Introducing Conscious Exclusive 2018

Get ready for our most elegant, innovative and sustainable collection.
February 13, 2018

In April, the seventh annual Conscious Exclusive collection hits the racks (both virtually and physically) worldwide. The capsule collection features a range of exquisite, premium pieces that showcase the increasing possibilities of sustainable fashion with a focus on development and innovation.

New items in this year's collection include dresses made in ECONYL®, a 100 percent regenerated fiber made from fishnets and other nylon waste, and silver accessories crafted from scrap metal such as discarded candlesticks. You will also find garments, shoes and accessories made in Tencel®, recycled polyester and organic linen.

The collection is really feminine and elegant.
Christy Turlington Burns

When creating the collection, the design team has drawn inspiration from the arts and crafts movement in 19th century Sweden, paying homage to the creative couple Karin and Carl Larsson, known around the world for their beautiful paintings and tapestries. The result? A glamorous collection in tinted colors and dreamlike prints with delicate embroideries.

The Conscious Exclusive campaign stars Aamito Lagum, Giedrė Dukauskaitė and Christy Turlington Burns, world-renowned model and founder of the Maternal Health organization, Every Mother Counts.

“I’ve learned so much about sustainable materials and how far we’ve come being part of the H&M Conscious Exclusive campaign. The collection is really feminine and elegant,” she says.


Conscious Exclusive will be sold online and in selected stores starting April 19, 2018.

Christy Turlington Burns stars in the Conscious Exclusive collection 2018.