Soft against the skin, more sustainably sourced.
No-one masters the art of bringing resortwear into a stylish setting like supermodel Liya Kebede. As the breezy designs of her cult brand lemlem enter our world, it’s with a collection of more sustainably sourced garments that are beautiful now — and for years to come.
For this collection, lemlem and H&M wanted to bring light and colour to the world, and convey a feeling of hope and togetherness.
”It’s about sisterhood, soulfulness and a sense of belonging, for us and for future generations,” says founder and creative director Liya Kebede.
The garments are made with more sustainable materials and feel soft against the skin. They're easy to wear and pass on to the people you care for.
”I feel like lemlem exists in a parallel universe. We're doing something special, not necessariy in the competitive race of fashion," says Liya Kebede.
The collection is out in selected stores 22 April.