Accessories

For each concept we have a wide range of complementary accessories to match the range. These include matching jewellery, bags, nightwear and underwear. We offer everything from basics to more exclusive items.

In 2007 footwear was also added to this concept. Many stores offer a matching range of women’s footwear and men’s footwear can be found in a limited number of stores.




From idea to store

In H&M’s design and buying department the big trends are planned up to a year in advance.

Learn more about how we create our fashion