When creating the collection, the design team has drawn inspiration from the arts and crafts movement in 19th century Sweden, paying homage to the creative couple Karin and Carl Larsson, known around the world for their beautiful paintings and tapestries. The result? A glamorous collection in tinted colours and dreamlike prints with delicate embroideries.
The Conscious Exclusive campaign stars Aamito Lagum, Giedrė Dukauskaitė and Christy Turlington Burns, world-renowned model and founder of the Maternal Health organization, Every Mother Counts.
“I’ve learned so much about sustainable materials and how far we’ve come being part of the H&M Conscious Exclusive campaign. The collection is really feminine and elegant,” she says.
Conscious Exclusive is sold online and in selected stores from 19 April 2018.