The perfect embodiment of the season? A surprise appearance by Naomi Campbell at the Emilio Pucci show. Strutting out on the catwalk, the supermodel was in a billowing halterneck maxi dress and its multi-coloured tie-dye fabric, along with a turned-up Fleetwood Mac soundtrack and Campbell’s leisurely yet confident pout said it all: 1970's swag is officially back.
Emilio Pucci wasn’t the only label taking a trip down memory lane. Etro channelled the hippie movement with a collection of billowing dresses, ponchos and beaded jewellery. So did Missoni, where the colours of those signature knits were washed out and jumbled together in a retro mix-and-match that included turbans and flowing skirts. At Gucci, Frida Giannini was thinking less “wild child” and more 1970's chic with her line-up of smart tailored suede dresses and halterneck shifts.
The 1970s was a decade that saw dress codes dispelled, and clothing for day-to-day life dominating the trends. Owing to the current obsession with the decade, denim is once again being elevated to high-fashion status, from indigo wash jeans at Louis Vuitton and Chloé to jumpsuits at Sonia Rykiel and Stella McCartney. Wide 1970's flares are also back in mode.
But the 1970s were also a time of political awareness and freedom-loving youth rebelling against the conformity of traditional society to the sounds of rock guitar and disco beats.
This influence became apparent as the retro redux travelled beyond Milan to Paris. At Chanel, the 1970s came in the form of psychedelic prints (hand-painted by Karl Lagerfeld himself) and a staged protest on the runway. Saint Laurent’s 1970's siren was Marianne Faithfull crossed with Iggy Pop – the platforms and turbans would have been perfect at the hedonistic New York club Studio 54.
It seems the collective consciousness of fashion designers (and their fans) are full of dreams of free love, far-out experiences and a better world for all. Sounds like a trend that will be difficult to resist!