This partnership marks the first time that an American designer has teamed up with H&M for the much-anticipated designer collaboration.
Since 2007, when it was launched on the runway, the New York-based fashion designer’s brand has firmly established itself by continually evolving and putting the urban uniform in a new context. Alexander Wang’s core sensibility is a reflection on contrasts, moving seamlessly between the refined and the imperfect. His collections reflect an unprecious attitude on fashion, and always emanate a sense of elegance and ease.
The Alexander Wang x H&M collection will feature apparel and accessories for women and men, and will be available in over 250 H&M stores worldwide and online, from November 6, 2014.
Alexander Wang says, “I am honoured to be a part of H&M’s designer collaborations. The work with their team is an exciting, fun process. They are very open to pushing boundaries and to setting a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle.”
“Alexander Wang is one of the most important voices in fashion today. He understands exactly what people want to wear and does it with an energy and passion that’s infectious. It feels incredible to be collaborating with him this year,” says Margareta van den Bosch, H&M’s Creative Advisor.