y número de teléfono
  • fecha de nacimiento
  • género
  • país
  • ajustes de la cuenta
  • información cifrada de la tarjeta de pago

Procesaremos las siguientes categorías de datos personales si realiza una compra:

  • historial del pedido
  • información de la entrega
  • torial del pago

Procesaremos las siguientes categorías de datos personales en relación con su uso de cookies:

  • historial de clics
  • historial de navegación y exploración

¿Quién tiene acceso a sus datos personales?

Los datos enviados a terceros, utilizados sólo para ofrecerle los servicios citados previamente. Esas terceras partes incluirán a agencias especializadas en sitios web para optimizar nuestra página y herramientas de análisis para la clasificación de los productos.

¿Cuál es la base legal para tratar sus datos personales?

El tratamiento de los datos personales de su cuenta se basa en el consentimiento que usted nos facilita al crear la cuenta de H&M. El tratamiento de sus datos para ofrecerle la información relevante sobre el producto se basa en nuestro interés legítimo.

Derecho a retirar su consentimiento:

Usted tiene derecho a retirar su consentimiento al tratamiento de sus datos personales en cualquier momento. Al hacerlo, su cuenta dejará de existir y H&M no podrá ofrecerle los servicios citados previamente.

¿Durante cuánto tiempo guardamos sus datos?

Conservaremos sus datos durante el tiempo que permanezca activa su cuenta de H&M. Usted tendrá derecho a cesar su cuenta en cualquier momento; si decide hacerlo, su cuenta dejará de existir y usted será considerado como inactivo. Conservaremos sus datos personales por si surgiera algún requerimiento legal o ante un litigio pendiente.

Una vez cerrada la cuenta, se eliminará sus datos.Una vez cerrada la cuenta, se eliminará sus datos.

Derecho de oposición al tratamiento de datos en base al interés legítimo: Usted tiene derecho a oponerse al tratamiento de sus datos personales en base al interés legítimo de H&M:s contactando con:info.co@hm.com. A continuación, se procederá a eliminar su cuenta y no podremos prestarle nuestros servicios.

H&M Club

¿Para qué utilizamos sus datos personales?

Utilizaremos sus datos personales para crear y administrar su suscripción a H&M Club y para ofrecerle una experiencia personalizada y relevante en H&M Club. Registraremos y administraremos sus puntos en base a las compras realizadas, le enviaremos información sobre los puntos acumulados y los regalos disponibles, ya sean descuentos o eventos del Club. También utilizaremos sus datos personales para invitaciones a eventos y concursos y para descuentos como miembro de H&M Club, así como servicios adicionales. Le ofreceremos su historial de pedidos y detalles sobre los mismos, permitiéndole gestionar los ajustes de su cuenta (incluyendo las preferencias de marketing). También le ofreceremos maneras sencillas de mantener su información exacta y actualizada, como sus datos de contacto o los de pago. Además, le permitiremos guardar artículos en su bolsa de la compra y podrá clasificar y revisar los productos que nos ha comprado. Con el objetivo de ofrecerle recomendaciones relevantes sobre productos, H&M Club recopilará información sobre su navegación y exploración en nuestras plataformas digitales (incluyendo el sitio web y la app), su historial de compras y las revisiones de productos, así como datos que nos haya enviado a través de su cuenta. Si no se ha desvinculado del marketing directo, utilizaremos sus datos personales para enviarle ofertas de marketing, encuestas informativas e invitaciones a través de correos electrónicos, mensajes de texto, llamadas telefónicas y correo postal.

¿Qué tipo de datos personales tratamos?

Trataremos las siguientes categorías de datos personales que nos proporcione al registrarse en H&M Club:

  • datos identificativos como: dirección de correo electrónico y contraseña
  • información de contacto como: nombre, código postal y dirección de correo electrónico
  • fecha de nacimiento
  • género
  • Id. de suscripción al Club
  • número de teléfono (si decidió facilitarnos dicha información)
  • dirección (si decidió facilitarnos dicha información)
  • ajustes de la cuenta
  • información cifrada de la tarjeta de pago

Trataremos las siguientes categorías de datos personales si realiza una compra:

  • historial del pedido
  • información de la entrega
  • historial del pago

Trataremos las siguientes categorías de datos personales en relación con su uso de cookies:

  • historial de clics
  • historial de navegación y exploración.

