Intro video cover

H&M STUDIO A/W 2014

IN SELECTED STORES AND ONLINE FROM THURSDAY SEPT 4TH IN SELECTED STORES FROM THURSDAY SEPT 4TH

H&M STUDIO A/W 2014
Ann-Sofie Johansson, Head of Design

“H&M STUDIO is about our love for fashion, at the heart of everything we do.”

– Ann-Sofie Johansson, Head of Design

H&M STUDIO is a high fashion collection, presented for the first time during Paris Fashion Week in February 2014. The playful yet sophisticated spirit of the 21st century bohemia is captured in an effortlessly cool and charming collection, created by our design team in carefully selected materials, cuts and combinations.

H&M STUDIO A/W 2014
H&M STUDIO A/W 2014

The collection revolves around strong contrasts, with 14 key looks and accessories. Drapy sets and dresses are styled with tailored blazers and biker jackets to create a dynamic clash between feminine and masculine. The silky slip dress returns as a wardrobe essential, teamed with a heavy aviator nappa jacket and pointy boots for a contemporary mix of sensual and edgy style. Chunky knits meet transparent layers, sequins blend with sporty stripes. The draped top and wide trousers make a new suit silhouette with modern attitude.

The colours go from navy, off-white, khaki and grey, to orange, metallic and graphic patterns. Key fabrics are sheer chiffons, patent leather and distressed nappa, patchworked faux fur and soft cashmere.

H&M STUDIO a/w 2014 is full of surprises and love for fashion. The collection will be sold in select stores worldwide and online at hm.com from September 4th. H&M STUDIO a/w 2014 is full of surprises and love for fashion. The collection will be sold in select stores worldwide from September 4th.

H&M STUDIO A/W 2014
H&M STUDIO A/W 2014
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