H&M in Brief

H&M was established in Västerås, Sweden in 1947 by Erling Persson. We now sell clothes and cosmetics in around 2,000 stores around the world. Here are some brief facts about H&M:

• H&M offers fashion and quality at the best price.
• H&M’s first store was opened in Sweden in 1947.
• H&M offers fashion for women, men, teenagers and children.
• The collections are created centrally by around 100 in-house designers together with buyers and pattern makers.
• H&M also sells own-brand cosmetics, accessories and footwear.
• The stores are refreshed daily with new fashion items.
• In Sweden, Norway, Denmark, Finland, the Netherlands, Germany and Austria H&M offers fashion by Internet and catalogue sales.
• H&M does not own any factories, but instead buys its goods from around 700 independent suppliers, primarily in Asia and Europe.
• H&M has about 20 production offices around the world, mainly in Asia and Europe.
• H&M employs about 74,000 people.
• The turnover in 2009 was SEK 118,697 million.