¿Quién tiene acceso a sus datos personales?

Los datos enviados a terceros serán utilizados sólo para ofrecerle los servicios citados previamente. Utilizamos herramientas de reserva para gestionar la participación en eventos y agencias especializadas en sitios web para optimizar nuestra página. Para la clasificación de los productos utilizamos herramientas de análisis y agencias publicitarias y moderadoras; y para la difusión de marketing delegamos en proveedores de comunicación y publicidad.

¿Cuál es la base legal para el tratamiento de sus datos personales?

La base legal para el tratamento de sus datos personales es el acuerdo de suscripción y su consentimiento. El tratamiento de sus datos personales es necesario para cumplir con el servicio de H&M Club. Recabamos sus datos personales a fin de crear y administrar su suscripción a H&M Club, requisito necesario para cumplir con nuestros compromisos en base al acuerdo de suscripción. Si usted no proporciona sus datos personales, nosotros no podremos ofrecerle la suscripción o los servicios de H&M Club.

¿Durante cuánto tiempo conservamos sus datos?

Conservaremos sus datos durante el tiempo que permanezca activa su suscripción al Club. Usted tiene derecho a dar de baja su suscripción en cualquier momento. Si decide hacerlo, dicha suscripción dejará de existir. Una vez cesada la suscripción al Club, se eliminarán sus datos. Conservaremos sus datos personales por si surgiera algún requerimiento legal o ante un litigio pendiente.

Derecho de oposición al marketing directo:

Usted tiene derecho a oponerse al marketing directo, incluyendo la elaboración de perfiles realizada para dicho marketing directo tal y como se indica en la Política de Privacidad. Si usted se opone al marketing directo, cesaremos en el tratamiento de sus datos personales con este fin, y dejaremos de enviarle material de marketing en base a la suscripción a H&M Club. Si se ha registrado en newsletter y no desea seguir recibiendo nuestras newsletter usted puede desvincularse siguiendo las indicaciones facilitadas en cada correo de marketing. Si usted se opone, cesaremos en el tratamiento de sus datos personales con este fin, y dejaremos de enviarle newsletter.

Atención al cliente

¿Para qué utilizamos sus datos personales?

Utilizaremos sus datos personales para administrar cualquier solicitud, para gestionar quejas o cuestiones sobre la garantía de los productos y temas de asistencia técnica a través del correo electrónico, nuestra función de chat, por teléfono o a través de redes sociales. También podemos contactar con usted si surge algún problema con su pedido.

¿Qué tipo de datos personales tratamos?

Trataremos cualquier dato que nos facilite, incluyendo las siguientes categorías:

  • información de contacto como: dirección, correo electrónico y número de teléfono
  • fecha de nacimiento
  • información de pago e historial de pagos
  • información de crédito
  • información del pedido
  • cuenta o Id. de suscripción al Club
  • correspondencia sobre cualquier asunto

¿Quién tiene acceso a sus datos personales?

Los datos que se envíen a terceros, se utilizarán únicamente para ofrecerle a usted los servicios mencionados. Si usted es un cliente en la región de Asia, sus datos se transferirán a una agencia externa del Servicio de atención al cliente.

¿Cuál es la base legal para procesar sus datos personales?

La base legal para el tratamiento de sus datos personales es el interés legítimo de H&M.

¿Durante cuánto tiempo conservamos sus datos?

Conservaremos sus datos durante 100 días para el caso de archivos telefónicos y de correo electrónico así como correspondencia, y durante 12 meses para la gestión de casos. En el caso quejas realizadas en las tiendas H&M, sus datos personales se guardarán durante 2 años; excepto en EE. UU. donde el período es de 5 años.

Derecho de oposición al tratamiento de datos en base al interés legítimo:

Usted tiene derecho a oponerse al tratamiento de sus datos personales en base al interés legítimo de H&M:s. H&M no seguirá tratando los datos personales a menos que podamos demostrar una razón legítima para dicho tratamiento que invalide su interés y derechos o debido a una demanda legal.

Concursos

¿Para qué utilizamos sus datos personales?

Trataremos sus datos personales cuando participe en nuestros concursos. Sus datos personales serán utilizados por H&M para contactar con los participantes sobre cuestiones del concurso, antes y después de un evento, para identificar a los participantes, comprobar su edad, contactar con los ganadores o entregar y seguir la entrega de premios.

