A Seoul Style Romance

Korean fashion star Jung Ju Lee is all about silky, flowy fabrics this season.
26 April 2018

An expert in all things beautiful, Jung Ju Lee guides her big and dedicated following through the K beauty jungle, always while wearing very cute outfits. This Instagram and YouTube star is the epitome of chic: we weren’t surprised to learn her style icon was Audrey Hepburn. And much like Hepburn, Jung Ju Lee looks equally elegant in a pair of jeans and a shirt as in a cocktail dress. We asked this Seoul beauty to style some of her current H&M favourites – swipe through the slideshow to see the result! 

WHAT IS YOUR SIGNATURE STYLE?
”Obviously, lovely and feminine are the key words. Especially, this spring and summer I’m totally into light and silky fabric. They feel so good!”

WHO IS YOUR FAVOURITE DESIGNER?
”I don’t really have a favourite designer. ‘Love all beautiful things including you’ is my life motto. With that said, love all beautiful works from all designers.”

WHO IS YOUR STYLE ICON?
”Audrey Hepburn. She is the most beautiful person that I know. Not only her appearance or her style, but also her mind and how she lived her life.”

WHERE IS YOUR FAVOURITE PLACE ON EARTH?
”My bed! When the sun shines into the room and on me in my bed, that’s the happiest moment of the day for me.”

WHAT IS YOUR FAVOURITE FOOD?
”Dumplings and chocolate. Who could not love it?”

IF YOU HAD TO LEAVE YOUR APARTMENT IN A HURRY, WHAT WOULD YOU GRAB?
”Lipstick. To tell the truth, I cannot go anywhere without it.”

WHAT IS YOUR GO-TO LOOK?
”Depending on my mood and where I’m going. I love to wear full-length skirts and maxi dresses! Maxi dresses make me look dressed-up, but they’re much more comfortable than trousers.”

WHY IS FASHION IMPORTANT?
”It’s fun and it makes me happy! As I imagine it is for everyone, to be happy is my life goal and the most important thing in life. Every time I need to make a decision I ask myself ‘Does this make me happy?’. Fashion obviously, is so much fun and makes me happy.” 

IF YOU COULD GO BACK IN HISTORY, WHAT FASHION ERA WOULD YOU LIKE TO LIVE IN?
”The 1950s. It’s full of beautiful pastel colours and the prime time of my favourite fashion item, the full-length skirt.”

WHAT ITEM WOULD YOU NEVER PART FROM?
”Perfume! Matching the scent with my everyday look completes my style, and I love to be remembered by a lovely scent.”

WHAT DID YOU WANT TO BE WHEN YOU WERE A CHILD?
”Too many things! A fairy or a superhero, like Pretty Soldier or Sailor Moon. I wanted to do magic!” 

WHO WOULD YOU LIKE TO MEET?
”[South Korean] President Moon and [Olympic gold medallist] Yuna Kim!”

WHAT DO YOU NEED RIGHT NOW?
”Meditation. There are too many things going on in my mind and I literally can’t sleep because I cannot stop thinking.”

WHAT IS YOUR LATEST BEAUTY DISCOVERY?
”I’ve recently been eating Natto quite often. It’s a Japanese dish, made from fermented bean paste which contains lots of vitamin K. It helps reduce constipation. Blend with banana and milk and eat in the morning or before bedtime.”



Adam Katz Sinding is the photographer behind Le 21ème. Follow his work on @le21eme

JUNG JU LEE

WHAT: Fashion and beauty influencer, vlogger

WHERE: Seoul

INSTAGRAM: @2dawn_ 

YOUTUBE: doublej0128 and secret_dawn

Tags