Bieber Fever hits H&M

You know you want it.
1 December, 2016

Purpose was the album that made us all Beliebers, and the eponymous tour that followed made us all want to wear merch t-shirts to fashion week. 

(If we'd managed to get our hands on them, that is.) Flipping through street style photos from New York, London, Milan and Paris, it was evident: the merch craze had become a legit fashion trend. 

And we’re not letting go anytime soon. 

In fact, H&M has an early holiday present for all stylish Beliebers out there. Today, just a couple of days after Justin Bieber wrapped up the UK leg of The Purpose World Tour in London, a capsule tour merchandise collection hits selected H&M stores and hm.com. 

The collection includes t-shirts, hoodies and long-sleeved tees. The 18 pieces feature the Purpose Tour logo, Justin Bieber’s face and lyrics from Purpose, like the iconic My Mama Don’t Like You line.  

Shop the collection below and match with vintage denims or a patent leather skirt for the ultimate fashion week look.

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