¿Qué tipo de datos personales tratamos?

Trataremos las siguientes categorías de datos personales:

  • información de contacto como: nombre, dirección, correo electrónico y número de teléfono
  • edad
  • información proporcionada en el concurso

¿Quién tiene acceso a sus datos personales?

Enviamos sus datos a las empresas encargadas del envío de los premios, que los utilizan únicamente para ofrecerle los servicios citados previamente.

¿Cuál es la base legal para procesar el tratamiento de sus datos personales?

El procesamiento tratamiento de sus datos personales se basa en su consentimiento cuando decide participar en un concurso.

Derecho a retirar su consentimiento:

Usted tiene derecho a retirar su consentimiento al tratamiento de sus datos personales en cualquier momento. Al hacerlo, H&M no podrá ofrecerle los servicios citados previamente.

¿Durante cuánto tiempo guardamos sus datos?

Conservaremos sus datos personales durante 45 días, desde la finalización del concurso.

Desarrollo y mejora de nuestros productos y servicios

¿Para qué utilizamos sus datos personales?

Utilizaremos sus datos para evaluar, desarrollar y mejorar los servicios, productos y sistemas que ofrecemos a todos nuestros clientes. Partiendo de esta premisa, no analizaremos sus datos a nivel individual, sino que se someterán a un tratamiento de datos bajo seudónimo. Esto incluye el análisis para permitir que nuestros servicios sean más fáciles de utilizar; por ejemplo, la modificación de la interfaz de usuario para simplificar el flujo de información o para resaltar características que son utilizadas con frecuencia por nuestros clientes en nuestros canales digitales, así como la mejora de los sistemas informáticos a fin de aumentar la seguridad de quien nos visita y de nuestros clientes en general. El análisis también nos permitirá desarrollar y mejorar constantemente la logística de mercancías mediante la previsión de compras, almacenaje y entregas así como nuestra capacidad de recursos desde un punto de vista sostenible al dinamizar las compras y la programación de entregas. Además, sus datos se utilizarán para poder planificar la creación de nuevas tiendas y almacenes, y para mejorar nuestra gama de productos.

¿Qué tipo de datos personales tratamos?

Trataremos las siguientes categorías de datos personales si ha decidido facilitárnoslas:

  • número de cliente
  • fecha de nacimiento
  • género
  • país
  • ajustes de la cuenta

Trataremos las siguientes categorías de datos personales si ha realizado alguna compra:

  • historial del pedido
  • información de la entrega
  • historial del pago

También trataremos las siguientes categorías de datos personales en relación con su uso de cookies:

  • historial de clics
  • historial de navegación y exploración

¿Quién tiene acceso a sus datos personales?

Los datos que se envíen a terceros, se utilizarán únicamente para ofrecerle a usted los servicios mencionados. Trabajamos con empresas de análisis web para analizar el comportamiento de nuestros clientes online, a nivel general.

¿Cuál es la base legal para el tratamiento de sus datos personales?

El tratamiento de sus datos personales para desarrollar y mejorar nuestros servicios y productos se basa en nuestro interés legítimo.

¿Durante cuánto tiempo guardamos sus datos?

Conservaremos sus datos durante el tiempo que permanezca activa su cuenta de H&M y la suscripción al Club. Una vez cesada la cuenta o suscripción al Club, se eliminarán sus datos.

Derecho de oposición al tratamiento de datos en base al interés legítimo:

Usted tiene derecho a oponerse al tratamiento de sus datos personales en base al interés legítimo de H&M contactando con: info.co@hm.com. A continuación, se procederá a eliminar su cuenta y no podremos prestarle nuestros servicios.

Cumplimiento de obligaciones legales

¿Para qué utilizamos sus datos personales?

Utilizaremos sus datos personales para cumplir con obligaciones legales, resoluciones judiciales y otras decisiones estipuladas por las autoridades. Ello incluye el uso de sus datos personales para recopilar y verificar datos de contabilidad para cumplir con la normativa contable.

¿Qué tipo de datos personales tratamos?

Trataremos las siguientes categorías de datos personales:

  • número de cliente
  • número de pedido
  • nombre
  • dirección postal
  • cantidad de la transacción
  • fecha de la transacción

¿Quién tiene acceso a sus datos personales?

