From idea to collection

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The beauty of flowers inspired our design team to create these lovely looks. Sweet details like ruffles, shirring and puff sleeves give the playful pieces an extra touch of floral fantasy, bringing the magic of spring meadows to your wardrobe.

Meet the team behind the flower power: Annika, product manager; Klara, product designer; and Anna, print designer.

“We wanted to capture the spontaneous feeling of sketching local gardens and wildflowers by using energetic brushstrokes and joyful colours.” – Anna