The connection between Kenzo’s past and present – which was Carol Lim and Humberto Leon’s vision – is evident throughout the collection. It mixes and merges prints and patterns from the 70s till today, and features several remade replicas of iconic items from the label’s archives. There’s a limited edition maxi-dress that was first seen in Kenzo’s A/W 1982 Russian collection, and tiger-printed leggings and roll-necks in different colours that were important pieces in one of the label’s late 80s campaigns. For this collection, they’ve both been updated in new colours and print combinations.
“We stayed very true to ourselves and very true to the origins of the brand. We’ve always said that Kenzo Takada was always one step ahead. He was always forward-thinking, which is very much the way we think. The collection is a reflection of our viewpoints and a clash between them and a merger all at once,” says Humberto Leon.
The first thing you’ll notice when seeing the whole collection at once are prints. There’s a lot (and we mean a lot) of them. As a matter of fact, H&M has never before made a print-heavier collection than this one. And there’s much more print than meets the eye: several skirts, shirts, blouses, jackets and kimonos are reversible and feature detachable details in other prints.
It’s not only the prints that tell Kenzo’s story in this collection. Sweatshirts feature the brand’s original tiger logo, pull chains on zips feature its new tiger head logo and buttons are engraved with Eiffel Towers and Statue of Libertys to celebrate Kenzo’s geographical context.
”Everything we made for this is going to be a collector’s item. None of it is a repeat of stuff that we’ve done before. It’s all exclusively for this and exclusively for H&M,” says Humberto Leon.