Sus datos podrán ser compartidos por el grupo H&M (para más información sobre las compañías integrantes del grupo H&M, consulte el siguiente enlace: about.hm.com). Compartiremos sus datos personales con las empresas informáticas que proporcionan las soluciones del sistema contable.

¿Cuál es la base legal para el tratamiento de sus datos personales?

El tratamiento de sus datos personales es necesario para que H&M cumpla con sus obligaciones legales..

¿Durante cuánto tiempo guardamos sus datos?

Sus datos se guardarán de conformidad con las reglas contables vigentes en su país.

Prevención del uso indebido y la delincuencia

¿Para qué utilizamos sus datos personales?

Utilizaremos sus datos personales para gestionar la previsión de pérdidas asegurándonos de que los términos y las condiciones se han seguido a fin de detectar y prevenir el uso incorrecto de nuestros servicios. También utilizaremos sus datos personales en grabaciones de vídeo, por motivos de seguridad para permitir el seguimiento de incidentes y para prevenir e informar de delitos en nuestras tiendas. Sus datos personales se utilizarán para prevenir e investigar cualquier abuso de nuestros servicios online, así como pérdidas o fraude, mediante el análisis de su comportamiento en las compras online.

¿Qué tipo de datos personales tratamos?

Trataremos las siguientes categorías de datos personales:

  • información de contacto como: nombre, dirección, número de teléfono y dirección de correo electrónico
  • Id. de suscripción al Club
  • número de cliente
  • grabación de vídeo
  • historial del pedido
  • información de la entrega
  • historial del pago

¿Quién tiene acceso a sus datos personales?

Los datos personales que se envíen a terceras partes se utilizará únicamente para los fines citados previamente. Compartiremos sus datos con empresas para informes de carácter excepcional. Cualquier incidente y/o fraude se compartirá con las empresas aseguradoras, las autoridades legales y los organismos de seguridad locales y globales a cargo de las investigaciones. Recuerde que muchas de estas empresas receptoras tienen derecho u obligación de procesar sus datos personales.

¿Cuál es la base legal para el tratamiento de sus datos personales?

El tratamiento de sus datos personales para prevenir el uso incorrecto de nuestros servicios se basa en nuestro interés legítimo.

¿Durante cuánto tiempo guardamos sus datos?

Sus datos se conservarán durante el tiempo necesario para prevenir y/o informar de un posible fraude u otros delitos. La grabación de vídeo se guardará de conformidad con la normativa local, pero un máximo de 30 días.

Derecho de oposición al tratamiento de datos en base al interés legítimo:

Usted tiene derecho a oponerse al tratamiento de sus datos personales en base al interés legítimo de H&M contactando con: info.co@hm.com. A continuación, se procederá a eliminar su cuenta y no podremos prestarle nuestros servicios.

Cookies

Una cookie es un archivo de texto pequeño que se guarda en su ordenador o dispositivo móvil, de donde se recupera en las visitas sucesivas. Si usted utiliza nuestros servicios, entendemos que acepta el uso de dichas cookies.

¿Cómo utilizamos las cookies?

Utilizamos cookies permanentes para almacenar su elección de la página de inicio y otros detalles; por ejemplo: si seleccionó «Recordarme» al iniciar sesión. Utilizaremos cookies para guardar sus productos favoritos. Utilizamos cookies de sesión por ejemplo cuando usted utiliza la función para filtrar los productos, para comprobar si inició sesión o si añadió un artículo a su bolsa de la compra. Utilizamos tanto cookies propias como de terceros para recopilar datos del usuario y de estadísticas globales o individuales en herramientas de análisis a fin de optimizar nuestro sitio y proporcionarle material de marketing relevante. Algunas cookies de terceros se establecen a través de servicios que aparecen en nuestras páginas y que no están bajo nuestro control. Son instaladas por proveedores de redes sociales como Twitter, Facebook o Vimeo y aluden a la capacidad de los usuarios de compartir contenido en este sitio, según indica su respectivo icono. Asimismo, nosotros utilizamos cookies de terceros que permiten hacer un seguimiento entre sitios web con el objetivo de ofrecerle publicidad en otros sitios web/canales.

¿Qué tipo de datos personales tratamos?

Únicamente conectaremos su Id. de cookie a los datos personales enviados y recopilados en relación con su cuenta o suscripción al Club, siempre que inicie sesión en dicha cuenta o en H&M Club.

¿Quién tiene acceso a sus datos personales?

