Conscious Exclusive – relaxed glamour

This editorial – shot in Michmoret beach – captures the serene beauty of the new Conscious Exclusive collection.
April 19, 2017

Wild flowers, beautiful rocks and comforting sand mirror the dreamy tone of the new H&M Conscious Exclusive collection, which hits hm.com and select stores on Thursday, April 20.  The star of the collection is the BIONIC™ dress in recycled polyester made from shoreline waste – making the Michmoret beach the perfect setting for this beautiful editorial.

The Conscious Exclusive collection includes menswear and womenswear, and for the first time ever also a kids’ collection. The women’s line is also joined by a trio of organic fragrance oils. 

PHOTOGRAPHER: Nir Slakman  

STYLIST: Anna Karpunov

HAIR AND MAKEUP: Gali Keren

PHOTOGRAPHER ASSISTANTS: Idan Malka and Oren Fait

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