&denim – Jeans
H&M’s jeans concept &denim offers everything from traditional five-pocket models to trendy fashion jeans. &denim gives customers a wide jeans range of high quality, with everything from basic models to the very trendiest cuts.
The aim of &denim is to ensure that everyone is able to find exactly the jeans they need, whatever their fashion requirements and style. Jeans are the cornerstone of a wardrobe and many customers buy new jeans each season. Perhaps this is why jeans are the garment that most reflect current fashions, which is also why the entire range is updated each season.
Since autumn 2007 there is also a selection of &denim models in organic cotton.