Fashion / FEATURED FASHION
17 April 2018
FEATURED FASHION
Sabina Socol in Conscious Exclusive
See how the French journalist and It-girl styles Spring’s most beautiful collection.
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14 April 2018
FEATURED FASHION
Your New Suit
Office wear, reinvented for the Spring season.
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13 April 2018
FEATURED FASHION
This season’s best eco-friendly denim
It’s cooler than ever to be conscious.
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16 November 2017
FEATURED FASHION
70 years of H&M: Discover the best of the archives
We dug deep into H&M’s past and found key pieces from bygone times that are just as relevant today as in decades past.
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07 November 2017
FEATURED FASHION
The shape of something new
This season’s best jewellery come in playful, organic shapes. Victoria Zschommler’s chic chess player is winning the AW17 accessories game.
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03 November 2017
FEATURED FASHION
Autumn’s best and boldest knits
Give your wardrobe an injection of life and joy.
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02 November 2017
FEATURED FASHION
A chic and cool way to wear pearls
Pearls are having a fashion moment, again. But this time it’s all about minimalist chic.
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26 October 2017
FEATURED FASHION
Molly Chiang's take on ERDEM x H&M
The Taiwanese It-girl brings the beauty and opulence of ERDEM to the streets of West Hollywood.
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12 October 2017
FEATURED FASHION
New life – this season’s best accessories
Photographer Victoria Zschommler shoots our AW17 must-haves – the perfect accessories to revive your autumn wardrobe.
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05 October 2017
FEATURED FASHION
This season’s best investment pieces
The statement coats, the everyday dress, the power suit and the perfect shirt. The new premium essentials have arrived.
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05 October 2017
FEATURED FASHION
Naki Depass in autumn’s faux fur
The rising model star shines in this season’s statement coat.
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04 October 2017
FEATURED FASHION
Pooja Mor in the perfect black dress
Our autumn muse Pooja Mor models this season’s best investment: a dress you can wear wherever, whenever and forever.
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02 October 2017
FEATURED FASHION
Power dressing: Eliana in autumn’s must-have suit
Find yourself a suit that fits you perfectly, and it will never fail you.
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29 September 2017
FEATURED FASHION
Camille Roche in the only white shirt you’ll ever need
The most perfect white shirt will be your eternal wardrobe hero. Wear it like French beauty Camille Roche, with a pair of straight and simple jeans in a classic wash.
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27 September 2017
FEATURED FASHION
Coco Baudelle in this season’s best coat
Actress and screenwriter Coco Baudelle is the girl of our autumn dreams. Who better to model our dream coat and absolute must-buy of the season?
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25 July 2017
FEATURED FASHION
Camp Cali Girls: Meet Jordan
Model and vintage expert Jordan Rebello has the lifestyle of our dreams.
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21 July 2017
FEATURED FASHION
Camp Cali girls: Meet Louise
This French skater girl is the perfect combo of California cool and Paris chic.
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18 July 2017
FEATURED FASHION
WELCOME TO CAMP CALIFORNIA
Summer is best spent outside.
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09 June 2017
FEATURED FASHION
Camp Cali Girls: Meet Khadijha
Model Khadijha Red Thunder reminds us that we are one with nature.
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07 June 2017
FEATURED FASHION
Camp Cali girls: Meet Pamela
Super stylish DJ and stylist Pamela Katz is the perfect summer muse.
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The Featured Fashion section offers inspiring fashion stories, styled with the best H&M outfits and the season’s key items. Inspiration for everybody.