Los datos enviados a terceros , utilizados sólo para ofrecerle los servicios citados previamente, incluirán herramientas de análisis para recopilar estadísticas y optimizar nuestro sitio ofreciéndole material relevante.

¿Cuál es la base legal para procesar sus datos personales?

Únicamente conectaremos sus cookies a los datos personales siempre que inicie sesión en su cuenta de H&M o en H&M Club. Si ha iniciado sesión en su cuenta, la base legal se centrará en nuestro interés legítimo. Si ha iniciado sesión en H&M Club, la base legal será el cumplimiento de los términos y las condiciones de H&M Club.

¿Durante cuánto tiempo guardamos sus datos?

H&M no guarda sus datos personales. Usted puede eliminar estas cookies del ordenador o dispositivo móvil fácilmente utilizando su navegador. Para más indicaciones sobre cómo gestionar y eliminar cookies, consulte la pestaña «Ayuda» en su navegador. Puede desactivar cookies o bien recibir una notificación cada vez que una cookie nueva se envíe a su ordenador o dispositivo móvil. Si opta por la desactivación de cookies, no podrá beneficiarse de todas las características de nuestra página.

23.05.2018

Vietnam

Giới thiệu

H&M đảm bảo rằng những thông tin cá nhân của bạn luôn được bảo vệ khi sử dụng dịch vụ của chúng tôi. Do đó, chúng tôi có chính sách xác định quy trình xử lý và bảo vệ các dữ liệu riêng tư của khách hàng. Vui lòng cập nhật những thay đổi của Chính sách Bảo mật này bằng cách truy cập vào trang web của chúng tôi.

Chính sách Bảo mật này chỉ liên quan đến khách hàng của H&M và người sử dụng dịch vụ trực tuyến của chúng tôi. Nếu bạn nộp đơn xin việc tại H&M thì chúng tôi không áp dụng Chính sách Bảo Mật này. Bạn có thể tìm hiểu chính sách bảo mật dành cho các ứng viên xin việc trên trang về nghề nghiệp.

Ai chịu trách nhiệm về dữ liệu cá nhân của khách hàng?

Công ty của Thụy Điển, H&M Hennes & Mauritz GBC AB (“H&M”) là đối tượng quản lý dữ liệu cá nhân mà bạn gửi cho chúng tôi và chịu trách nhiệm về dữ liệu cá nhân của bạn theo luật bảo vệ dữ liệu quốc gia và Đạo luật Bảo vệ Dữ liệu của Thụy Điển (1998:204) thực hiện Chỉ thị Bảo vệ Dữ liệu của EU (95/46/EC). Công ty phía Việt Nam, Công ty Trách nhiệm Hữu hạn H&M Hennes & Mauritz Việt Nam là đảm nhiệm việc xử lý dữ liệu cá nhân và thay mặt cho công ty của Thụy Điển xử lý các dữ liệu cá nhân của khách hàng.

Dữ liệu cá nhân của khách hàng được lưu trữ ở đâu?

Dữ liệu chúng tôi thu thập được từ khách hàng được lưu trữ tại Đặc khu Kinh tế châu Âu (“EEA”) nhưng cũng có thể được chuyển giao và xử lý ở một quốc gia ngoài EEA. Bất kỳ việc chuyển giao dữ liệu cá nhân của bạn đều được thực hiện phù hợp với luật hiện hành.

Chúng tôi thu thập loại dữ liệu cá nhân nào?

Chúng tôi sẽ thu thập dữ liệu cá nhân mà bạn gửi cho chúng tôi, ví dụ, khi bạn đặt hàng, liên hệ với dịch vụ khách hàng của chúng tôi hoặc tham gia các cuộc thi. Dữ liệu cá nhân mà bạn gửi cho chúng tôi có thể bao gồm thông tin liên lạc, ngày sinh và thông tin thanh toán. Ngoài ra, chúng tôi có thể thu thập dữ liệu cá nhân nhất định từ các nguồn bên ngoài như thông tin tín dụng và cập nhật địa chỉ.

Chúng tôi sử dụng dữ liệu cá nhân của khách hàng như thế nào?

