Still, Olivier Rousteing has always remained true to the brand’s DNA and its couture legacy. Balmain is all about energy; fun, amusement and freedom, as well as unique craftsmanship. All powered by a showbiz flair – highlighting the brand’s pop charm through the H&M collaboration came as a natural decision.
“We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise”, says Ann-Sofie Johansson, Creative Advisor at H&M.
The collection will be available from November 5, in around 250 stores worldwide and online, and will feature clothing and accessories for both women and men.