The new H&M Chinese New Year campaign not only celebrates the Lunar New Year, but also the love of acting power couple Fan Bingbing and Li Chen. The duo were shot by renowned photographer Chen Man in Beijing.
Fan Bingbing, both a superstar in Asia and internationally with films like X-Men: Days Of Future Past on her resume, as well as a head-turning red carpet style icon, was excited to be shooting her first ever campaign with Li Chen:
”Our relationship with H&M has always been very good. We were very excited as they proposed the idea of us fronting the campaign. The campaign was shot in September with us in Chinese New Year attire; the wardrobe was in joyful colours and the setting was at a Chinese ancient courtyard. It felt like we were having an early Chinese New Year together.”
LI CHEN: Working with Bingbing in Beijing for H&M’s Chinese New Year photo shoot was an absolute joy; it was a lot of fun and the chemistry between us was great! I’m looking forward to the campaign images under Chen Man’s lens, and hope that our first campaign together brings a Spring Festival full of love and joy to everyone.