The list of species at risk is a long and depressing read: Tigers, snow leopards, pandas, finless porpoises, elephants and polar bears are just a few of the world’s threatened species. But when something is threatened, organisations, companies and individuals mobilise to make change happen.
With H&M new kids’ collection, 10 percent of the sales revenue is donated to WWF’s work to conserve species at risk. H&M Magazine talked to Anna Gedda, H&M’s head of sustainability, about the collection, the brand’s long partnership with WWF – and what contributions she thinks we all can make.
WHY IS WILDLIFE PROTECTION A CAUSE FOR H&M?
“We want a future in which people live in harmony with nature and WWF’s mission to do so is in line with our own sustainability vision – to lead our industry towards a systemic change that’s healthy and prosperous for our planet.”