Still, Olivier Rousteing has always remained true to the brand’s DNA and its couture legacy. Balmain is all about energy, fun, amusement and freedom, as well as unique craftsmanship. All powered by a showbiz flair – highlighting the brand’s pop charm through the H&M collaboration came as a natural decision.
“We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise,” says Ann-Sofie Johansson, Creative Advisor at H&M.
The collection will be available starting November 5, in around 250 stores worldwide and online, and will feature clothing and accessories for both women and men.