By responding to our request with the hashtag #yesHM you agree to the following:

You grant H&M, through H & M Hennes & Mauritz GBC AB [556070-1715], (hereinafter referred to as “H&M”) a non-exclusive, royalty free worldwide license to use any photos and moving content in relation to which you have responded #yesHM, (hereinafter referred to as “Photos and Moving Content”) for its marketing and/or in its advertising, including the online store, emails, social media – H&M channels and paid social media, store materials, external marketplaces which H&M collaborates with and other customer communications conducted by H&M, its affiliates or partners. H&M may use, reproduce, distribute, combine with other materials, alter and/or edit your Photos and Moving Content in its sole discretion.

You hereby represent and warrant that (i) you own all rights in and to your Photos and Moving Content, (ii) you have permission from any person(s) appearing in your Photos and Moving Content to grant the rights herein,  (iii) you are 16 years or older, and (iiii) H&M’s use of your Photos and Moving Content will not violate the rights of any third party or any law. You hereby release and discharge H&M from all and any obligation to pay you for any use of your Photos and Moving Content and any of the intellectual property rights contained therein in connection with the uses described above; and You hereby release, discharge and agree to hold H&M and any person acting on H&M’s behalf harmless from all claims, demands, and liabilities whatsoever in connection with use of the Photos and Moving Content as described above.

To read these Terms and Conditions or Privacy Notice in your own language, please visit your local HM.com site. You can find the Privacy Notice in English below and in your own language on your local HM.com site.

If you want to remove Photos or Moving Content, please visit the Photo or the Moving Content were its placed on hm.com and press "report photo" or contact Customer Service.



Privacy Notice