Clothes and accessories – Men
H&M's men’s wear department has a coordinated range of clothing and accessories that covers different tastes and needs. The men’s collections contain everything from timeless tailored garments such as jackets and outerwear to seasonal fashion garments that reflect the very latest trends. In selected stores Modern Classic is available, a high quality tailored collection consisting mainly of suits with matching shirts, knitwear, ties and other accessories.
The men’s wear department also includes L.O.G.G., with updated retro-inspired casuals. There are matching accessories for all H&M’s men’s collections, such as socks, underwear and pyjamas.
Tailored and classic still characterise the fashion scene for men, with traditional garments such as suits, cardigans and double-breasted coats with updated details and a new silhouette. Today, most people combine their working wardrobe with their casual clothes. Jeans, T-shirts and knitwear are therefore important complements to the classic men’s line, as are sports-inspired garments.
Following the successful launch of women’s footwear, a small collection of footwear for men was also launched. The collection is available in about 70 H&M stores around the world. Also new for male customers is Organic Cotton, a trendy, colourful collection made using organic cotton.
Like the rest of H&M’s range, the men’s look is about styling and personal style – in other words, classic dressing that is nonetheless up-to-date and modern.