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H&M Fashion

LA Skate Girls

Unbelievably fly with incredible style. The skateboarder girls of 
Los Angeles head down to the city’s skate parks sporting a mix of boho, street and casual cool, making them today’s quintessential California girls.

Photos: David Mushegain

All clothes by H&M.

News

The great escape

With both surfing and prints in fashion’s scrapbook this season, how could you not end up in Hawaii?

The tropical theme was everywhere, from Markus Lupfer to Altuzarra, Stella McCartney and Maarten van der Horst. We all need a little bit of aloha in our lives, and the good news is that this summer it’s easy – just opt for a spot of hot pink, a palm tree print or any patterns with the colours of sunset.

Ways to wear it by H&M

Athletic ambitions

Take your sporty basics – vests, tees and shorts – and layer them up with your trusty jeans and shirts for an eclectic streetwear vibe.

1. Bleached out
Take a soft, bleached out denim shirt and wear it with the brightest blue jeans you have for an electrifying contrast.

2. A good in-vest-ment
A grey marl vest with wide armholes is the perfect layering piece over your shirts instead of the usual under.

3. White on time
A crisp pair of white jeans is the perfect partner to sludgy greys and blacks.

4. Get shorty

You’re used to long-sleeved tees under vests, but for the most daring of you, try layering a pair of shorts over another pair.

5. The fine print

Let a striking digital print tee do all the talking by wearing it over a classic white shirt.

All clothes by H&M.

Style Insight

Gear up for summer

Sporty looks injected with a little irreverence goes a long way.

In menswear, sport is a constant source of inspiration. So this season, designers have dipped into the well and drawn out something a lot more laidback as opposed to being overly concerned with technical fabrics or construction. Think basic t-shirts, comfy gym shorts and vests with wide armholes. But with a slim fit all around and clever pairings with tailored items such as blazers or shirts, this is the ultimate in casual cool.

On the catwalk, look to Damir Doma especially – his trademark slouchy, layered looks were sharpened up this season when worn with well-cut, single-button blazers. Open-weave knits were also layered over sheer and subtly structured tunics and shorts. Meanwhile, Savile Row designer E. Tautz showed he could also ease up his formal tailoring. Traditional grey flannel trousers were gathered and elasticated at the ankle like sweatpants and paired with a simple white t-shirt that had a contrast patch pocket. And last, but not least, Givenchy always manages to incorporate sportswear into each collection, and this season’s multi-coloured bird of paradise prints against dazzling whites are sure to be a stand out.

Taking sporty looks and putting a stylish twist on them is rooted in the rebellious streak of the British music and fashion scene. From punks in 1970s London to the 90s Cool Britannia scene, up to the present with renewed confidence in the British fashion industry thanks to names like Phoebe Philo and Christopher Kane, irreverence runs through the cultural vein of the country. For how this all translates to everyday wear, check out Ways to Wear it by H&M.