While the dress’s popularity was launched in the ’60s it was in the ’70s that it hit its prime. Long, wide sleeves, medallion prints, caftans and gladiator sandals made it the ideal item for the birth of boho and the garment of choice for the love hungry hippie movement.
Now, the garment has been a wardrobe essential for fifty years. Being one of the most comfortable pieces around, it’s a suiting option for both beach days (paired with flip-flops and sunglasses) and black-tie events (if you opt for heels and shiny accessories).
As summer approaches, our craving for floor-sweeping frocks arises. It works for all body types, is easy to wear and the ultimate piece to pack when taking off to your summer destination of choice. Click through the listing below to shop – and celebrate – this summer’s standout maxi dresses from H&M.