ESTABLISHED: 2005 in London.
FOUNDER: Canadian/Turkish designer Erdem Moralioglu.
KNOWN FOR: Exquisite romantic garments and beautiful floral prints.
NOTABLE CLIENTS: Cate Blanchett, Emma Watson, Felicity Jones, Nicole Kidman and the Duchess of Cambridge, to name a few.
THE COLLECTION IN NUMBERS
222 H&M stores that will carry the women's collection globally
174 H&M stores that will carry the men's collection globally
36 items for women
22 items for men
14 accessories for women
10 accessories for men
6 limited edition pieces for women
4 limited edition pieces for men
4 inner pockets on all men's suits and coats
3 original ERDEM prints that have been developed to jacquards, guipure lace and embroideries
2 limited edition accessories for women
2 limited edition accessories for men
I can’t wait to see how people around the world wear ERDEM x H&M in their own way.H&M's creative advisor Ann-Sofie Johansson