Discover a collection of handmade details for your home, crafted by the women of project SNEH in Moradabad, India.
The beauty of handicrafts lies in the details. A machine can never fully create the unique feeling of a handwoven seagrass vase or a braided rattan tray.
For our new, crafted collection, we’ve collaborated with the social initiative SNEH. Founded in 2019, SNEH gives women in the villages of Moradabad in India the opportunity to learn a craft — a skill that makes it possible to gain financial independence and break out of inequality.
Since the start, 280 women have come here to learn a craft. After three months of formal training, the women become professional artisans. This means they can use their new knowledge to join one of Moradabad’s many craft manufacturers or set up their own craft shop in their village.
However, 90% of the women choose to stay with SNEH when the training period is over, creating beautiful products for brands all over the world. For the H&M HOME collection, the women of SNEH have woven and braided vases, baskets, trays and lanterns from natural seagrass and rattan. Every piece in the collection is unique — for the love of craft.