Hit the streets retro style with relaxed hoodies, rugby shirts and washed denim. The smiley style is here to stay.
This iconic collab is all about good vibes. Create a cult-status look with the on-trend pile vest or puffer jacket.
Catch the vibes in loose-fit styles with layered tees, knitted beanies and eye-catching accessories.
The Smiley® x H&M collection is made using more sustainable materials, so express yourself with pop art prints and share your biggest smile.
It's playful, street-smart, less fitted and a lot of fun.