Chúng tôi có thể sử dụng dữ liệu cá nhân của bạn với những mục đích sau:

  • Để tạo và quản lý tài khoản cá nhân của bạn tại H&M
  • Để xử lý đơn đặt hàng và trả hàng của bạn thông qua các dịch vụ trực tuyến
  • Để gửi tin nhắn thông báo tình trạng giao hàng
  • Để liên hệ với bạn trong trường hợp có bất cứ vấn đề gì liên quan đến việc giao hàng cho bạn
  • Để giải đáp thắc mắc của bạn và thông báo cho bạn biết về các dịch vụ mới hoặc có thay đổi
  • Để gửi các tài liệu tiếp thị như bản tin và danh mục sản phẩm
  • Để thông báo danh sách những người chiến thắng trong các cuộc thi trực tuyến
  • Để quản lý tài khoản của bạn bằng cách thực hiện kiểm tra tín dụng
  • Để phân tích thông tin nhằm cung cấp cho bạn những ưu đãi và thông tin tiếp thị liên quan
  • Để xác nhận rằng bạn ở độ tuổi hợp pháp có thể mua sắm trực tuyến
  • Để gửi tới bạn những bản khảo sát nhằm cung cấp cho bạn cơ hội tác động đến các ưu đãi và dịch vụ của chúng tôi
  • Để thử nghiệm và nâng cấp hệ thống cung cấp dịch vụ của chúng tôi
  • Để ngăn chặn việc lạm dụng hoặc sử dụng không đúng dịch vụ của chúng tôi
  • Để tính số điểm Câu lạc bộ mà bạn tích được khi là thành viên của Câu lạc bộ
  • Để cung cấp cho bạn dịch vụ Wifi tại cửa hàngĐể cung cấp cho bạn dịch vụ Wifi tại cửa hàng

Chúng tôi sẽ giữ dữ liệu của bạn trong thời gian cần thiết để thực hiện các mục đích nói trên theo quy định của luật pháp. Sau đó, các dữ liệu cá nhân của bạn sẽ được xóa đi.

Khách hàng có quyền gì?

Bạn có quyền yêu cầu thông tin về dữ liệu cá nhân của mình vào bất cứ lúc nào (miễn phí mỗi năm một lần). Nếu dữ liệu của bạn không chính xác, không đầy đủ hoặc không liên quan, bạn có thể yêu cầu hiệu chỉnh hoặc xóa thông tin. Chúng tôi không thể xóa thông tin dữ liệu của bạn khi có yêu cầu lưu trữ hợp pháp, như quy định về giữ đơn đặt hàng hoặc khi có các cơ sở pháp lý khác yêu cầu giữ dữ liệu, chẳng hạn như nợ chưa thanh toán. Bạn có thể hủy bỏ chấp thuận cho phép chúng tôi sử dụng dữ liệu vì mục đích tiếp thị vào bất cứ lúc nào. Bạn có thể liên hệ với chúng tôi qua “Đơn liên hệ” tại trang web hm.com.

Ai có quyền truy cập dữ liệu cá nhân của khách hàng?

Dữ liệu của bạn có thể được chia sẻ trong tập đoàn H&M (để biết chi tiết về các công ty trong tập đoàn H&M, vui lòng tham khảo báo cáo hàng năm của chúng tôi đăng tải trên trang about.hm.com). Chúng tôi không bao giờ chuyển tiếp, bán hoặc trao đổi dữ liệu của bạn vì mục đích tiếp thị cho bên thứ ba không thuộc tập đoàn H&M. Dữ liệu được chuyển tiếp cho bên thứ ba chỉ được sử dụng nhằm cung cấp cho bạn các dịch vụ nêu trên, ví dụ như các đại lý tàu biển có liên quan đến việc giao hàng, các cơ quan truyền thông phát hành bản tin và các cơ quan giải quyết tín dụng và thu nợ với mục đích kiểm tra xếp hạng tín dụng, kiểm tra danh tính và thu hồi nợ.

Chúng tôi bảo vệ dữ liệu cá nhân của khách hàng như thế nào?

