Balmain x H&M – Join the nation

What is Balmain all about, and who is the designer behind the brand? Olivier Rousteing invited us to his studio to tell us more about #HMBalmaination. In this first chapter, Rousteing tells us about his relationship with H&M and what Balmain x H&M means to him.
June 11, 2015

The Balmain x H&M collaboration was announced at the Billboard Music Awards in Las Vegas last month. Fashion frenzy followed, of course, and now we’re counting down the days to November 5, when the collection will hit the stores. 
While we’re – not so patiently – waiting, we wanted to give you the chance to get to know Balmain’s creative director Olivier Rousteing. He invited us to his Paris studio, and in a series of short interviews, he will tell us more about himself, the house of Balmain and the collection. 
In this first chapter, Olivier Rousteing reveals why Balmain x H&M is a dream come true – and why we all should join #HMBalmaination.