1.1 Welcome to H&M Hennes & Mauritz Loyalty program. By becoming a member you agree to be bound by these Terms and Conditions.

1.2 The membership is free of charge and no purchase is necessary to become a member.

1.3 By being a member of the loyalty program you will earn points which qualifies you to different tiers where you can take part of offers, services, events and much more organised by H&M or H&M partner companies. You will find more information about current rewards and offers under your membership account ("My Account") at the website hm.com[insert link]. 

1.4 You can find information regarding how H&M will process your personal data in the Privacy Notice here [insert link].


2.1 The membership is limited to individuals that are acting in a personal capacity and not in the capacity of a company, who have a current and valid email account and are at least [18] years of age, or from 16 years of age who has the consent of the parent(s), guardian or legal representative as applicable. H&M reserves the right to request written confirmation of such consent. Employees, officers, directors, agents and representatives of H&M are eligible for Membership but may be excluded from certain promotions.

2.2 By submitting your application, you represent that you are at least [18] years of age, or 16 years of age and have the consent of your parent(s), guardian or legal representative as applicable, and that you agree to these Terms and Conditions.

2.3 Your Membership is personal, non-transferable and subject to these Terms and Conditions as well as any other rules, regulations, policies, and procedures adopted by H&M as approved by you upon taking part of offers, rewards, making purchases and other related services. We apply a limit of one Membership per person.

2.5 Companies, groups, associations or other entities, or others making commercial or bulk purchases are not eligible for Membership. The membership may not be used for reselling or profit.

2.6 It is your responsibility, and a condition for your membership, to keep your email and contact details up to date.


3.1 The membership is a national program and limited to purchases in H&M stores, H&M HOME and online at hm.com in [COUNTRY]. You can only earn points by shopping or by performing other point awarding activities in [COUNTRY] as communicated from time to time by H&M. Please note that you will not earn points on purchases of gift cards.

3.2 The points you have earned are personal and cannot be transfered to another person or member.

3.3 The points earned on a purchase of an item will be deducted from your account if you return the item.


4.1 The points you earn counts toward the second tier membership as well as toward vouchers.

4.2 The date when you become a member will constitute the “Start Date” of each “Membership Year”. The “Membership Year” is the 12 months following the Start Date of each year. The tier level of your membership is based on the points earned during the current or previous Membership Year whichever is the highest. If you are a new member, or do not have sufficient points to qualify you to the second membership tier level, your membership tier level will start at the first tier. If you reach the second tier during a Membership Year you will stay at the second membership tier level during the rest of the Membership Year and the following Membership Year. If you during the Membership Year do not accumulate sufficient points to qualify you to the second membership tier level, you will return to the first tier for the following Membership Year.

4.3 After the end of each Membership Year all points counting towards the next membership tier level will be reset and start over at 0.

4.4 The points counting towards the voucher are valid until the next Start Date.

4.5 When you have earned [●] points, a voucher [of ●] will be issued in your app our on your H&M account page. You can use the voucher both in H&M and H&M HOME Stores

4.6 The voucher will be issued 30 days after the date that the sufficient point limit is reached. You can only obtain [5] vouchers per calender month, and a maximum of [15] vouchers per 12 month period.

4.7 Vouchers cannot be excharged for cash or used for purchases that totals an amount less than the value of the voucher.  The sum total of the purchase, after the voucher is applied, must exceed 1 [€/$/currency unit]. Non-Commercial goods, such as shopping bags in store, does not count towards this sum.

4.8 The vouchers cannot be used to purchase H&M Gift Cards.


5.1 You may cancel your membership at any time through My Account at the website hm.com [insert link] or by contacting customer service. Please note that cancelling your membership means that you will only be able to shop at hm.com using the guest check-out.

5.2 If you cancel your membership any points which remain in such account will be forfeited. Also, any credit applications will be canceled.

5.3 H&M may, at its sole discretion, terminate, alter, limit, suspend or modify the H&M Loyalty Program, and/or the Terms and Conditions at any time, in case of changes to applicable laws, changes in services provided by H&M or introducing new services. Any such change will take effect after fourteen (14) business days from the date on which you have been informed of such change either in the app, online, via mail or a combination thereof. If you do not accept the changes you have the right to cancel your membership.

5.4 Any proven abuse of the H&M Loyalty Program, proven or reasonably assumed fraud, failure to follow the Terms and Conditions, membership inactivity for more than [36] months, any misrepresentation or any conduct detrimental to the interests of H&M may subject you to membership revocation and will affect eligibility for further participation in the H&M Loyalty Program. If your membership is revoked, any points in your My Account will automatically expire.


6.1 H&M will not be liable for any system failure or malfunction of the H&M Loyalty Program or any consequences thereof. H&M accepts no liability for any loss or damages arising from suspension, variation or termination or in any other way relating to the H&M Loyalty Program, except for any liability which cannot be excluded by law.


7.1 These Terms & Conditions shall be governed by the laws of [COUNTRY], without regards to any rules or principles on conflicts of laws. Any dispute, claim or controversy arising or relating to these Terms and Conditions or membership shall be resolved by the applicable courts in [COUNTRY], unless otherwise stipulated in applicable mandatory consumer protection laws.


8.1 If you have any questions regarding the H&M Loyalty Program you may contact Customer Service at H&M.