7 reasons why the camel coat is perfect for winter

The old Hollywood favourite will never go out of style.
1 ноября 2017 г.
  1. IT KEEPS YOU WARM AND COOL
    Originally, the camel coat didn't get its name from its colour, but rather from the hair that gave it the shade. In the Middle East, camel hair has been used in clothing for centuries, recognised for its heat regulating qualities. Camels and dromedaries can withstand both scorching desert heat and freezing desert nights, which makes the hair the perfect natural material to wear on both cold and warm autumn and winter days.

  2. IT LAUNCHED DURING A WOOL SHORTAGE...
    In the 1930s and '40s traditional fabrics like wool, leather and silk were all in short supply, and depended on by the troops battling on the fronts. However, camel hair was still available and proved to be a highly practical material to wear during the European and American war winters. The British label Jaeger began producing camel coats as utility clothing, and at first the item was mainly worn on the British Isles.

  3. ... AND BECAME AN OLD HOLLYWOOD FAVOURITE
    Although the coat first appeared as a fashion item during the height of war, it never served the same practical purpose as other garments developed for the purpose, like the bomber jacket, trench coat and aviator sunglasses. It quickly rose to prominence as the overcoat of choice for the most admired women on Earth: Audrey Hepburn, Marilyn Monroe and even Jackie Kennedy.

  4. MAX MARA'S MODEL CHANGED THE GAME
    What the trench coat is to Burberry, the camel coat is to Max Mara. The belted, double-breasted, wool and cashmere overcoat was designed by the label's in-house team in 1981 and is, still to this day, one of the company's all-time best-sellers. After more than 35 years, it's still sold without any alterations made to its original design.

  5. IT'S THE ROYAL COAT OF CHOICE
    The camel coat is the epitome of sophistication and elegance, and in the last 70 years it has been worn and loved by generations of actors, artists and muses. Princess Diana, The Duchess of Cambridge and Prince Charles are three members of the house of Windsor who've helped make the coat into the iconic fashion garment it is today.

  6. A CAMEL COAT IS MADE TO LAST
    Like selvedge denim, leather boots and a '90s Gameboy, a camel coat  can also last a lifetime if you care for it properly. The stain resistance, sturdiness and breathability of wool (which nowadays is the most common camel coat fabric) combined with it being an ageless piece of clothing, makes it into one of those pieces that we never part from.

  7. IT WILL PULL TOGETHER ANY OUTFIT
    Far from '50s Hollywood icons and members of royal families, the camel coat has found its way into streetwear in the 2000s. Thanks to Kanye West and modern-day muse Kim Kardashian, the preppy classic has time and time again proved its versatility and that it's just as perfect to pair with a hoodie as it is with a decorated dress.


Celebrate the camel coat and shop our H&M favourites below.

THE TEAM

PHOTOGRAPHER Andreas Sjödin

DIRECTOR Andreas Sjödin

STYLING Lisa Lindqwister | Lund Lund

DOP Max Larsson

MODEL Alima Fofana | W360

HAIR Lok Lau | CLM Agency

MAKEUP Anya De Tobon | Link Details

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