We’ve joined forces with the British footwear brand Good News, known for its unwavering commitment to sustainability. Now the next chapter of trainers is at your feet. Experience a unisex collection with a smaller environmental footprint.
Seventies-inspired trainers and sliders meet materials of the future like Bananatex® — fibre from banana plants — the vegan grape leather Vegea, and recycled rubber soles.
"We noticed the amounts of waste that the footwear industry produced. Our name was born out of what we wanted to do: create change and bring the world a little bit of good news," says Ben Tattersall, co-founder of Good News.
“Good News' creativity and drive for change inspired our team. We joined forces to become better together. The collection is a bright and colourful contrast to a grey and uncertain world,” says David Söderlund, footwear designer at H&M.
"It was important for us to design a cool and fun collection that is as sustainable as possible. We've looked at every component of the shoes and raised the bar together to create positive change," says Nia Jones, co-founder of Good News.