H&M has expanded substantially in recent years and today we have around 1,600 stores spread across 29 countries.
Germany is our biggest market, followed by the UK and Sweden. We have great potential for continued expansion and growth this year, too.
H&M launched a franchise operation in the Middle East, in Dubai and Kuwait, during the autumn 2006. However, franchising is not otherwise part of H&M’s establishment strategy.
Choose a region for more information.