Searching for the iconic with The Weeknd

See the campaign film for one of this season’s most hyped collaborations: The Weeknd x H&M.
Feb 27, 2017

The wait is finally over. Spring Icons, H&M’s collection curated by The Weeknd is arriving online and in all H&M stores that carry menswear on 2 March.

“When I chose the pieces, I was thinking about the way men dress today. It’s about finding the right balance between sharp and casual, with all the details that count,” says The Weeknd, whose real name is Abel Tesfaye.

The campaign film highlights the artist’s vision of what’s iconic for him, his source of inspiration and creation process. The city of Los Angeles is an important element too. The collection mixes utility and streetwear silhouettes with tailored lines and features both wardrobe fundamentals and edgier statement pieces.

 

Press play above to see the film. 

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