Despite her young age, Isamaya Ffrench is already an industry icon. Her unique talent and style have made her one of fashion’s most sought-after artists – as well as Instagram’s favourite makeup muse. In short, Isamaya Ffrench is about the coolest girl we know. For the ERDEM x H&M show in Los Angeles, she created a look that mirrored the collection – slightly retro yet still super modern, romantic and fresh-faced with an eccentric character. Press play to see how Isamaya Ffrench created that mega cool cat eye.
ERDEM x H&M will be available in selected stores and online on 2 November.