As many times before, Sarah Jessica Parker made a grand entrance in a glorious gown at the prestigious Met Gala. However, this was the first time ever H&M had the privilege to work with her to create a look for the gala. Sarah Jessica wore a one-shouldered black silk dress, which she designed in collaboration with H&M, with a draped train embroidered with Scarlet poppies. The dress also included a patch work panel, made of sustainable fabric and embellishments, highlighting H&M’s vision of making fashion sustainable and sustainability fashionable.
“Being able to see something you envision come to life is a very rewarding opportunity. I’ve had so much fun collaborating with H&M to create a dress that reflects the character and splendour of this incredible exhibition,” says Sarah Jessica Parker.
H&M's design team created one-of-a-kind looks in collaboration with Vanessa Hudgens, Janelle Monae, Banks and Odell Beckham Jr. The designs honour each unique personal style and feature intricate detailing such as hand beading and embroideries and design elements such as pleating inspired by the folds of a fan.
The Met Gala – short for the Metropolitan Museum of Art Costume Institute Benefit – took place in New York on Monday and is the most important event in the fashion calendar.
“It has been an honor and a pleasure for H&M to take part in fashion’s most prestigious event of the year. Each of our specially designed outfits both captures the mood of the exhibition, and shows the fun of fashion that is so important to H&M,” says Pernilla Wohlfahrt, H&M’s head of design.