Chúng tôi thực hiện các biện pháp tổ chức và kỹ thuật để bảo vệ dữ liệu của bạn khỏi mất mát, sao chép, truy cập trái phép. Chúng tôi không ngừng áp dụng các biện pháp an ninh phù hợp với sự tiến bộ và phát triển công nghệ. Để mua hàng bằng thẻ một cách an toàn nhất, tất cả thông tin đều được gửi dưới dạng mã hóa. Điều này có nghĩa là thông tin được truyền qua một kết nối an toàn và đối tượng bên ngoài không thể đọc được dữ liệu cá nhân của bạn. Đối với việc mua hàng bằng thẻ, chúng tôi phối hợp với một đại lý thanh toán được ủy quyền giúp chúng tôi kiểm tra trực tiếp với ngân hàng của bạn để xem thẻ của bạn có hợp lệ để thanh toán không. Đại lý thanh toán của chúng tôi xử lý các thông tin thẻ của bạn theo tiêu chuẩn an ninh quốc tế PCI DSS được các công ty phát hành thẻ phát triển như VISA, MasterCard, Diners, American Express và JCB. Điều này có nghĩa là các thông tin thẻ của bạn được xử lý ở cấp độ bảo mật rất cao. Khi bạn thanh toán bằng thẻ, chúng tôi bảo lưu quyền thực hiện kiểm tra nhận dạng.

cookie

Cookie là một tệp văn bản nhỏ được lưu để, và, trong những lần truy cập sau đó, được khôi phục lại từ máy tính hoặc thiết bị di động của bạn. H&M sử dụng cookie để tăng cường và đơn giản hóa các lần truy cập của bạn. Chúng tôi không sử dụng cookie để lưu trữ thông tin cá nhân, hoặc tiết lộ thông tin cho bên thứ ba.

Có hai loại cookie: vĩnh viễn và tạm thời (cookie phiên). Cookie vĩnh viễn được lưu trữ dưới dạng tệp trên máy tính hoặc thiết bị di động của bạn trong thời gian không quá 12 tháng. Cookie phiên được lưu trữ tạm thời và biến mất khi bạn đóng phiên trình duyệt. Chúng tôi sử dụng cookie vĩnh viễn để lưu trữ lựa chọn của bạn ở trang đầu tiên và lưu trữ các chi tiết của bạn nếu bạn chọn “Ghi nhớ tôi” khi bạn đăng nhập. Chúng tôi sử dụng cookie phiên khi bạn sử dụng chức năng lọc sản phẩm để kiểm tra xem bạn có đăng nhập hay không hoặc nếu bạn bỏ một món hàng vào giỏ hàng của mình.

Bạn có thể dễ dàng xóa cookie khỏi máy tính hoặc thiết bị di động bằng trình duyệt của bạn. Để tìm hiểu thông tin hướng dẫn cách xử lý và xóa cookie, vui lòng xem phần “Trợ giúp” trên trình duyệt của bạn. Bạn có thể chọn tắt cookie, hoặc nhận thông báo mỗi lần cookie mới được gửi tới máy tính hoặc thiết bị di động của bạn. Xin lưu ý rằng nếu bạn chọn tắt cookie, bạn sẽ không thể tận dụng tất cả các tính năng của chúng tôi.

Cookie của bên thứ ba

Chúng tôi sử dụng cookie của bên thứ ba để thu thập số liệu thống kê dưới dạng tổng hợp các công cụ phân tích như Google Analytics và Core Metrics. Cookie được sử dụng là cookie vĩnh viễn và tạm thời (cookie phiên). Cookie vĩnh viễn được lưu trữ trong máy tính hoặc thiết bị di động của bạn trong thời gian không quá 24 tháng.

Các liên kết

Trang web hm.com và ứng dụng H&M có thể bao gồm các liên kết đến các trang web khác không thuộc sự giám sát của chúng tôi. Chúng tôi không thể chấp nhận bất kỳ trách nhiệm nào trong việc bảo vệ tính riêng tư hoặc nội dung của những trang web này, tuy nhiên, chúng tôi cung cấp những liên kết này để giúp khách hàng dễ dàng hơn trong việc tìm kiếm thông tin về các chủ đề cụ thể.

Nhà quản lý dữ liệu cá nhân

H & M Hennes & Mauritz AB
Mäster Samuelsgatan 46
106 38 Stockholm
Thụy Điển

Điện thoại: +46 (0)8 796 55 00
Fax: +46 (0)8 24 80 78
E-mail: info@hm.com

Nơi đăng ký công ty: Văn phòng Đăng ký Doanh nghiệp Thụy Điển/Bolagsverket
Số đăng ký của công ty: 556070-1715
Đại diện ủy quyền: Karl-Johan Persson
Mã số đăng ký thuế VAT: VAT NO. SE556070171501a