H&M has expanded substantially in recent years and today we have around 1 600 stores spread across 29 countries.
Germany is our biggest market, followed by the UK and Sweden. We have great potential for continued expansion and growth this year, too.
H&M launched a franchise operation in the Middle East, in Dubai and Kuwait, during the autumn 2006. However, franchising is not otherwise part of H&M’s establishment strategy.
Choose a region for more information.